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Advance Holding Corporation history
Advance Holding Corporation company history timeline
The future chairman and chief executive officer of Ameritrade Holding made his first step toward gaining his professional degree by enrolling at Creighton University in 1959.
In 1983, Ameritrade Clearing, Inc. was established as a clearing broker, adding another facet to the brokerage business governed by Ricketts.
Before taking his first big risk in the field of technology, Ricketts changed the name of First National to TransTerra Co. in 1987.
1995: TransTerra acquires K. Aufhauser & Co., the first company with an Internet trading site.
Accutrade for Windows, the first online investing system that used preprogrammed investment parameters, debuted in January 1996, giving individual investors a trading system that previously was only available to institutions.
The newly named company filed for an initial public offering (IPO) in February 1997 and completed its IPO the following month.
Once its processing capabilities were improved, Ameritrade Holding claimed it would be able to handle 400,000 trades per day, or approximately six times the company's capacity in 1999.
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