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Administration/marketing manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Dr. Sooho Lee,

Dr. Sooho Lee

Below we've compiled a list of the most critical administration/marketing manager skills. We ranked the top skills for administration/marketing managers based on the percentage of resumes they appeared on. For example, 12.9% of administration/marketing manager resumes contained customer service as a skill. Continue reading to find out what skills an administration/marketing manager needs to be successful in the workplace.

15 administration/marketing manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how administration/marketing managers use customer service:

Implemented full customer service capabilities for European ULI members by effectively training international customer service personnel regarding book order handling.
Result was improved customer service in stores, positive resolution and increased customer retention.

2. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how administration/marketing managers use email campaigns:

Initiated marketing strategies, primarily product-specific messaging through writing website content, developing web seminars, and creating targeted email campaigns.
Developed audience segmentation strategies and performed content/offer testing to optimize email campaigns to drive relevancy to the consumers.

3. Payroll

Payroll is the sum of all the compensation that an organization has to pay to employees at a specified time. Payroll is managed by the finance or HR department while small business owners may handle it themselves. Payroll isn't fixed as it varies every month due to sick leaves, overtime, etc.

Here's how administration/marketing managers use payroll:

Accounting-related responsibilities included processing of expense reports, payroll, travel arrangements and organization of annual sales meetings.
Created multiple payroll commission spreadsheets in excel, reviewed and audited monthly commissions/bonuses.

4. Financial Reports

Here's how administration/marketing managers use financial reports:

Prepare weekly and monthly financial reports, expense reports and account credit reports.
Maintained monthly financial reports, tracked booked and closed commission income.

5. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how administration/marketing managers use salesforce:

Provided insight and information for all things Salesforce for entire organization.
Perform other various Salesforce Administrator functionality including:.

6. SEO

Here's how administration/marketing managers use seo:

Maximize brand awareness and consumer reach through social media platforms and implementing SEO strategies.
Maintained the Site and Marketing through the following initiatives: - Performed SEO and PPC work for the website.

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7. Press Releases

Here's how administration/marketing managers use press releases:

Drafted and developed content for project narratives, press releases, website updates, and monthly e-news.
Drafted, edited and published firm wide press releases, consultant biographies and other marketing related documents.

8. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how administration/marketing managers use market research:

Supervised convention program (12-15 meetings per year) generating significant sales revenues and capitalizing on customer feedback/market research opportunities.
Conducted market research and was the main POC for marketing and promotion.

9. Event Planning

Here's how administration/marketing managers use event planning:

Handle all event planning/execution/budget management; write/execute marketing plans and budgets.
Prepared class books and set up training area for classes, including event planning that included those who attended classes.

10. Trade Shows

Here's how administration/marketing managers use trade shows:

Coordinated trade shows domestically and internationally in support of marketing and public relations efforts for OEM and channel marketing partners.
Attended trade shows and sales calls throughout the US to market products to food, drug, institutional and mass markets.

11. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how administration/marketing managers use real estate:

Marketed real estate property, coordinated property listings and sales, assisted with new business development.
Organized and maintained client files in accordance with legal and real estate procedural requirements.

12. Facebook

Here's how administration/marketing managers use facebook:

Handled social media application development with Facebook.
Conducted successful B2B efforts with large clients such as New York Times, Facebook, CBS, and Fox News.

13. Travel Arrangements

Here's how administration/marketing managers use travel arrangements:

Coordinated travel arrangements and accommodations for owners and employees.
Planned travel arrangements for Regional General Manager.

14. Human Resources

Human resources is a set of people in a business or a corporation that are designated to locate, interview, and recruit new employees into the company. They are also responsible to maintain the integrity of the employees and help them sort their problems out. They try to introduce and manage employee-benefit programs.

Here's how administration/marketing managers use human resources:

General and administrative management of Human Resources Department.
Extended responsibilities- Human Resources, hiring assistance, enforcing Safety Program (OSHA), Infection control and management assistance.

15. Office Equipment

Here's how administration/marketing managers use office equipment:

Trained subcontractors and new employees on various office equipment and procedures.
Research, recommend, procure and implement office systems and office equipment.

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What skills help Administration/Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on administration/marketing manager resumes?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

The most important skills should be analytical, communication, strategic planning, and leadership skills.

What soft skills should all administration/marketing managers possess?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Communication, networking, and interpersonal skills.

What hard/technical skills are most important for administration/marketing managers?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Quantitative analytical skills, budget and finance skills, and performance assessment skills.

Do you want to know more?

List of administration/marketing manager skills to add to your resume

The most important skills for an administration/marketing manager resume and required skills for an administration/marketing manager to have include:

Customer Service
Email Campaigns
Payroll
Financial Reports
Salesforce
SEO
Press Releases
Market Research
Event Planning
Trade Shows
Real Estate
Facebook
Travel Arrangements
Human Resources
Office Equipment
Business Development

Sales Reports
Market Trends
QuickBooks
Administrative Tasks
Corporate Image
PowerPoint
Database Management
A/R
Promotional Materials
Office Operations
Photoshop
Product Line
Linkedin
POS
Sales Growth
Training Materials

Administrative Functions
Expense Reports
RFP
ROI
Office Management
Business Relationships
Financial Statements
External Communications
Client Accounts
Conference Calls
Business Operations
Direct Reports
Develop Marketing Materials
Customer Database

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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