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Advertising analyst skills for your resume and career

Updated January 8, 2025
4 min read
Below we've compiled a list of the most critical advertising analyst skills. We ranked the top skills for advertising analysts based on the percentage of resumes they appeared on. For example, 10.7% of advertising analyst resumes contained digital marketing as a skill. Continue reading to find out what skills an advertising analyst needs to be successful in the workplace.

15 advertising analyst skills for your resume and career

1. Digital Marketing

Here's how advertising analysts use digital marketing:
  • Devised digital marketing strategies designed to ultimately generate quality leads and positively impact return on investment and company revenue.
  • Worked with marketing directors and managers to integrate and execute other digital marketing efforts with social media marketing programs.

2. B Testing

Here's how advertising analysts use b testing:
  • Lead on-site behavioral analysis and web testing efforts for acquisition, retention and custom satisfaction optimization.
  • Assist in multiple projects regarding dynamic conversion pages, A/B testing, system migration and custom campaigns for large clients.

3. Facebook

Here's how advertising analysts use facebook:
  • Created and maintained the company Facebook and Twitter accounts.
  • Coordinated with the Marketing Social Media team for engagement and inclusion of Corporate Communications elements in Group Twitter and Facebook messaging.

4. Client Facing

Here's how advertising analysts use client facing:
  • Created client facing templates for recurring reporting purposes reducing man-hours and increasing precision.
  • Established and maintained CMS based landing pages, and full client facing websites.

5. ROI

Here's how advertising analysts use roi:
  • Managed AdWords and Bing Ads campaigns to bring solid ROI for the marketing budget we were given.
  • Developed a financial model to calculate the ROI of consumer promotional events and presented a recommendation for future promotion strategy.

6. Data Analysis

Here's how advertising analysts use data analysis:
  • Managed and developed a data analysis and campaign reporting dashboard used company-wide for the Star Tribune's digital advertisement campaign trends.
  • Analyzed campaign performance reporting and provided key insights and recommendations based on in-flight and post-campaign data analysis.

7. KPIs

Here's how advertising analysts use kpis:
  • Developed online marketing reports and presentations with detailed analysis and actionable insights/recommendations based on client need and KPIs.
  • Conduct strategic discovery and develop KPIs and reporting requirements and oversee tool configuration to ensure accurate reporting.

8. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how advertising analysts use account management:
  • Skilled in strategic planning, account management, and consultative sales.
  • Account management for hundreds of private party and corporate accounts.

9. Campaign Performance

Here's how advertising analysts use campaign performance:
  • Created weekly marketing reports focusing on campaign performance - data analyzed included sent/received percentages, open/click percentages etc.
  • Monitored and analyzed media campaign performance and provide strategic insights and campaign recommendations for optimization.

10. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how advertising analysts use sem:
  • Monitored advertising results from television, direct mail, and SEO and SEM internet campaigns.
  • Created, maintained and analyzed SEO, SEM and Social Media advertising campaigns.

11. Google Adwords

Here's how advertising analysts use google adwords:
  • Executed highly tactical programs using Google AdWords and digital advertising to increase internet traffic and drive dealer leads.
  • Created and managed Google AdWords campaigns ranging from $50 per day to $20,000 per day.

12. Marketing Campaigns

Here's how advertising analysts use marketing campaigns:
  • Defined metrics for marketing campaigns and measured them according to vendor performances and business impact
  • Developed measurement tools to improve program and marketing campaigns.

13. Campaign Reports

Here's how advertising analysts use campaign reports:
  • Increased company-wide advertising campaign reporting efficiency, speed, and analysis by 300%.

14. Campaign Management

Campaign management is a collective term for work or activity that is used to plan, execute, monitor, and analyze all the factors of a standard marketing initiative and develop profitable sales direction. It allows one to monitor a marketing campaign and make the necessary changes to attract more customers and meet the objectives of the campaign.

Here's how advertising analysts use campaign management:
  • Delegate and distribute responsibility of campaign management team for media and account teams
  • Designed tools and macros for campaign management, restructure building, daily optimizations and data validations.

15. Performance Metrics

Here's how advertising analysts use performance metrics:
  • Evaluated website for possible issues and updates for SEO and Digital Advertising performance metrics and to identify areas requiring further optimization.
  • Monitored and analyzed search campaigns at an individual dealer and network level and made recommended changes to improve performance metrics.
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List of advertising analyst skills to add to your resume

Advertising analyst skills

The most important skills for an advertising analyst resume and required skills for an advertising analyst to have include:

  • Digital Marketing
  • B Testing
  • Facebook
  • Client Facing
  • ROI
  • Data Analysis
  • KPIs
  • Account Management
  • Campaign Performance
  • SEM
  • Google Adwords
  • Marketing Campaigns
  • Campaign Reports
  • Campaign Management
  • Performance Metrics
  • Search Engine Optimization
  • PPC
  • YouTube
  • Media Buying
  • Search Campaigns
  • FINRA
  • Financial Analysis
  • Photoshop
  • Display ADS
  • A/B
  • HTML
  • Financial Institutions
  • Search Engine Marketing
  • Sales Literature
  • Yahoo
  • Cross-Functional
  • Data Collection
  • Account Executives
  • Co-Op
  • QA
  • POS

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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