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As an ADS Quality Rater, your primary responsibility involves reviewing and evaluating ads to ensure they meet specified quality standards. The average salary for this role is around $23,940 annually, with hourly wages averaging about $12. However, salaries can vary significantly depending on factors such as geographic location, experience level, and the specific employer. For instance, states like California and New York often offer higher salaries for this position due to the higher cost of living and demand for quality evaluation.
In states where the cost of living is elevated, ADS Quality Raters can earn significantly more than the national average. For example, those working in metropolitan areas may find opportunities that offer competitive pay rates. Understanding these dynamics is crucial for job seekers aiming to maximize their earning potential in this field.
With the rise of digital advertising, the demand for qualified ADS Quality Raters is on the rise. By acquiring relevant skills and experience, you can enhance your prospects for higher-paying positions within the industry.
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The highest-paying states for ads quality raters are Utah, Maine, and New Hampshire. The lowest average ads quality rater salary states are Kansas, Missouri, and Arkansas.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Utah | $27,269 | $13.11 |
| 2 | New Hampshire | $26,201 | $12.60 |
| 3 | Wyoming | $24,865 | $11.95 |
| 4 | Kentucky | $26,166 | $12.58 |
| 5 | Maine | $26,585 | $12.78 |
| 6 | Minnesota | $24,978 | $12.01 |
| 7 | Alabama | $24,050 | $11.56 |
| 8 | North Dakota | $23,900 | $11.49 |
| 9 | North Carolina | $23,469 | $11.28 |
| 10 | District of Columbia | $27,243 | $13.10 |
| 11 | Arizona | $23,961 | $11.52 |
| 12 | Texas | $24,101 | $11.59 |
| 13 | Iowa | $24,039 | $11.56 |
| 14 | Maryland | $24,993 | $12.02 |
| 15 | Washington | $24,998 | $12.02 |
| 16 | Connecticut | $24,060 | $11.57 |
| 17 | Colorado | $24,374 | $11.72 |
| 18 | Virginia | $24,603 | $11.83 |
| 19 | Wisconsin | $23,094 | $11.10 |
| 20 | Delaware | $23,927 | $11.50 |
| 21 | Nebraska | $23,458 | $11.28 |
| 22 | New Jersey | $24,424 | $11.74 |
| 23 | South Dakota | $24,010 | $11.54 |
| 24 | Rhode Island | $22,941 | $11.03 |
| 25 | Tennessee | $23,404 | $11.25 |
| 26 | California | $23,831 | $11.46 |
| 27 | Michigan | $22,693 | $10.91 |
| 28 | Alaska | $24,333 | $11.70 |
| 29 | Mississippi | $23,016 | $11.07 |
| 30 | Illinois | $23,701 | $11.39 |
| 31 | Ohio | $22,816 | $10.97 |
| 32 | Indiana | $22,024 | $10.59 |
| 33 | New York | $24,285 | $11.68 |
| 34 | Montana | $23,298 | $11.20 |
| 35 | Pennsylvania | $22,211 | $10.68 |
| 36 | Georgia | $23,031 | $11.07 |
| 37 | Massachusetts | $24,101 | $11.59 |
| 38 | South Carolina | $22,236 | $10.69 |
| 39 | Oregon | $22,251 | $10.70 |
| 40 | Vermont | $21,817 | $10.49 |
| 41 | Florida | $22,815 | $10.97 |
| 42 | Hawaii | $24,402 | $11.73 |
| 43 | Idaho | $22,289 | $10.72 |
| 44 | Louisiana | $22,288 | $10.72 |
| 45 | Nevada | $21,592 | $10.38 |
| 46 | Arkansas | $20,612 | $9.91 |
| 47 | Kansas | $21,419 | $10.30 |
| 48 | West Virginia | $20,201 | $9.71 |
| 49 | Missouri | $21,078 | $10.13 |
| 50 | Oklahoma | $20,153 | $9.69 |
| 51 | New Mexico | $20,116 | $9.67 |
The highest-paying cities for ads quality raters are Washington, DC, Frederick, MD, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington, DC | $27,246 | $13.10 |
| 2 | Frederick, MD | $25,050 | $12.04 |
| 3 | New York, NY | $24,227 | $11.65 |
| 4 | Cambridge, MA | $24,163 | $11.62 |
| 5 | Austin, TX | $24,081 | $11.58 |
| 6 | San Bruno, CA | $23,858 | $11.47 |
| 7 | Chicago, IL | $23,738 | $11.41 |
| 8 | Jupiter, FL | $22,815 | $10.97 |
| 9 | Portland, OR | $22,267 | $10.71 |
| 10 | Columbia, SC | $22,241 | $10.69 |
An ads quality rater's salary ranges from $18,000 a year at the 10th percentile to $30,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $30,000 | $2,500 | $14 |
| 75th Percentile | $27,000 | $2,250 | $13 |
| Average | $23,940 | $1,995 | $12 |
| 25th Percentile | $21,000 | $1,750 | $10 |
| 10th Percentile | $18,000 | $1,500 | $9 |
The highest paying types of ads quality raters are quality assurance team leader, systems tester, and quality assurance lead.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| ETL Tester | $80,801 | $6,733 | $38.85 | 35,095 |
| Systems Tester | $95,834 | $7,986 | $46.07 | 112,985 |
| Functional Tester | $76,647 | $6,387 | $36.85 | 37,146 |
| Quality Assurance Consultant | $86,486 | $7,207 | $41.58 | 91,395 |
| Quality Assurance Analyst | $73,532 | $6,128 | $35.35 | 108,078 |
| Quality Assurance Team Leader | $97,476 | $8,123 | $46.86 | 131,886 |
Top companies hiring ads quality raters now:
Ads quality rater salaries at Google and Welocalize are the highest-paying according to our most recent salary estimates. In addition, the average ads quality rater salary at companies like University of South Carolina and SYKES are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | $133,809 | $64.33 | |
| 2 | Welocalize | $25,545 | $12.28 |
| 3 | University of South Carolina | $24,741 | $11.89 |
| 4 | SYKES | $24,612 | $11.83 |
The average ads quality rater salary has risen by $3,919 over the last ten years. In 2014, the average ads quality rater earned $20,021 annually, but today, they earn $23,940 a year. That works out to a 10% change in pay for ads quality raters over the last decade.
Compare ads quality rater salaries for cities or states with the national average over time.
Compare ads quality rater salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $23,900 | $11.51 | +3.3% |
| 2024 | $23,200 | $11.13 | +2.3% |
| 2023 | $22,600 | $10.88 | +1.9% |
| 2022 | $22,200 | $10.67 | +2.3% |
| 2021 | $21,700 | $10.43 | +1.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Welocalize | Remote Search Quality Rater | Austin, TX | 06/29/2025 | $31,305 |
| JFF | Search Quality Rater-English (United States) | Dallas, TX | 06/29/2025 | $30,262 |
| Welocalize | ADS Quality Rater (Korean Speaker Based In The US) | New York, NY | 06/10/2025 | $31,305 |
| Welocalize | Remote Search Quality Rater | Austin, TX | 05/26/2025 | $31,305 |
| JFF | Search Quality Rater-English (United States) | Dallas, TX | 05/26/2025 | $30,262 |
| Paypal | Analytics, Paypal ADS | New York, NY | 05/06/2025 | $143,500 |
| Welocalize | ADS Quality Rater (Korean Speaker Based In The US) | New York, NY | 03/27/2025 | $31,305 |
| Welocalize | Remote Search Quality Rater | Austin, TX | 03/27/2025 | $31,305 |
| JFF | Search Quality Rater-English (United States) | Dallas, TX | 03/27/2025 | $30,262 |
| JFF | Search Quality Rater-English (United States) | Dallas, TX | 02/26/2025 | $30,262 |
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