Advertising analyst job description

• BA/BS degree in mathematics, information systems, statistics, marketing, business or related disciplines
• 3-5 years of experience in marketing, with a heavy focus in digital advertising
• Experience in SEM, display advertising and social marketing leading practices and deep understanding of industry performance standards
• Experience with A/B testing of ads, bids, landing pages and keywords
• Strong analytical and quantitative skills to use data to measure campaign performance and optimize for ROI and KPIs
• In-depth experience with Google Analytics and Google Tag Manager
• Capable of delivering contextual, thoughtfully presented data visualizations
• Ability to communicate clearly and concisely and to explain technical concepts to a functional audience
• Proven track record of creating and executing integrated marketing campaigns
• Ability to accurately track and report on KPIs, ensuring that critical activities are carried out at targeted volume in order to deliver expected results
• Strong ability to understand questions and develop and deliver clear insights
• Ability to clearly articulate the organization's core mission, vision, values, and strategic priorities

Ideally, you'll also have :

• Demonstrated advanced Excel, Google Analytics or Power BI experience
• Google Ads and Bing Ads certifications
• Experience with SEO optimizations
• Graphic design skills in PhotoShop or Canva
• Exceptional organizational skills with the ability to manage multiple projects simultaneously, set priorities and meet demanding deadlines within a fast-paced, collaborative environment - without sacrificing quality
• Experience with CRM database
• Passion for the work of SOS Children's Villages and the vital role we play in empowering children, youth, families and entire communities

This position can be based in Washington, DC or remote within the US.

SOS Children's Villages is an Equal Opportunity Employer. We value diversity - in backgrounds and in experience. We encourage all qualified applicants, including minorities, women, protected veterans, and individuals with disabilities to apply.

Job DescriptionSalary:

Our Advertising Compliance team is responsible for reviewing all client-facing materials written by our employees, advisors, and third-party sources to ensure that all information is fair and accurate. As a member of this team, you will put your FINRA Series 7 and 24 securities registrations and customer service skills to good use as you review advertising submissions. You will act as a trusted information source, educating advisors and home office employees on applicable regulations, policies, and procedures.

What You'll Do

• Review and approval of representatives’ advertising materials and correspondence
• Review and approval of representatives’ websites and social media profiles
• Provide training and guidance related to advertising and marketing content to the representatives
• Track advertising metrics for efficiency
• Prepare responses to regulatory inquiries and audits related to advertising
• Maintain and update advertising related policies and procedures
  

What You’ll Bring

• 3 + years of experience in Compliance or financial services
• Advertising review background
• Series 7, 24 and 63 required
• Series 66 or 65 preferred
• College degree
• Strong verbal and written communication skills
• Working knowledge of the markets, economy and financial planning concepts
• Working knowledge of securities, products and services
• Ability to multi-task a prioritize a busy desk
• Must be detail oriented
• Customer service minded

Company Overview

Independent Financial Group (IFG), is an independent broker-dealer based in San Diego, California with over 615 registered representatives located in 375+ offices across 40 states and Puerto Rico. Named one of San Diego’s Fastest-Growing Private Companies and the city’s 12th Largest Privately Held Company in 2020 by the San Diego Business Journal, IFG’s impact has continued to grow since its formation in 2003.

Benefits

IFG offers a competitive benefits package with:

• Company-paid Medical, Dental, and Vision
• Paid time off (including all stock market holidays)
• 401k matching
• Professional development reimbursement
• Market-level compensation based on experience

Hi there! We're WebFX, a full-service digital marketing agency based in the US (but with a global presence) and we'd love to meet you! We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We get super excited about driving business growth for our clients and are looking for people who take pride in their marketing work and enjoy having a little fun at the same time.
Why Choose WebFX?

- We've been named the Best Place To Work in Pennsylvania 7 years in a row 🎉
- We're expanding! New offices in Guatemala, St Petersburg FL, Lancaster PA (and York, PA and Cape Town South Africa coming in 2022) 🌱📈
- Prior knowledge/experience is not required for any of our roles, we provide all of the training and tools necessary for you to be successful!
- Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)
- Love animals? Cool, so do we! That's why we have a Pet Friendly Office 🐶
- Profit Sharing 💰
- Need that caffeine fix? On-site cappuccino machine, Little Amps Coffee Bar (with a barista!) & Tea Bar ☕
- On-site Yoga sessions
- On-site Fitness Center 🏋️ ♀️
- 150% Company Match Of Personal Charity Donations
- Supplemental Insurance
- 50% Company Match 401K (up to 7%) 💰
- Generous Paid Time Off 🏖
- Employee Wellness Program
- Love to learn? You sound like an FXer! FXLearns Library with hundreds of personal and professional growth books 📚
- Humanitarian Trips ✈️
- Health/Vision/Dental Coverage
- New Parent Support 👶🏿👶
- Dressing up everyday not for you? We get it! Enjoy our Casual Dress Code
- Home Buyer Program 🏡
- Personal Desk Fund 💰
- Green Commute Benefits
- Pawternity Leave 🐱
- Merit-based promotions (we promote from within, you will move up and grow here!)

What We're Looking For

Desired Education
Bachelors in Marketing, Communications, Information Systems, Business, Statistics or related major (Please include GPA on resume)

General Knowledge
Intermediate knowledge of CRO
General knowledge of SEO
General knowledge of Google Ads and Bing Ads
General knowledge of Google Analytics
General knowledge of HTML

Experience
Minimum of 2 years experience in CRO or minimum of 4 years experience in the marketing industry

Qualities
Capable of working concurrently on several projects
Excellent organizational skills and attention to detail

What You'll Do

Responsibilities
- Perform research to establish a strong understanding of client's business goals and propose solutions and strategies that meet their needs and drive their success on the web
- Generate and provide resources to educate clients on the value of CRO, and actions involved to reach their goals
- Identify CRO opportunities for clients, and lead testing processes
- Manage ideation, planning, and execution efforts of CRO special projects, I.E. Design specs, freelancer contributions, etc.
- Perform A/B, website usability, and website conversion rate testing
- Interpret web analytics, demographic data, market research, and buyer behaviors as they relate to CRO efforts. Generate and execute strategies as they relate to findings.
- Prepare monthly digital marketing campaign reports
- Correct technical issues on the backend of website
- Champion CRO best practices for clients
- Direct the design of banner ads/landing pages, assuring that all web functionality is operating properly

Percentage Breakdown
5% analyzing clients' competitors
5% working in the backend of websites/fixing technical issues
10% managing external resources for CRO projects (i.e. Freelancers)
10% creating reports for client campaigns
15% analyzing data, identifying deliverables
25% client strategy and analytics
30% performing and analyzing A/B testing and other assessments
Note: The Digital Advertising Analyst is a client-facing position

Training
Our “Bootcamp” web marketing training program will be provided for new WebFX “family members” to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.
On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.

What You'll Get

Opportunities for Growth
WebFX grew 250%+ over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.

Potential Promotional Path for Digital Advertising Analyst:
Digital Marketing Research Consultant
Director of Digital Marketing
Sr. Digital Marketing Research Consultant

Compensation
Negotiable
Potential additional bonus or salary may be offered for GPA's of 3.8+ & graduating with high honors

Candidates interested in the Digital Advertising Analyst position may also have interest in:
Digital marketing, online marketing, digital advertising, paid advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, blogging, Facebook, research, communications, etc.

Check out our culture on social media:
Instagram
Twitter
Facebook

We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? Great! Apply now!

*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!