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The differences between advertising account managers and advertising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising account manager and an advertising manager. Additionally, an advertising manager has an average salary of $93,050, which is higher than the $75,431 average annual salary of an advertising account manager.
The top three skills for an advertising account manager include lead generation, sales presentations and account management. The most important skills for an advertising manager are digital marketing, marketing campaigns, and SEO.
| Advertising Account Manager | Advertising Manager | |
| Yearly salary | $75,431 | $93,050 |
| Hourly rate | $36.26 | $44.74 |
| Growth rate | 10% | 10% |
| Number of jobs | 105,277 | 43,083 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 6 | 6 |
An advertising account manager works at advertising agencies where they are in charge of communicating with clients and managing accounts, building positive client relationships in the process. They coordinate directly with creative teams, ensuring that operations adhere to the clients' budgets, preferences, guidelines, and project requirements. There are also instances when they must secure the clients' advertising needs by liaising with external parties, purchasing advertising spaces, and researching new advertising opportunities. Moreover, an advertising account manager answers inquiries and updates the clients regularly.
Advertising managers are executive professionals who work closely with the advertising team to create and implement advertising media to create effective promotional and advertising campaigns for an organization. Advertising managers are required to negotiate advertising contracts for various advertising campaigns such as print media, online ads, radio, or television. They must identify new strategies so that they can maximize brand visibility. Advertising managers must also monitor the results of their advertising campaigns to determine their effectiveness and cost-benefit ratio.
Advertising account managers and advertising managers have different pay scales, as shown below.
| Advertising Account Manager | Advertising Manager | |
| Average salary | $75,431 | $93,050 |
| Salary range | Between $50,000 And $112,000 | Between $61,000 And $141,000 |
| Highest paying City | San Francisco, CA | Burlingame, CA |
| Highest paying state | Nevada | Nevada |
| Best paying company | Microsoft | Apple |
| Best paying industry | Internet | Finance |
There are a few differences between an advertising account manager and an advertising manager in terms of educational background:
| Advertising Account Manager | Advertising Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between advertising account managers' and advertising managers' demographics:
| Advertising Account Manager | Advertising Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 43.4% Female, 56.6% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |