What does an advertising account manager do?
An advertising account manager works at advertising agencies where they are in charge of communicating with clients and managing accounts, building positive client relationships in the process. They coordinate directly with creative teams, ensuring that operations adhere to the clients' budgets, preferences, guidelines, and project requirements. There are also instances when they must secure the clients' advertising needs by liaising with external parties, purchasing advertising spaces, and researching new advertising opportunities. Moreover, an advertising account manager answers inquiries and updates the clients regularly.
Advertising account manager responsibilities
Here are examples of responsibilities from real advertising account manager resumes:
- Manage company website and client Facebook accounts to optimize brand promotion.
- Manage copywriting and spot production scheduling
- Negotiate advertising purchase contracts, respond to RFP's and maintain client relations to ensure effective ROI are delivered.
- Support client's paid search and SEO efforts with data reporting and analysis.
- Provide accounts marketing solutions through expert knowledge of market trends for advertising keys, with expectation of providing profitable ROI.
- Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.
- Assist customers in creating advertisements (including copywriting and market placement).
Advertising account manager skills and personality traits
We calculated that 10% of Advertising Account Managers are proficient in Lead Generation, Sales Presentations, and Account Management. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Advertising Account Managers that have these skills listed on their resume here:
- Lead Generation, 10%
Oversee the full sales life cycle, from lead generation through service delivery.
- Sales Presentations, 9%
Interact with executive-level staff, give sales presentations, recommend editorial approaches.
- Account Management, 8%
Provided account management and public relations expertise assisting customers and community organizations with their advertising and promotional needs.
- PowerPoint, 7%
Worked with Senior Vice Presidents developing PowerPoint presentations and communicated daily with corporate clients resulting in strong business relationships.
- Campaign Performance, 7%
Analyzed results of A/B testing and recommended messaging and targeting optimization to enhance campaign performance.
- Digital Marketing, 7%
Manage digital marketing campaigns for 200+ small to medium size businesses.
"lead generation," "sales presentations," and "account management" are among the most common skills that advertising account managers use at work. You can find even more advertising account manager responsibilities below, including:
Creativity. The most essential soft skill for an advertising account manager to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, an advertising account manager resume shows how their duties depend on creativity: "provided campaign management, creative and media services to local businesses and organizations. "
Interpersonal skills. Many advertising account manager duties rely on interpersonal skills. "managers must deal with a range of people in different roles, both inside and outside the organization.," so an advertising account manager will need this skill often in their role. This resume example is just one of many ways advertising account manager responsibilities rely on interpersonal skills: "demonstrated strong persuasion and negotiation skills to resolve problems and increase revenue stream with customers prospecting and cold calling strong interpersonal skills"
Organizational skills. Another skill that relates to the job responsibilities of advertising account managers is organizational skills. This skill is critical to many everyday advertising account manager duties, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This example from a resume shows how this skill is used: "developed and cultivated new business relationships at the organizational level, resulting in increased recognition of value--added services. "
Analytical skills. advertising account manager responsibilities often require "analytical skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This resume example shows what advertising account managers do with analytical skills on a typical day: "combined profit analysis with market research to maximize revenue streams. "
Communication skills. Another crucial skill for an advertising account manager to carry out their responsibilities is "communication skills." A big part of what advertising account managers relies on this skill, since "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." How this skill relates to advertising account manager duties can be seen in an example from an advertising account manager resume snippet: "general and hispanic markets developed direct marketing campaigns utilizing client communication objectives, goals, and target audience segment. "
The three companies that hire the most advertising account managers are:
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Compare different advertising account managers
Advertising account manager vs. Manager, account executive
An account executive manager is responsible for handling client accounts and leading the account management procedures to promote the client's brand image in the market and maintain the highest satisfaction. Account executive managers work with the marketing and sales team to identify sales and promotional strategies that would increase revenues and product profits. They also review the current market trends to develop business opportunities according to client needs and public demands. An account executive manager coordinates with the clients for regular updates and informs them of business plan adjustments as needed.
These skill sets are where the common ground ends though. The responsibilities of an advertising account manager are more likely to require skills like "lead generation," "campaign performance," "digital marketing," and "digital products." On the other hand, a job as a manager, account executive requires skills like "revenue growth," "sales process," "customer service," and "product knowledge." As you can see, what employees do in each career varies considerably.
Managers, account executive earn the highest salaries when working in the technology industry, with an average yearly salary of $87,422. On the other hand, advertising account managers are paid more in the internet industry with an average salary of $86,692.On average, managers, account executive reach similar levels of education than advertising account managers. Managers, account executive are 2.6% more likely to earn a Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.Advertising account manager vs. Account director
An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.
Each career also uses different skills, according to real advertising account manager resumes. While advertising account manager responsibilities can utilize skills like "sales presentations," "powerpoint," "campaign performance," and "digital products," account directors use skills like "project management," "work ethic," "healthcare," and "strong work ethic."
On average, account directors earn a higher salary than advertising account managers. Some industries support higher salaries in each profession. Interestingly enough, account directors earn the most pay in the professional industry with an average salary of $118,397. Whereas advertising account managers have higher pay in the internet industry, with an average salary of $86,692.In general, account directors achieve higher levels of education than advertising account managers. They're 6.3% more likely to obtain a Master's Degree while being 0.1% more likely to earn a Doctoral Degree.Advertising account manager vs. Account executive/sales manager
An Account Executive/Sales Manager manages client accounts, building positive client relationships in the process. Part of their job is to secure sales, which requires them to conduct research and analysis to find new business and client opportunities, generate leads, offer products and services to clients through calls and correspondence, arrange appointments, and process payments. There are instances where they must assist clients by resolving issues and concerns, ensuring client satisfaction. Moreover, they are also responsible for developing sales plans and strategies while implementing the company's policies and regulations among staff.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from advertising account manager resumes include skills like "lead generation," "powerpoint," "campaign performance," and "digital marketing," whereas an account executive/sales manager is more likely to list skills in "product knowledge," "customer service," "sales process," and "sales professionals. "
Account executive/sales managers earn the best pay in the media industry, where they command an average salary of $51,472. Advertising account managers earn the highest pay from the internet industry, with an average salary of $86,692.When it comes to education, account executive/sales managers tend to earn similar degree levels compared to advertising account managers. In fact, they're 2.1% more likely to earn a Master's Degree, and 0.0% more likely to graduate with a Doctoral Degree.Advertising account manager vs. Account development manager
An account development manager's responsibilities revolve around securing and reaching sales targets, creating business plans, developing strategies, and building positive relationships with clients. They must also reach out to clients through calls and correspondence, offer products and services, and address any issues and concerns, resolving them promptly and efficiently. There are also instances when they have to collect and process payments, perform follow-up calls, negotiate contracts, and even open and close accounts. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations.
Types of advertising account manager
Updated January 8, 2025
