"media sales," "crm," and "client relationships" aren't the only skills we found advertising account executives list on their resumes. In fact, there's a whole list of advertising account executive responsibilities that we found, including:
An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.
Here are examples of responsibilities from real advertising account executive resumes representing typical tasks they are likely to perform in their roles.
We calculated that 16% of Advertising Account Executives are proficient in Media Sales, CRM, and Client Relationships. They’re also known for soft skills such as Initiative, Self-confidence, and Communication skills.
We break down the percentage of Advertising Account Executives that have these skills listed on their resume here:
Print and media sales, special projects and coop advertising
Created and delivered presentations tailored to client needs while maintaining detailed CRM information.
Established and maintained client relationships by working with local businesses to determine and fulfill their advertising objectives.
Conducted lead generation and appointment setting through business to business cold calling in order to develop new business advertising revenue.
Researched and created PowerPoint presentations.
Provided traditional print advertising, online visibility and reputation management products, and mobile marketing solutions.
"media sales," "crm," and "client relationships" aren't the only skills we found advertising account executives list on their resumes. In fact, there's a whole list of advertising account executive responsibilities that we found, including:
New business development focuses on new business opportunities and new product innovation, including product design, business model design, and marketing. This includes a wide scope of responsibilities that includes marketing planning, strategic partnerships, and increased profitability. It is the responsibility of new business development agents to be aware of new market opportunities, possibilities for expansion, competitor product developments, and the company's current sources of revenue. This job can be summarized as the source of ideas, initiatives, and activities aimed in the direction of making a business better.
We looked at the average advertising account executive annual salary and compared it with the average of a new business development. Generally speaking, new business development receive $22,138 higher pay than advertising account executives per year.
Even though advertising account executives and new business development have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require crm, client relationships, and cold calls in the day-to-day roles.
These skill sets are where the common ground ends though. An advertising account executive responsibility is more likely to require skills like "media sales," "powerpoint," "mobile marketing," and "marketing campaigns." Whereas a new business development requires skills like "senior level management," "business development," "java," and "product development." Just by understanding these different skills you can see how different these careers are.
New business development tend to make the most money in the technology industry by averaging a salary of $88,045. In contrast, advertising account executives make the biggest average salary of $70,702 in the telecommunication industry.
The education levels that new business development earn is a bit different than that of advertising account executives. In particular, new business development are 4.4% more likely to graduate with a Master's Degree than an advertising account executive. Additionally, they're 1.0% more likely to earn a Doctoral Degree.
The duties of a corporate account manager depend on one's line of work or industry of employment. Typically, they are responsible for building a company's client base by devising strategies to identify market opportunities, reaching out to clients through calls and correspondence, and securing sales by offering products and services. They may also resolve issues and concerns, answer inquiries, process payments, and create billing plans as necessary. Furthermore, as a corporate account manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.
Next up, we have the corporate account manager profession to look over. This career brings along a higher average salary when compared to an advertising account executive annual salary. In fact, corporate account managers salary difference is $27,946 higher than the salary of advertising account executives per year.
While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both advertising account executives and corporate account managers are known to have skills such as "crm," "client relationships," and "cold calls. "
In addition to the difference in salary, there are some other key differences that are worth noting. For example, advertising account executive responsibilities are more likely to require skills like "media sales," "mobile marketing," "marketing campaigns," and "digital marketing." Meanwhile, a corporate account manager might be skilled in areas such as "healthcare," "gpo," "business reviews," and "business development." These differences highlight just how different the day-to-day in each role looks.
In general, corporate account managers study at similar levels of education than advertising account executives. They're 2.7% more likely to obtain a Master's Degree while being 1.0% more likely to earn a Doctoral Degree.
Account managers are employees who act as the bridge between the company they represent and the client of the company. They are assigned to handle specific clients so that the company will be able to tailor-fit any product or service according to the clients' requirements. Account managers are responsible for maintaining a harmonious relationship between the two parties by ensuring that any agreement made is amenable to both the company and the client. They are also responsible for ensuring that the company will be able to provide the needs of the client within any limitation that the client may have. Account managers also ensure that the company's reputation and well-being are always considered in any dealings.
Let's now take a look at the account manager profession. On average, these workers make higher salaries than advertising account executives with a $6,412 difference per year.
Using advertising account executives and account managers resumes, we found that both professions have similar skills such as "media sales," "crm," and "cold calls," but the other skills required are very different.
As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from advertising account executives resumes, they are more likely to have skills like "client relationships," "mobile marketing," "marketing campaigns," and "digital marketing." But a account manager might have skills like "customer service," "healthcare," "product knowledge," and "work ethic."
Additionally, account managers earn a higher salary in the technology industry compared to other industries. In this industry, they receive an average salary of $76,412. Additionally, advertising account executives earn an average salary of $70,702 in the telecommunication industry.
Account managers are known to earn similar educational levels when compared to advertising account executives. Additionally, they're 1.2% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.
The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.
The fourth career we look at typically earns lower pay than advertising account executives. On average, sales account managers earn a difference of $3,493 lower per year.
While their salaries may vary, advertising account executives and sales account managers both use similar skills to perform their jobs. Resumes from both professions include skills like "media sales," "crm," and "client relationships. "
While some skills are shared by these professions, there are some differences to note. "mobile marketing," "marketing campaigns," "digital marketing," and "search engine marketing" are skills that have shown up on advertising account executives resumes. Additionally, sales account manager uses skills like customer service, customer satisfaction, product knowledge, and business development on their resumes.
Now, let's take a closer look at the financials in each career. The technology industry tends to pay more for sales account managers with an average of $68,777. While the highest advertising account executive annual salary comes from the telecommunication industry.
Sales account managers reach similar levels of education when compared to advertising account executives. The difference is that they're 1.0% more likely to earn a Master's Degree more, and 0.1% more likely to graduate with a Doctoral Degree.