Ad setter vs advertising sales director

The differences between ad setters and advertising sales directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an ad setter, becoming an advertising sales director takes usually requires 4-6 years. Additionally, an advertising sales director has an average salary of $76,505, which is higher than the $51,167 average annual salary of an ad setter.

The top three skills for an ad setter include customer service, and . The most important skills for an advertising sales director are media sales, revenue growth, and client relationships.

Ad setter vs advertising sales director overview

	Ad Setter	Advertising Sales Director
Yearly salary	$51,167	$76,505
Hourly rate	$24.60	$36.78
Growth rate	3%	10%
Number of jobs	2,016	56,824
Job satisfaction	-	-
Most common degree	High School Diploma, 38%	Bachelor's Degree, 87%
Average age	48	39
Years of experience	4	6

Ad setter vs advertising sales director salary

Ad setters and advertising sales directors have different pay scales, as shown below.

	Ad Setter	Advertising Sales Director
Average salary	$51,167	$76,505
Salary range	Between $24,000 And $104,000	Between $52,000 And $110,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between ad setter and advertising sales director education

There are a few differences between an ad setter and an advertising sales director in terms of educational background:

	Ad Setter	Advertising Sales Director
Most common degree	High School Diploma, 38%	Bachelor's Degree, 87%
Most common major	Business	Business
Most common college	University of Southern California	Northwestern University

Ad setter vs advertising sales director demographics

Here are the differences between ad setters' and advertising sales directors' demographics:

	Ad Setter	Advertising Sales Director
Average age	48	39
Gender ratio	Male, 19.6% Female, 80.4%	Male, 57.3% Female, 42.7%
Race ratio	Black or African American, 8.4% Unknown, 3.2% Hispanic or Latino, 14.8% Asian, 6.5% White, 66.5% American Indian and Alaska Native, 0.6%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.2% Asian, 7.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage	13%	10%

Differences between ad setter and advertising sales director duties and responsibilities

Ad setter example responsibilities.

Import & export EPS & PDF files into software.
Do in store merchandising of IRC's, tearpads, freezer clings, etc.
Coordinate product photography and design of all grocery circulars from several states.
Used lasers, levels and other measuring devices to set and check grades for construction.

Advertising sales director example responsibilities.

Achieve continuous profitability improvements through cost reduction programs successful OEM contract negotiations and outsourcing installation program.
Collaborate on social media and operations project to expand CRM platform for demand awareness, lead scoring automation and forecast accuracy.
Develop new accounts while maintaining and upselling existing accounts.

Ad setter vs advertising sales director skills

Common ad setter skills

Customer Service, 100%

Common advertising sales director skills

Media Sales, 32%
Revenue Growth, 10%
Client Relationships, 6%
Sales Management, 5%
Account Management, 4%
Sales Strategies, 4%

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Ad Setter vs Advertising Sales Director

Updated January 8, 2025

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