What does an advertising analyst do?
Advertisement is essential for the promotion of the company and its products, as well as to improve sales. An advertising analyst works alongside a company's marketing and creative departments to improve promotion of goods and services. An advertising analyst monitors the market, checks competition, and devises strategies to outmaneuver competitors in advertising products. The analyst must have a keen sense of design and substantial knowledge of advertising techniques.
Advertising analyst responsibilities
Here are examples of responsibilities from real advertising analyst resumes:
- Manage 1000+ geographic target PPC campaigns with a monthly budget of $250K+.
- Manage eCarList portfolio of boutique SEM agency relationships with strategic customers.
- Manage analytics for social media platforms utilizing BrandWatch for competitive analysis and Hootsuite for social listening management.
- Assist creative team with updating display ads and building website landing pages, utilizing PhotoShop and HTML.
- Analyze clients' online ROI, expenditures, performance, and trends.
- Consult with media agencies determine targeting strategies to accommodate their client's ROI goals.
- Analyze empirical data and trends in PPC, revenue and internet traffic of domains.
- Monitor advertising results from television, direct mail, and SEO and SEM internet campaigns.
- File materials with FINRA advertising regulation department as required.
- Research issues relate to FINRA and company advertising requirements.
- Analyze office administration support for analysts supporting DOD projects to identify efficiency opportunities to prototype and write report of analysis findings.
- Convert word documents to HTML for the purpose of providing links for customers via email.
- Perform research on potentially suspicious transactions/activities through analysis of internal systems, AML databases and communication with bank personnel.
Advertising analyst skills and personality traits
We calculated that 11% of Advertising Analysts are proficient in Digital Marketing, B Testing, and Facebook. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Advertising Analysts that have these skills listed on their resume here:
- Digital Marketing, 11%
Devised digital marketing strategies designed to ultimately generate quality leads and positively impact return on investment and company revenue.
- B Testing, 9%
Lead on-site behavioral analysis and web testing efforts for acquisition, retention and custom satisfaction optimization.
- Facebook, 9%
Created and maintained the company Facebook and Twitter accounts.
- Client Facing, 8%
Created client facing templates for recurring reporting purposes reducing man-hours and increasing precision.
- ROI, 8%
Managed AdWords and Bing Ads campaigns to bring solid ROI for the marketing budget we were given.
- Data Analysis, 6%
Managed and developed a data analysis and campaign reporting dashboard used company-wide for the Star Tribune's digital advertisement campaign trends.
"digital marketing," "b testing," and "facebook" are among the most common skills that advertising analysts use at work. You can find even more advertising analyst responsibilities below, including:
Detail oriented. One of the key soft skills for an advertising analyst to have is detail oriented. You can see how this relates to what advertising analysts do because "market research analysts must pay attention to minutiae to evaluate data." Additionally, an advertising analyst resume shows how advertising analysts use detail oriented: "analyzed account performance and provided detailed insights and recommendations to clients. "
Analytical skills. Many advertising analyst duties rely on analytical skills. "market research analysts must evaluate large amounts of data and information related to market conditions.," so an advertising analyst will need this skill often in their role. This resume example is just one of many ways advertising analyst responsibilities rely on analytical skills: "streamlined the data collection process improving decision- making, spending and planning., christine l. durkee professional experience review,"
Communication skills. advertising analysts are also known for communication skills, which are critical to their duties. You can see how this skill relates to advertising analyst responsibilities, because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." An advertising analyst resume example shows how communication skills is used in the workplace: "lead brand teams to translate business objectives into digital communication briefs for agency partners. "
The three companies that hire the most advertising analysts are:
- Ernst & Young42 advertising analysts jobs
- Paramount3 advertising analysts jobs
- Apple2 advertising analysts jobs
Compare different advertising analysts
Advertising analyst vs. Research internship
A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn. A research intern must have strong attention to detail and excellent communication skills to perform on daily research tasks.
While similarities exist, there are also some differences between advertising analysts and research internship. For instance, advertising analyst responsibilities require skills such as "digital marketing," "client facing," "roi," and "kpis." Whereas a research internship is skilled in "python," "c++," "research intern," and "java." This is part of what separates the two careers.
Research interns earn the highest salaries when working in the technology industry, with an average yearly salary of $52,879. On the other hand, advertising analysts are paid more in the technology industry with an average salary of $73,802.On average, research interns reach higher levels of education than advertising analysts. Research interns are 5.2% more likely to earn a Master's Degree and 2.1% more likely to graduate with a Doctoral Degree.Advertising analyst vs. Marketing department internship
A marketing department internship is a marketing degree program requirement in most colleges. This is the work experience period where interns get to apply the knowledge they acquire in the real world. In this period, marketing interns provide administrative support to the marketing department of the company. The duties may include data entry, preparation of marketing materials, and managing the company's website. Also, interns are tasked to research and collect data, then analyze findings with an experienced marketing representative's supervision.
Each career also uses different skills, according to real advertising analyst resumes. While advertising analyst responsibilities can utilize skills like "digital marketing," "b testing," "client facing," and "roi," marketing department interns use skills like "financial statements," "powerpoint," "press releases," and "r."
Average education levels between the two professions vary. Marketing department interns tend to reach similar levels of education than advertising analysts. In fact, they're 1.5% more likely to graduate with a Master's Degree and 2.1% more likely to earn a Doctoral Degree.Advertising analyst vs. Marketing internship
Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an advertising analyst is likely to be skilled in "client facing," "kpis," "account management," and "campaign performance," while a typical marketing internship is skilled in "powerpoint," "press releases," "twitter," and "market research."
Marketing interns earn the highest salary when working in the technology industry, where they receive an average salary of $33,333. Comparatively, advertising analysts have the highest earning potential in the technology industry, with an average salary of $73,802.Most marketing interns achieve a similar degree level compared to advertising analysts. For example, they're 3.5% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.Advertising analyst vs. Marketing representative
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Types of advertising analyst
Updated January 8, 2025
