How to hire an advertising account manager

How to hire an advertising account manager, step by step

Here's a step-by-step advertising account manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an advertising account manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new advertising account manager
• Step 8: Go through the hiring process checklist

What does an advertising account manager do?

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1. Identify your hiring needs

   Before you start hiring an advertising account manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect advertising account manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents advertising account manager salaries for various positions.

   Type of Advertising Account Manager	Description	Hourly rate
   Advertising Account Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$24-53
   Account Director	An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives... Show more	$39-75
   Account Development Manager	An account development manager's responsibilities revolve around securing and reaching sales targets, creating business plans, developing strategies, and building positive relationships with clients. They must also reach out to clients through calls and correspondence, offer products and services, and address any issues and concerns, resolving them promptly and efficiently... Show more	$20-57

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Lead Generation
   • Sales Presentations
   • Account Management
   • PowerPoint
   • Campaign Performance
   • Digital Marketing
   • Digital Products
   • Marketing Campaigns
   • Client Facing
   • Graphic Design
   • Media Sales
   • Media Planning
   • Brand Marketing
   • SEO

   Check all skills

   Responsibilities:

   • Manage company website and client Facebook accounts to optimize brand promotion.
   • Manage copywriting and spot production scheduling
   • Negotiate advertising purchase contracts, respond to RFP's and maintain client relations to ensure effective ROI are delivered.
   • Support client's paid search and SEO efforts with data reporting and analysis.
   • Provide accounts marketing solutions through expert knowledge of market trends for advertising keys, with expectation of providing profitable ROI.
   • Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.

   More advertising account manager duties

3. Make a budget

   Including a salary range in the advertising account manager job description is a good way to get more applicants. An advertising account manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for an advertising account manager in Nebraska may be lower than in Nevada, and an entry-level engineer typically earns less than a senior-level advertising account manager. Additionally, an advertising account manager with lots of experience in the field may command a higher salary as a result.

   Average advertising account manager salary

   $75,431yearly

   $36.26 hourly rate

   ---

   Entry-level advertising account manager salary

   $50,000 yearly salary

   Updated January 20, 2026

   Average advertising account manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$98,066	$47
   2	New York	$82,670	$40
   3	Washington	$77,502	$37
   4	Massachusetts	$76,445	$37
   5	Colorado	$74,321	$36
   6	Utah	$68,787	$33
   7	Pennsylvania	$65,282	$31
   8	North Carolina	$63,305	$30
   9	Minnesota	$62,785	$30
   10	Texas	$61,711	$30
   11	Georgia	$61,091	$29
   12	Illinois	$59,575	$29
   13	Florida	$52,875	$25

   Average advertising account manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Microsoft	$137,811	$66.26	29
   2	Amazon	$117,013	$56.26	262
   3	Oracle	$104,722	$50.35	639
   4	CJ	$91,831	$44.15
   5	PubMatic	$84,693	$40.72	11
   6	Digital Turbine	$83,212	$40.01	2
   7	Den of Geek	$78,491	$37.74
   8	Nielsen Holdings	$76,068	$36.57	8
   9	Conversant	$75,470	$36.28
   10	PETROL Advertising	$75,260	$36.18
   11	FIGG	$73,771	$35.47
   12	Taboola	$73,112	$35.15	3
   13	Robert Half	$68,723	$33.04	35
   14	HARBORSIDE HEALTHCARE CORP	$63,998	$30.77
   15	Spectrum	$62,000	$29.81

4. Writing an advertising account manager job description

   An advertising account manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of an advertising account manager job description:

   Advertising account manager job description example

   Perpetua provides growth optimization and reporting technology for the world's smartest eCommerce businesses. Through the platform, brands and sellers create goals based on strategy and rely on Perpetua's best-in-class, always-on optimization to execute tactically. Perpetua's intelligent reporting tools will also surface the most important metrics you need in order to easily quantify and examine the investment of your advertising dollars into your business. Integrations with Amazon, Instacart, Walmart and more ensure brands achieve full-funnel engagement and maximum visibility.
   
   We are currently hiring an Advertising Account Manager to support our Amazon DSP services team and its growing customer base by ensuring our customers' campaigns are set up for success and that they love Perpetua. While we're a product company, we're created an in house managed service to support our customers base on the Amazon DSP. This is one of the fastest growing teams in our company and as a member of this team you will very quickly be a formative member of what's quickly becoming the world's largest DSP managed service.
   
   What You'll Do:Act as the main point of contact for a portfolio of clients Provide clients with data-driven proposals and strategic recommendations for their DSP campaigns based on their business goals Contribute to business growth by proactively identify new opportunities to expand client's scope and increase revenue Ensure client success by effectively communicating expectations and providing ongoing campaign optimizations to meet KPIsManage campaigns end to end including initial setup, day to day optimization & reporting Analyze campaign performance, comparing current campaign execution strategies with new ideas to test and iterate to find incremental improvements Continuously support the development and improvement of our operational processes to drive efficiency Serve the role as a design partner for our forthcoming DSP product by continuously providing feedback to our product team Become a thought leader and trusted expert on the Amazon DSP
   
   Who You Are:1-3 years of experience in digital advertising, preferably in a client facing role You have a passion for e-commerce and/or advertising and are looking to turn that passion into a meaningful career You have excellent analytic skills and are customer obsessed You are highly organized and able to prioritize and handle a variety of tasks and responsibilities simultaneously and efficiently You spot opportunities to take redundant tasks and evolve them into structured processes You make an effort to solve a problem for a customer before they have to bring it up to you You are crafty, creative, and scrappy You are hungry to be a part of a company that's on the cusp of rocketship growth, and are willing to do whatever it takes to help us achieve our potential
   
   Bonus Points If:You have worked in ad tech You have Amazon marketplace domain expertise You have previous experience with the Amazon DSP, Amazon Advertising, DV360, Google Ads, The Trade Desk, and/or Facebook AdsYou've been a part of a company that scaled from $10 million to $100 million in annualized revenue
   
   Working at Perpetua:Perpetua is operating in an incredible market with nearly unlimited growth potential. Our team in Toronto has grown from 40 to over 200 in the last year. We have recently opened offices in London, Berlin, Sao Paulo, Tokyo and Shanghai.Perpetua's Revenue Share Units allow employees to partake in the success and growth of our company Benefits and Health Spending Account on day one Flexible time off policy Generous parental leave program Flexible work arrangements - remote, hybrid or in office Top-of-the-line technology to help you build your own workspace including a one-time work from home stipend when you join When in the office: daily catered lunches from Toronto's best restaurants, unlimited snacks and drinks, Perpetua LibraryLearn more about us here: Life at Perpetua
   At Perpetua, we are dedicated to pursuing and hiring a diverse workforce with varied experiences, perspectives and opinions. We believe diversity helps our team perform better and enables us to build an outstanding product for our customers. We are an equal opportunity employer and are committed to working with applicants requesting accommodation at any stage of the hiring process.

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5. Post your job

   To find the right advertising account manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with advertising account managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit advertising account managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your advertising account manager job on Zippia to find and recruit advertising account manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit advertising account managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new advertising account manager

   Once you've decided on a perfect advertising account manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire an advertising account manager?