How to hire an advertising analyst

How to hire an advertising analyst, step by step

Here's a step-by-step advertising analyst hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an advertising analyst job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new advertising analyst
• Step 8: Go through the hiring process checklist

What does an advertising analyst do?

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1. Identify your hiring needs

   Before you start hiring an advertising analyst, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them an advertising analyst to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire an advertising analyst that fits the bill.

   Here's a comparison of advertising analyst salaries for various roles:

   Type of Advertising Analyst	Description	Hourly rate
   Advertising Analyst	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$18-37
   Research Internship	A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn... Show more	$12-28
   Marketing Department Internship	A marketing department internship is a marketing degree program requirement in most colleges. This is the work experience period where interns get to apply the knowledge they acquire in the real world... Show more	$12-18

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • B Testing
   • Facebook
   • Client Facing
   • ROI
   • Data Analysis
   • KPIs
   • Account Management
   • Campaign Performance
   • SEM
   • Google Adwords
   • Marketing Campaigns
   • Campaign Reports
   • Campaign Management

   Check all skills

   Responsibilities:

   • Manage 1000+ geographic target PPC campaigns with a monthly budget of $250K+.
   • Manage eCarList portfolio of boutique SEM agency relationships with strategic customers.
   • Manage analytics for social media platforms utilizing BrandWatch for competitive analysis and Hootsuite for social listening management.
   • Assist creative team with updating display ads and building website landing pages, utilizing PhotoShop and HTML.
   • Analyze clients' online ROI, expenditures, performance, and trends.
   • Consult with media agencies determine targeting strategies to accommodate their client's ROI goals.

   More advertising analyst duties

3. Make a budget

   Including a salary range in your advertising analyst job description helps attract top candidates to the position. An advertising analyst salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for an advertising analyst in North Dakota may be lower than in Washington, and an entry-level advertising analyst usually earns less than a senior-level advertising analyst. Additionally, an advertising analyst with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average advertising analyst salary

   $55,380yearly

   $26.63 hourly rate

   ---

   Entry-level advertising analyst salary

   $39,000 yearly salary

   Updated December 18, 2025

   Average advertising analyst salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$83,662	$40
   2	California	$80,889	$39
   3	New York	$74,919	$36
   4	New Jersey	$73,762	$35
   5	Maryland	$64,812	$31
   6	Minnesota	$64,624	$31
   7	Oregon	$62,835	$30
   8	District of Columbia	$62,789	$30
   9	Georgia	$56,434	$27
   10	Wisconsin	$55,990	$27
   11	Virginia	$55,485	$27
   12	Illinois	$53,921	$26
   13	Texas	$53,404	$26
   14	North Carolina	$52,748	$25
   15	Rhode Island	$52,592	$25
   16	Michigan	$50,356	$24
   17	Ohio	$50,093	$24
   18	Oklahoma	$48,703	$23
   19	Tennessee	$48,233	$23
   20	Louisiana	$47,947	$23

   Average advertising analyst salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$121,746	$58.53	26
   2	eBay	$103,270	$49.65
   3	uTest	$97,871	$47.05
   4	Ernst & Young	$81,989	$39.42	36
   5	HARBORSIDE HEALTHCARE CORP	$63,343	$30.45
   6	Informa Plc	$62,817	$30.20
   7	Forsythe Technology	$60,295	$28.99
   8	Cardlytics	$59,122	$28.42
   9	The Home Depot	$58,760	$28.25	2
   10	Intent Media	$57,757	$27.77
   11	Cambridge Investment Group	$57,689	$27.74
   12	WebFX	$57,689	$27.74
   13	Mueller Reports	$57,251	$27.52
   14	Pearson	$56,735	$27.28	4
   15	Advisors Excel	$56,592	$27.21
   16	WWE	$56,356	$27.09
   17	U.S. News & World Report	$54,351	$26.13	1
   18	Groupon	$50,377	$24.22
   19	SOS Children's Villages Illinois	$40,647	$19.54

4. Writing an advertising analyst job description

   A good advertising analyst job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of an advertising analyst job description:

   Advertising analyst job description example

   • BA/BS degree in mathematics, information systems, statistics, marketing, business or related disciplines
   • 3-5 years of experience in marketing, with a heavy focus in digital advertising
   • Experience in SEM, display advertising and social marketing leading practices and deep understanding of industry performance standards
   • Experience with A/B testing of ads, bids, landing pages and keywords
   • Strong analytical and quantitative skills to use data to measure campaign performance and optimize for ROI and KPIs
   • In-depth experience with Google Analytics and Google Tag Manager
   • Capable of delivering contextual, thoughtfully presented data visualizations
   • Ability to communicate clearly and concisely and to explain technical concepts to a functional audience
   • Proven track record of creating and executing integrated marketing campaigns
   • Ability to accurately track and report on KPIs, ensuring that critical activities are carried out at targeted volume in order to deliver expected results
   • Strong ability to understand questions and develop and deliver clear insights
   • Ability to clearly articulate the organization's core mission, vision, values, and strategic priorities

   Ideally, you'll also have :

   • Demonstrated advanced Excel, Google Analytics or Power BI experience
   • Google Ads and Bing Ads certifications
   • Experience with SEO optimizations
   • Graphic design skills in PhotoShop or Canva
   • Exceptional organizational skills with the ability to manage multiple projects simultaneously, set priorities and meet demanding deadlines within a fast-paced, collaborative environment - without sacrificing quality
   • Experience with CRM database
   • Passion for the work of SOS Children's Villages and the vital role we play in empowering children, youth, families and entire communities

   
   

   This position can be based in Washington, DC or remote within the US.

   
   

   SOS Children's Villages is an Equal Opportunity Employer. We value diversity - in backgrounds and in experience. We encourage all qualified applicants, including minorities, women, protected veterans, and individuals with disabilities to apply.

   Copy this example

   

5. Post your job

   To find the right advertising analyst for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with advertising analysts they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit advertising analysts who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your advertising analyst job on Zippia to find and recruit advertising analyst candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit advertising analysts, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new advertising analyst

   Once you've selected the best advertising analyst candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire an advertising analyst?