Advertising and promotions coordinator skills for your resume and career

Updated January 8, 2025

1 min read

Below we've compiled a list of the most critical advertising and promotions coordinator skills. We ranked the top skills for advertising and promotions coordinators based on the percentage of resumes they appeared on. For example, 38.1% of advertising and promotions coordinator resumes contained promotional materials as a skill. Continue reading to find out what skills an advertising and promotions coordinator needs to be successful in the workplace.

4 advertising and promotions coordinator skills for your resume and career

1. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how advertising and promotions coordinators use promotional materials:

Contribute to the development and production of promotional materials for over 2700 retail stores.
Ensured promotional materials were delivered on time to more than 400 agencies nationwide.

2. Press Releases

Here's how advertising and promotions coordinators use press releases:

Coordinated the design, layout, and printing of each piece and issued press releases.
Developed external media and marketing plans, press releases, public service announcements and coordinated community events.

3. Promotional Events

A promotional event is a specialized marketing event to gain public attention towards a certain product. Promotional events include product demonstrations, marketing policies, special events like consumer rewards and discounts. The goal of a promotional event is to raise public awareness of a product or a brand.

Here's how advertising and promotions coordinators use promotional events:

Host and implement grand openings and various marketing/promotional events.
Coordinated all promotional events and advertising for a group of six luxury watch and accessory retailers.

4. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how advertising and promotions coordinators use market research:

Led the development of market research initiatives to improve strategic decision-making.
Created and produced market research reports on specific products in target markets.

What skills help Advertising And Promotions Coordinators find jobs?

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List of advertising and promotions coordinator skills to add to your resume

The most important skills for an advertising and promotions coordinator resume and required skills for an advertising and promotions coordinator to have include:

Promotional Materials
Press Releases

Promotional Events
Market Research

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Advertising And Promotions Coordinator
Advertising And Promotions Coordinator Skills

Updated January 8, 2025

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