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Advertising account executive skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Jonathan Byers,

Kaustav Misra Ph.D.

Advertising account executive example skills

Below we've compiled a list of the most critical advertising account executive skills. We ranked the top skills for advertising account executives based on the percentage of resumes they appeared on. For example, 15.7% of advertising account executive resumes contained media sales as a skill. Continue reading to find out what skills an advertising account executive needs to be successful in the workplace.

15 advertising account executive skills for your resume and career

1. Media Sales

Here's how advertising account executives use media sales:

Print and media sales, special projects and coop advertising
Managed media sales for regional, national and international advertising accounts.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how advertising account executives use crm:

Created and delivered presentations tailored to client needs while maintaining detailed CRM information.
Utilize CRM (Sales force) effectively and efficiently recording all sales activity.

3. Client Relationships

Here's how advertising account executives use client relationships:

Established and maintained client relationships by working with local businesses to determine and fulfill their advertising objectives.
Managed client relationships, analyzed profitability metrics, developed strategic recommendations, tracked performance through weekly reports.

4. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how advertising account executives use cold calls:

Conducted lead generation and appointment setting through business to business cold calling in order to develop new business advertising revenue.
Generated new business via cold calling* Called upon existing customers to add company products and services

5. PowerPoint

Here's how advertising account executives use powerpoint:

Researched and created PowerPoint presentations.
Presented PowerPoint presentations to large ad agencies and groups to teach the strategy of media purchasing in a highly competitive market.

6. Mobile Marketing

Here's how advertising account executives use mobile marketing:

Provided traditional print advertising, online visibility and reputation management products, and mobile marketing solutions.
Certified in Internet Marketing Fundamentals, Display Advertising, PPC Advertising, and Mobile Marketing.

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7. Marketing Campaigns

Here's how advertising account executives use marketing campaigns:

Developed integrated marketing campaigns across multiple platforms, including traditional billboard, digital billboard, poster unit and transit shelter advertising.
Developed advertising and marketing campaigns and wrote and produced award-winning broadcast commercials and printed materials for retail and industrial clients.

8. Sales Process

Here's how advertising account executives use sales process:

Developed expertise in all aspects of sales process from understanding company advertising needs to positioning.
Initiate sales process by scheduling appointments; making initial presentation; understanding account requirements.

9. Sales Presentations

Here's how advertising account executives use sales presentations:

Conducted business to business sales presentations with agencies and small businesses to drive recruitment advertising for core products including Monster.com.
Solicited for new clients, conducted sales presentations to acquire and maintain business exclusively in the Automotive Advertising arena.

10. Digital Marketing

Here's how advertising account executives use digital marketing:

Stay up to date on current trends in digital marketing including online display, social media, PPC, and SEO.
Assist in the management of print and digital marketing initiatives to promote the publication's advertising and editorial products.

11. Trade Shows

Here's how advertising account executives use trade shows:

Maintained an active client database/relationships and attended global industry trade shows to increase market recognition.
Directed regional trade shows for product development defined by territory needs.

12. Sales Territory

Here's how advertising account executives use sales territory:

Placed in charge of developing and maintaining a sales territory to increase profitability.
Established and maintained positive work relationships with commercial clients in sales territory.

13. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how advertising account executives use account management:

Account management for national advertising programs: television, print, internet, and direct-to-consumer creative development.
Maintained all aspects of account management including new business sales, contract/rate negotiation and trade show representation.

14. Search Engine Marketing

Here's how advertising account executives use search engine marketing:

Manage advertising program consisting of direct marketing, search engine marketing, brand management, and direct mail campaigns.
Excelled in Search Engine Marketing for Google, Yahoo, **Winner of the 2007 Award of Excellence for Top Telephone Sales.

15. SEO

Here's how advertising account executives use seo:

Managed PPC, SEO and SEM Campaign budgets
Master SEO and SEM Locate and contact potential clients to offer advertising services.

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What skills help Advertising Account Executives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on advertising account executive resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What advertising account executive skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young advertising account executives need?

Dr. Vallari Chandna

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

Do you want to know more?

List of advertising account executive skills to add to your resume

The most important skills for an advertising account executive resume and required skills for an advertising account executive to have include:

Media Sales
CRM
Client Relationships
Cold Calls
PowerPoint
Mobile Marketing
Marketing Campaigns
Sales Process
Sales Presentations
Digital Marketing
Trade Shows
Sales Territory
Account Management
Search Engine Marketing
SEO
Market Research

SEM
Real Estate
ROI
Consultative Sales Approach
Business Relationships
Search Engine
Customer Relationships
Media Planning
Revenue Growth
Sales Revenue
Client Accounts
Sales Quota
Sales Strategies
Outbound Calls
Client List
Business Sales

Strong Negotiation
Print ADS
Account List
Facebook
Copywriting
Creative Development
Press Releases
Sales Contracts
Yahoo
Upselling
Sales Proposals
Growing Revenue
Business Accounts
Marketing Presentations
Contract Negotiations
Yellow Pages

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Advertising Account Executive
Advertising Account Executive Skills

Updated January 8, 2025

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