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The differences between advertising account managers and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising account manager, becoming an advertising account executive takes usually requires 2-4 years. Additionally, an advertising account manager has an average salary of $75,431, which is higher than the $62,123 average annual salary of an advertising account executive.
The top three skills for an advertising account manager include lead generation, sales presentations and account management. The most important skills for an advertising account executive are media sales, CRM, and client relationships.
| Advertising Account Manager | Advertising Account Executive | |
| Yearly salary | $75,431 | $62,123 |
| Hourly rate | $36.26 | $29.87 |
| Growth rate | 10% | -8% |
| Number of jobs | 105,277 | 117,707 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 39 | 44 |
| Years of experience | 6 | 4 |
An advertising account manager works at advertising agencies where they are in charge of communicating with clients and managing accounts, building positive client relationships in the process. They coordinate directly with creative teams, ensuring that operations adhere to the clients' budgets, preferences, guidelines, and project requirements. There are also instances when they must secure the clients' advertising needs by liaising with external parties, purchasing advertising spaces, and researching new advertising opportunities. Moreover, an advertising account manager answers inquiries and updates the clients regularly.
An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.
Advertising account managers and advertising account executives have different pay scales, as shown below.
| Advertising Account Manager | Advertising Account Executive | |
| Average salary | $75,431 | $62,123 |
| Salary range | Between $50,000 And $112,000 | Between $44,000 And $87,000 |
| Highest paying City | San Francisco, CA | Redding, CA |
| Highest paying state | Nevada | California |
| Best paying company | Microsoft | Microsoft |
| Best paying industry | Internet | Telecommunication |
There are a few differences between an advertising account manager and an advertising account executive in terms of educational background:
| Advertising Account Manager | Advertising Account Executive | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Pennsylvania |
Here are the differences between advertising account managers' and advertising account executives' demographics:
| Advertising Account Manager | Advertising Account Executive | |
| Average age | 39 | 44 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 41.4% Female, 58.6% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |