Advertising account managers mediate between the client and the ad agency while carrying out the work. They represent the client by figuring out what services they need from the agency. Then advertising account managers sell the agency's services to the clients.
You will lead the presentations of ideas to clients and be responsible for managing work within the clients' budget and timeline limits. Additionally, you'll be the one who designs project briefs and manage the work to be done by account executives.
It will be your duty to perform various administrative tasks as well. You will keep track of clients' accounts, monitor the progress of projects, build strong working relationships with clients and look for new leads.
There is more than meets the eye when it comes to being an advertising account manager. For example, did you know that they make an average of $33.35 an hour? That's $69,364 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many advertising account managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.
When it comes to the most important skills required to be an advertising account manager, we found that a lot of resumes listed 9.5% of advertising account managers included sales process, while 9.0% of resumes included account management, and 7.9% of resumes included online. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the advertising account manager job title. But what industry to start with? Most advertising account managers actually find jobs in the media and technology industries.
If you're interested in becoming an advertising account manager, one of the first things to consider is how much education you need. We've determined that 74.0% of advertising account managers have a bachelor's degree. In terms of higher education levels, we found that 4.6% of advertising account managers have master's degrees. Even though most advertising account managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become an advertising account manager. When we researched the most common majors for an advertising account manager, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on advertising account manager resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become an advertising account manager. In fact, many advertising account manager jobs require experience in a role such as account executive. Meanwhile, many advertising account managers also have previous career experience in roles such as account manager or advertising account executive.