An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

Advertising Account Executive Responsibilities

Here are examples of responsibilities from real advertising account executive resumes representing typical tasks they are likely to perform in their roles.

  • Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
  • Manage Yarpp video widget which include identifying video partners, media buying, placement, cpm bidding and optimization.
  • Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
  • Lead creative development on consumer newspaper and magazine print advertising, broadcast advertising, point-of-sale and online marketing
  • Manage local territory of business advertisers and provide territory penetration and development strategies that see year-over-year company growth.
  • Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
  • Design and sell print ads, websites, direct mail, SEO & SEM to a diverse group of clients.
  • Name salesperson of the month.
  • Train to delegate with clients train to edit in photoshop
  • Answer and direct office calls to the correct sales rep.
Advertising Account Executive Traits
Initiative involves an individual's willingness to take charge or act when an opportunity presents itself.
Self-confidence involves believing in your skills and abilities.
Communication skills shows that you are able to relay your thoughts, opinions and ideas clearly to those around you.

Advertising Account Executive Job Description

Between the years 2018 and 2028, advertising account executive jobs are expected to undergo a growth rate described as "decline" at -2%, according to the Bureau of Labor Statistics. So if the thought "should I become an advertising account executive?" Has crossed your mind, maybe you should take the growth rate into account. In addition, the number of advertising account executive opportunities that are projected to become available by 2028 is -3,300.

Advertising account executives average about $24.19 an hour, which makes the advertising account executive annual salary $50,314. Additionally, advertising account executives are known to earn anywhere from $36,000 to $68,000 a year. This means that the top-earning advertising account executives make $32,000 more than the lowest earning ones.

It's hard work to become an advertising account executive, but even the most dedicated employees consider switching careers from time to time. Whether you're interested in a more challenging position or just looking for a fresh start, we've compiled extensive information on becoming a new business development, corporate account manager, account manager, and sales account manager.

Advertising Account Executive Jobs You Might Like

Advertising Account Executive Resume Examples

Advertising Account Executive Skills and Personality Traits

We calculated that 14% of Advertising Account Executives are proficient in CRM, Sales Process, and Client Relationships. They’re also known for soft skills such as Initiative, Self-confidence, and Communication skills.

We break down the percentage of Advertising Account Executives that have these skills listed on their resume here:

  • CRM, 14%

    Created and delivered presentations tailored to client needs while maintaining detailed CRM information.

  • Sales Process, 14%

    Developed expertise in all aspects of sales process from understanding company advertising needs to positioning.

  • Client Relationships, 9%

    Established and maintained client relationships by working with local businesses to determine and fulfill their advertising objectives.

  • Cold Calls, 8%

    Conducted lead generation and appointment setting through business to business cold calling in order to develop new business advertising revenue.

  • Powerpoint, 8%

    Researched and created PowerPoint presentations.

  • New Clients, 6%

    Solicited for new clients, conducted sales presentations to acquire and maintain business exclusively in the Automotive Advertising arena.

Some of the skills we found on advertising account executive resumes included "crm," "sales process," and "client relationships." We have detailed the most important advertising account executive responsibilities below.

  • Initiative can be considered to be the most important personality trait for an advertising account executive to have. According to a advertising account executive resume, "advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas." Advertising account executives are able to use initiative in the following example we gathered from a resume: "created sales and marketing initiatives using various business products including daily editions, special sections, and internet advertising. "
  • While it may not be the most important skill, we found that many advertising account executive duties rely on self-confidence. This example from a advertising account executive explains why: "advertising sales agents should be confident when calling potential clients (making cold calls)." This resume example is just one of many ways advertising account executives are able to utilize self-confidence: "gained confidence of local management by overcoming client objections, having excellent decision making ability and client service. "
  • Another skill that is quite popular among advertising account executives is communication skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a advertising account executive resume: "advertising sales agents must be persuasive during sales calls" This example from a resume shows how this skill is used: "find prospective clients and initiate communication with business owners in order to enhance their advertising efforts by presenting product offerings. "
  • A thorough review of lots of resumes revealed to us that "organizational skills" is important to completing advertising account executive responsibilities. This resume example shows just one way advertising account executives use this skill: "agents work with many clients, each of whom may be at a different stage in the sales process" Here's an example of how this skill is used from a resume that represents typical advertising account executive tasks: "record daily sales activity, new leads, account details, and other organizational information into an internal crm. "
  • See the full list of advertising account executive skills.

    Before becoming an advertising account executive, 77.8% earned their bachelor's degree. When it comes down to graduating with a master's degree, 5.3% advertising account executives went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most advertising account executives have a college degree. But about one out of every eight advertising account executives didn't attend college at all.

    The advertising account executives who went onto college to earn a more in-depth education generally studied business and communication, while a small population of advertising account executives studied marketing and journalism.

    When you're ready to become an advertising account executive, you might wonder which companies hire advertising account executives. According to our research through advertising account executive resumes, advertising account executives are mostly hired by Spectrum Stores, Comcast, and Cox Enterprises. Now is a good time to apply as Spectrum Stores has 19 advertising account executives job openings, and there are 8 at Comcast and 4 at Cox Enterprises.

    But if you're interested in companies where you might earn a high salary, advertising account executives tend to earn the biggest salaries at Twitter, Yelp, and Gray Television. Take Twitter for example. The median advertising account executive salary is $57,336. At Yelp, advertising account executives earn an average of $53,178, while the average at Gray Television is $52,732. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on advertising account executive salaries across the United States.

    We also looked into companies who hire advertising account executives from the top 100 educational institutions in the U.S. The top three companies that hire the most from these institutions include AT&T;, Comcast, and Yelp.

    For the most part, advertising account executives make their living in the media and professional industries. Advertising account executives tend to make the most in the manufacturing industry with an average salary of $48,186. The advertising account executive annual salary in the telecommunication and media industries generally make $46,136 and $45,412 respectively. Additionally, advertising account executives who work in the manufacturing industry make 8.8% more than advertising account executives in the finance Industry.

    The three companies that hire the most prestigious advertising account executives are:

      What New Business Developments Do

      New business development focuses on new business opportunities and new product innovation, including product design, business model design, and marketing. This includes a wide scope of responsibilities that includes marketing planning, strategic partnerships, and increased profitability. It is the responsibility of new business development agents to be aware of new market opportunities, possibilities for expansion, competitor product developments, and the company's current sources of revenue. This job can be summarized as the source of ideas, initiatives, and activities aimed in the direction of making a business better.

      We looked at the average advertising account executive annual salary and compared it with the average of a new business development. Generally speaking, new business development receive $37,789 higher pay than advertising account executives per year.

      Even though advertising account executives and new business development have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require crm, sales process, and client relationships in the day-to-day roles.

      These skill sets are where the common ground ends though. An advertising account executive responsibility is more likely to require skills like "powerpoint," "online," "daily newspaper," and "paid search." Whereas a new business development requires skills like "business development," "prospective customers," "java," and "product development." Just by understanding these different skills you can see how different these careers are.

      New business development tend to make the most money in the health care industry by averaging a salary of $98,088. In contrast, advertising account executives make the biggest average salary of $48,186 in the manufacturing industry.

      The education levels that new business development earn is a bit different than that of advertising account executives. In particular, new business development are 5.0% more likely to graduate with a Master's Degree than an advertising account executive. Additionally, they're 0.5% more likely to earn a Doctoral Degree.

      What Are The Duties Of a Corporate Account Manager?

      The duties of a corporate account manager depend on one's line of work or industry of employment. Typically, they are responsible for building a company's client base by devising strategies to identify market opportunities, reaching out to clients through calls and correspondence, and securing sales by offering products and services. They may also resolve issues and concerns, answer inquiries, process payments, and create billing plans as necessary. Furthermore, as a corporate account manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.

      Next up, we have the corporate account manager profession to look over. This career brings along a higher average salary when compared to an advertising account executive annual salary. In fact, corporate account managers salary difference is $29,025 higher than the salary of advertising account executives per year.

      While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both advertising account executives and corporate account managers are known to have skills such as "crm," "sales process," and "client relationships. "

      In addition to the difference in salary, there are some other key differences that are worth noting. For example, advertising account executive responsibilities are more likely to require skills like "online," "seo," "daily newspaper," and "potential customers." Meanwhile, a corporate account manager might be skilled in areas such as "healthcare," "business development," "customer service," and "gpo." These differences highlight just how different the day-to-day in each role looks.

      It's been discovered that corporate account managers earn higher salaries compared to advertising account executives, but we wanted to find out where corporate account managers earned the most pay. The answer? The technology industry. The average salary in the industry is $102,575. Additionally, advertising account executives earn the highest paychecks in the manufacturing with an average salary of $48,186.

      On the topic of education, corporate account managers earn higher levels of education than advertising account executives. In general, they're 8.4% more likely to graduate with a Master's Degree and 0.5% less likely to earn a Doctoral Degree.

      How an Account Manager Compares

      Account managers are employees who act as the bridge between the company they represent and the client of the company. They are assigned to handle specific clients so that the company will be able to tailor-fit any product or service according to the clients' requirements. Account managers are responsible for maintaining a harmonious relationship between the two parties by ensuring that any agreement made is amenable to both the company and the client. They are also responsible for ensuring that the company will be able to provide the needs of the client within any limitation that the client may have. Account managers also ensure that the company's reputation and well-being are always considered in any dealings.

      The third profession we take a look at is account manager. On an average scale, these workers bring in higher salaries than advertising account executives. In fact, they make a $18,081 higher salary per year.

      While looking through the resumes of several advertising account executives and account managers we discovered that both professions have similar skills. These similarities include skills such as "crm," "sales process," and "client relationships," but they differ when it comes to other required skills.

      Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from advertising account executive resumes include skills like "internet," "online," "daily newspaper," and "market research," whereas an account manager might be skilled in "customer service," "communication," "healthcare," and "product knowledge. "

      Account managers make a very good living in the technology industry with an average annual salary of $83,500. Whereas advertising account executives are paid the highest salary in the manufacturing industry with the average being $48,186.

      When it comes to education, account managers tend to earn similar education levels than advertising account executives. In fact, they're 1.5% more likely to earn a Master's Degree, and 0.5% more likely to graduate with a Doctoral Degree.

      Description Of a Sales Account Manager

      The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.

      Sales account managers tend to earn a higher pay than advertising account executives by about $18,538 per year.

      While both advertising account executives and sales account managers complete day-to-day tasks using similar skills like crm, sales process, and client relationships, the two careers also vary in other skills.

      While some skills are shared by these professions, there are some differences to note. "online," "seo," "daily newspaper," and "sem" are skills that have shown up on advertising account executives resumes. Additionally, sales account manager uses skills like customer service, business development, product knowledge, and technical support on their resumes.

      In general, sales account managers make a higher salary in the technology industry with an average of $82,650. The highest advertising account executive annual salary stems from the manufacturing industry.

      Sales account managers reach similar levels of education when compared to advertising account executives. The difference is that they're 1.1% more likely to earn a Master's Degree more, and 0.7% less likely to graduate with a Doctoral Degree.