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Ad setter vs marketing & advertising manager

The differences between ad setters and marketing & advertising managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an ad setter, becoming a marketing & advertising manager takes usually requires 4-6 years. Additionally, a marketing & advertising manager has an average salary of $89,519, which is higher than the $51,167 average annual salary of an ad setter.

The top three skills for an ad setter include customer service, and . The most important skills for a marketing & advertising manager are digital marketing, channel marketing, and marketing campaigns.

Ad setter vs marketing & advertising manager overview

Ad SetterMarketing & Advertising Manager
Yearly salary$51,167$89,519
Hourly rate$24.60$43.04
Growth rate3%10%
Number of jobs2,01685,446
Job satisfaction--
Most common degreeHigh School Diploma, 38%Bachelor's Degree, 74%
Average age4839
Years of experience46

Ad setter vs marketing & advertising manager salary

Ad setters and marketing & advertising managers have different pay scales, as shown below.

Ad SetterMarketing & Advertising Manager
Average salary$51,167$89,519
Salary rangeBetween $24,000 And $104,000Between $60,000 And $131,000
Highest paying City-Menlo Park, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Real Estate

Differences between ad setter and marketing & advertising manager education

There are a few differences between an ad setter and a marketing & advertising manager in terms of educational background:

Ad SetterMarketing & Advertising Manager
Most common degreeHigh School Diploma, 38%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaNorthwestern University

Ad setter vs marketing & advertising manager demographics

Here are the differences between ad setters' and marketing & advertising managers' demographics:

Ad SetterMarketing & Advertising Manager
Average age4839
Gender ratioMale, 19.6% Female, 80.4%Male, 45.3% Female, 54.7%
Race ratioBlack or African American, 8.4% Unknown, 3.2% Hispanic or Latino, 14.8% Asian, 6.5% White, 66.5% American Indian and Alaska Native, 0.6%Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.7% Asian, 7.5% White, 72.5% American Indian and Alaska Native, 0.4%
LGBT Percentage13%10%

Differences between ad setter and marketing & advertising manager duties and responsibilities

Ad setter example responsibilities.

  • Import & export EPS & PDF files into software.
  • Do in store merchandising of IRC's, tearpads, freezer clings, etc.
  • Coordinate product photography and design of all grocery circulars from several states.
  • Used lasers, levels and other measuring devices to set and check grades for construction.

Marketing & advertising manager example responsibilities.

  • Manage day-to-day relationships with outside partners and agencies adhering to strict marketing budget for maximum effectiveness and ROI.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Major accomplishments include spear-heading European and Canadian online display, SEO, and SEM strategic programs.
  • Gather Facebook statistics from gym s profile.
  • Used Facebook as a form of social media to connect to current customers as well as attract a new clientele basis.
  • Implement project management software for accurate tracking of projects, procedures and files and potential capabilities for future work and ROI.
  • Show more

Ad setter vs marketing & advertising manager skills

Common ad setter skills
  • Customer Service, 100%
Common marketing & advertising manager skills
  • Digital Marketing, 25%
  • Channel Marketing, 8%
  • Marketing Campaigns, 8%
  • CRM, 5%
  • Marketing Analytics, 5%
  • Market Research, 4%

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