Advertising account executives (or simply account executives) are the main associates between advertising and media agencies and their clients. Their role is simply a combination of sales or business development activities and customer relationship management.
Account executives meet with clients to get a thorough understanding of their advertising and promotional needs, the budgets earmarked for these activities, target audience and other critical demographics, market and competition information, and any other relevant details.
As an account executive, they have a standard working period of five days per week; however, this may fluctuate in the event of pressing campaign deadlines, outdoor location shoots, or campaigns being shot after office hours.
Advertising account executives earn a base annual salary starting at $25,000 to $30,000 and going up from $35,000 to $50,000.
There is more than meets the eye when it comes to being an advertising account executive. For example, did you know that they make an average of $24.19 an hour? That's $50,314 a year!
Between 2018 and 2028, the career is expected to grow -2% and produce -3,300 job opportunities across the U.S.
There are certain skills that many advertising account executives have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed initiative, self-confidence and communication skills.
When it comes to the most important skills required to be an advertising account executive, we found that a lot of resumes listed 14.3% of advertising account executives included crm, while 13.5% of resumes included sales process, and 9.2% of resumes included client relationships. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the advertising account executive job title. But what industry to start with? Most advertising account executives actually find jobs in the media and retail industries.
If you're interested in becoming an advertising account executive, one of the first things to consider is how much education you need. We've determined that 64.2% of advertising account executives have a bachelor's degree. In terms of higher education levels, we found that 12.3% of advertising account executives have master's degrees. Even though most advertising account executives have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become an advertising account executive. When we researched the most common majors for an advertising account executive, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on advertising account executive resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become an advertising account executive. In fact, many advertising account executive jobs require experience in a role such as account executive. Meanwhile, many advertising account executives also have previous career experience in roles such as sales representative or sales associate.