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Become An Administrative & Marketing Coordinator

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Working As An Administrative & Marketing Coordinator

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $46,000

    Average Salary

What Does An Administrative & Marketing Coordinator Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become An Administrative & Marketing Coordinator

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Administrative & Marketing Coordinator Career Paths

Administrative & Marketing Coordinator
Marketing Coordinator Marketing Specialist Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Marketing Coordinator Account Executive Marketing Manager
Marketing Program Manager
6 Yearsyrs
Marketing Coordinator Senior Account Executive Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Executive Assistant Manager Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Executive Assistant Account Executive Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Marketing Assistant Senior Account Executive Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Assistant Data Analyst Web Developer
Web Content Manager
5 Yearsyrs
Marketing Assistant Marketing Specialist Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Office Administrator Assistant To Executive Vice President Event Manager
Director Of Marketing And Events
5 Yearsyrs
Project Coordinator Marketing Specialist Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Project Coordinator Technical Writer Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Project Coordinator Senior Consultant Senior Product Manager
Marketing Lead
5 Yearsyrs
Administrative Assistant & Marketing Assistant Marketing Consultant Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Administrative Assistant & Marketing Assistant Marketing Consultant Social Media Manager
Online Marketing Manager
5 Yearsyrs
Administrative Assistant & Marketing Assistant Marketing Analyst Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Coordinator Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Marketing & Events Coordinator Public Relations Consultant Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Marketing & Events Coordinator Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Administrative & Marketing Coordinator
Internship 7.7%
Secretary 3.1%
Server 3.0%
Cashier 2.8%
Top Careers After Administrative & Marketing Coordinator

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How Would You Rate The Salary Of an Administrative & Marketing Coordinator?

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Top Skills for An Administrative & Marketing Coordinator

  1. Company Website
  2. Trade Shows
  3. Email
You can check out examples of real life uses of top skills on resumes here:
  • Improved customer experience by designing and maintaining company website as requested by management.
  • Organize staff and coordinate Domestic and International Manufacturing Trade Shows.
  • Manage generation and distribution of email announcements using MailChimp.
  • Coordinated and developed marketing materials for all Divisions using Adobe Photoshop.
  • Handled high volume environment by providing customer service and solutions while making timely decisions and implementing new processes.

Administrative & Marketing Coordinator Demographics

Gender

Female

76.4%

Male

12.8%

Unknown

10.8%
Ethnicity

White

58.9%

Hispanic or Latino

18.2%

Black or African American

10.9%

Asian

8.3%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

56.3%

French

8.3%

Russian

6.3%

Portuguese

4.2%

German

4.2%

Italian

4.2%

Chinese

2.1%

Hebrew

2.1%

Greek

2.1%

Hindi

2.1%

Cantonese

2.1%

Arabic

2.1%

Korean

2.1%

Thai

2.1%
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Administrative & Marketing Coordinator Education

Schools

University of Phoenix

17.5%

University of Central Florida

8.3%

Pennsylvania State University

6.7%

University of Southern California

5.0%

California State University - Los Angeles

5.0%

Oklahoma State University

5.0%

University of Maryland - College Park

4.2%

Texas A&M University

4.2%

DePaul University

4.2%

University of Houston

4.2%

American InterContinental University

4.2%

Towson University

4.2%

Colorado State University

4.2%

Fashion Institute of Design and Merchandising

3.3%

San Jose State University

3.3%

Pace University - New York

3.3%

Middle Tennessee State University

3.3%

The Academy

3.3%

University of Maryland - University College

3.3%

Arizona State University

3.3%
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Majors

Business

35.6%

Marketing

12.8%

Communication

9.4%

Psychology

5.4%

Management

4.9%

Graphic Design

3.6%

Public Relations

3.1%

Accounting

3.0%

English

2.8%

Health Care Administration

2.8%

Criminal Justice

2.2%

Human Resources Management

2.2%

General Education, Specific Areas

1.7%

Liberal Arts

1.7%

Entertainment Business

1.6%

Fine Arts

1.6%

Photography

1.4%

General Studies

1.4%

Education

1.4%

International Business

1.3%
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Degrees

Bachelors

52.2%

Other

17.6%

Masters

14.5%

Associate

9.0%

Certificate

4.0%

Diploma

1.1%

Doctorate

1.1%

License

0.6%
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