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What does an administrative assistant & marketing assistant do?

Updated January 8, 2025
7 min read

An administrative assistant/marketing assistant is responsible for performing administrative duties to support the operations of the marketing department. Administrative assistants/marketing assistants join the marketing team in identifying business opportunities that would increase the company's sales and profitability, meeting customers' demands by analyzing the current industry trends. They also prepare partnership contracts, monitor the distribution of marketing materials, negotiate with suppliers and third-party vendors, schedule appointments and promotional events, and respond to customers' inquiries and concerns, escalating a high-level complaint to management for immediate resolution.

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Administrative assistant & marketing assistant responsibilities

Here are examples of responsibilities from real administrative assistant & marketing assistant resumes:

  • Develop and manage companies Facebook page and conduct social media campaigns through Facebook.
  • Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
  • Budget and record company payroll.
  • Create and update PowerPoint presentations for marketing managers increasing efficiency and providing professional support to enhance sales.
  • Create PowerPoint presentations, organize conferences and special events, maintain databases including mailing lists, organize mailings.
  • Provide technical and administrative support for all department employees including personnel and corporate policy records and payroll inquiries.
  • Coordinate web-base marketing campaigns including copywriting, proofreading and collaborating with designers to insure all materials are in-line with brand standards.
  • Handle all A/R tasks and handle all A/P tasks.
  • Monitor budget activities; handle A/R, A/P.
  • Increase company communications and information by structuring a SharePoint intranet.
  • Coordinate web-base marketing campaigns including copywriting, proofreading and collaborating with designers to insure all materials are in-line with brand standards.

Administrative assistant & marketing assistant skills and personality traits

We calculated that 10% of Administrative Assistants & Marketing Assistants are proficient in PowerPoint, Database Management, and Travel Arrangements. They’re also known for soft skills such as Interpersonal skills, Organizational skills, and Writing skills.

We break down the percentage of Administrative Assistants & Marketing Assistants that have these skills listed on their resume here:

  • PowerPoint, 10%

    Created PowerPoint presentations, organized conferences and special events, maintained databases including mailing lists, organized mailings.

  • Database Management, 8%

    Manage marketing campaigns and database management, prepare materials in electronic and digital filing format.

  • Travel Arrangements, 7%

    Coordinated international/domestic travel arrangements and accommodations.

  • Expense Reports, 5%

    Review invoices and expense reports for accuracy and consistency with corporate policy.

  • Email Blasts, 4%

    Developed and disseminated monthly email blasts to potential clients using graphic design software.

  • Administrative Tasks, 4%

    Performed various administrative tasks and interfaced with senior management on critical and sensitive projects within the property management office.

"powerpoint," "database management," and "travel arrangements" are among the most common skills that administrative assistants & marketing assistants use at work. You can find even more administrative assistant & marketing assistant responsibilities below, including:

Interpersonal skills. One of the key soft skills for an administrative assistant & marketing assistant to have is interpersonal skills. You can see how this relates to what administrative assistants & marketing assistants do because "secretaries and administrative assistants interact with clients, customers, or staff." Additionally, an administrative assistant & marketing assistant resume shows how administrative assistants & marketing assistants use interpersonal skills: "used superior interpersonal and problem solving skills while promoting high-level customer service as the primary contact for advertising inquiries. "

Organizational skills. Another essential skill to perform administrative assistant & marketing assistant duties is organizational skills. Administrative assistants & marketing assistants responsibilities require that "secretaries and administrative assistants keep files, folders, and schedules in order so that an office runs efficiently." Administrative assistants & marketing assistants also use organizational skills in their role according to a real resume snippet: "prepared meeting minutes, edited subcontractor proposals, project punch-list, transmittals and memorandums for organizational support. "

Writing skills. administrative assistants & marketing assistants are also known for writing skills, which are critical to their duties. You can see how this skill relates to administrative assistant & marketing assistant responsibilities, because "secretaries and administrative assistants write memos and emails when communicating with managers, employees, and customers." An administrative assistant & marketing assistant resume example shows how writing skills is used in the workplace: "assisted pr manager with article publications, press releases and creative writing for advertisements. "

Most common administrative assistant & marketing assistant skills

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Administrative Assistant & Marketing Assistant Resume
Administrative Assistant & Marketing Assistant Resume
Administrative Assistant & Marketing Assistant Resume
Administrative Assistant & Marketing Assistant Resume
Administrative Assistant & Marketing Assistant Resume
Administrative Assistant & Marketing Assistant Resume
Administrative Assistant & Marketing Assistant Resume
Administrative Assistant & Marketing Assistant Resume
Administrative Assistant & Marketing Assistant Resume
Administrative Assistant & Marketing Assistant Resume
Administrative Assistant & Marketing Assistant Resume
Administrative Assistant & Marketing Assistant Resume
Administrative Assistant & Marketing Assistant Resume
Administrative Assistant & Marketing Assistant Resume
Administrative Assistant & Marketing Assistant Resume
Administrative Assistant & Marketing Assistant Resume

Compare different administrative assistants & marketing assistants

Administrative assistant & marketing assistant vs. Marketing communications assistant

A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.

We looked at the average administrative assistant & marketing assistant salary and compared it with the wages of a marketing communications assistant. Generally speaking, marketing communications assistants are paid $11,551 higher than administrative assistants & marketing assistants per year.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both administrative assistant & marketing assistant and marketing communications assistant positions are skilled in powerpoint, travel arrangements, and expense reports.

There are some key differences in the responsibilities of each position. For example, administrative assistant & marketing assistant responsibilities require skills like "database management," "photoshop," "financial statements," and "payroll." Meanwhile a typical marketing communications assistant has skills in areas such as "google analytics," "web content," "purchase orders," and "community outreach." This difference in skills reveals the differences in what each career does.

Marketing communications assistants earn the highest salaries when working in the finance industry, with an average yearly salary of $69,542. On the other hand, administrative assistants & marketing assistants are paid more in the technology industry with an average salary of $47,233.The education levels that marketing communications assistants earn slightly differ from administrative assistants & marketing assistants. In particular, marketing communications assistants are 3.3% more likely to graduate with a Master's Degree than an administrative assistant & marketing assistant. Additionally, they're 0.0% less likely to earn a Doctoral Degree.

Administrative assistant & marketing assistant vs. Administrative support

Administrative support specialists provide different types of governmental assistance. They carry out varied clerical duties in almost all industries. Most of these duties revolve around supervising and distributing information within an organization. This typically includes taking memos, answering phone calls, and managing, storing, and organizing files. They are also responsible for receiving and sending correspondence and greeting customers and clients. Some administrative support may be required to have vast professional knowledge as their duties are more specialized than the others.

Administrative support positions earn lower pay than administrative assistant & marketing assistant roles. They earn a $1,872 lower salary than administrative assistants & marketing assistants per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both administrative assistants & marketing assistants and administrative supports have skills such as "powerpoint," "database management," and "travel arrangements. "

Each career also uses different skills, according to real administrative assistant & marketing assistant resumes. While administrative assistant & marketing assistant responsibilities can utilize skills like "email blasts," "facebook," "press releases," and "photoshop," administrative supports use skills like "customer service," "data entry," "phone calls," and "patients."

Administrative supports earn a lower average salary than administrative assistants & marketing assistants. But administrative supports earn the highest pay in the technology industry, with an average salary of $40,623. Additionally, administrative assistants & marketing assistants earn the highest salaries in the technology with average pay of $47,233 annually.administrative supports earn similar levels of education than administrative assistants & marketing assistants in general. They're 1.8% more likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.

Administrative assistant & marketing assistant vs. Administrative staff

As the administrative staff, they primarily provide administrative and secretarial support for the department. Typically, they do report-writing, filing and scheduling, and payroll. They plan department weekly meetings, schedule conference calls, and work on solving administrative related concerns and issues. They do a complex task that involves multi-tasking from the preparation of department reports, analyzing data, and finding solutions. It is a requirement to be an experienced, collaborator, and trained cross-functional communicator. Moreover, other duties will include scheduling company-initiated activities, meetings, and events.

On average scale, administrative staff bring in higher salaries than administrative assistants & marketing assistants. In fact, they earn a $37,537 higher salary per year.Using the responsibilities included on administrative assistants & marketing assistants and administrative staff resumes, we found that both professions have similar skill requirements, such as "powerpoint," "travel arrangements," and "expense reports.rdquo;

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an administrative assistant & marketing assistant is likely to be skilled in "database management," "email blasts," "facebook," and "event planning," while a typical administrative staff is skilled in "personnel actions," "financial reports," "resource management," and "hard copy."

Administrative staff earn the best pay in the professional industry, where they command an average salary of $73,642. Administrative assistants & marketing assistants earn the highest pay from the technology industry, with an average salary of $47,233.administrative staff typically earn higher educational levels compared to administrative assistants & marketing assistants. Specifically, they're 5.1% more likely to graduate with a Master's Degree, and 1.2% more likely to earn a Doctoral Degree.

Administrative assistant & marketing assistant vs. Sales administrator/administrative assistant

A sales administrator/administrative assistant is responsible for assisting the sales department on its overall operations and strategies to sell goods and services that would increase the company's revenues and profitability. Sales administrator/administrative assistants perform administrative and clerical duties as needed, such as creating and evaluating sales reports, writing business proposals, scheduling meetings, booking events, and researching current market trends to identify business opportunities. They must have excellent customer service and communication skills, managing customers' inquiries and concerns, processing orders and payments, and ensuring customer satisfaction.

Sales administrator/administrative assistants tend to earn a lower pay than administrative assistants & marketing assistants by an average of $3,122 per year.While both administrative assistants & marketing assistants and sales administrator/administrative assistants complete day-to-day tasks using similar skills like powerpoint, travel arrangements, and expense reports, the two careers vary in some skills.While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "database management," "email blasts," "facebook," and "press releases" are skills that commonly show up on administrative assistant & marketing assistant resumes. On the other hand, sales administrator/administrative assistants use skills like reservations, data entry, phone calls, and purchase orders on their resumes.The technology industry tends to pay the highest salaries for sales administrator/administrative assistants, with average annual pay of $38,086. Comparatively, the highest administrative assistant & marketing assistant annual salary comes from the technology industry.The average resume of sales administrator/administrative assistants showed that they earn similar levels of education compared to administrative assistants & marketing assistants. So much so that theyacirc;euro;trade;re 0.9% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.1%.

Types of administrative assistant & marketing assistant

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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