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ADS Global history
ADS Global company history timeline
Ayer also developed the "open contract" in 1875, which guaranteed that his clients would get the lowest possible rates, while the agency would make its money with a 15% commission.
Sears was the first company to focus more on direct advertising when they launched their first direct mail campaign in 1892.
Radio ads were then followed by TV advertising, with the first television commercial airing in 1941.
Known as the father of advertising, David Ogilvy founded the agency Ogilvy & Mather in 1948 on the idea that the singular objective of advertising was to sell.
The first mobile ad was introduced to consumers in early 2000.
Google acquired YouTube in 2006, introducing video ads to businesses.
Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk." - Jonah Bloom, Advertising Age, Sept 2007
"[A]n excellent introduction to the personalities, agencies, and trends that have shaped a hugely influential industry." --Library Journal, Sept 2007, starred review
Facebook penetrated the ad market with more than 2.2 billion users in 2008.
Tungate, a journalist specializing in marketing and media, is author of several other books including Fashion Brands (CH, May'13, 50-5097), Branded Beauty (CH, Apr'12, 49-4559), Luxury World (2009), and Branded Male (CH, Aug'08, 45-6889). Summing Up: Recommended.
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ADS Global competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| OnBrand24 | 1980 | $5.0M | 382 | - |
| West | 2011 | $2.3B | 20,000 | 6 |
| Technology Marketing Corporation | 1972 | $8.0M | 20 | 909 |
| TSD Global | 1989 | $63.8M | 850 | - |
| DialAmerica | 1957 | $1.0B | 5,000 | 1 |
| iPacesetters | 1971 | $544.0M | 82 | - |
| RDI | 1978 | $213.7M | 6 | 12 |
| Wehco | 1909 | $560.0M | 2,400 | 5 |
| Aegis Communications | 2005 | $1.1M | 50 | - |
| One Touch Direct | 1998 | $62.9M | 600 | 28 |
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ADS Global may also be known as or be related to ADS Global, ADS Global Inc and Ads Global.