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What is an advertising account manager and how to become one
Advertising account managers mediate between the client and the ad agency while carrying out the work. They represent the client by figuring out what services they need from the agency. Then advertising account managers sell the agency's services to the clients.
You will lead the presentations of ideas to clients and be responsible for managing work within the clients' budget and timeline limits. Additionally, you'll be the one who designs project briefs and manage the work to be done by account executives.
It will be your duty to perform various administrative tasks as well. You will keep track of clients' accounts, monitor the progress of projects, build strong working relationships with clients and look for new leads.
What general advice would you give to an advertising account manager?
Kaustav Misra Ph.D.
Associate Dean, Central Connecticut State University
Avg. Salary $75,431
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.40%
Asian 7.58%
Black or African American 3.39%
Hispanic or Latino 11.98%
Unknown 4.70%
White 71.94%
Genderfemale 57.50%
male 42.50%
Age - 37American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 37Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Advertising account manager career paths
Key steps to become an advertising account manager
Explore advertising account manager education requirements
Start to develop specific advertising account manager skills
Skills Percentages Lead Generation 9.80% Sales Presentations 8.60% Account Management 7.92% PowerPoint 6.92% Campaign Performance 6.64% Complete relevant advertising account manager training and internships
Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New advertising account managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an advertising account manager based on U.S. Bureau of Labor Statistics data and data from real advertising account manager resumes.Research advertising account manager duties and responsibilities
- Manage company website and client Facebook accounts to optimize brand promotion.
- Manage copywriting and spot production scheduling
- Negotiate advertising purchase contracts, respond to RFP's and maintain client relations to ensure effective ROI are delivered.
- Support client's paid search and SEO efforts with data reporting and analysis.
Prepare your advertising account manager resume
When your background is strong enough, you can start writing your advertising account manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an advertising account manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable advertising account manager resume templates
Build a professional advertising account manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your advertising account manager resume.
Apply for advertising account manager jobs
Now it's time to start searching for an advertising account manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first advertising account manager job
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Average advertising account manager salary
The average advertising account manager salary in the United States is $75,431 per year or $36 per hour. Advertising account manager salaries range between $50,000 and $112,000 per year.
What am I worth?
How do advertising account managers rate their job?
Advertising account manager reviews
Meeting with consumers, educating, coaching, discussing products
None, I really enjoy it
Updated January 8, 2025
