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Adform history
Adform company history timeline
Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients in 25+ countries around the world.
Starting in 2005 Adform began to expand its client base in Norway and Finland.
The Lithuania office, situated in Vilnius, was opened in 2006 as a result of the founders' relationship with a group of system developers.
By 2007 the company had established a new office in Lithuania and had expanded into Sweden.
In 2009 the company launched an office in London, and Gustav Mellentin, the co-founder and CEO of the company, temporarily re-located to oversee the company's expansion into the UK market.
In 2014 Adform raised $5.5 million of series B funding from Via Venture Partners to expand its media offering and for expansion into the United States.
Adform cut 8% of its workforce in 2017, including senior execs across 15 markets.
- 2017 revenue of 59,5 Mio EUR
Adform planned to go public in Q4 2018, but postponed it because of "continued uncertainty and volatility in the financial markets". During the pre-IPO period Adform needed to publisher their financial results:
- 2018 expected revenue of 68-69 Mio EUR
In April 2020, Troels Philip Jensen replaced Gustav Mellentin as CEO of Adform.
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