Job outlook for advertising agents in the United States

How do you envision technology impacting Advertising Agents in the next 5 years?

Mollie Rosen: Our industry, like many others, is increasingly leveraging technology, and some reports predict as much as 10-30% of roles being automated over the next ten years. This can be an opportunity, though, as people move out of the more rote aspects of our industry and can use technology to enhance the work they do to drive better creativity and better consumer experiences. This reinforces the idea that adaptability is a key quality for ongoing success in our industry. Today's students may have a leg up, likely being more tech-savvy than their predecessors. But leveraging their understanding and use of technology to provide creative solutions that grow a client's business is what will be needed.