An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

Advertising Account Executive Responsibilities

Here are examples of responsibilities from real advertising account executive resumes representing typical tasks they are likely to perform in their roles.

  • Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
  • Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
  • Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
  • Manage copywriting and spot production scheduling
  • Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
  • Train to delegate with clients train to edit in photoshop
  • Track all metrics on Facebook and website to ensure clients have up to date information.
  • Maintain social networking sites and consult in SEO for clients to increase online presence and visibility.
  • Present PowerPoint presentations to large ad agencies and groups to teach the strategy of media purchasing in a highly competitive market.
  • Research and create PowerPoint presentations.
  • Create and deliver presentations tailor to client needs while maintaining detail CRM information.
  • Develop campaigns and implement marketing strategies to maximize billboard advertising effectiveness and ROI.
  • Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
  • Explore and pursue upselling opportunities with existing clients.

Advertising Account Executive Skills and Personality Traits

We calculated that 16% of Advertising Account Executives are proficient in Media Sales, CRM, and Client Relationships. They’re also known for soft skills such as Initiative, Self-confidence, and Communication skills.

We break down the percentage of Advertising Account Executives that have these skills listed on their resume here:

  • Media Sales, 16%

    Print and media sales, special projects and coop advertising

  • CRM, 11%

    Created and delivered presentations tailored to client needs while maintaining detailed CRM information.

  • Client Relationships, 8%

    Established and maintained client relationships by working with local businesses to determine and fulfill their advertising objectives.

  • Cold Calls, 7%

    Conducted lead generation and appointment setting through business to business cold calling in order to develop new business advertising revenue.

  • PowerPoint, 7%

    Researched and created PowerPoint presentations.

  • Mobile Marketing, 7%

    Provided traditional print advertising, online visibility and reputation management products, and mobile marketing solutions.

"media sales," "crm," and "client relationships" aren't the only skills we found advertising account executives list on their resumes. In fact, there's a whole list of advertising account executive responsibilities that we found, including:

  • Arguably the most important personality trait for an advertising account executive to have happens to be initiative. An example from a resume said this about the skill, "advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas." Additionally, other resumes have pointed out that advertising account executives can use initiative to "created and implemented marketing and promotional initiatives including direct marketing, cold calling, and customer presentations. "
  • While it may not be the most important skill, we found that many advertising account executive duties rely on self-confidence. This example from a advertising account executive explains why: "advertising sales agents should be confident when calling potential clients (making cold calls)." This resume example is just one of many ways advertising account executives are able to utilize self-confidence: "establish new account relationships, employing consultative sales techniques that engender trust and confidence. "
  • Another skill that is quite popular among advertising account executives is communication skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a advertising account executive resume: "advertising sales agents must be persuasive during sales calls" This example from a resume shows how this skill is used: "cultivated oral communication and client account management skills. "
  • A thorough review of lots of resumes revealed to us that "organizational skills" is important to completing advertising account executive responsibilities. This resume example shows just one way advertising account executives use this skill: "agents work with many clients, each of whom may be at a different stage in the sales process" Here's an example of how this skill is used from a resume that represents typical advertising account executive tasks: "manage current client accounts, while maintaining a positive image and trustworthiness via excellent service and organizational skills. "
  • See the full list of advertising account executive skills.

    Choose From 10+ Customizable Advertising Account Executive Resume templates

    Build a professional Advertising Account Executive resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Advertising Account Executive resume.

    Advertising Account Executive Resume
    Advertising Account Executive Resume
    Advertising Account Executive Resume
    Advertising Account Executive Resume
    Advertising Account Executive Resume
    Advertising Account Executive Resume
    Advertising Account Executive Resume
    Advertising Account Executive Resume
    Advertising Account Executive Resume
    Advertising Account Executive Resume
    Advertising Account Executive Resume
    Advertising Account Executive Resume
    Advertising Account Executive Resume
    Advertising Account Executive Resume
    Advertising Account Executive Resume
    Advertising Account Executive Resume

    resume document icon

    Don't Have A Professional Resume?

    What New Business Developments Do

    New business development focuses on new business opportunities and new product innovation, including product design, business model design, and marketing. This includes a wide scope of responsibilities that includes marketing planning, strategic partnerships, and increased profitability. It is the responsibility of new business development agents to be aware of new market opportunities, possibilities for expansion, competitor product developments, and the company's current sources of revenue. This job can be summarized as the source of ideas, initiatives, and activities aimed in the direction of making a business better.

    We looked at the average advertising account executive annual salary and compared it with the average of a new business development. Generally speaking, new business development receive $22,138 higher pay than advertising account executives per year.

    Even though advertising account executives and new business development have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require crm, client relationships, and cold calls in the day-to-day roles.

    These skill sets are where the common ground ends though. An advertising account executive responsibility is more likely to require skills like "media sales," "powerpoint," "mobile marketing," and "marketing campaigns." Whereas a new business development requires skills like "senior level management," "business development," "java," and "product development." Just by understanding these different skills you can see how different these careers are.

    New business development tend to make the most money in the technology industry by averaging a salary of $88,045. In contrast, advertising account executives make the biggest average salary of $70,702 in the telecommunication industry.

    The education levels that new business development earn is a bit different than that of advertising account executives. In particular, new business development are 4.4% more likely to graduate with a Master's Degree than an advertising account executive. Additionally, they're 1.0% more likely to earn a Doctoral Degree.

    What Are The Duties Of a Corporate Account Manager?

    The duties of a corporate account manager depend on one's line of work or industry of employment. Typically, they are responsible for building a company's client base by devising strategies to identify market opportunities, reaching out to clients through calls and correspondence, and securing sales by offering products and services. They may also resolve issues and concerns, answer inquiries, process payments, and create billing plans as necessary. Furthermore, as a corporate account manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.

    Next up, we have the corporate account manager profession to look over. This career brings along a higher average salary when compared to an advertising account executive annual salary. In fact, corporate account managers salary difference is $27,946 higher than the salary of advertising account executives per year.

    While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both advertising account executives and corporate account managers are known to have skills such as "crm," "client relationships," and "cold calls. "

    In addition to the difference in salary, there are some other key differences that are worth noting. For example, advertising account executive responsibilities are more likely to require skills like "media sales," "mobile marketing," "marketing campaigns," and "digital marketing." Meanwhile, a corporate account manager might be skilled in areas such as "healthcare," "gpo," "business reviews," and "business development." These differences highlight just how different the day-to-day in each role looks.

    In general, corporate account managers study at similar levels of education than advertising account executives. They're 2.7% more likely to obtain a Master's Degree while being 1.0% more likely to earn a Doctoral Degree.

    How an Account Manager Compares

    Account managers are employees who act as the bridge between the company they represent and the client of the company. They are assigned to handle specific clients so that the company will be able to tailor-fit any product or service according to the clients' requirements. Account managers are responsible for maintaining a harmonious relationship between the two parties by ensuring that any agreement made is amenable to both the company and the client. They are also responsible for ensuring that the company will be able to provide the needs of the client within any limitation that the client may have. Account managers also ensure that the company's reputation and well-being are always considered in any dealings.

    Let's now take a look at the account manager profession. On average, these workers make higher salaries than advertising account executives with a $6,412 difference per year.

    Using advertising account executives and account managers resumes, we found that both professions have similar skills such as "media sales," "crm," and "cold calls," but the other skills required are very different.

    As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from advertising account executives resumes, they are more likely to have skills like "client relationships," "mobile marketing," "marketing campaigns," and "digital marketing." But a account manager might have skills like "customer service," "healthcare," "product knowledge," and "work ethic."

    Additionally, account managers earn a higher salary in the technology industry compared to other industries. In this industry, they receive an average salary of $76,412. Additionally, advertising account executives earn an average salary of $70,702 in the telecommunication industry.

    Account managers are known to earn similar educational levels when compared to advertising account executives. Additionally, they're 1.2% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.

    Description Of a Sales Account Manager

    The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.

    The fourth career we look at typically earns lower pay than advertising account executives. On average, sales account managers earn a difference of $3,493 lower per year.

    While their salaries may vary, advertising account executives and sales account managers both use similar skills to perform their jobs. Resumes from both professions include skills like "media sales," "crm," and "client relationships. "

    While some skills are shared by these professions, there are some differences to note. "mobile marketing," "marketing campaigns," "digital marketing," and "search engine marketing" are skills that have shown up on advertising account executives resumes. Additionally, sales account manager uses skills like customer service, customer satisfaction, product knowledge, and business development on their resumes.

    Now, let's take a closer look at the financials in each career. The technology industry tends to pay more for sales account managers with an average of $68,777. While the highest advertising account executive annual salary comes from the telecommunication industry.

    Sales account managers reach similar levels of education when compared to advertising account executives. The difference is that they're 1.0% more likely to earn a Master's Degree more, and 0.1% more likely to graduate with a Doctoral Degree.