Advertising agency manager skills for your resume and career

Updated January 8, 2025

1 min read

Below we've compiled a list of the most critical advertising agency manager skills. We ranked the top skills for advertising agency managers based on the percentage of resumes they appeared on. For example, 52.0% of advertising agency manager resumes contained account management as a skill. Continue reading to find out what skills an advertising agency manager needs to be successful in the workplace.

5 advertising agency manager skills for your resume and career

1. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how advertising agency managers use account management:

Provided account management and public relations expertise assisting customers and community organizations with their advertising and promotional needs.
Formulated sales strategies through development of account management policies, compensation programs and sales forecasts.

2. ROI

Here's how advertising agency managers use roi:

Identified marketing opportunities, proposed segmentation solutions and created ROI measurement actions.
Conducted regular analysis to determine advertising ROI and develop customized strategies for each restaurant market.

3. Creative Briefs

Here's how advertising agency managers use creative briefs:

Implemented campaign development including creative briefs, project scope, estimates and timelines.

4. Client Projects

Here's how advertising agency managers use client projects:

Expedited billing of all client projects, facilitating constant cash flow for company.

5. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how advertising agency managers use promotional materials:

Developed/produced communication materials/forms/promotional materials for internal departments.
Participated in promotional review meetings to document comments, discuss issues and gain agreement on acceptable promotional materials.

What skills help Advertising Agency Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

List of advertising agency manager skills to add to your resume

The most important skills for an advertising agency manager resume and required skills for an advertising agency manager to have include:

Account Management
ROI

Creative Briefs
Client Projects

Promotional Materials

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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