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Advertising account manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Jonathan Byers,

Kaustav Misra Ph.D.

Below we've compiled a list of the most critical advertising account manager skills. We ranked the top skills for advertising account managers based on the percentage of resumes they appeared on. For example, 9.8% of advertising account manager resumes contained lead generation as a skill. Continue reading to find out what skills an advertising account manager needs to be successful in the workplace.

15 advertising account manager skills for your resume and career

1. Lead Generation

Here's how advertising account managers use lead generation:

Oversee the full sales life cycle, from lead generation through service delivery.
Implemented all facets of direct selling techniques from cold calling to prospecting and lead generation to close.

2. Sales Presentations

Here's how advertising account managers use sales presentations:

Interact with executive-level staff, give sales presentations, recommend editorial approaches.
Developed customized sales presentations based on a consultative sales approach.

3. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how advertising account managers use account management:

Provided account management and public relations expertise assisting customers and community organizations with their advertising and promotional needs.
Account management for an internet marketing and online product development company.

4. PowerPoint

Here's how advertising account managers use powerpoint:

Worked with Senior Vice Presidents developing PowerPoint presentations and communicated daily with corporate clients resulting in strong business relationships.
Tailored and delivered PowerPoint presentations to perspective clients at both executive and line manager level to present capabilities and gain business.

5. Campaign Performance

Here's how advertising account managers use campaign performance:

Analyzed results of A/B testing and recommended messaging and targeting optimization to enhance campaign performance.
Negotiated with agencies and advertisers to help increase mid-campaign performances when conflicting goals and objectives occur.

6. Digital Marketing

Here's how advertising account managers use digital marketing:

Manage digital marketing campaigns for 200+ small to medium size businesses.
Supported the development of multicultural creative strategies for all marketing and communications campaigns including direct response, broadcast and digital marketing.

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7. Digital Products

Digital products are intangible products sold online that don't have a physical form but exist in a digital form and can be electronically stored in a file or multiple files online without the need to replenish inventory. Examples include ebooks, downloadable music files, internet radio and/or television, software, digital images, etc.

Here's how advertising account managers use digital products:

Implement strategic platforms to include print and digital products for advertisers.
Conduct onboarding calls with clients and establish expectations and timelines based on digital products purchased.

8. Marketing Campaigns

Here's how advertising account managers use marketing campaigns:

Created unique individual marketing campaigns for multiple clients through cross- promotional advertising vehicles.
Generate marketing campaigns, proposals, contracts and post-sale advertising optimization.

9. Client Facing

Here's how advertising account managers use client facing:

Conducted client facing assessments and interviews, identified challenges and bottlenecks, and delivering solution recommendations to executives and directors.
Educated internal departments to ensure client facing individuals are interacting with customers and understands the nature of the clients businesses.

10. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how advertising account managers use graphic design:

Cultivated business relationships and managed product life cycle for advertising graphic design firm.
Collaborated with new business team and graphic design team to increase productivity and decrease cost.

11. Media Sales

Here's how advertising account managers use media sales:

Print, Digital, Event Sponsorship & Social Media Sales.
Managed media sales for regional, national and international advertising accounts.

12. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how advertising account managers use media planning:

Oversee media planning, conduct performance analysis and marketing communication to field personnel.
Manage the entire sales cycle from start to finish, from prospecting to media planning to client retention.

13. Brand Marketing

Here's how advertising account managers use brand marketing:

Created and implemented brand marketing strategy calendar for visibility and cohesion across assigned product and distribution channels.
Implement demand generation, training, certification and brand marketing programs for 2,000 + channel sellers

14. SEO

Here's how advertising account managers use seo:

Serviced top clients digital advertising programs including SEM, SEO, websites, Display Ads, and YP.com.
Used internet to find, call and acquire new Customers for Outrank program for SEO websites.

15. Client Expectations

Client еxресtаtіоnѕ аrе a set of bеhаvіоrѕ, actions, оr ideas about a рrоduсt, service, оr brаnd thаt clients еxресt when thеу interact wіth a company. Mоѕt successful companies аlwауѕ ѕtrіvе to meet or еxсееd client's expectations thrоugh hіgh-ԛuаlіtу products аnd ѕеrvісеѕ.

Here's how advertising account managers use client expectations:

Manage client expectations, product vision, quality control, research and design team, project management and regional implementation.
Participate or lead assigned projects cross functionally to help improve internal operations that effectively translate specific requests and manage client expectations.

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What skills help Advertising Account Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on advertising account manager resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What advertising account manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young advertising account managers need?

Dr. Vallari Chandna

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

What technical skills for an advertising account manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

What soft skills should all advertising account managers possess?

Eric Bostwick Ph.D.

Professor of Accounting, The University of West Florida

Similar to the answer above, oral and written communication skills have been important for a number of years, but in our current environment, these skills have become much more important. Our ability to pick up on the context surrounding email messages is reduced since we have fewer in-person interactions, and even our virtual meetings eliminate much of the body language that we use--both consciously and unconsciously--to interpret what other people mean by what they say. Thus, candidates will stand out when they can clearly articulate their thoughts in both written form, via email or chat, and in oral form, via the ubiquitous "Brady Bunch" layout on their coworkers' computer screens.

Do you want to know more?

List of advertising account manager skills to add to your resume

The most important skills for an advertising account manager resume and required skills for an advertising account manager to have include:

Lead Generation
Sales Presentations
Account Management
PowerPoint
Campaign Performance
Digital Marketing
Digital Products
Marketing Campaigns
Client Facing
Graphic Design
Media Sales
Media Planning
Brand Marketing
SEO
Client Expectations
SEM

ROI
Account Executives
Client Relations
Search Engine
KPIs
Search Engine Marketing
Business Relationships
Client Accounts
Customer Expectations
Cold Calls
Business Development
HTML
Client Service
Trade Shows
Upselling
Real Estate

RFP
Sales Targets
Facebook
Local Businesses
Client Retention
Creative Development
Media Buying
Cpm
PPC
Account List
Market Research
Develop Strong Relationships
Press Releases
Sales Territory
Business Accounts
Sales Revenue

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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