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Top 50 Advertising Account Executive Skills

Below we've compiled a list of the most important skills for an Advertising Account Executive. We ranked the top skills based on the percentage of Advertising Account Executive resumes they appeared on. For example, 8.0% of Advertising Account Executive resumes contained Online as a skill. Let's find out what skills an Advertising Account Executive actually needs in order to be successful in the workplace.

These are the most important skills for an Advertising Account Executive:

1. Online

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high Demand
Here's how Online is used in Advertising Account Executive jobs:
  • Supported Account Executives in developing online materials and area campaigns.
  • Hired to lead advertising sales of new online magazine; later promoted to take on additional print and classified divisions.
  • Achieved weekly revenue goals of the sale of advertising for Career Builder's weekly print publication, online and television.
  • Developed, implemented, and managed print and online advertising campaigns, ensuring customer satisfaction and loyalty.
  • Work closely with customers and online personnel to get clients online with advertising and increasing their business.
  • Helped create and manage PPC campaigns for large, online shoe retailer generating ROAS over 600%.
  • Sell print and online advertising to an existing account base while prospecting for new advertising business.
  • Set up online business profiles for new clients as well as maintaining profiles of current clients.
  • Managed client s social media and websites, online and print marketing and advertising campaigns.
  • Sell into the Norwich Bulletin as well as various special publications and online.
  • Marketed a portfolio of cable networks and online products throughout Hartford/New Haven DMA.
  • Created in-depth print and online campaigns for customers to generate increased revenue.
  • Maintained weekly ad-copy changes to ads that currently ran in the papers/online.
  • Provided online and print advertising solutions to small and medium size businesses.
  • Conducted sales presentations and advertising campaigns of various print and online products.
  • Persuaded clients to purchase print and online space by using selling skills.
  • Updated vehicle incentives and rotations in online reporting tool.
  • Maintain client relationships - both online and in print.
  • Assisted customer with online listing's management.
  • Prepared weekly online ROI Analysis Reports (Google Analytics), tracking metrics for e-mail and web campaigns.

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2. Sales Territory

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high Demand
Here's how Sales Territory is used in Advertising Account Executive jobs:
  • Manage a sales territory to service local digital media campaigns on behalf of national/regional agencies across online publishers.
  • Placed in charge of developing and maintaining a sales territory to increase profitability.
  • Cultivated advertisers in newly created sales territory and developed appropriate advertising schedules/campaigns.
  • Established and maintained positive work relationships with commercial clients in sales territory.
  • Managed and developed initiatives to increase value of clients' accounts in $2 million sales territory.
  • Manage print, direct marketing and online advertising needs for sales territory of over 500 clients.
  • Experience managing and growing a Sales Territory, presenting, negotiating and persuading at all levels.
  • Established new EOM sales territory, generated $280,000 in sales within first 12 months.
  • Established new sales territory and increase business from zero to $163,000 in six months.
  • Maintained a portfolio of 75 key clients while developing prospective clients within my sales territory.
  • Expanded Cook County sales territory by over 46% completely through new accounts.
  • Managed outside sales territory that generated $250,000 - $350,000 annually.
  • Managed $2 million sales territory for Atlanta's largest daily newspaper.
  • Launched and managed a new sales territory for local CBS affiliate.
  • Maintained and grew a sales territory that generated $800,000 annually.
  • Managed and exclusive Long Island sales territory for over 11 years.
  • Increased clientele in sales territory by 50%!
  • Achieved many awards for reaching and exceeding sales goals Increased my personal sales territory by 47% in my first two years
  • assigned sales territory boasted second largest revenue of all outside sales representatives in the West Little Rock area.

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3. Daily Newspaper

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Here's how Daily Newspaper is used in Advertising Account Executive jobs:
  • Managed sales and customer relations while coordinating design for the classified section of the Iowa State Daily Newspaper.
  • Position included outside sales, involving the sale of advertising into the daily newspaper and other newspaper products.
  • Worked with local and national print media, including major daily newspapers, magazines and trade publications.
  • Sell available ad space in a daily newspaper and the newspaper's website.
  • Account Executive handling major department stores advertising in a daily newspaper setting.
  • Retail and Classified newspaper sales for a daily Newspaper.
  • Received and reviewed incoming advertising publications, and otherwritten materials to ensure accuracy prior to publication in daily newspaper.
  • Serviced commercial advertising needs or real estate and automotive clients for the Gannett Company-owned daily newspaper for Middle Tennessee.

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4. Sales Goals

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Here's how Sales Goals is used in Advertising Account Executive jobs:
  • Achieve monthly sales goals fluctuating between $40k and $65k by increasing existing clients spend and developing new business.
  • Achieved sales goals through networking, vertical market development, cold calling, referrals, and other marketing strategies.
  • Utilized prospecting expertise, creativity, and strong negotiation skills to meet and exceed monthly sales goals and quotas.
  • Developed and added 60 new clients to existing sales, and consistently performed 8% above sales goals.
  • Cold-called, networked and used other prospecting techniques to hit advertising sales goals and targets.
  • Met/exceeded sales goals on a consistent basis and grew overall revenue for territory each year.
  • Developed relationships with key business leaders and advertisers while striving to achieve aggressive sales goals.
  • Achieved all Sales goals and objectives and grew my territory by over 350%.
  • Achieve monthly sales goals and sales standards in both Print and Digital solutions.
  • Key Accomplishments: Met sales goals each market at over 100%.
  • Exceeded sales goals by an average of 25% each month.
  • Exceeded sales goals for thirteen consecutive months.
  • Achieved and consistently exceeded monthly sales goals.
  • Attained sales goals and provided customer service.
  • Exceeded targeted sales goals by 50%.
  • Maintained sales goals and met quotas.
  • Exceeded sales goals 10 out of 12 months
  • Opened a completely un-worked territory surpassing all sales goals In spite of challenges associated with start up and aggressive competition.
  • Achieved all Sales goals and Company Awards: Winners Circle, Presidents Club and Million Dollar Club.
  • Selected Achievements: A proven performer who consistently exceeded sales goals.

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6 Sales Goals Jobs

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5. Customer Service

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Here's how Customer Service is used in Advertising Account Executive jobs:
  • Demonstrate excellent customer service skills including developing effective prospecting techniques to increase weekly sales, and resolving advertiser billing issues.
  • Provided advertisers with strong marketing, advertising campaigns and customer service.
  • Trained and supervised customer service representative and new employees.
  • Provided customer service to existing contract advertisers.
  • Acted as Customer Service Committee Representative.
  • Provided superior customer service to clients- while still adhering to and maintaining structure and respect for our corporate policies and guidelines.
  • Ranked among the top junior advertising executives and was widely recognized for delivering a high level of customer service.
  • Generated repeat business and a high number of referrals due to dedication to customer service and impeccable follow-through.
  • Initiated new business; gave sales presentations, maintained regular client contact and provided strong customer service.
  • Possess excellent customer service skills and the ability to work independently while working on multiple tasks.
  • Utilized design software, customer service, acquiring new business, and strong communication skills.
  • Delivered exceptionally strong customer service to all accounts, while enhancing all client relationships.
  • Follow up on any issues and providing good customer service to all accounts.
  • Received several awards for sales and customer service performance.
  • Provided client customer service and did miscellaneous clerical work.
  • Maintain a high quality of customer service.
  • Offered customer service in Classified and Display advertising for both Voluntary and Contract advertisers.
  • Achieve consistent customer service and relationship building to maintain accounts, upsell clients and ensure client retention.
  • Maintain client relationship to grow the business Maintain high level of customer service after the sale
  • Provide customer service and up sell current accounts Cold call to prospect new clients

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6. New Clients

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Here's how New Clients is used in Advertising Account Executive jobs:
  • Managed budgets, implemented marketing strategies, coordinated cooperative advertising and drew up proposals for potential new clients
  • Leveraged existing relationships to secure 62 new contracts in first year with over 50% being brand new clients.
  • Developed and maintained NEW clients and territories / markets: Minneapolis, St Louis, Indianapolis and Omaha markets.
  • Achieved company goal of 50 new clients per year while concentrating on increased spending dollars for existing accounts.
  • Seek and establish new clients to help with their individual marketing and advertising goals to grow their business.
  • Prospected new clients, and built strong relationships resulting in increased new business and increased customer count.
  • Developed strategies and proposals for obtaining new clients, while cultivating relationships with existing client base.
  • Established new clients and nurture existing clients to ensure strong relationships and business partnerships.
  • Research, contact and initiate contact with prospective new clients at the studios request.
  • Acquired new clients, renewed and retained existing clients during tough economic climate.
  • Balanced role between hunting new clients and writing branded promotions for existing clients.
  • Conduct customer needs assessment via telephone and in-person with potential new clients.
  • Prospected and developed new clients throughout the Eastern U.S.
  • Procured new clients via face-to-face cold calling.
  • Advised new clients on aggressive marketing campaigns.
  • Signed 20 new clients, increasing sales by 10% within 90 days of hire.
  • Averaged 5-10 new clients per month, ranging from an additional $3,000-$7,000.
  • Increased new clients by 50%.
  • Key Contributions: Focused on finding and adding new clients Designed and presented product packages around the needs of clients
  • Radio advertising outside sales executive for new clients in Peoria, Tazwell and Woodford Counties.

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2 New Clients Jobs

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7. Revenue Growth

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Here's how Revenue Growth is used in Advertising Account Executive jobs:
  • Provide client-need based account management maximize client/agency results and revenue growth.
  • Performed scheduled review and prepared creative proposal ideas, strategies and concepts aimed at client goals and revenue growth
  • Created friendships with community advertisers, resulting in new business and measurable revenue growth.
  • Produced solid revenue growth by converting a high percentage of leads into new accounts.
  • Helped to develop account and territory strategies for long-term development and revenue growth.
  • Initiated two key partnerships which resulted in 54% revenue growth.
  • Obtained new accounts and renewals to contribute to ad revenue growth.
  • Deliver YOY sales growth and exceed revenue growth requirements.
  • Achieved 15- 20 % revenue growth year over year.
  • Selected sales accomplishments Q3 2008 - Sales Representative of the quarter in both account and revenue growth.
  • Functioned as a solutions provider, linking print advertising to client revenue growth objectives.

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8. Client Relationships

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Here's how Client Relationships is used in Advertising Account Executive jobs:
  • Managed client relationships, analyzed profitability metrics, developed strategic recommendations, tracked performance through weekly reports.
  • Established and maintained client relationships by working with local businesses to determine and fulfill their advertising objectives.
  • Established positive client relationships and maintained an account base through follow-up and correspondence.
  • Established positive client relationships and maintained new and existing accounts.
  • Prospected, developed and maintained client relationships.
  • Established excellent client relationships across accounts.
  • Established and maintained client relationships.
  • Signed the office's first two product-advertising accounts through intensive cold calling, lead development, and building new client relationships.
  • Cultivated and grew client relationships with accounts while being directly trained by and performing tasks as assigned by Advertising Account Director.
  • Hired to drive sales by developing client relationships with new and existing clients that will lead to new business.
  • Establish key client relationships and formulate both branding strategies and new product launch plans for multiple consumer product categories.
  • Maintain client relationships and continue to gain market share by creating new relationships in the community.
  • Managed client relationships and designed, sold, and implemented print advertising campaigns.
  • Maintain and develop client relationships with local, regional and national accounts.
  • Develop through consultation long term client relationships with small to medium budgets.
  • Maintain great client relationships product information and updates.
  • Develop through consultation long term client relationships.
  • Cultivated and grew client relationships, landing key accounts that included Jetblue airways, U.S. department of homeland security among others.
  • Finished the year at 106% attainment Developed client relationships via the telephone to existing and new customers around New England.
  • Developed new local advertising accounts and maintained existing client relationships Ad copy writer, voiceover and on-air commercial talent

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9. Internet

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high Demand
Here's how Internet is used in Advertising Account Executive jobs:
  • Excelled in promotional sales with a focus on print/internet/mixed media campaigns traffic/promotions/branding/key message advertising with a large and varied account package.
  • Display advertising sales in assigned territory for popular daily newspaper, internet site and related products.
  • Propel sells and develops internet advertising through website creation and social media advertising.
  • Provide print and Internet advertising solutions for customers by uncovering their business needs and recommending the appropriate yellow page program.
  • Promoted 30+ products including directory advertising, Internet, direct mailing, and marketing services including Google AdWords and SEO.
  • Set up programs ranging from print, internet and social media for clients to increase their visibility and sales.
  • Have received recognition for most new revenue for Internet and print sales for 2012, 2013 and 2014.
  • Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.
  • Contacted and generated new business through Internet, telephones sales, and generated leads through promotional booths.
  • Developed comprehensive advertising program comprised of both print and internet products to help meet client's objectives.
  • Prepared information for media kits and develop and maintain company Internet or intranet web pages.
  • Maintained established accounts and generated new business through outside sales for both print and internet.
  • Collaborated with Creative Services to promote pharmaceutical products through television, print & internet.
  • Created advertising campaigns through print and internet to promote revenue and company growth.
  • Improved Internet exposure for clients by educating customers on market trends.
  • Recruited to sell Print, & Online/Internet TV.
  • Premise Internet Account Representative * Met with customers face to face to review current or new internet advertising solutions.
  • Introduce customers to print and Internet advertising such as Google, Yahoo, Bing, and YP.com.
  • Introduced the idea of multi-level marketing in using cable spot in websites and Internet advertising.
  • Top producer of new advertising accounts for the local NBC affiliate Internet Sales Manager

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10. New Accounts

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Here's how New Accounts is used in Advertising Account Executive jobs:
  • Collaborated with account executives to penetrate new accounts, identify potential customers and coordinate product demonstrations.
  • Increase sales of advertising products by obtaining new accounts and developing existing hotel hospitality accounts.
  • Generated new accounts by implementing effective networking and content marketing strategies.
  • Established new accounts through a combination of visits and phone calls, and maintained existing business relationships at the owner/manager level.
  • Prospected for customers, generated leads and referrals, and developed new accounts while maintaining and strengthening relationships with existing clients.
  • Established new accounts and signed advertising contracts through cold calls and referrals to grow business in my territory.
  • Source new clients, qualify leads, service existing clients, obtain orders, and establish new accounts.
  • Established new accounts through strategic prospecting, developing proposals, creating ad copy and presenting sales presentations.
  • Identified and qualified new accounts and ranked in the top 10% out of 50 account executives.
  • Conducted daily cold calls, continuously prospected new accounts and made sales presentations to prospective advertisers.
  • Generate new revenue Create /Update system of tracking account Generate plans of marketing new accounts.
  • Solicited for new accounts and increased business productivity to meet monthly goals.
  • Managed, maintained and grow new accounts within my territory.
  • Maintain assigned account bases while developing new accounts.
  • Signed new accounts and serviced territory accounts.
  • Maintained existing partnerships as well as gained new accounts by developing specific strategies for multiple businesses.
  • Developed new accounts, maintained and upsold existing accounts, and resolved customer service issues.
  • Researched and developed new accounts for the company Contributing over $300,000 in sales revenue.
  • Prospected and close contracts with new accounts by meeting the clients advertising needs.
  • Job description Maintain and develop new accounts on a weekly basis.

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11. Customer Base

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Here's how Customer Base is used in Advertising Account Executive jobs:
  • Developed customer base through contract sales and maintained positive customer relationships through quality service and information.
  • Delivered advertising solutions to grow market share within an existing customer base.
  • Cultivated business relationships with customers, which expanded customer base.
  • Developed existing territory, increased new customer base.
  • Worked directly with business owners to maximize advertising budgets in tough economic times to continue to grow their customer base.
  • Attracted, developed, motivated and assisted in the creation of effective marketing for a Dallas/Ft Worth customer base.
  • Averaged 400 bound calls weekly, maintained 300-500 + customer based accounts with monthly billing exceeding 50k.
  • Expanded customer base through the utilization of unique resources while providing full services to established accounts.
  • Helped grow both the Northeast Florida & Southeast Georgia territory in sales and new customer base.
  • Increased monthly sales by 50% by implementing strategies to develop and expand existing customer base.
  • Focused selling to new business, maintain current customer base and up-selling additional products.
  • Used telemarketing, and cold calling skills, to establish a new customer base.
  • Grow customer base in each market by identifying and establishing new accounts.
  • Conduct promotional ideals with high efficiency to gain new customer base.
  • Maintain and grow customer base from business to business sales.
  • Expand customer base and geographic reach of sales territory.
  • Increased customer base over 25% in one year.
  • Prospect and develop customer base.
  • Maintain existing customer base, Multi-task, heavy customer contact, meet and exceed office objective and monthly goal.
  • Maintain and increase customer base throughout Fairfield County (24 Towns) Increase revenue in Special Sections.

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12. Sales Presentations

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Here's how Sales Presentations is used in Advertising Account Executive jobs:
  • Conducted business to business sales presentations with agencies and small businesses to drive recruitment advertising for core products including Monster.com.
  • Solicited for new clients, conducted sales presentations to acquire and maintain business exclusively in the Automotive Advertising arena.
  • Developed layouts, wrote advertising copy, prepared sales presentations and managed a variety of billing and administrative situations.
  • Developed new business accounts utilizing effective marketing, cold calling, networking, and professional sales presentations.
  • Maintained professional development in planning, organization, and sales presentations.
  • Developed sales presentations specific to each company.
  • Grow account base by continuous acquisition of new customers within assigned territory, develop marketing plans, sales presentations and proposals.
  • Developed new corporate and small business through effective marketing, cold calling, networking, professional sales presentations and referrals.
  • Prepared and conducted sales presentations, cold calling, monitoring of all media and relationship development.
  • Assist on sales floor with sales rep training on billing system, procedures and sales presentations.
  • Obtained pertinent information concerning prospect's past and current advertising for use in sales presentations.
  • Coordinated formal and informal sales presentations, ad copy and layout.
  • Delivered in-depth sales presentations, closed sales and managed accounts.
  • Prepare and deliver sales presentations.
  • Developed and delivered sales presentations to prospective clients Completed customized marketing plans based on analysis of competitive marketplace.
  • Prepared and delivered sales presentations to new and existing customers to sell diverse advertising programs.
  • Conducted offsite sales presentations to current and prospective advertisers.
  • Developed start up list and grew revenues Developed sales presentations using Nielsen and TVB research.
  • Assisted agency executives and clients in RFPs, sales presentations, and mediaplanning/buys.
  • Make dashboard goals for new sales presentations and upsell existing in salesforce.

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13. Account Management

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Here's how Account Management is used in Advertising Account Executive jobs:
  • Maintained all aspects of account management including new business sales, contract/rate negotiation and trade show representation.
  • Account management for national advertising programs: television, print, internet, and direct-to-consumer creative development.
  • Exceeded monthly revenue goals and built trusting relationships with advertisers through successful account management.
  • Account management and generated proposals: developed strategic marketing plans for a diverse clientele.
  • Maintained existing assigned sales revenue through customer account management.
  • Performed account management and client relationship management activities.
  • Cultivated oral communication and client account management skills.
  • Utilized strategic account management to identify and target key accounts, driving revenue growth and reducing churn in a saturated market.
  • Handled the day-to-day account management including daily client contact, budget supervision, and media planning, negotiation and placement.
  • Coordinated the Classified Advertising in terms of account management and layout for this awards-winning magazine with circulation of 150,000.
  • Received valuable experience in business to business sales, cold calling, and day-to-day account management.
  • Account management for Multi-Media Advertising Sales - Spanish Yellow Page and Internet Yellow Page Directory.
  • Field advertising sales Business to business prospecting & cold calling, Account management Customer service
  • Develop and implement strategic territory account management plan to meet and exceed sales goals.
  • Supported and collaborated with an inside sales team for customer account management.
  • Increased existing accounts share of business year over year with key account management
  • Account management and sales for classified advertisers within a five state area.
  • Executed precise account management and grew existing client basis.
  • Account management of $800,000 annual revenue.
  • Account management for brands including: JW Marriott, Mercedes Benz, Mastercard, Scotiabank, Breitling and KIA.

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14. Consultative Sales Approach

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Here's how Consultative Sales Approach is used in Advertising Account Executive jobs:
  • Researched, prospected and established leads for business relationships, followed by a needs analysis utilizing a consultative sales approach.
  • Exceeded monthly goals and productivity targets through a consultative sales approach and effective presentation abilities.
  • Developed/maintained accounts using a Consultative Sales Approach.
  • Created advertising packages based on market research and a consultative sales approach to help local businesses increase their business.
  • Secured a significant customer, after customer had been lost to a competitor by using a consultative sales approach.
  • Utilized consultative sales approach focusing on client needs and assessments.
  • Identify and analyze customer needs through a consultative sales approach.
  • Conduct a needs analysis and take a consultative sales approach with focus on digital and print brand building multi-media programs.

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15. Real Estate

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Here's how Real Estate is used in Advertising Account Executive jobs:
  • Consulted and helped expand company that specializes in Real Estate development in order to procure large-scale outdoor advertising billboard projects.
  • Assisted real estate companies and agents to sell and market homes and services within the Journal's Distinctive Homes section.
  • Sell line and/or display advertising to lines of business including employment, real estate, automotive, and services.
  • Managed 200+ retail, restaurant, real estate, and dealership accounts for newspaper publishing and printing manufacturer.
  • Manage, maintain and grow existing online advertising accounts within Weddings, Real Estate and Car Rentals.
  • Designed real estate tabloids and ads, made daily sales calls and completed daily sales report.
  • Transferred to Orange County, promoted to corporate advertising representative for Century 21 Real Estate.
  • Managed Retail, Food & Beverage, and Real Estate categories -- 180+ clients.
  • Managed advertising, PR & sales promotion for various real estate clients.
  • Awarded Revenue Hero first quarter 2009 for the Classified Real Estate Department.
  • Helped launch a monthly Real Estate feature which notably increased ad revenue.
  • Ranked top Ad-impact producer for the Real Estate Classified Advertising Department.
  • Developed marketing campaigns for automotive dealers and Real Estate Agencies.
  • Develop and cultivate advertising accounts in the Real Estate/Rentals section Consulted in creating advertising campaigns for advertisers on print and online.
  • Handled 250 - 300 Commercial and Residential Real Estate accounts via telephone within state of Iowa .
  • Sell adverting space both online and in printed weekly Business Review.Area of focus Commercial Real Estate
  • Represented company at promotional events Advertising Coordinator Promoted from call center position to real estate advertising sales dept.
  • Promoted growth of two new publications - The Lehigh Acres Shopper and a real estate publication - The Home Shopper
  • Created, implemented and sold-out a new Real Estate special section for Anne Arundel County Realtors.
  • Assisted with Arla Foods, Noor Islamic Bank and Tamweel (real estate company).

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16. Business Owners

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Here's how Business Owners is used in Advertising Account Executive jobs:
  • Researched and marketed by demonstrating both inside and outside sales to business owners and corporate executives through presentations and negotiations.
  • Find prospective clients and initiate communication with business owners in order to enhance their advertising efforts by presenting product offerings.
  • Communicated with local business owners throughout central and northeast Pennsylvania while planning radio advertising campaigns.
  • Developed relationships with area and regional business owners and decision makers.
  • Maintained excellent working relationships with Japan business owners.
  • Market and advertise AT&T advertising services to business owners for the purpose of selling online and print advertising products.
  • Created relationships with independent business owners through leads, but mostly created success through prospecting and current client referrals.
  • Gained tremendous insights about digital marketing and how to apply it so that business owners reach their target customers.
  • Seek out and fulfill client needs while building and maintaining relationships with Business Owners and Marketing Directors.
  • Build and maintain sales relationships with business owners and managers to ensure efficient and successful advertising.
  • Set appointments with prospective clients and meeting with business owners in their place of business.
  • Set appointments and sold advertising programs to business owners in North and South Dakota.
  • Build relationships and create advertising plans for local business owners.
  • Set up appointments with business owners/managers and cold calling.
  • Prepared and presented sales proposals to business owners, marketing managers and other potential advertisers.
  • Worked closely with business owners and human resources staff to build effective multi-media advertising solutions.
  • Key Responsibilities: Business to Business Sales: Worked directly with business owners and decision makers to improve company position.
  • Presented detailed campaigns to business owners and executives, and advertising agencies, designed to achieve their objectives.
  • Call on wide spectrum of business owners in all industries from small to multi million dollar businesses.
  • Proposed, presented, and evaluated alternative advertising campaign solutions to stakeholders including business owners and executives .

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17. Customer Relationships

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Here's how Customer Relationships is used in Advertising Account Executive jobs:
  • Cultivate key customer relationships through outstanding follow through for utmost customer satisfaction; Produced weekly reports documenting sales activities.
  • Prospected for new business in an established territory while maintaining strong customer relationships.
  • Exhibited strengths in cultivating customer relationships, identifying needs, and delivering solutions.
  • Developed successful customer relationships with a wide variety of individuals and businesses.
  • Managed customer relationships concerning advertising in the magazine.
  • Created customer relationships and maintained accounts.
  • Cultivated and strengthened customer relationships.
  • Build positive customer relationships by demonstrating concern for the customer's business and proactively resolving issues, complaints and errors.
  • Forge, nurture and maintain strong customer relationships to maximize satisfaction, retention and repeat business.
  • Designed advertising layouts, wrote ad copy, and built strong customer relationships.
  • Developed & maintained customer relationships, focusing on long term customer loyalty.
  • Establish, build and maintain customer relationships.. Work with artists to create effective ad ideas and campaigns.
  • Maintained and initiated customer relationships with clients Identified, executed and followed up on new client opportunities Formulate market strategies
  • Developed customer relationships to maximize the use of their advertising dollar with the breathe of publications that the newspaper offers.
  • Utilized Salesforce, Datatrax, and IMS to run reports, analyze performance, and manage customer relationships.
  • Out in the field" experience for face to face presentations as well as maintaining customer relationships.

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18. Cold Calls

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Here's how Cold Calls is used in Advertising Account Executive jobs:
  • Prospected aggressively and presented products to key decision-makers during cold calls.
  • Managed Sports Division by averaging 70 cold calls per week and daily meetings; $12,500 in sales and 14 accounts.
  • Perform daily tasks of 10-15 sales calls a day which include service calls and cold calls to build my pipeline.
  • Arranged meetings to pitch and win new business by effectively sourcing and converting cold calls into clients.
  • Make daily cold calls sharing insight to customers about their business to gain trust and form relationships.
  • Generated leads through cold calls, direct mail, and networking opportunities to grow client base.
  • Prospected new advertising clients through social media, cold calls, media kits and networking.
  • Executed 10 daily cold calls and in person visits to top level executives.
  • Scout for and make cold calls to potential clients within an assigned territory.
  • Developed new business through cold calls, prospecting, and market research.
  • Used cold calls, referrals and client presentations to increase account base.
  • Pursued prospects via inside sales activities, 100-150 cold calls daily.
  • Executed daily cold calls to top-level executives to increase client base.
  • Created new Opportunities by prospecting through cold calls and referrals.
  • Prospected and performed cold calls on small businesses.
  • Required to make 20 cold calls per day.
  • Solicited new business through cold calls.

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19. Special Sections

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Here's how Special Sections is used in Advertising Account Executive jobs:
  • Created sales and marketing initiatives using various business products including daily editions, special sections, and internet advertising.
  • Managed special sections related to specific automotive products.
  • Created and implemented full-scale advertising campaigns and strategies to effectively market customers using daily editions, special sections, and inserts.
  • Work within a team to come up with new ideas for special sections and advertising packages to help increase revenue.
  • Managed national and local automotive accounts in regard to print, direct mail, special sections and online advertising.
  • Created, designed and sold new special sections & theme pages including some retail advertising and online advertising.
  • Increased monthly revenue $500 to $2,500 by successfully selling into Plain Dealer special sections.
  • Evolved into focus on newspaper's special sections with more targeted offerings and higher revenue generation.
  • Develop initiatives including print, online, inserts, luxury magazine and special sections.
  • Organized several special sections and assisted in development of new product within the newspaper.
  • Sell advertising space in daily paper as well as special sections.
  • Develop coordinate and budget all special sections in The McDowell News.
  • Participated in strategic planning meetings to revamp events and special sections.
  • Helped develop and work on special sections inserted within the newspaper.
  • Introduce special sections such as We Love It Here.
  • Create special sections to generate revenue.
  • Print advertising includes: newspaper; special sections; feature publications; inserts; magazines; visitor guides.
  • Prospected and sold new clients newspaper space, other advertising products, special sections and inserts.
  • Make sales calls and develop special sections generating revenue for the paper.
  • retail advertising, special sections, business

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20. Yellow Pages

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Here's how Yellow Pages is used in Advertising Account Executive jobs:
  • Contributed to exponential business/revenue growth by managing Yellow Pages accounts and selling advertisements to corporate clients.
  • Processed Yellow Pages advertisement for national brand company accounts.
  • Retain existing yellow pages advertisers in assigned markets.
  • Yellow Pages advertising outside sales for new and existing clients in Greater St. Louis and Madison - St. Clair Counties.
  • Charged with responsibility of delivering new accounts to the largest Hispanic Yellow Pages advertising company in the United States.
  • Identified designed and created targeted yellow pages advertising campaigns for small to medium sized professional and service business clients.
  • Find and solicit new accounts, presentations to include yellow pages in multiple territories as well as internet.
  • Marketed voice-activated information that showcased client advertising within the Southwestern Bell Yellow Pages in the DFW area.
  • Developed and presented NYNEX Yellow Pages advertising solutions to New England business clients.
  • Maintained client base for 14 Yellow Pages directories throughout Central Florida.
  • Serviced existing Sprint Yellow Pages accounts and on-line suite of products.
  • Generated $80K+ outside advertising revenues for SBC Yellow Pages.
  • Account Representative Sales and Marketing Advertising for the Yellow Pages
  • Directed and established paid web link and PPC advertising campaigns for the leading national on line yellow pages database.
  • Sell Yellow Pages and Internet Advertising (Yellowpages.com) to businesses in the Atlanta metro area.
  • Commission-based, Outside Sales Rep for a local, established, yellow pages publisher.
  • Consulted with businesses in their advertising for the Verizon Yellow Pages and Superpages.com.

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21. Account List

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Here's how Account List is used in Advertising Account Executive jobs:
  • Maintained account lists and contacted prospective customers to sell media advertising.
  • Managed Travel Industry account list including high profile clients such as Atlantis and Sandals Resorts, while pursuing new business prospects.
  • Manage a team of two employees to sell and maintain an account list of over $1.5 million per year.
  • Maintained an account list of over one-hundred existing accounts, while adding three or more new businesses each month.
  • Maintained an account list and developed new clients to achieve a revenue level of $750,000.
  • Developed and expanded account list from $2,500 per month to $11,500 per month.
  • Account list included 25 national retail accounts generating annual combined revenue of 17 million.
  • Generated and maintained an account list in excess of $500,000 of advertising revenue.
  • Managed an advertising account list of over 100 clients while consistently exceeding performance goals.
  • Manage and coordinate existing accounts while adding to client account list with effectiveness.
  • Maintained account list of local businesses through agency representation and direct sales.
  • Oversee an advertising account list that averages approximately 85 active accounts each month
  • Sell WRQN airtime to an account list including nine advertising agencies.
  • Maintain current account list and generate new advertising accounts.
  • Developed and maintained top billing account list.
  • Major Contributions Managed and developed account list of 60 local advertisers or approximately [ ] in advertising revenue for the newspaper.
  • Control an additional account list after an employee left from May, 2011 through Current.
  • Maintain an active customer account list Sell print and online advertising to local and national companies
  • Manage account list using Salesforce.

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22. SEO

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Here's how SEO is used in Advertising Account Executive jobs:
  • Conduct MS PowerPoint and digital presentations, demo customer trend reporting, tracking tools, SEO, SEM, PPC products.
  • Stay up to date on current trends in digital marketing including online display, social media, PPC, and SEO.
  • Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
  • Developed deep product knowledge to suggest appropriate solutions for clients, from Print and Online to SEO/SEM Packages.
  • Maintained social networking sites and consulted in SEO for clients to increase online presence and visibility.
  • Created ads for each customer utilizing SEO & SEM techniques within an online database platform.
  • Managed PPC, SEO and SEM Campaign budgets
  • Designed and sold print ads, websites, direct mail, SEO & SEM to a diverse group of clients.
  • Handle web development, SEO and SEM.
  • Master SEO and SEM Locate and contact potential clients to offer advertising services.
  • Google Adword certified with experience in campaign optimization, management and web site SEO.

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23. Search Engine Optimization

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Here's how Search Engine Optimization is used in Advertising Account Executive jobs:
  • Search Engine Optimization (SEO) and Targeted Marketing to Hispanic Market in South Florida.
  • Develop new advertising packages to market and continue to enhance current products and websitevia search engine optimization and Google Analytics.

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24. New Business Sales

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Here's how New Business Sales is used in Advertising Account Executive jobs:
  • Exceeded sales objectives by an average of 11% by closing new business sales calls and growing client relationships.
  • Developed first-ever new business sales team; hired, trained and managed two account executives.
  • Received awards for New Business Salesperson Of The Year in both 1999 and 2000.
  • Contracted eighteen new business sales within the first six months of hire.
  • Excelled in new business sales and maintaining existing relationships.
  • Lead new business sales over two years.
  • Maintained the updating of customers files Contacted businesses that represent the national brand accounts for renewals and new business sales
  • Led category in January, 2009, for new business sales.
  • Achieved over [ ] in new business sales in 2006 and finished the year at 104% to goal.

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25. ROI

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Here's how ROI is used in Advertising Account Executive jobs:
  • Managed and grow existing account list through maintaining agency relationships, increased ROI, and campaign optimization recommendations.
  • Developed campaigns and implemented marketing strategies to maximize billboard advertising effectiveness and ROI.
  • Create, design, compile campaigns while working closely with creative team to help promote and develop ROI for my accounts.
  • Interview key decision makers to fact find and analyze their advertising needs, then prepare and present recommendations with ROI.
  • Consulted clients on overall goals for success, target demographic, and anticipated ROI to build their company revenue.
  • Engage and educate clients on usage of marketing tools and solutions and review ROI data to measure results.
  • Analyze client ROI goals and data, media buying cycles, marketing philosophy, target demographics, etc.
  • Secured Advertising contracts for The Detroit News and The Detroit Free Press Newspaper to national retail accounts.
  • Gathered information to prepare monthly financial reports and figure ROI on each marketing project for each client.
  • Demonstrated how digital and television solutions that would provide the optimum ROI for each prospective client.
  • Captured new accounts utilizing Return On Investment (ROI) and cost analysis models.
  • Focused on their product, ROI and effectively managing expectations made selling rewarding.
  • Created graphic designs and logos to be printed or embroidered on blank apparel.
  • Tracked and presented ROI for digital ads to clients on a weekly basis.
  • Provide campaign updates and ensure that our advertisers are satisfied with their ROI.
  • Worked closely with multiple sales representatives to ensure high ROI for advertisers.
  • Created unique, successful campaigns that generated significant ROI for clients.
  • Developed campaigns to maximize co-op advertising dollars and show ROI.
  • Initiated, produced and launched Homestyle Plus publication, spring 1996; participated in development of Detroit News Golf Guides.
  • Developed advertising campaigns for local business by using Pioneer Press to drive ROI.

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26. Trade Shows

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Here's how Trade Shows is used in Advertising Account Executive jobs:
  • Directed regional trade shows for product development defined by territory needs.
  • Increased exposure by actively participating in business networking and trade shows.
  • Selected by management to represent USA TODAY at national trade shows to promote business features and section opportunities to targeted clients.
  • Represented the company at events to promote business, such as gardening/trade shows within magazine sales territories.
  • Attend and set up booths at various trade shows in order to further market our publication.
  • Attended many social function and trade shows representing, distributing and promoting this magazine.
  • Designed and created marketing collateral for sales meetings, trade shows and company executives.
  • Cultivated both current and new sales relationships by attending annual industry trade shows.
  • Participate in Chamber of Commerce Events, Trade Shows, Community Events.
  • Attended 6+ trade shows annually to prospect and coordinate events and promotions.
  • Attended industry trade shows: Affiliate Summit East, LeadsCon NYC.
  • Attend networking events, chamber meetings and industry related trade shows.
  • Participated in industry associations, trade shows, and meetings.
  • Promoted products via person-to-person contact at national trade shows.
  • Promoted publications at trade shows and events.
  • Attended trade shows and sales conferences.
  • Facilitated Webinar & trade shows presentations.
  • Travelled extensively to health education trade shows
  • Exceeded sales goals and participated in multi-national trade shows.
  • Attend key industry trade shows & industry ev ents plus create and deliv er memorable presentations.

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27. Annual Sales

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Here's how Annual Sales is used in Advertising Account Executive jobs:
  • Generated annual sales growth of 35%-40% over a period of four consecutive years.
  • Managed projects, led consulting engagements, and supported accounts to achieve aggressive annual sales goals.
  • Managed a local territory that surpassed $250,000 annual sales quota each consecutive year.
  • Finished 2016 at 158.8% of annual sales quota for TV and Interactive.
  • Maintained an existing account base with more than $750,000 in annual sales.
  • Attained ALM's100% Club status in 2015 by exceeding my Annual sales goal.
  • Exceeded annual sales quotas consistently by between 10% and 100%.
  • Achieve weekly, monthly, annual sales quotas and goals.
  • Maintained and achieved monthly and annual sales goals.
  • Achieved over $1.6 Million in annual sales.
  • Generated annual sales of over $750,000.
  • Generated annual sales of $500,000.
  • Increased US Airways account from $5,000 to $400,000 annual sales in a single market.
  • Exceeded annual sales goal 13 out of the past 17 years.
  • Increased annual sales goal in one year by $20,000.
  • Exceeded annual sales goal by 10%.
  • Achieved annual sales goal 6 consecutive years by developing new business and upselling current advertisers.

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28. Market Share

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Here's how Market Share is used in Advertising Account Executive jobs:
  • Increased market share by suggesting editorial content, integrating market intelligence, and initiating recommendations for marketing opportunities.
  • Created special advertising opportunities to stimulate advertising revenue and to increase market share.
  • Maintained an awareness of local competitive conditions and improving market share.
  • Formulated marketing strategies that captured market share from larger competitors.
  • Assisted with the creation of new rate structures and business plans to gain market share within the Cleveland furniture market.
  • Managed the Sprint Southeast and Verizon Ohio accounts, working with the client to help improve their market share.
  • Developed, presented, and implemented advertising plans to expand retail presence and gain market share for our clients.
  • Negotiated advertising contracts to meet clients' marketing needs while increasing Journal's market share.
  • Demonstrated track record of increasing advertising revenue, market share and meeting goals.
  • Targeted new companies and industries to increase market share by phone solicitation.
  • Captured 70% of advertising market share, using top-down sales plan.
  • Increased Sun-Sentinel's market share of the media with its current businesses.
  • Reviewed other media to find new clients and increase market share.
  • Increased market share through new business development and existing account growth.
  • Increased market share within several key California markets.
  • Increased market share in revenue by 50% with accounts ranking in the top five by pre-selling the Clear channel brand.
  • Played a vital role in expanding market share and increasing sales levels through effective marketing programs and strategic planning.

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29. Market Research

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Here's how Market Research is used in Advertising Account Executive jobs:
  • Presented, developed and implemented creative campaigns to increase revenue utilizing market research and speculative layouts.
  • Develop proposals in response to client needs and/or opportunities using market research analysis.
  • Maintained full knowledge of market and market research to help accounts receive maximum results from all advertising plans and mediums.
  • Arrange resources or appoint experts such as directors, script writers, designers, market researchers etc as required
  • Create and present best of breed marketing presentations using market research to sell against competitive media.
  • Conducted focus groups and other market research, gleaning insights into consumer behavior and preferences.
  • Coordinate and interpret market research data to use as a basis for marketing efforts.
  • Compiled demographic and market stats using published analysis, proven strategies and market research.
  • Conducted market research in support of new product and brand positioning efforts.
  • Implemented market research to broaden newspaper promotions and events.
  • Initiated market research studies and analyzed findings.
  • Analyzed different industry and market research data against consumer behavior and preferences to ensure accurate targeting of advertising campaigns.
  • Key role in market research and brand positioning for Redhook's new line of beer, Chinook.
  • Managed multiple timelines with various teams for market research, congresses & regulatory reviews.

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30. CRM

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Here's how CRM is used in Advertising Account Executive jobs:
  • Created and delivered presentations tailored to client needs while maintaining detailed CRM information.
  • Generated leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
  • Contributed to the strategy, development and execution of client campaigns, which encompasses CRM, interactive, print and TV.
  • Record daily sales activity, new leads, account details, and other organizational information into an internal CRM.
  • Sell, maintain and service client base using CRM database while aggressively prospecting for new business.
  • Experienced in CRM to help maintain a strong and trusting relationship with clients.
  • Utilize CRM (Sales force) effectively and efficiently recording all sales activity.
  • Managed day to day activities with CRM system.
  • Entered and assigned new leads using CRM tools.
  • Maintained CRM database and new customer ad schedules.
  • Created timelines, estimates and managed monthly budgets for new projects in CRM and TV.
  • Keep client files up to do date using Batchbook CRM.
  • Track all sales activities in Relationals CRM.
  • Work with Salesforce CRM, Datatrax, Microsoft Office, Skype and Quote Roller.
  • Report sales figures and forecast pipeline via CRM Salesforce/Siebel.

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31. Key Decision Makers

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Here's how Key Decision Makers is used in Advertising Account Executive jobs:
  • Developed ongoing relationships with business owners and key decision makers.
  • Worked close with clients and key decision makers to assure that each project was completed on time and within budget.
  • Developed and maintained relationships with key decision makers while strategically assessing their needs to help them achieve their objectives.
  • Meet with key decision makers and develop advertising programs that target client specific needs.

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32. Needs Analysis

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Here's how Needs Analysis is used in Advertising Account Executive jobs:
  • Negotiated profitable contracts with major accounts, specifically AutoNation, through successful presentations and client based needs analysis.
  • Qualify new business using strategic prospecting and needs analysis tools.
  • Examined customer needs analysis by asking researched questions and listening.
  • Obtained 39% of direct business in 2003 through cold calling, client needs analysis, and constructing successful marketing campaigns.
  • Research, cold calls, presentations, needs analysis and closing skills used on a daily basis to meet quota.
  • Conducted over 100 cold calls per week to quality potential advertisers and makes appointments for a client needs analysis.
  • Position required sales expertise, research knowledge; client needs analysis, and organization.
  • Performed in depth customer needs analysis to determine client goals and needs.
  • Present needs analysis and solution recommendations to new and existing clients.
  • Performed needs analysis for clients regarding their recruitment needs.
  • Completed needs analysis for each client's business.
  • Trained in needs analysis and solutions.
  • Implement marketing campaigns pursuant to client objectives after performing thorough needs analysis and segmentresearch.
  • Prepared customer needs analysis and proposals to best suit their business.
  • Conduct needs analysis & deliver sales proposals for print/digital campaigns.

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33. Creative Direction

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Here's how Creative Direction is used in Advertising Account Executive jobs:
  • Maintained on-time delivery and creative direction by working with Graphics and Web Development departments.
  • Provide creative direction and ad layout, based upon client goals, target market, demographic footprint and ideal customer desired.
  • Established trust with clients to educate them on ad placement and creative direction.

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34. Yahoo

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Here's how Yahoo is used in Advertising Account Executive jobs:
  • Certified Google advertising professional and Yahoo!
  • Charter member of Yahoo's first dedicated outbound sales team for Search and Display, covering the Central Region.
  • Worked on new partnership with Tulsa World and Yahoo!, trained in internet sales and trends.
  • Worked with Yahoo Technical Support to resolve behaviorally target ad problems, and entered Problem Tickets.
  • Prospect and Cold called new & existing customers, sold Yahoo!
  • Uploaded ads to the Yahoo platform and set impression limits.
  • Engaged with companies to demonstrate how Yahoo!
  • Achieved Level 2 training for Yahoo!
  • Lead the company's Yahoo!
  • Certified in Google AdWords, Yahoo Ambassador, and Salesforce.com.
  • Google, Yahoo, Bing) Direct Mail pieces and Television commercials.
  • Google certified , yahoo ambassador .
  • search engine marketing programs, direct mail and mobile marketing, Google Certified AdWords Reseller, Yahoo!

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35. SEM

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Here's how SEM is used in Advertising Account Executive jobs:
  • Enabled clients to achieve sales goals by delivering creative advertising solutions; aggressively grew accounts and designed effective display advertisements.
  • Produced and marketed numerous advertisements for local and national businesses that were interested in reaching the university's community.
  • Produced advertisements to include script, advertising layout and editing with coordination of traffic and production departments.
  • Created and planned all aspects of new networking/educational seminar events including procuring sponsors.
  • Informed customer of available options for advertisement artwork and provided samples
  • Proofread and translated advertisements for production.
  • Coordinated layout, design, and copy writing for accounts in full-service agency from concept to finished advertisement utilizing all media
  • Utilized sales tactics and planning to successfully sell advertisements of major college sports schedules to large and small businesses.
  • Top advertisement sales performer, as measured by total sales generated, within the entire company.
  • Conceptualized, wrote and produced radio advertisements for clients, driving product sales and services.
  • Maintained strong client relationships, with the highest repeat advertisement rate within the entire newspaper.
  • Work with current advertisers with ad campaigns and set up layouts of newspaper print advertisements.
  • Created around 40 unique advertisements for facility events each month using Adobe CS products.
  • Generated new business for a monthly direct-mail coupon publication in Seminole and Largo counties.
  • Developed and produced television, radio and print advertisements in support of campaign strategies.
  • Proofread advertisements with clients before the ads were sent to print.
  • Worked with clients to design and execute effective yellow page advertisement.
  • Prepare, organize and authorize special sections of advertisement.
  • Coordinate publishing legal advertisements for law firms as well as city, county and state agencies and other organizations.
  • Generated business advertisements Created new business relationships Helped to create advertisements Worked closely with clients to ensure the efficacy of the advertisements

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36. New Advertisers

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Here's how New Advertisers is used in Advertising Account Executive jobs:
  • Developed new advertisers by soliciting area businesses and serviced clients to maintain positive working relationships.
  • Discover new advertisers by canvassing merchants and businesses.
  • Cultivated and secured approximately 140 new advertisers.
  • Collaborated with co-workers to execute a POA for business growth, maintaining existing client accounts and soliciting new advertisers.
  • Prospected new advertisers through social media, internet research, telemarketing, and cold call field visits.
  • Create print advertising ideas for all existing and new advertisers that will increase their businesses.
  • Closed 500K in advertising with no previous magazine experience -including 28 brand new advertisers.
  • Developed sales plans for new advertisers discussing cross platforms for print and web advertising.
  • Prospected and sold new advertisers - average of five new advertisers per month.
  • Increased revenue in territory by 40%; brought in 20 new advertisers.
  • Produced 60% + increase in new advertisers, while retaining current accounts.
  • Collaborated with creative to create ads for both current and new advertisers.
  • Exceeded start-up expectations with over 20 new advertisers in first month.
  • Prospected for and identified new advertisers by networking and cold calling.
  • Seek out and develop new advertisers.
  • Received awards for New Account Growth and Account Retention Created ad concepts based on business appropriate products for new advertisers
  • Closed 79 new advertisers and generated $817,087 of new business in the first three years of employment.

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37. Sales Process

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Here's how Sales Process is used in Advertising Account Executive jobs:
  • Worked closely with company executives to identify new business opportunities and routinely participated in the sales process.
  • Developed expertise in all aspects of sales process from understanding company advertising needs to positioning.
  • Initiate sales process by scheduling appointments; making initial presentation; understanding account requirements.
  • Supported the sales process by seeking out potential business opportunities and staying up-to-date on industry products and statistics.
  • Managed the sales process from initial client contact to continued relationship building and focused on expanding existing accounts.
  • Support customers through each step of the sales process and provide post-sale support to ensure customer satisfaction.
  • Managed sales process from cold call to account management and retention.
  • Source new business prospects to initiate sales process.
  • Initiated the sales process by seeking out potential business opportunities Researched contacts, products, and general information on prospective advertisers.
  • Achieved a high daily call productivity rate through effective routing, proper pre-call planning and efficient sales process.

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38. Client List

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Here's how Client List is used in Advertising Account Executive jobs:
  • Helped establish and build new client list through the development of customized marketing campaigns.
  • Experienced with National Accounts, Ad Agencies, and a very diverse client list.
  • Managed the advertising needs of a client list that exceeded 250 contacts.
  • Managed an existing client list as well as established new business.
  • Manage business prospects by maintaining existing and generating new client lists.
  • Maintained and grew an extensive client list.
  • Increased revenue and grew client list.
  • Created print ads for a 300-member client list Planned and organized the inaugural Golf Directory for the reader area
  • Developed effective copy and layout skills Maintained client list and utilized professional sales techniques Consistently met daily deadlines
  • Cultivated client list in a tri-county area, B2B radio advertising including cold calling, allotting commercial time to businesses.

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40. Facebook

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Here's how Facebook is used in Advertising Account Executive jobs:
  • Sell both print and online products; including the use of Facebook Management tools, SEO, and Re-targeting platforms.
  • Manage Facebook page, Twitter account with industry news, new blog topics and events.
  • Implement Facebook pay per click campaign to increase brand awareness.
  • Managed Social Media sites Facebook and Twitter.

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41. Active Accounts

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Here's how Active Accounts is used in Advertising Account Executive jobs:
  • Developed a positive working relationship while servicing active accounts in the territory.
  • Serviced all existing active accounts by maintaining constant contact with clients to ensure that we were meeting and/or exceeding their expectations.
  • Expanded territory and active account base 21% over prior year with 42 active accounts in 2006 versus 51 in 2007.
  • Resurrected inactive accounts, serviced existing accounts and obtained new accounts through cold calling and lead follow up.
  • Oversee 50+ active accounts across multiple industries at one time and manage their advertising campaign day to day.
  • Handled over 450 active accounts including contract customers, transient (non-contract), and advertising agencies.
  • Exceeded company goals each consecutive year based on revenue growth, new business and active accounts.
  • Revamped an automotive advertising package that realized an increase in active accounts from five to 22.
  • Increase the number of active accounts and revenue by 15% per year.
  • Handled over 300 active accounts both on contract and transient (non-contract).
  • Maintained constant collections of outstanding monies from both inactive and active accounts.
  • Managed a 1.4 million dollar territory with over 150 active accounts.
  • Manage account list of between 100 and 150 active accounts.
  • Secured old or inactive accounts that were previously deemed unattainable.
  • Maintained over 100 active accounts while establishing new business.
  • Maintained and nurture relationships with over 100 active accounts.
  • Develop non-active accounts and upgrade existing account list.
  • Assigned to over a 100 active accounts.
  • Maintained database of over 300 active accounts.
  • Increase revenue, active accounts and new contracts year over year.

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42. Sales Proposals

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Here's how Sales Proposals is used in Advertising Account Executive jobs:
  • Prepared detailed sales proposals, marketing strategies and sales forecasts based on territory and industry analyses.
  • Prepared and presented compelling sales proposals to business executives resulting in successful sales.
  • Prepared personal presentations of client sales proposals that offered targeted advertising options.
  • Incorporated demographic research to customize sales proposals.LEADERSHIP
  • Prepared and presented sales proposals to include ad layouts, scripts, and contract details.
  • Prepared and presented sales proposals, service demos, sales quotes, and final contracts.
  • Managed team of two assistants to produce sales proposals, process incoming orders and creative.
  • Write convincing sales proposals that move advertisers to take action based upon business needs.
  • Presented sales proposals to new & potential advertisers.
  • Updated sales proposals and ran inventory requests.
  • Direct and Outside Sales New account development, projections, sales proposals Specialized entertainment promotions, public affairs, non-profit fund raising
  • Create and manage sales proposals/forcast media placement buys Maintain high level of knowledge/Best practices of Y!

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43. Powerpoint

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Here's how Powerpoint is used in Advertising Account Executive jobs:
  • Researched and created PowerPoint presentations.
  • Presented PowerPoint presentations to large ad agencies and groups to teach the strategy of media purchasing in a highly competitive market.
  • Set appointments, identified needs of client, presented PowerPoint proposals, closed sales and submitted insertion orders.
  • Created a PowerPoint Presentation to assist and train new employees.
  • Expand sales footprint with existing and new accounts by introducing newproducts and services Proficient in Word, Excel, and PowerPoint.

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44. Phone Calls

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Here's how Phone Calls is used in Advertising Account Executive jobs:
  • Developed and maintained existing accounts while generating new business through outbound telephone calls and on-site visits.
  • Communicate with stakeholders through partner meetings, telephone calls, status reports, production estimates and production schedules.
  • Perform daily administrative activities; conduct phone calls; and sale products for the company.
  • Executed sales of retail advertisements through networking, phone calls, and in-person meetings.
  • Process Display ads from email, fax, and inbound/outbound phone calls.
  • Assist customer via phone calls, emails or walk-in regarding advertisements.
  • Handled daily phone calls and tasks as well as ad processing.
  • Answer phone calls from clients and potential clients.
  • Conducted cold call phone calls to generate sales.

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45. Potential Customers

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Here's how Potential Customers is used in Advertising Account Executive jobs:
  • Located and contacted potential customers to offer B2B advertising services.
  • Qualified potential customers, assessed their needs and negotiated the terms of contractual agreements to the satisfaction of all parties.
  • Communicate deadlines, costs, and creative concepts to potential customers.
  • Prospect, sell and close current and potential customers.
  • Circulated among potential customers to deliver and sell merchandise and services Distributed Product samples and literature detailing products and services.
  • Fostered relationships with potential customers working with strategic prospects approved by senior management.
  • Created and presented advertising campaigns to help increase potential customers revenue and customer base.

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46. Contract Negotiations

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Here's how Contract Negotiations is used in Advertising Account Executive jobs:
  • Handled annual contract negotiations for legal/public notice advertising for local city agencies.
  • Handled contract negotiations, copy writing, and graphic design.
  • Experienced with high dollar volume contract negotiations.
  • Contract negotiations, collecting payments.

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47. Special Events

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Here's how Special Events is used in Advertising Account Executive jobs:
  • Represent publication at special events in community.
  • Served as integral partner of the Development Team for special events and promotions of our magazine, and identify industry trends.
  • Planned, Organized, & Managed Special Events, Promotions, and Accounts of local businesses within the Tri-County area.
  • Solicit funding for broadcast and non-broadcast projects, special events, web streaming and other off-air projects.
  • Provided clients financial solutions through co-op funds and group ads for partnerships and special events.
  • Organized special events, trade shows and conferences, writing copy as needed.
  • Managed special events and trade show exhibitions.
  • Developed and maintained advertising relationships with 25+ clients for area's largest lifestyle publication Performed public-relations services at company's special events
  • Coordinated on-site special events in the areas of new construction projects and open houses.

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48. Small Business

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Here's how Small Business is used in Advertising Account Executive jobs:
  • Developed and maintained strong relationships with the small business community.
  • Drafted contracts and/or barter agreements for small business advertisers.
  • Designed customized marketing campaigns for small businesses including a variety of mediums: print, digital and daily deal advertising.
  • Developed client relationships within a territory that included a mix of national, high profile companies to small businesses.
  • Managed over $1 million in annual advertising for the small business sector throughout Rhode Island and Southeastern Massachusetts.
  • Worked with small businesses, start-ups and national advertising agencies on online and television advertising plans.
  • Maintained mixed portfolio of small business accounts; approximately 44 accounts, annually 800K in revenues.
  • Worked with small businesses as well as advertising agencies to develop marketing strategies for different clients.
  • Explained to large and small businesses how advertising could be a great return on investment.
  • Manage local and national advertising accounts from small businesses to large corporations.
  • Cultivated relationships with small business owners Consulted businesses to optimize advertising packages to suit needs and goals
  • Developed and implemented strategies to increase business with small business owners in Lorain County.

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49. Sales Contracts

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low Demand
Here's how Sales Contracts is used in Advertising Account Executive jobs:
  • Prepared promotional plans, sales literature, media kits, and sales contracts, utilizing the computer.
  • Negotiated details of contracts and payments and prepared sales contracts and order forms.
  • Prepare sales contracts for orders obtained, and submit orders for processing.
  • Quoted prices and credit terms and prepared sales contracts for order obtained.
  • Prepared promotional plans, sales literature, and sales contracts.

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50. Weekly Newspaper

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low Demand
Here's how Weekly Newspaper is used in Advertising Account Executive jobs:
  • Managed advertising content for multiple product categories in national weekly newspaper inserts and other high-profile direct-mail promotions.
  • Developed new advertising accounts and managed existing Atlantic County accounts for weekly newspaper.
  • Worked on special editions throughout the year in addition to the daily sales involved in the weekly newspaper.
  • Develop and maintain a multi-county territory for daily/weekly newspaper advertising for five publications, direct mail programs, and targeted promotions.

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Advertising Account Executive Jobs

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20 Most Common Skills For An Advertising Account Executive

Online

10.3%

Sales Territory

10.3%

Daily Newspaper

9.8%

Sales Goals

9.1%

Customer Service

7.3%

New Clients

6.8%

Revenue Growth

6.3%

Client Relationships

6.3%

Internet

4.9%

New Accounts

4.5%

Customer Base

3.7%

Sales Presentations

2.6%

Account Management

2.6%

Consultative Sales Approach

2.5%

Real Estate

2.5%

Business Owners

2.5%

Customer Relationships

2.2%

Cold Calls

2.1%

Special Sections

2.1%

Yellow Pages

1.8%
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Typical Skill-Sets Required For An Advertising Account Executive

Rank Skill
1 Online 8.0%
2 Sales Territory 8.0%
3 Daily Newspaper 7.6%
4 Sales Goals 7.0%
5 Customer Service 5.6%
6 New Clients 5.2%
7 Revenue Growth 4.9%
8 Client Relationships 4.8%
9 Internet 3.8%
10 New Accounts 3.5%
11 Customer Base 2.9%
12 Sales Presentations 2.0%
13 Account Management 2.0%
14 Consultative Sales Approach 2.0%
15 Real Estate 1.9%
16 Business Owners 1.9%
17 Customer Relationships 1.7%
18 Cold Calls 1.7%
19 Special Sections 1.6%
20 Yellow Pages 1.4%
21 Account List 1.3%
22 SEO 1.2%
23 Search Engine Optimization 1.2%
24 New Business Sales 1.1%
25 ROI 1.1%
26 Trade Shows 1.1%
27 Annual Sales 1.0%
28 Market Share 1.0%
29 Market Research 1.0%
30 CRM 0.9%
31 Key Decision Makers 0.9%
32 Needs Analysis 0.9%
33 Creative Direction 0.9%
34 Yahoo 0.8%
35 SEM 0.8%
36 New Advertisers 0.8%
37 Sales Process 0.6%
38 Client List 0.6%
39 Print ADS 0.6%
40 Facebook 0.6%
41 Active Accounts 0.6%
42 Sales Proposals 0.5%
43 Powerpoint 0.5%
44 Phone Calls 0.5%
45 Potential Customers 0.4%
46 Contract Negotiations 0.4%
47 Special Events 0.4%
48 Small Business 0.4%
49 Sales Contracts 0.4%
50 Weekly Newspaper 0.4%
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