Become An Advertising Account Executive

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Working As An Advertising Account Executive

Selling or Influencing Others
Communicating with Persons Outside Organization
Thinking Creatively
Organizing, Planning, and Prioritizing Work
Getting Information

Deal with People
Make Decisions
Stressful
$48,490
Average Salary

What Does An Advertising Account Executive Do At Lee Enterprises

* Developing relationships with existing and new clients, understanding their needs and advising them on suitable marketing solutions, which include print and digital
* Building a network of prospects from a variety of sources including advertising and professional networking sites
* Overseeing the marketing/sales cycle including finding the right solutions and following up to gauge results

What Does An Advertising Account Executive Do At Salem Communications

* Preparing and delivering sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising
* Preparing promotional plans, sales literature, media kits and sales contracts
* Cold-calling, networking and using other prospecting techniques to hit advertising sales goals

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How To Become An Advertising Account Executive

Although a high school diploma is typically enough education for an entry-level advertising sales position, some employers prefer applicants with a bachelor’s degree. Proven sales success and communication skills are essential. Most training for advertising sales agents takes place on the job.

Education

Although a high school diploma is typically the minimum education requirement for an entry-level advertising sales position, some employers prefer applicants with a college degree. Publishing companies with large circulations and broadcasting stations with a large audience may prefer workers with at least a college degree. Courses in marketing, communications, business, and advertising are helpful. For those who have a proven record of successfully selling other products, educational requirements are not likely to be strict.

Training

Most training takes place on the job and can be either formal or informal. In the majority of cases, an experienced sales manager instructs a newly hired advertising sales agent who lacks sales experience. In this one-on-one environment, supervisors typically coach new hires and observe them as they make sales calls and contact clients. Supervisors then advise the new hires on ways to improve their interaction with clients. Employers may bring in consultants to lead formal training sessions when agents sell to a specialized market segment, such as automotive dealers or real estate professionals.

Advancement

Agents with proven leadership ability and a strong sales record may advance to supervisory and managerial positions, such as sales manager, account executive, and vice president of sales. Successful advertising sales agents may also advance to positions in other industries, such as corporate sales.

Important Qualities

Communication skills. Advertising sales agents must be persuasive during sales calls. In addition, they should listen to the client’s desires and concerns, and recommend an appropriate advertising package.

Initiative. Advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas.

Organizational skills. Agents work with many clients, each of whom may be at a different stage in the sales process. Agents must be well organized to keep track of their clients and potential clients.

Self-confidence. Advertising sales agents should be confident when calling potential clients (making cold calls). Because potential clients are often unwilling to commit on a first call, agents frequently must continue making sales calls, even if rejected at first.

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Advertising Account Executive jobs

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Advertising Account Executive Career Paths

Advertising Account Executive

Account Executive Sales Manager General Manager

Account Manager

5 Yearsyrs

Major Account Executive Advertising Consultant Advertising Sales Consultant

Advertising Sales Manager

6 Yearsyrs

Sales Consultant Sales Manager

Corporate Sales Manager

6 Yearsyrs

Marketing Coordinator Senior Account Executive Local Sales Manager

Digital Sales Manager

9 Yearsyrs

Marketing Director Regional Director Director Of Sales

Director Of Sales & Business Development

13 Yearsyrs

Marketing Consultant Sales And Marketing Manager Account Manager

Major Account Manager

7 Yearsyrs

Sales Manager General Manager Account Executive

Marketing Manager

6 Yearsyrs

Marketing Consultant Marketing Manager Marketing Director

Regional Marketing Director

7 Yearsyrs

Senior Account Executive Marketing Manager

Regional Marketing Manager

7 Yearsyrs

Senior Account Executive Territory Manager Account Manager

Sales Account Manager

6 Yearsyrs

Account Executive Sales Consultant

Sales Manager

5 Yearsyrs

Project Manager Product Manager Marketing Consultant

Senior Marketing Consultant

8 Yearsyrs

Marketing Manager General Manager Account Executive

Senior Sales Executive

9 Yearsyrs

Marketing Manager Sales Consultant Sales Manager

Senior Sales Manager

7 Yearsyrs

Marketing Director Director Of Sales

Senior Vice President, Sales

14 Yearsyrs

Sales Consultant Senior Sales Representative Account Manager

Territory Account Manager

8 Yearsyrs

Sales Manager Business Developer

Vice President, Business Development

13 Yearsyrs

Pharmaceutical Sales Representative District Sales Manager Regional Sales And Marketing Manager

West Coast Sales Manager

8 Yearsyrs

Average Length of Employment

Account Executive/Sales Manager 5.1 years
Senior Sales Account Executive 4.4 years
Manager, Account Executive 4.2 years
Senior Account Executive 3.8 years
Advertising Sales Manager 3.7 years
Sales/Account Representative 3.3 years
Advertising Sales Executive 3.3 years
Advertising Account Representative 3.3 years
Account Executive, Advertising & Sales 3.2 years
Advertising Sales 3.1 years
Account Executive/Outside Sales 3.1 years
Advertising Account Executive 3.0 years
Regional Account Executive 3.0 years
Account Executive 2.9 years
Territory Account Executive 2.9 years
Advertising Account Manager 2.8 years
Advertising Executive 2.8 years
Account Executive Lead 2.8 years
Inside Sales Account Executive 2.7 years
Advertising Sales Consultant 2.7 years
Advertising Sales Representative 2.7 years
Advertising Consultant 2.6 years
Marketing Account Executive 2.6 years
Advertising Representative 2.5 years
Marketing Executive 2.4 years
Outside Account Executive 2.3 years
Inside Sales Executive 2.2 years

Top Careers Before Advertising Account Executive

Top Careers After Advertising Account Executive

Advertising Account Executive Demographics

Gender

Female
60.7%
Male
38.2%
Unknown
1.1%

Ethnicity

White
83.5%
Hispanic or Latino
8.8%
Asian
5.6%
Unknown
1.5%
Black or African American
0.6%

Languages Spoken

Spanish
50.8%
French
13.3%
Italian
5.8%
Chinese
4.2%
Mandarin
4.2%
Russian
4.2%
Portuguese
3.3%
German
3.3%
Japanese
2.5%
Cantonese
1.7%
Hindi
1.7%
Swahili
0.8%
Greek
0.8%
Dakota
0.8%
Hawaiian
0.8%
Urdu
0.8%
Arabic
0.8%

Advertising Account Executive

Unfortunately we don’t have enough data for this section.

Advertising Account Executive Education

Schools

University of Phoenix
10.9%
Michigan State University
8.4%
Iowa State University
6.3%
West Virginia University
5.9%
University of Florida
5.4%
Auburn University
5.0%
Illinois State University
4.6%
Virginia Commonwealth University
4.6%
University of Georgia
4.6%
American University
4.6%
University of Texas at Austin
4.2%
Florida State University
4.2%
University of Wisconsin Extension
4.2%
University of North Carolina at Chapel Hill
4.2%
Ball State University
4.2%
University of North Texas
3.8%
University of Central Oklahoma
3.8%
Pennsylvania State University
3.8%
San Diego State University
3.8%
University of Hawaii at Manoa
3.8%

Majors

Business 23.1%
Communication 15.9%
Marketing 15.8%
Journalism 6.4%
Public Relations 5.2%
Advertising 4.6%
Management 4.5%
English 3.4%
Psychology 3.4%
Political Science 2.6%
Graphic Design 2.2%
Accounting 2.1%
Agricultural Public Services 1.5%
Education 1.4%
Specialized Sales And Merchandising 1.4%
Sociology 1.4%
History 1.3%
General Studies 1.3%
Criminal Justice 1.3%
Liberal Arts 1.3%

Degrees

Bachelors
56.5%
Other
19.5%
Masters
12.6%
Associate
5.9%
Certificate
3.6%
Doctorate
0.8%
Diploma
0.6%
License
0.5%

Advertising Account Executive

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Real Advertising Account Executive Salaries

Job Title	Company	Location	Start Date	Salary
Advertising Account Executive	Us Media Consulting LLC	Miami, FL	Dec 29, 2014	$79,019
Advertising and Promotion Account Executive	Nadaa F. Issa	Newington, NH	Jan 15, 2013	$66,560
Advertising Account Executive	P&P Advertising, LLC.	Miami, FL	Mar 18, 2016	$65,021
Advertising Account Executive	Aaaza, Inc.	Los Angeles, CA	Sep 26, 2011	$62,756
Advertising Account Executive	PSB Inc.	Lake Forest, CA	Jul 21, 2013	$57,267
Advertising Account Executive	PSB	Lake Forest, CA	Jul 21, 2013	$57,267
Advertising Account Executive	PSB, Inc.	Lake Forest, CA	May 12, 2009	$56,597
Advertising Account Executive	PSB Inc.	Lake Forest, CA	Sep 15, 2010	$55,994
Advertising Account Executive	Accentmarketing Communications LC	Coral Gables, FL	Dec 04, 2007	$52,500 - $54,000

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Top Skills for An Advertising Account Executive

Top Advertising Account Executive Skills

Daily Newspaper
Online Products
Sales Territory

You can check out examples of real life uses of top skills on resumes here:

Managed sales and customer relations while coordinating design for the classified section of the Iowa State Daily Newspaper.
Conducted sales presentations and advertising campaigns of various print and online products.
Manage print, direct marketing and online advertising needs for sales territory of over 500 clients.
Utilized prospecting expertise, creativity, and strong negotiation skills to meet and exceed monthly sales goals and quotas.
Field advertising sales Business to business prospecting & cold calling, Account management Customer service