Ad setter demographics and statistics in the US
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Ad setter demographics by:
Ad setter gender statistics
80.4% of ad setters are women and 19.6% of ad setters are men.
- Female, 80.4%
- Male, 19.6%
Ad setter gender ratio
| Gender | Percentages |
|---|---|
| Female | 80.4% |
| Male | 19.6% |
Ad setter gender pay gap
Women earn 69¢ for every $1 earned by men
Male income
$55,542
Female income
$38,578
Ad setter gender ratio over time
This data breaks down the percentage of men and women in ad setter positions over time. Currently, 80.4% of ad setters are female.
Ad setter gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 11.06% | 88.94% |
| 2011 | 10.42% | 89.58% |
| 2012 | 9.87% | 90.13% |
| 2013 | 10.56% | 89.44% |
| 2014 | 10.73% | 89.27% |
| 2015 | 15.44% | 84.56% |
| 2016 | 10.76% | 89.24% |
| 2017 | 15.41% | 84.59% |
| 2018 | 16.61% | 83.39% |
| 2019 | 21.71% | 78.29% |
| 2020 | 15.34% | 84.66% |
| 2021 | 19.57% | 80.43% |
Ad setter related jobs gender ratio
We compared ad setters with similar job titles to see how gender ratios vary. As you can see, offset pressman and printing pressman have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Ad Setter | 20% | 80% |
| Folder | 27% | 73% |
| Typographer | 30% | 70% |
| 1st Pressman | 97% | 3% |
| Printing Pressman | 97% | 3% |
| Offset Pressman | 98% | 2% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Ad setter demographics by race
The most common ethnicity among ad setters is White, which makes up 66.5% of all ad setters. Comparatively, 14.8% of ad setters are Hispanic or Latino and 8.4% of ad setters are Black or African American.
- White, 66.5%
- Hispanic or Latino, 14.8%
- Black or African American, 8.4%
- Asian, 6.5%
- Unknown, 3.2%
- American Indian and Alaska Native, 0.6%
Ad setter race
| Ad setter race | Percentages |
|---|---|
| White | 66.5% |
| Hispanic or Latino | 14.8% |
| Black or African American | 8.4% |
| Asian | 6.5% |
| Unknown | 3.2% |
| American Indian and Alaska Native | 0.6% |
Ad setter race and ethnicity over time
See how ad setter racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Ad setter race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 71.99% | 8.71% | 4.77% | 13.49% |
| 2011 | 74.13% | 9.72% | 4.86% | 8.85% |
| 2012 | 68.56% | 11.11% | 2.84% | 14.89% |
| 2013 | 68.81% | 11.23% | 6.44% | 10.60% |
| 2014 | 71.94% | 10.91% | 4.90% | 11.36% |
| 2015 | 69.55% | 7.69% | 5.77% | 14.10% |
| 2016 | 76.22% | 6.28% | 4.18% | 11.06% |
| 2017 | 66.44% | 10.66% | 5.47% | 15.86% |
| 2018 | 71.80% | 10.16% | 4.59% | 10.16% |
| 2019 | 74.61% | 8.15% | 3.13% | 12.54% |
| 2020 | 63.57% | 9.21% | 7.01% | 16.22% |
| 2021 | 66.45% | 8.39% | 6.45% | 14.84% |
Ad setter wage gap by race
According to our data, unknown ad setters have the highest average salary compared to other ethnicities. Black or african american ad setters have the lowest average salary at $45,765.
| Ethnicity | Salary |
|---|---|
| Unknown | $64,014 |
| White | $55,187 |
| Black or African American | $45,765 |
| Asian | $63,445 |
| Hispanic or Latino | $51,531 |
Ad setter age breakdown
The average age of ad setters is 40+ years years old, representing 73% of the ad setter population.
Ad setter age breakdown
| Ad Setter Years | Percentages |
|---|---|
| 40+ years | 73% |
| 30-40 years | 19% |
| 20-30 years | 8% |
Ad setter educational attainment
The most common degree for ad setters is high school diploma, with 38% of ad setters earning that degree. The second and third most common degree levels are bachelor's degree degree at 25% and bachelor's degree degree at 25%.
- High School Diploma, 38%
- Bachelor's, 25%
- Associate, 25%
- Diploma, 4%
- Other Degrees, 8%
Ad setters by degree level
| Ad setter degree | Percentages |
|---|---|
| High School Diploma | 38% |
| Bachelor's | 25% |
| Associate | 25% |
| Diploma | 4% |
| Other Degrees | 8% |
Ad setter jobs you might like
Ad setter employment statistics
Company size where ad setters work
Below, you can see the size of companies where ad setters work.
Ad setter jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 14% |
| 100 - 500 employees | 7% |
| 500 - 1,000 employees | 21% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 36% |
Ad setter turnover and employment statistics
Ad setter unemployment rate over time
The unemployment rate for ad setters between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Ad setter unemployment rate by year
| Year | Ad setter unemployment rate |
|---|---|
| 2010 | 13.78% |
| 2011 | 13.94% |
| 2012 | 11.53% |
| 2013 | 10.26% |
| 2014 | 5.03% |
| 2015 | 6.67% |
| 2016 | 3.42% |
| 2017 | 7.41% |
| 2018 | 0.88% |
| 2019 | 3.08% |
| 2020 | 4.79% |
| 2021 | 5.04% |
Average ad setter tenure
The average ad setter stays at their job for 1-2 years, based on the 51 ad setters resumes in Zippia's database.
Ad setter tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 43% |
| 1-2 years | 33% |
| 3-4 years | 15% |
| 5-7 years | 4% |
| 8-10 years | 4% |
| 11+ years | 2% |
Ad setter LGBT ratio compared to similar jobs
Review the percent of ad setters that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Utility Operator | 2.37% | 67,565 |
| Numerical Control Programmer | 2.83% | 44,787 |
| Hose Coupling Joiner | 3.81% | 409 |
| Quality Inspector | 3.84% | 70,978 |
| Laundry Aide | 5.06% | 45,254 |
| Petroleum Supply Specialist | 9.20% | 17,014 |
| Ad Setter | 13.11% | - |
Similar ad setter jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Utility Operator | 2.37% | 67,565 |
| Numerical Control Programmer | 2.83% | 44,787 |
| Hose Coupling Joiner | 3.81% | 409 |
| Quality Inspector | 3.84% | 70,978 |
| Laundry Aide | 5.06% | 45,254 |
| Petroleum Supply Specialist | 9.20% | 17,014 |
Foreign languages spoken by ad setters
- Spanish, 100.0%
Ad setter languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 100.0% |