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Advertising analyst education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become an advertising analyst. Advertising analysts usually study business, marketing, or communication. 76% of advertising analysts hold a bachelor's degree, and 10% hold an associate degree. We analyzed 300 real advertising analyst resumes to see exactly what advertising analyst education sections show.

The most common colleges for advertising analysts are the Washington State University and the Washington State University.

There are also many online advertising analyst courses to help get the education required to be an advertising analyst.

What education do you need to become an advertising analyst?

What degree do you need to be an advertising analyst?

The most common degree for advertising analysts is bachelor's degree, with 76% of advertising analysts earning that degree. The second and third most common degree levels are associate degree degree at 10% and associate degree degree at 10%.
  • Bachelor's, 76%
  • Associate, 10%
  • Master's, 10%
  • High School Diploma, 3%
  • Other Degrees, 1%

What should I major in to become an advertising analyst?

You should major in business to become an advertising analyst. 25% of advertising analysts major in business. Other common majors for an advertising analyst include marketing and communication.

Most common colleges for advertising analysts

Advertising analysts often get their degrees at Washington State University, University of Washington, and Central Washington University. Here are the most common colleges for advertising analysts in the US based on their resumes.
Advertising analyst common collegePercentages
Washington State University19.18%
University of Washington16.44%
Central Washington University6.85%
University of Texas at Austin5.48%
Ohio State University4.11%

Best majors for advertising analysts

RankMajorPercentages
1Business25.4%
2Marketing13.9%
3Communication10.0%
4Finance7.7%
5Economics6.2%

Best colleges for advertising analysts

The best colleges for advertising analysts are Northwestern University, University of Pennsylvania, and Vanderbilt University.

An advertising analyst with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for advertising analysts. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become advertising analysts.

1. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

2. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

3. Northwestern University

Evanston, IL • Private

In-state tuition

$54,568

Enrollment

8,451

4. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

5. University of Maryland - College Park

College Park, MD • Private

In-state tuition

$10,595

Enrollment

30,184

6. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

7. University of Texas at Austin

Austin, TX • Private

In-state tuition

$10,610

Enrollment

40,329

8. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

9. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Enrollment

33,495

10. Howard University

Washington, DC • Private

In-state tuition

$26,756

Enrollment

6,166

20 best online courses for advertising analysts

Advertising disclosure

1. Data Analysis Immersive (Full-time)

general_assembly

Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...

2. Data Analytics (Part Time)

general_assembly

Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...

3. Data Analyst

udacity

Use Python, SQL and Statistics to advance your programming skills and refine your ability to work with messy, complex datasets...

4. Marketing Analytics

udacity

Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

coursera

This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through...

6. Google Ads 2023: How to Drive Sales With PPC!

udemy
4.4
(316)

Get started with Google Ads and launch effective PPC advertising campaigns to reach new customers and grow your business...

7. Facebook Ads 2023: Launch Your Best Advertising Campaign

udemy
4.5
(283)

Move from simple to compelling advertising campaigns with Facebook Ads and increase your value in the business...

8. Digital Marketing (Part Time)

general_assembly

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

9. Intro to Data Analytics

general_assembly

Discover if data is a career fit for you Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you...

10. Data Structures and Algorithms

udacity

Get hands-on practice with over 80 data structures and algorithm exercises and guidance from a dedicated mentor to help prepare you for interviews and on-the-job scenarios...

11. Data Visualization

udacity

You will start by building data visualizations and dashboards, considering your audiences to be as effective as possible. Then, you’ll move into drafting presentations using storytelling techniques, visualizations, and animations to provide data-driven recommendations...

12. Proven & PROFITABLE Amazon PPC Advertising Course (2023)

udemy
4.7
(1,407)

Learn the PROVEN System to Slash Your ACOS & Skyrocket Sales EVEN IF You've Failed. 2023 Amazon PPC Advertising Course...

13. KPIs: Key Performance Indicators A-Z: Performance Management

udemy
4.4
(436)

The fundamentals of choosing, designing, implementing and presenting KPI Metrics and Dashboards in Business Operations...

14. Digital Marketing

udacity

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...

15. Intro to Data Analysis

udacity

Start your data science journey right with this hands-on introduction to the discipline of data analysis. In this course you'll learn the 5 key stages of the data analysis process and apply them to real data sets using Python libraries NumPy, pandas, and Matplotlib...

16. Certified Key Performance Indicators Professional (CKPIP)

udemy
4.2
(686)

Be a Certified KPI Professional by learning from KPI Mega Library best-selling author (All about Metrics & Measures)...

17. [2022] Facebook Ads: Facebook / Instagram Advertising Course

udemy
4.1
(950)

This course is used by Tesla, Walmart, and other leading organizations. Be able to get results from your Facebook Ads!...

18. Data Visualization

udacity

Discover how data visualization can communicate insights far more effectively than text or tables. In this course, you’ll learn how to build data visualizations programmatically using Python, and how you can use visualization to both discover and convey trends in your data...

19. Experimental Design & Recommendations

udacity

Learn two of the most in-demand skills in the entire field of data science! By the end of this course, you’ll know how to generate personalized recommendations based on user data, as well as run statistically valid tests that produce clean, interpretable results...

20. Meta Advertising for Beginners: Facebook Ads & Instagram Ads

udemy
4.6
(458)

Set Up Facebook Business Page & Meta Business Manager. Use Meta Business Suite. Launch Traffic & Lead Generation Ads...

Top 10 most affordable universities for advertising analysts

The most affordable schools for advertising analysts are Baruch College of the City University of New York, university of florida, and florida state university.

If the best universities for advertising analysts are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for advertising analysts.

1. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

2. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

3. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

4. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

5. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

6. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

7. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

8. Florida International University

Miami, FL • Private

In-state tuition

$6,556

Cost of attendance

19,434

9. USF St. Petersburg

St. Petersburg, FL • Private

In-state tuition

$5,821

Cost of attendance

19,849

10. California State University - Fresno

Fresno, CA • Private

In-state tuition

$6,587

Cost of attendance

16,915

Top 10 hardest universities to get into for advertising analysts

The hardest universities for advertising analysts to get into are Northwestern University, University of Pennsylvania, and Vanderbilt University.

Some great schools for advertising analysts are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for advertising analysts based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

8%

SAT average

1,492

3. Vanderbilt University

Nashville, TN • Private

Admissions rate

10%

SAT average

1,514

4. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

5. Johns Hopkins University

Baltimore, MD • Private

Admissions rate

11%

SAT average

1,513

6. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

7. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

8. Boston College

Chestnut Hill, MA • Private

Admissions rate

28%

SAT average

1,429

9. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

10. Stanford University

Stanford, CA • Private

Admissions rate

4%

SAT average

1,497

Top 10 easy-to-apply-to universities for advertising analysts

The easiest schools for advertising analysts to get into are Oklahoma Wesleyan University, barry university, and university of the incarnate word.

Some schools are much easier to get into. If you want to start your career as an advertising analyst without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for advertising analysts.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

3. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

4. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

5. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

6. Kean University

Union, NJ • Private

Admissions rate

86%

SAT average

991

7. William Paterson University of New Jersey

Wayne, NJ • Private

Admissions rate

93%

SAT average

994

8. Iona College

New Rochelle, NY • Private

Admissions rate

88%

SAT average

1,089

9. San Francisco State University

San Francisco, CA • Private

Admissions rate

72%

SAT average

1,054

10. Linfield College

McMinnville, OR • Private

Admissions rate

81%

SAT average

1,117

Average advertising analyst salary by education level

According to our data, advertising analysts with a Doctorate degree earn the highest average salary, at $64,088 annually. Advertising analysts with a Master's degree earn an average annual salary of $63,551.
Advertising analyst education levelAdvertising analyst salary
Master's Degree$63,551
Bachelor's Degree$56,445
Doctorate Degree$64,088

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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