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What does an Advertising Account Executive do?

Updated January 8, 2025
7 min read
What does an Advertising Account Executive do

An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

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Advertising account executive responsibilities

Here are examples of responsibilities from real advertising account executive resumes:

  • Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
  • Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
  • Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
  • Manage copywriting and spot production scheduling
  • Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
  • Train to delegate with clients train to edit in photoshop
  • Track all metrics on Facebook and website to ensure clients have up to date information.
  • Maintain social networking sites and consult in SEO for clients to increase online presence and visibility.
  • Present PowerPoint presentations to large ad agencies and groups to teach the strategy of media purchasing in a highly competitive market.
  • Research and create PowerPoint presentations.
  • Create and deliver presentations tailor to client needs while maintaining detail CRM information.
  • Develop campaigns and implement marketing strategies to maximize billboard advertising effectiveness and ROI.
  • Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
  • Explore and pursue upselling opportunities with existing clients.

Advertising account executive skills and personality traits

We calculated that 16% of Advertising Account Executives are proficient in Media Sales, CRM, and Client Relationships. They’re also known for soft skills such as Initiative, Self-confidence, and Communication skills.

We break down the percentage of Advertising Account Executives that have these skills listed on their resume here:

  • Media Sales, 16%

    Print and media sales, special projects and coop advertising

  • CRM, 11%

    Created and delivered presentations tailored to client needs while maintaining detailed CRM information.

  • Client Relationships, 8%

    Established and maintained client relationships by working with local businesses to determine and fulfill their advertising objectives.

  • Cold Calls, 7%

    Conducted lead generation and appointment setting through business to business cold calling in order to develop new business advertising revenue.

  • PowerPoint, 7%

    Researched and created PowerPoint presentations.

  • Mobile Marketing, 7%

    Provided traditional print advertising, online visibility and reputation management products, and mobile marketing solutions.

"media sales," "crm," and "client relationships" are among the most common skills that advertising account executives use at work. You can find even more advertising account executive responsibilities below, including:

Initiative. One of the key soft skills for an advertising account executive to have is initiative. You can see how this relates to what advertising account executives do because "advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas." Additionally, an advertising account executive resume shows how advertising account executives use initiative: "created and implemented marketing and promotional initiatives including direct marketing, cold calling, and customer presentations. "

Self-confidence. Many advertising account executive duties rely on self-confidence. "advertising sales agents should be confident when calling potential clients (making cold calls)," so an advertising account executive will need this skill often in their role. This resume example is just one of many ways advertising account executive responsibilities rely on self-confidence: "establish new account relationships, employing consultative sales techniques that engender trust and confidence. "

Communication skills. Another skill that relates to the job responsibilities of advertising account executives is communication skills. This skill is critical to many everyday advertising account executive duties, as "advertising sales agents must be persuasive during sales calls." This example from a resume shows how this skill is used: "cultivated oral communication and client account management skills. "

Organizational skills. A big part of what advertising account executives do relies on "organizational skills." You can see how essential it is to advertising account executive responsibilities because "agents work with many clients, each of whom may be at a different stage in the sales process." Here's an example of how this skill is used from a resume that represents typical advertising account executive tasks: "manage current client accounts, while maintaining a positive image and trustworthiness via excellent service and organizational skills. "

Most common advertising account executive skills

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Compare different advertising account executives

Advertising account executive vs. New business development

New business development focuses on new business opportunities and new product innovation, including product design, business model design, and marketing. This includes a wide scope of responsibilities that includes marketing planning, strategic partnerships, and increased profitability. It is the responsibility of new business development agents to be aware of new market opportunities, possibilities for expansion, competitor product developments, and the company's current sources of revenue. This job can be summarized as the source of ideas, initiatives, and activities aimed in the direction of making a business better.

We looked at the average advertising account executive salary and compared it with the wages of a new business development. Generally speaking, new business development are paid $22,138 higher than advertising account executives per year.Even though advertising account executives and new business development are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require crm, client relationships, and cold calls in the day-to-day roles and responsibilities.

These skill sets are where the common ground ends though. The responsibilities of an advertising account executive are more likely to require skills like "media sales," "powerpoint," "mobile marketing," and "marketing campaigns." On the other hand, a job as a new business development requires skills like "senior level management," "business development," "java," and "product development." As you can see, what employees do in each career varies considerably.

New business development tend to make the most money working in the technology industry, where they earn an average salary of $88,045. In contrast, advertising account executives make the biggest average salary, $70,702, in the telecommunication industry.The education levels that new business development earn slightly differ from advertising account executives. In particular, new business development are 4.4% more likely to graduate with a Master's Degree than an advertising account executive. Additionally, they're 1.0% more likely to earn a Doctoral Degree.

Advertising account executive vs. Corporate account manager

The duties of a corporate account manager depend on one's line of work or industry of employment. Typically, they are responsible for building a company's client base by devising strategies to identify market opportunities, reaching out to clients through calls and correspondence, and securing sales by offering products and services. They may also resolve issues and concerns, answer inquiries, process payments, and create billing plans as necessary. Furthermore, as a corporate account manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.

A career as a corporate account manager brings a higher average salary when compared to the average annual salary of an advertising account executive. In fact, corporate account managers salary is $27,946 higher than the salary of advertising account executives per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both advertising account executives and corporate account managers have skills such as "crm," "client relationships," and "cold calls. "

In addition to the difference in salary, there are some other key differences worth noting. For example, advertising account executive responsibilities are more likely to require skills like "media sales," "mobile marketing," "marketing campaigns," and "digital marketing." Meanwhile, a corporate account manager has duties that require skills in areas such as "healthcare," "gpo," "business reviews," and "business development." These differences highlight just how different the day-to-day in each role looks.

In general, corporate account managers achieve similar levels of education than advertising account executives. They're 2.7% more likely to obtain a Master's Degree while being 1.0% more likely to earn a Doctoral Degree.

Advertising account executive vs. Account manager

Account managers are employees who act as the bridge between the company they represent and the client of the company. They are assigned to handle specific clients so that the company will be able to tailor-fit any product or service according to the clients' requirements. Account managers are responsible for maintaining a harmonious relationship between the two parties by ensuring that any agreement made is amenable to both the company and the client. They are also responsible for ensuring that the company will be able to provide the needs of the client within any limitation that the client may have. Account managers also ensure that the company's reputation and well-being are always considered in any dealings.

On average, account managers earn higher salaries than advertising account executives, with a $6,412 difference per year.Using the responsibilities included on advertising account executives and account managers resumes, we found that both professions have similar skill requirements, such as "media sales," "crm," and "cold calls.rdquo;

The required skills of the two careers differ considerably. For example, advertising account executives are more likely to have skills like "client relationships," "mobile marketing," "marketing campaigns," and "digital marketing." But a account manager is more likely to have skills like "customer service," "healthcare," "product knowledge," and "work ethic."

Account managers earn the highest salary when working in the technology industry, where they receive an average salary of $76,412. Comparatively, advertising account executives have the highest earning potential in the telecommunication industry, with an average salary of $70,702.account managers typically earn similar educational levels compared to advertising account executives. Specifically, they're 1.2% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.

Advertising account executive vs. Sales account manager

The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.

Sales account managers typically earn lower pay than advertising account executives. On average, sales account managers earn a $3,493 lower salary per year.While their salaries may vary, advertising account executives and sales account managers both use similar skills to perform their duties. Resumes from both professions include skills like "media sales," "crm," and "client relationships. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "mobile marketing," "marketing campaigns," "digital marketing," and "search engine marketing" are skills that commonly show up on advertising account executive resumes. On the other hand, sales account managers use skills like customer service, customer satisfaction, product knowledge, and business development on their resumes.The technology industry tends to pay the highest salaries for sales account managers, with average annual pay of $68,777. Comparatively, the highest advertising account executive annual salary comes from the telecommunication industry.sales account managers reach similar levels of education compared to advertising account executives, in general. The difference is that they're 1.0% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.

Types of advertising account executive

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.