Top Advertising Account Manager Skills

Below we've compiled a list of the most important skills for an Advertising Account Manager. We ranked the top skills based on the percentage of Advertising Account Manager resumes they appeared on. For example, 9.2% of Advertising Account Manager resumes contained Online as a skill. Let's find out what skills an Advertising Account Manager actually needs in order to be successful in the workplace.

The six most common skills found on Advertising Account Manager resumes in 2020. Read below to see the full list.

1. Online

high Demand
Here's how Online is used in Advertising Account Manager jobs:
  • Educated clients on the importance of incorporating online strategies into their marketing through integration of banner advertising.
  • Incorporated online advertising into the programs of existing print advertisers.
  • Managed online advertising campaigns via Atlas ad-serving technology.
  • Introduced prospective accounts to new online advertising options.
  • Execute successful cross-platform programs that include online, digital out-of-home and mobile advertising such as Sprint's recent Now Network campaign.
  • Ensured proper Regulation of the Children's Online Privacy Protection (COPPA), CARU and DisneyChannel S&P guidelines.
  • Developed and sold comprehensive online, print, mobile and direct mail marketing programs using YP's full suite of solutions.
  • Planned comprehensive online and print advertising campaigns while meeting and surpassing goals and quotas for a 55,000+ circulation newspaper company.
  • Assisted with online job postings, recruitment strategies, job fairs, College campaigns, trade shows and much more.
  • Top achiever in selling online advertising to ad agencies, ad networks, and to new and existing accounts.
  • Maintained relationships with multiple clients while overseeing the sponsorship and standard online media for each individual customer account.
  • Presented solutions to new and current customers to help grow their business through yellow page and online advertising.
  • Market and sell advertising space for Print and Online properties, to various clients in entertainment industry.
  • Identified and proposed new advertising and marketing ideas to increase awareness in both print and online.
  • Confirmed receipt of all advertising materials, both print and online, with production manager.
  • Focus was on retail accounts and driving customers into stores, websites and online shopping.
  • Developed and maintained client data bank in ACT for both print and online sales.
  • Put together integrated packages for clients that included print online, conferences and research.
  • Processed and Executed $1.6M per month in advertising campaigns including wireless and online.
  • Worked with The Washington Post Jobs sales team to plan and schedule online ads.

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2. Digital Products

high Demand
Here's how Digital Products is used in Advertising Account Manager jobs:
  • Implement strategic platforms to include print and digital products for advertisers.
  • Conduct onboarding calls with clients and establish expectations and timelines based on digital products purchased.

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3. Client Relationships

high Demand
Here's how Client Relationships is used in Advertising Account Manager jobs:
  • Developed and maintained client relationships on a day-to-day basis.
  • Recruited new business, helped design print ads and maintained client relationships.
  • Exceeded revenue expectations through customer retention and building new client relationships.
  • Managed and/or assisted with various special projects designed to enhance the Sponsorships & Advertising product suite and/or strengthen client relationships.
  • Establish and maintain high-level client relationships to generate multi-million dollars in revenue annually from account portfolio using print/digital and conference sponsorships.
  • Prepared and delivered proposals and presentations to various Fortune 500 companies resulting in new account acquisition and enhanced current client relationships.

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4. New Accounts

high Demand
Here's how New Accounts is used in Advertising Account Manager jobs:
  • Developed new business and helped manage the re-branding process, advertising production and website development for new accounts
  • Negotiated contracts and acquired new accounts that generated substantial repeat and referral business.
  • Maintained new accounts, including background check, profile updates, customer reviews, and maintaining an A or B rating.
  • Conferred with customers to provide information about products, take or enter orders, cancel or open new accounts.
  • Prospected new business, increased market share, and generated advertising revenue by developing and maintaining new accounts.
  • Developed new accounts within the petroleum and off-shore drilling/mining companies in and around the Asian areas.
  • Generated new leads and new accounts by conducting cold calls, in-person prospecting and e-mail campaigns.
  • Established a network of new accounts through: cold calling, prospecting and referrals.
  • Maintained existing client relationships, and assist in increasing the number of new accounts.
  • Increased new accounts by an average of 10% per month.
  • Set company record for most new accounts created in a quarter.
  • Used prospecting skills to qualify and close new accounts.
  • Generated new accounts to achieve monthly sales targets.
  • Identify, qualify, and sign new accounts; deliver exceptional service that retains existing clients and maximizes revenue.

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5. Customer Service

high Demand
Here's how Customer Service is used in Advertising Account Manager jobs:
  • Provide support for Service Provider during escalated customer service issues.
  • Maintained existing customers via excellent customer service and relationship management.
  • Provided excellent customer service, maintaining professional phone skills.
  • Delivered exceptional customer service to 120+ national accounts.
  • Created a client base through direct marketing, cold calls, B2B, customer service, and innovative business planning.
  • Increased revenue by 25% with new products and a customized customer service / sales training program.
  • Work with advertising accounts to ensure success, identify new ad element opportunities and provide customer service.
  • Handled various aspects of accounts including pricing, billing, appropriate licensing and customer service needs.
  • Provide customer service to all clients within my book of business by answering any questions.
  • Managed a case load of accounts primarily by phone for customer service and sales support.
  • Assisted the Business Manager in customer service and problem solution for all customers and accounts.
  • Developed program for fulfillment, dedicated customer service and phone lines for order management.
  • Monitor customer preferences to determine focus of sales efforts with direct customer service.
  • Provided ongoing customer service and post -sale support on 100 active accounts.
  • Mentored new employees on customer service and sales follow through process
  • Answer inbound calls and assist with customer service issues

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6. Sales Goals

high Demand
Here's how Sales Goals is used in Advertising Account Manager jobs:
  • Worked closely with new and existing accounts to develop results-driven ad campaigns reaching monthly sales goals by over 8-10%.
  • Initiate contact and maintain professional rapport with national, major and local accounts and consistently achieve and exceed sales goals.
  • Succeeded in the increase of territory revenue monthly, exceeded personal sales goals with the increase of advertising budgets.
  • Performed consistently at 105%-147% of monthly sales goals and achieved retention rate of 85%.
  • Exceeded monthly sales goals every month, increasing revenue by more than 20% over previous year.
  • Monitored all sales activities; tracked revenue; set sales goals; devised and lead incentive programs.
  • Achieved regular consistency bonus for maintaining a rolling 6 month average of 100+% of sales goals.
  • Achieved weekly, monthly, and annual sales goals along with numerous product deadlines.
  • Reach and exceed aggressive sales goals while maintaining a monthly average of 102%.
  • Attained 100% of quarterly goals based incentives by meeting and exceeding sales goals.
  • Exceeded all print and digital sales goals during 2016 sales months.
  • Achieved 100%+ to digital sales goals in 23 of 26 quarters.
  • Exceeded sales goals and forecasted future revenue * Coordinated product sales with production, accounting, creative and marketing departments

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7. Revenue Growth

high Demand
Here's how Revenue Growth is used in Advertising Account Manager jobs:
  • Generate revenue growth by utilizing a consultative and negotiating selling approach.
  • Achieved sales plan by generating profitable revenue growth through conversion of new business and retention of existing business within assigned territory.
  • Initiated and supported department-wide and specific account initiatives, implementing process improvements and ultimately supporting account revenue growth and plan achievement.
  • Achieved significant revenue growth, and improved customer satisfaction within a virtual geographically dispersed workforce of engineers and consultants.
  • Negotiated contracts, monitored GPO contract compliance, and conducted client business reviews to identify additional revenue growth opportunities.
  • Partner with account executives and channel partners to identify new business opportunities and facilitate revenue growth through product expansion.

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8. Account Management

high Demand
Here's how Account Management is used in Advertising Account Manager jobs:
  • Provided account management and public relations expertise assisting customers and community organizations with their advertising and promotional needs.
  • Account Management & Digital Project Management.
  • Maintain full responsibility for all aspects of outside sales including client relations, business development, account management, and advertising.
  • Assist new clients in all aspects of account management from creative production to ensuring monthly billings are paid on time.
  • Received Stan's Club award and trip to Mexico for achieving Top 10% for account management in 2014.
  • Increased sales revenue by an annual average of 27% through effective cold calling and account management.
  • Recruited to new employee training and shadowing team for Account Management department.
  • Performed data entry, database maintenance, and account management.
  • Account management, media relations, and writing.
  • Account Management with commitment to develop new business.
  • Lead and trained account management team members.
  • Performed in the top 20% of the Account Management department at Angie's List for 2013.
  • Account management, branding, and copywriting for more than 600+ ad clients per month.
  • Strengthened internal processes and workflows by creating training materials for sales and account management.

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9. New Clients

high Demand
Here's how New Clients is used in Advertising Account Manager jobs:
  • Increased sales annually through maximum acquisition of new clients with minimum loss of existing clients.
  • Cultivated new clients on services while building trust and strong relationships going forward.
  • Attended tradeshows throughout the United States to meet with existing clients and source for new clients.
  • Prospected for new clients by developing and executing innovative sales strategies for outsourcing services such as imaging and electronic data discovery.
  • Generated new business and negotiated fees for contract, contract-to-hire and contract requisitions with new clients nationally and internationally.
  • Collaborated cross-functionally and cross-departmentally to develop prospects to new clients - production, accounting, traffic and promotions departments.

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10. Internet

high Demand
Here's how Internet is used in Advertising Account Manager jobs:
  • Establish and maintain accounts for Small/Medium Businesses offering on-line internet advertising complete solutions, throughout the many available Yahoo!
  • Assisted small to mid-sized businesses to build and manage strong Internet-based advertising campaigns utilizing state-of-the-art Search Engine Programs.
  • Negotiated with marketing agency to design website and provide wireless internet in exchange for advertising.
  • Manage media projects (billboards, internet, radio, and television) ranging from $50,000-$500,000 per month.
  • Obtained and exceeded set goals per month in revenue by selling internet Classified advertising to franchise and independent car dealerships.
  • Conduct thorough media and marketing research to develop successful advertising strategies including print, Internet, radio, etc.
  • Required convergence ability to sell into a 50,000 daily newspaper, internet, TV and various niche publications.
  • Used internet to find, call and acquire new Customers for Outrank program for SEO websites.
  • Presented and sold Search Engine Marketing and Internet Yellow Page strategies.
  • Conducted consumer research (focus groups and internet concept tests) to test new product concepts for Faribault Foods.

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11. New Advertisers

high Demand
Here's how New Advertisers is used in Advertising Account Manager jobs:
  • Secured new advertisers, and developed relationships with current advertisers to increase financial support of the newspaper.
  • Developed new advertisers by soliciting area businesses and serviced clients to maintain positive working relationships.
  • Developed a listing of prospective new advertisers and built and maintained long-term relationships.
  • Solicited new advertisers (including non-endemic) for magazine and additional programs as assigned.
  • Discover new advertisers by canvassing merchants and businesses.
  • Cultivated and secured approximately 140 new advertisers.

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12. ROI

high Demand
Here's how ROI is used in Advertising Account Manager jobs:
  • Provided accounts marketing solutions through expert knowledge of market trends for advertising keys, with expectation of providing profitable ROI.
  • Negotiated advertising purchase contracts, responded to RFP's and maintained client relations to ensure effective ROI was delivered.
  • Educated first year advertisers on services Angie's List offers to increase ROI through a consultative sales/solution sales approach.
  • Provided strategic advice to help high-profile clients obtain the maximum ROI on their advertising investment.
  • Educated clients on services to increase ROI and bring consultative sales/solution approach to achieve goals.
  • Resolve conflict quickly and rapidly Up-sell advertisers with suggestions for account growth and methods to improve ROI performance.
  • Prepared proposals, ROI analysis, and benchmarked competitors products/services to close deal and increase company profits.

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13. Business Owners

high Demand
Here's how Business Owners is used in Advertising Account Manager jobs:
  • Sell restaurant print advertising to business owners1099 contract position
  • Eliminate high turnovers of clients (previous challenge in territory), create long-term & lasting relationships with business owners.
  • Received numerous accommodations from business owners for showing great empathy, consideration, and persistence during the sales process.
  • Generated leads from competing publications, met with business owners, planned successful campaigns tailored to their budgets.
  • Present business owners with reports representing their target market and the advertising dollars required to reach that market.
  • Cultivate long lasting business relationships with business owners, marketing managers, doctors, and attorneys.
  • Acted as liaison between stations, agencies and business owners.
  • Consulted with small to mid- size business owners.
  • Worked with advertising agencies and local business owners to negotiate and close multi - media strategies to enhance advertiser billing growth.
  • Prepare, send, and present proposals to media byers, marketers, and key business owners.
  • Dedicated main point of contact for 260 small to medium sized business owners in various industries.
  • Worked with small to mid sized business owners to develope and oversee their multi media advertising campaigns.

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14. Trade Shows

high Demand
Here's how Trade Shows is used in Advertising Account Manager jobs:
  • Represented association at national industry trade shows and conferences to network, further advance association and increase vendor memberships.
  • Managed the set-up and tear-down of trade shows and events related to the fields of clinical analyses and industrial quality control.
  • Established partnerships with Top 100 web properties, interactive advertising agencies, list brokers and attended industry trade shows.
  • Design marketing and promotional campaigns for industry events, trade shows, and association meetings.
  • Attended and prospected from four national trade shows per year.
  • Attended trade shows discussing the benefits of our product.
  • Attend and prospect for new customers at trade shows.
  • Account and Advertising Manager * Oversaw over 50 international accounts for various trade shows.

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15. Customer Relationships

average Demand
Here's how Customer Relationships is used in Advertising Account Manager jobs:
  • Managed, developed and maintained advertising sales Developed customer relationships to engage potential customers Planned and developed negotiating strategies and marketing materials
  • Cultivated customer relationships and expanded customer portfolios
  • Managed customer relationships to continually maximize benefits
  • Managed and generated new sales from major accounts; developed and maintained customer relationships, driving company-wide growth and account profitability.
  • Entrusted to build strong business opportunity pipelines and to build strong customer relationships with stakeholders and decision makers in customer organizations.
  • Collaborated with customer service management, client directors and executive level management, addressing and resolving sensitive issues impacting customer relationships.

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16. Customer Base

average Demand
Here's how Customer Base is used in Advertising Account Manager jobs:
  • Utilized marketing and business development skills to continuously increase and improve customer base.
  • Developed a solid customer base and continuously target new customers.
  • Led business development and marketing efforts, which expanded customer base.
  • Hired to expand the Happenings Media's customer base.
  • Worked closely with company executives to identify new businessopportunities and built programs for new customer base.
  • Presented new solutions when available Improved client tracking, which increased repeat business and customer based referrals

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17. Sales Presentations

average Demand
Here's how Sales Presentations is used in Advertising Account Manager jobs:
  • Interact with executive-level staff, give sales presentations, recommend editorial approaches.
  • Developed customized sales presentations based on a consultative sales approach.
  • Designed all marketing collateral for trade supplements and sales presentations.
  • Created customer focused sales presentations utilizing NIELSEN Ratings, Scarborough, TV Scan and Windows Office to develop and close business.
  • Expanded territorial clients with proactive, progressive advertising ideas, presented with high impact sales presentations.
  • Developed ad campaigns, layouts, writes & designs ad copy and prepares sales presentations.
  • Initiated, coordinated and conducted formal verbal and written sales presentations.
  • Prepared and delivered sales presentations to new and existing accounts.
  • Assist and conduct in-house sales presentations to advertisers.
  • Created sales presentations to close new business deals and upsell existing clients.

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18. Cold Calls

average Demand
Here's how Cold Calls is used in Advertising Account Manager jobs:
  • Completed an average of 65 calls per day that were mixed cold calls and maintenance calls to existing customers.
  • Exceeded annual sales goals by making high volume cold calls.
  • Produced leads by conducting cold calls.
  • Obtain customers via cold calls, telephone solicitation, technology based events and various community involvements.
  • Developed compelling sales presentation, performed cold calls, created proposals and negotiated/closed contracts.
  • Initiated cold calls to local businesses to communicate company services and schedule face-to-face meetings.

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19. CRM

average Demand
Here's how CRM is used in Advertising Account Manager jobs:
  • Maintain CRM database, secure client renewals, and develop new business from established CRM leads.
  • Manage all advertising accounts by providing various client services; Maintain and update CRM data.
  • Maintained a pipeline of activities through Sales Force/CRM.
  • Develop strong account relationships based on understanding customer needs and exceeding customer expectations, while using Salesforce CRM.
  • Utilize Salesforce CRM and Google Documents to organize account info and create sales strategies.
  • Maintain detailed sales and account information in corporate customer relationship management (CRM) system in support of cross-departmental business intelligence.

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20. Real Estate

average Demand
Here's how Real Estate is used in Advertising Account Manager jobs:
  • Put together the monthly publication for Ohio Valley Real Estate Today.
  • Produced revenue from the Real Estate and Employment Market.
  • Originated first and second residential and commercial mortgages through various channels including real estate agent network management and sales force management.
  • Delivered continuing education seminars to attorneys, successfully establishing myself as a knowledgeable resource in the real estate community.
  • Manage the production department tasked with generating environmental assessment reports for real estate and banking industry.
  • Presented financial, mortgage and real estate solutions/ products and negotiated complex contractual agreements.

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21. Campaign Performance

average Demand
Here's how Campaign Performance is used in Advertising Account Manager jobs:
  • Analyzed results of A/B testing and recommended messaging and targeting optimization to enhance campaign performance.
  • Negotiated with agencies and advertisers to help increase mid-campaign performances when conflicting goals and objectives occur.
  • Communicated with ad agencies and Fortune 500 brands clients campaign performance and maximize revenue opportunities.
  • Provided client with campaign performance and re-allocation strategies to help campaign deliver in full.
  • Recommend appropriate campaign strategies Sales - monitoring daily campaign performance and optimized campaigns to ensure delivery and client return.
  • Reported and analyzed campaign performance and Web site traffic trends.

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22. Providers

average Demand
Here's how Providers is used in Advertising Account Manager jobs:
  • Assist Service Providers in finding the full value of Angie's List and educate on advertising opportunities.
  • Initiate contact to 20-30 service providers daily in order build and maintain positive business relationships.
  • Managed a portfolio of 300 service providers all across the United States.
  • Introduce Service Providers to other Angie's List programs such as e-commerce.
  • Quoted new advertising packages based off of service providers needs and upsell opportunities.
  • Educate and instruct service providers on how to use the list.

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23. SEO

average Demand
Here's how SEO is used in Advertising Account Manager jobs:
  • Supported client's paid search and SEO efforts with data reporting and analysis.
  • Administered SEO/SEM education, understood market place dynamics and apply information to optimize campaigns.
  • Developed SEO strategies and consistently monitored client campaigns.
  • Create and managed social media strategy, SMO/SEO guidelines, dashboard and online conversations to define program measurement and campaign effectiveness.
  • Create websites for partners and assist in SEO and social media to drive web traffic to the local Battle Balls sites.
  • Evaluate website presence and develop optimization programs to improve search engine rankings and social media activity (SEO & SMO).

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24. Creative Direction

average Demand
Here's how Creative Direction is used in Advertising Account Manager jobs:
  • Conceptualized and managed events for beauty and lifestyle clients, including creative direction, execution and event-day management.
  • Maintained on-time delivery and creative direction by working with Graphics and Web Development departments.
  • Managed creative direction and production of event invitations resulting cost savings.
  • Provided creative direction for new advertising campaigns.
  • Obtained all information and creative direction required to develop artwork.
  • Work directly with editor on all aspects of post - production including scene and music selection as well as creative direction

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25. Local Businesses

average Demand
Here's how Local Businesses is used in Advertising Account Manager jobs:
  • Provided campaign management, creative and media services to local businesses and organizations.
  • Developed marketing and advertising campaigns for local businesses and advertisers.
  • Designed and implemented innovative and competitive advertising promotions that enticed local businesses to contract for long term print advertising.
  • Worked closely with the Director of Marketing and Communications to devise new advertising opportunities for local businesses.
  • Launched and managed full-size advertising and marketing agency specializing in small local businesses.
  • Build advertising base for the magazine through manicuring relationships with local businesses within readership territory.

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26. Facebook

average Demand
Here's how Facebook is used in Advertising Account Manager jobs:
  • Handled the advertising sales and account management for a monthly print magazine with 29,000 copy distribution, website, and Facebook.
  • Create client Social Media pages (Facebook Business and Google My Business),.
  • Managed company website and client Facebook accounts to optimize brand promotion.
  • Performed social media communication duties including weekly blogs, updating Facebook and Twitter and creating interactive online promotions for fans.
  • Presented research and Facebook/Twitter strategies to help educate clients on their business impact and advertising opportunities.
  • Developed Google AdWords and Facebook advertising campaigns and sponsored content marketing campaign alongside dedicated consultant.

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27. SEM

average Demand
Here's how SEM is used in Advertising Account Manager jobs:
  • Worked extensively with the Literacy Program Manager to ensure all programs, advertisement and procedures were fully executed.
  • Participated actively in the bimonthly assembly and publishing of each edition.
  • Supervised creative development and coordinated production of on-air and digital advertisements.
  • Designed effective advertisements and promotional material as needed.
  • Handled financial aspect of advertisements rendered to local businesses
  • Coordinated advertisement placement and design with publication department.
  • Review and approve advertisements before release.
  • Produce and place recruitment advertisements.
  • Designed advertisements and marketing campaigns.
  • Developed websites, pay per click, banner ads, sponsored links, print advertisements, listing enhancements and closed sales.
  • Attended monthly trade shows to sell newspaper advertisements, catalog space, fashion books and magazine spreads to key vendors.
  • Direct, motivate, and monitor the mobilization of workers engaged in developing and producing advertisements to advance campaign goals.
  • Designed, placed and managed yellow page advertisements for Fortune 500 companies throughout the United States and Canada.
  • Serviced top clients digital advertising programs including SEM, SEO, websites, Display Ads, and YP.com.
  • Created and assisted with the creation of hard, master and web copies of the business advertisements.
  • Prepare rough layouts and paperwork for Graphic Services to assemble and prepare final layouts for advertisement.
  • Offered Internet solutions utilizing SEO/SEM and website presence to drive clients' profits.
  • Created and presented Internet e-commerce seminars and sold and developed e-commerce Web sites.
  • Presented a new way of advertisement through LCD broadcasting and media signage.
  • Developed websites, print advertisements, listing enhancements and closed sales.

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28. Graphic Design

average Demand
Here's how Graphic Design is used in Advertising Account Manager jobs:
  • Cultivated business relationships and managed product life cycle for advertising graphic design firm.
  • Collaborated with new business team and graphic design team to increase productivity and decrease cost.
  • Offered creative advertising strategies and graphic design ideas to potential and existing clients.
  • Served as key marketing consultant for graphic designers.
  • Managed production across delivery channels while overseeing campaign troubleshooting with Copywriting, Design and Graphic Design associates.
  • Project Manager for graphic design communication plans/activities, special promotions & media activity.

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29. Project Management

average Demand
Here's how Project Management is used in Advertising Account Manager jobs:
  • Project management and oversight using WordPress website software.
  • Manage client expectations, product vision, quality control, research and design team, project management and regional implementation.
  • Led and implemented project management plans and marketing material for St. Jude Medical client ?services team.
  • Project Management: Oversaw production schedule for custom media placements; such as mini-sites and rich media.
  • Engaged in project management duties and delivered presentations for meetings with staff and clients.
  • Implemented comprehensive media and communication plans, conducted research for client companies and competitors as well as website and collateral development/project management

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30. Yahoo

low Demand
Here's how Yahoo is used in Advertising Account Manager jobs:
  • Created and managed pay per click advertising campaigns for Google, MSN, Yahoo, and other search engine platforms.
  • Exceed revenue goals by 110% selling Yahoo Behavioral Targeting Program to help auto dealers capture active car shoppers.
  • Campaign Management: Managed ad campaigns on AG.com, eGreetings.com, Bluemountain.com, AOL, MSN and Yahoo Partnerships.
  • Collaborated with Account team in optimizing digital advertising campaigns displaying on Yahoo!
  • Achieved targeted advertising ratios for major Yahoo HotJobs digital initiative.
  • Maximized revenue by analyzing data for Yahoo!

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31. Search Engine Optimization

low Demand
Here's how Search Engine Optimization is used in Advertising Account Manager jobs:
  • Search Engine Optimization (SEO) and Targeted Marketing to Hispanic Market in South Florida.
  • Develop new advertising packages to market and continue to enhance current products and websitevia search engine optimization and Google Analytics.

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32. Special Sections

low Demand
Here's how Special Sections is used in Advertising Account Manager jobs:
  • Developed marketing strategies and new special sections to increase profits and readership in our publication.
  • Created innovative campaigns including special sections, new publications, niche publications and sales events.
  • Sell into special sections and features such as Health Sections and Employment Extra.
  • Handled over 300 accounts, special sections and holidays Laid off due to cutbacks from parent company.
  • Created pro forma profit and loss statements for advertising projects including special sections and magazines.
  • Coordinated projects across functional areas ranging from special sections, niche publications and corporate promotions.

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33. Market Share

low Demand
Here's how Market Share is used in Advertising Account Manager jobs:
  • Monitored competitive advertising media, trends in the market or client industries and identifies opportunities to increase market share.
  • Created sales strategies to counter pricing objections and maintain/grow market share despite aggressive competition from rival TV stations.
  • Developed and grew the market share of new and existing traditional and non-traditional accounts.
  • Increased market share through consistent customer contact which led to highly effective business relationships.
  • Gain market share by cross pollinating existing clients with other Niche Media LLC publications.
  • Gained experience working on a national campaign for Nissan with a focus on increasing market share among multicultural millennials.

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34. Key Decision Makers

low Demand
Here's how Key Decision Makers is used in Advertising Account Manager jobs:
  • Exhibited exceptional communication skills by consulting with key decision makers, persuasively negotiating major sales and diplomatically troubleshooting customer satisfaction issues.
  • Delivered authentic and honest interaction with key decision makers, building the trust necessary for sensitive and confidential information management.
  • Used a database to extract and analyze information to provide key decision makers with recommendations on operational and financial issues.
  • Deliver comprehensive on-site presentations and facilitate on-site client meetings with key decision makers relating to marketing and strategic planning.
  • Conducted detailed probing to identify key decision makers to review products and solutions and generate brand awareness and interest.
  • Appointed as liaison in the Traditional University sector to re-establish relationships with key decision makers creating critical reference clients.

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35. Sales Representatives

low Demand
Here's how Sales Representatives is used in Advertising Account Manager jobs:
  • Collaborated with print-ad sales representatives on multimedia projects and campaigns.
  • Top 10% of sales representatives in the company, over 100% attainment every month.
  • Directed 17 person team in strategic sales organization, including inside and outside sales representatives.
  • Trained a staff of 20+ inside sales representatives.
  • Work closely with Operations Managers and Sales Representatives to ensure deliveries are properly scheduled and executed to guarantee superior customer service.
  • Facilitated interaction between field sales representatives and common customers which led to more open lines of communication between representatives and customers.

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36. Yellow Pages

low Demand
Here's how Yellow Pages is used in Advertising Account Manager jobs:
  • Retain existing yellow pages advertisers in assigned markets.
  • Yellow Pages advertising outside sales for new and existing clients in Greater St. Louis and Madison - St. Clair Counties.
  • Identified designed and created targeted yellow pages advertising campaigns for small to medium sized professional and service business clients.
  • Marketed voice-activated information that showcased client advertising within the Southwestern Bell Yellow Pages in the DFW area.
  • Developed and presented NYNEX Yellow Pages advertising solutions to New England business clients.
  • Maintained client base for 14 Yellow Pages directories throughout Central Florida.

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37. Account List

low Demand
Here's how Account List is used in Advertising Account Manager jobs:
  • Boosted sales 45%, managing team's largest revenue account list.
  • Acquired agency account list and increased budgets monthly, quarterly.
  • Maintained account lists and contacted prospective customers to sell media advertising.
  • Trained new sales reps and motivated existing sales reps in reaching their individual goals and maintained customer account list.
  • Managed Travel Industry account list including high profile clients such as Atlantis and Sandals Resorts, while pursuing new business prospects.
  • Manage a team of two employees to sell and maintain an account list of over $1.5 million per year.

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38. PPC

low Demand
Here's how PPC is used in Advertising Account Manager jobs:
  • Assisted in PPC, PPI, CPM, CPI, RPM, and CTR campaign management of 500 websites.
  • Google AdWords certified -Monitor accounts and campaigns to assure web development, PPC, maps and rep, etc.

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39. Business Goals

low Demand
Here's how Business Goals is used in Advertising Account Manager jobs:
  • Helped determine marketing and business goals of small businesses.
  • Managed portfolio of advertising accounts, consistently achieving high sales and exceeding business goals.
  • Manage up to 25 active accounts per month while meeting monthly new business goals of 25%.
  • Lead and utilize assets within internal department teams to set and reach specific business goals.

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40. RFP

low Demand
Here's how RFP is used in Advertising Account Manager jobs:
  • Assisted in RFP proposals for off line printing for custom campaigns.
  • Supported team with RFPs and new business presentations utilizing research analysis.
  • Developed and delivered recommendations for media placements in response to 10-15 weekly RFPs and revision requests.
  • Managed RFP responses for CPG and healthcare campaigns across various publishers (i.e.
  • Completed computer/equipment purchase by cultivating RFP detailing product features, performance, maintenance and service requirements, and vendor evaluation criteria.
  • Collaborated with multiple organizations to develop customer requirements and deliver timely and competitive responses to Requests for Proposals (RFP).

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41. Contract Negotiations

low Demand
Here's how Contract Negotiations is used in Advertising Account Manager jobs:
  • Direct Business-to-Business manufacturing advertising sales and contract negotiations.
  • Developed executive presentations, contract negotiations, pricing and closing deals, time and territory management, and client/consultant relationships.
  • Developed relationships, managed and led national strategic contract negotiations with Fortune 500 companies at multiple levels within the organization.
  • Conducted business development, contract negotiations and sale of wireless hardware, software and professional services for wireless operators domestically.
  • Developed new accounts through creative transaction structures, vendor relationship development, and complex customer master lease contract negotiations.
  • Facilitated product qualifications and launch, including contract negotiations, pricing, customization, and deliveries during product constraints.

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42. Client Service

low Demand
Here's how Client Service is used in Advertising Account Manager jobs:
  • Consulted with team to ?guide account management and client services.

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43. Sales Territory

low Demand
Here's how Sales Territory is used in Advertising Account Manager jobs:
  • Manage customer relationships while increasing business by selling and ordering products within a sales territory of an existing customer base.
  • Develop sales territory by building strong client relationships within highly competitive environment through networking, relationship management and incentive programs.
  • Trained and supervised all under performing sales associates while simultaneously maintaining sales and renewals of my dedicated sales territory.
  • Developed a new sales territory marketing high end capitol digital imaging equipment and software throughout California and Western Nevada.
  • Account Manager Managing a sales territory for a manufacturer's representative group of motion control and industrial automation products.
  • Increased business by selling and ordering products while monitoring and communicating competitive activity within sales territory to upper management.

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44. Weekly Basis

low Demand
Here's how Weekly Basis is used in Advertising Account Manager jobs:
  • Handled 30 clients on a weekly basis to collect monies, re-design ads, follow-up.
  • Managed business sale accounts, met or exceeded sales quota on a weekly basis.

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45. Monthly Basis

low Demand
Here's how Monthly Basis is used in Advertising Account Manager jobs:
  • Processed invoices/billing on monthly basis for managed clients.
  • Achieved individual and team sales goals on a monthly basis, generating an overall total of $200,000 in revenue.
  • Attained top personal sales of up to $2.5 Million in business to business sales on a monthly basis.
  • Recruited sub-contractors to work on projects, specifically for company business on a daily, weekly and monthly basis.
  • Monitor and manage client budgets, and coordinate billing procedures on a monthly basis.
  • Included releasing print and digital materials to appropriate publications on a monthly basis.

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46. Customer Retention

low Demand
Here's how Customer Retention is used in Advertising Account Manager jobs:
  • Supervised all aspects of the business such as graphics, marketing, publishing and customer retention.
  • Handled Client relationship, which included customer retention through satisfaction rates.
  • Downsized) Responsible for AT&T Mobility customer retention segment and loyalty programs account.
  • Maintained an exceptionally high level of customer service via quarterly account reviews ensuring customer retention and expanded presence within existing accounts.
  • Managed and serviced 50+ accounts monthly, focusing on customer retention and satisfaction while developing new business relationships and accounts.
  • Developed and managed strategic email marketing programs that supported a wide range of client objectives including customer retention and acquisition.

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47. Powerpoint

low Demand
Here's how Powerpoint is used in Advertising Account Manager jobs:
  • Tailored and delivered PowerPoint presentations to perspective clients at both executive and line manager level to present capabilities and gain business.
  • Created financial spreadsheets using Microsoft Excel and Microsoft PowerPoint exhibits in preparation of presentations to mid and senior level management teams.
  • Created and delivered highly-effective PowerPoint and collateral material presentations to acquire new business and respond to current client issues.
  • Implemented and executed an informational packet consisting of spreadsheets and PowerPoint presentations on how we could lower delinquency.
  • Developed custom PowerPoint training presentations to educate clients on federal requirements relevant to their specific business needs.
  • Coordinate a monthly training program for five corporate banking facilities across Ohio and Kentucky using PowerPoint presentations.

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48. Market Research

low Demand
Here's how Market Research is used in Advertising Account Manager jobs:
  • Obtained working knowledge of Media Audit and Simmons Market Research.
  • Combined profit analysis with market research to maximize revenue streams.
  • Implemented 802.11b wireless point of activity solutions to support warehouse management, route management, preventative maintenance and market research applications.
  • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
  • Participate in product launch market research stimuli development and travel frequently to continuously understand trends and the ever-changing landscape.
  • Performed ongoing market research and demographic profiling to identify and capitalize on selling opportunities while evaluating customer needs.

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49. Data Entry

low Demand
Here's how Data Entry is used in Advertising Account Manager jobs:
  • Performed various administrative duties needed for employee information maintenance including data entry, filing, and processing various human resource transactions.
  • Handled data entry of orders, verification of requested services and reporting of information to customers meeting specific deadlines.
  • Performed data entry and organized documents to appropriate accounts to ensure up-to-date and accurate information.
  • Navigated a computerized data entry system and other relevant applications while adhering to compliance procedures.
  • Enforced homeland security procedures as well as securing the integrity and confidentiality of data entry.
  • Conducted basic supervisory functions such as data entry and data management of employment candidates.

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50. B2C

low Demand
Here's how B2C is used in Advertising Account Manager jobs:
  • Performed brand research and competitive analysis for B2B, B2C, and government clients.
  • Prospected for new B2B and B2C business for yellow and white page directories.

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20 Most Common Skill for an Advertising Account Manager

Online12.4%
Digital Products10.4%
Client Relationships9.9%
New Accounts9.6%
Customer Service8.3%
Sales Goals5.4%
Revenue Growth5.4%
Account Management5.2%

Typical Skill-Sets Required For An Advertising Account Manager

RankSkillPercentage of ResumesPercentage
1
1
Online
Online
9.2%
9.2%
2
2
Digital Products
Digital Products
7.7%
7.7%
3
3
Client Relationships
Client Relationships
7.4%
7.4%
4
4
New Accounts
New Accounts
7.1%
7.1%
5
5
Customer Service
Customer Service
6.2%
6.2%
6
6
Sales Goals
Sales Goals
4%
4%
7
7
Revenue Growth
Revenue Growth
4%
4%
8
8
Account Management
Account Management
3.9%
3.9%
9
9
New Clients
New Clients
3.3%
3.3%
10
10
Internet
Internet
3%
3%
11
11
New Advertisers
New Advertisers
2.5%
2.5%
12
12
ROI
ROI
2.3%
2.3%
13
13
Business Owners
Business Owners
2.1%
2.1%
14
14
Trade Shows
Trade Shows
1.9%
1.9%
15
15
Customer Relationships
Customer Relationships
1.8%
1.8%
16
16
Customer Base
Customer Base
1.8%
1.8%
17
17
Sales Presentations
Sales Presentations
1.7%
1.7%
18
18
Cold Calls
Cold Calls
1.6%
1.6%
19
19
CRM
CRM
1.5%
1.5%
20
20
Real Estate
Real Estate
1.5%
1.5%
21
21
Campaign Performance
Campaign Performance
1.5%
1.5%
22
22
Providers
Providers
1.5%
1.5%
23
23
SEO
SEO
1.3%
1.3%
24
24
Creative Direction
Creative Direction
1.2%
1.2%
25
25
Local Businesses
Local Businesses
1.1%
1.1%
26
26
Facebook
Facebook
1%
1%
27
27
SEM
SEM
1%
1%
28
28
Graphic Design
Graphic Design
1%
1%
29
29
Project Management
Project Management
1%
1%
30
30
Yahoo
Yahoo
1%
1%
31
31
Search Engine Optimization
Search Engine Optimization
1%
1%
32
32
Special Sections
Special Sections
1%
1%
33
33
Market Share
Market Share
0.9%
0.9%
34
34
Key Decision Makers
Key Decision Makers
0.9%
0.9%
35
35
Sales Representatives
Sales Representatives
0.9%
0.9%
36
36
Yellow Pages
Yellow Pages
0.8%
0.8%
37
37
Account List
Account List
0.7%
0.7%
38
38
PPC
PPC
0.7%
0.7%
39
39
Business Goals
Business Goals
0.7%
0.7%
40
40
RFP
RFP
0.6%
0.6%
41
41
Contract Negotiations
Contract Negotiations
0.6%
0.6%
42
42
Client Service
Client Service
0.6%
0.6%
43
43
Sales Territory
Sales Territory
0.6%
0.6%
44
44
Weekly Basis
Weekly Basis
0.6%
0.6%
45
45
Monthly Basis
Monthly Basis
0.6%
0.6%
46
46
Customer Retention
Customer Retention
0.6%
0.6%
47
47
Powerpoint
Powerpoint
0.5%
0.5%
48
48
Market Research
Market Research
0.5%
0.5%
49
49
Data Entry
Data Entry
0.5%
0.5%
50
50
B2C
B2C
0.5%
0.5%

24,734 Advertising Account Manager Jobs

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