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Become An Advertising Account Executive

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Working As An Advertising Account Executive

  • Selling or Influencing Others
  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Organizing, Planning, and Prioritizing Work
  • Getting Information
  • Deal with People

  • Make Decisions

  • Stressful

  • $48,490

    Average Salary

What Does An Advertising Account Executive Do At Lee Enterprises

* Developing relationships with existing and new clients, understanding their needs and advising them on suitable marketing solutions, which include print and digital
* Building a network of prospects from a variety of sources including advertising and professional networking sites
* Overseeing the marketing/sales cycle including finding the right solutions and following up to gauge results

What Does An Advertising Account Executive Do At Salem Communications

* Preparing and delivering sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising
* Preparing promotional plans, sales literature, media kits and sales contracts
* Cold-calling, networking and using other prospecting techniques to hit advertising sales goals

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How To Become An Advertising Account Executive

Although a high school diploma is typically enough education for an entry-level advertising sales position, some employers prefer applicants with a bachelor’s degree. Proven sales success and communication skills are essential. Most training for advertising sales agents takes place on the job.

Education

Although a high school diploma is typically the minimum education requirement for an entry-level advertising sales position, some employers prefer applicants with a college degree. Publishing companies with large circulations and broadcasting stations with a large audience may prefer workers with at least a college degree. Courses in marketing, communications, business, and advertising are helpful. For those who have a proven record of successfully selling other products, educational requirements are not likely to be strict.

Training

Most training takes place on the job and can be either formal or informal. In the majority of cases, an experienced sales manager instructs a newly hired advertising sales agent who lacks sales experience. In this one-on-one environment, supervisors typically coach new hires and observe them as they make sales calls and contact clients. Supervisors then advise the new hires on ways to improve their interaction with clients. Employers may bring in consultants to lead formal training sessions when agents sell to a specialized market segment, such as automotive dealers or real estate professionals.

Advancement

Agents with proven leadership ability and a strong sales record may advance to supervisory and managerial positions, such as sales manager, account executive, and vice president of sales. Successful advertising sales agents may also advance to positions in other industries, such as corporate sales.

Important Qualities

Communication skills. Advertising sales agents must be persuasive during sales calls. In addition, they should listen to the client’s desires and concerns, and recommend an appropriate advertising package.

Initiative. Advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas.

Organizational skills. Agents work with many clients, each of whom may be at a different stage in the sales process. Agents must be well organized to keep track of their clients and potential clients.

Self-confidence. Advertising sales agents should be confident when calling potential clients (making cold calls). Because potential clients are often unwilling to commit on a first call, agents frequently must continue making sales calls, even if rejected at first.

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Advertising Account Executive jobs

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Advertising Account Executive Career Paths

Advertising Account Executive
Account Executive Sales Manager General Manager
Account Manager
5 Yearsyrs
Major Account Executive Advertising Consultant Advertising Sales Consultant
Advertising Sales Manager
6 Yearsyrs
Sales Consultant Sales Manager
Corporate Sales Manager
6 Yearsyrs
Marketing Coordinator Senior Account Executive Local Sales Manager
Digital Sales Manager
9 Yearsyrs
Marketing Director Regional Director Director Of Sales
Director Of Sales & Business Development
13 Yearsyrs
Marketing Consultant Sales And Marketing Manager Account Manager
Major Account Manager
7 Yearsyrs
Sales Manager General Manager Account Executive
Marketing Manager
6 Yearsyrs
Marketing Consultant Marketing Manager Marketing Director
Regional Marketing Director
7 Yearsyrs
Senior Account Executive Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Senior Account Executive Territory Manager Account Manager
Sales Account Manager
6 Yearsyrs
Account Executive Sales Consultant
Sales Manager
5 Yearsyrs
Project Manager Product Manager Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Marketing Manager General Manager Account Executive
Senior Sales Executive
9 Yearsyrs
Marketing Manager Sales Consultant Sales Manager
Senior Sales Manager
7 Yearsyrs
Marketing Director Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Sales Consultant Senior Sales Representative Account Manager
Territory Account Manager
8 Yearsyrs
Sales Manager Business Developer
Vice President, Business Development
13 Yearsyrs
Pharmaceutical Sales Representative District Sales Manager Regional Sales And Marketing Manager
West Coast Sales Manager
8 Yearsyrs
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Advertising Account Executive Demographics

Gender

  • Female

    60.7%
  • Male

    38.2%
  • Unknown

    1.1%

Ethnicity

  • White

    83.5%
  • Hispanic or Latino

    8.8%
  • Asian

    5.6%
  • Unknown

    1.5%
  • Black or African American

    0.6%
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Languages Spoken

  • Spanish

    50.8%
  • French

    13.3%
  • Italian

    5.8%
  • Chinese

    4.2%
  • Mandarin

    4.2%
  • Russian

    4.2%
  • Portuguese

    3.3%
  • German

    3.3%
  • Japanese

    2.5%
  • Cantonese

    1.7%
  • Hindi

    1.7%
  • Swahili

    0.8%
  • Greek

    0.8%
  • Dakota

    0.8%
  • Hawaiian

    0.8%
  • Urdu

    0.8%
  • Arabic

    0.8%
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Advertising Account Executive

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Advertising Account Executive Education

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Real Advertising Account Executive Salaries

Job Title Company Location Start Date Salary
Advertising Account Executive Us Media Consulting LLC Miami, FL Dec 29, 2014 $79,019
Advertising and Promotion Account Executive Nadaa F. Issa Newington, NH Jan 15, 2013 $66,560
Advertising Account Executive P&P Advertising, LLC. Miami, FL Mar 18, 2016 $65,021
Advertising Account Executive Aaaza, Inc. Los Angeles, CA Sep 26, 2011 $62,756
Advertising Account Executive PSB Inc. Lake Forest, CA Jul 21, 2013 $57,267
Advertising Account Executive PSB Lake Forest, CA Jul 21, 2013 $57,267
Advertising Account Executive PSB, Inc. Lake Forest, CA May 12, 2009 $56,597
Advertising Account Executive PSB Inc. Lake Forest, CA Sep 15, 2010 $55,994
Advertising Account Executive Accentmarketing Communications LC Coral Gables, FL Dec 04, 2007 $52,500 -
$54,000

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Top Skills for An Advertising Account Executive

DailyNewspaperOnlineProductsSalesTerritoryMonthlySalesGoalsCustomerServiceInternetNewClientsBusinessDevelopmentClientBaseWebAccountManagementLocalBusinessOwnersSalesPresentationsRevenueGoalsRealEstateClientRelationsAccountListSalesQuotasSpecialSectionsColdCalls

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Top Advertising Account Executive Skills

  1. Daily Newspaper
  2. Online Products
  3. Sales Territory
You can check out examples of real life uses of top skills on resumes here:
  • Managed sales and customer relations while coordinating design for the classified section of the Iowa State Daily Newspaper.
  • Conducted sales presentations and advertising campaigns of various print and online products.
  • Manage print, direct marketing and online advertising needs for sales territory of over 500 clients.
  • Utilized prospecting expertise, creativity, and strong negotiation skills to meet and exceed monthly sales goals and quotas.
  • Field advertising sales Business to business prospecting & cold calling, Account management Customer service

Top Advertising Account Executive Employers

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Advertising Account Executive: AgCareers.com Job Overview

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