How to hire an advertising associate

How to hire an advertising associate, step by step

Here's a step-by-step advertising associate hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an advertising associate job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new advertising associate
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring an advertising associate, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect advertising associate also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   The following list breaks down different types of advertising associates and their corresponding salaries.

   Type of Advertising Associate	Description	Hourly rate
   Advertising Associate	Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.	$18-36
   Media Sales Consultant	A media sales consultant offers advice to organizations and individuals to promote their sales. Media sales consultants draft news, magazine articles, and press releases to boost sales... Show more	$4-32
   Advertising Sales Representative	Advertising sales representatives are professionals who sell advertising space in print publications, websites, and outdoor media to companies that want to advertise their products. These representatives are required to identify potential clients and meet them to present information about all the advertising services that they can offer to them... Show more	$16-53

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Campaign Performance
   • Facebook
   • Customer Service
   • Print Advertisements
   • SEO
   • Google Adwords
   • Press Releases
   • Adobe Photoshop
   • HTML
   • Market Research
   • Local Businesses
   • Account Executives
   • Proofread
   • Adobe Creative Suite

   Check all skills

   Responsibilities:

   • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
   • Create new advertisement schemes including posters, discount cards, ect
   • Develop a mastery of copywriting abilities for the purpose of SEO.
   • Create the company's social network platform and maintain its Facebook page.
   • Deliver and setup advertising tents, posters and flyers to the local airport.
   • Analyze website structure and social media to ensure the use of SEO best practices.

   More advertising associate duties

3. Make a budget

   Including a salary range in your advertising associate job description helps attract top candidates to the position. An advertising associate salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for an advertising associate in Virginia may be lower than in New York, and an entry-level advertising associate usually earns less than a senior-level advertising associate. Additionally, an advertising associate with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average advertising associate salary

   $54,420yearly

   $26.16 hourly rate

   ---

   Entry-level advertising associate salary

   $38,000 yearly salary

   Updated December 5, 2025

   Average advertising associate salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$74,508	$36
   2	California	$61,392	$30
   3	Washington	$61,357	$30
   4	Texas	$55,469	$27
   5	Arizona	$53,233	$26
   6	Pennsylvania	$49,792	$24
   7	Ohio	$48,796	$23
   8	District of Columbia	$47,519	$23
   9	Missouri	$47,363	$23
   10	Florida	$42,851	$21

   Average advertising associate salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Mattel	$68,097	$32.74
   2	RevLocal	$58,159	$27.96
   3	Arthrex	$57,709	$27.74
   4	USA for UNHCR	$48,855	$23.49

4. Writing an advertising associate job description

   An advertising associate job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of an advertising associate job description:

   Advertising associate job description example

   Main Objective
   
   The Advertising Associate is responsible for supporting the Advertising process for print and digital marketing collateral, including asset creation, developing content, post campaign management and assuring all advertisements adherence to all Arthrex styles and global brand standards, as well as compliance with FDA rules and regulations.
   
   Essential Duties and Responsibilities
   
   * Support the Advertising team process in a variety of promotional and educational materials targeted to surgeons, health care professionals, patients, veterinarian's and others
   * Deliver timely and accurate reviews of advertising content at various stages in the review cycle
   * Proof spelling and grammar, punctuation, trademark usage, medical terminology
   * Ensure message accuracy and apply consistent product message (tone/terminology) across portfolio
   * Ensure Advertisements adheres to Arthrex styles and global brand standards.
   
   * Manage reviews within the Marketing Resource Management (MRM) and Digital Asset Management (DAM) systems
   * Simultaneously manage multiple project assignments of varying complexity and urgency
   * Partner with cross-functional team of creatives, project management, and digital librarians throughout project life cycle
   * Manage and properly archive the Arthrex library of advertising materials, and samples across the Naples campus
   * Manage the advertising invoicing process and cross-check against contracts for accuracy
   * Partner with cross-functional team of Purchasers, Accounting, AP and other financial departments to ensure accurate allocation of all Advertising invoices to proper Product Management teams
   
   Incidental Duties
   
   The above statements describe the general nature and level of work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed, additional responsibilities may be assigned, as required, by management.
   
   Education and Experience
   
   1 year of experience with BS/BA degree in Advertising, Marketing Communications or related field preferred
   
   Experience with a Marketing/ communications agency or orthopedic company desired
   
   Machine, Tools, and/or Equipment Skills
   
   Experience working with a variety of software tools including Microsoft Office Suite, Adobe Creative Suite, and MRM and DAM systems is preferred.
   
   All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

   Copy this example

   

5. Post your job

   To find advertising associates for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any advertising associates they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level advertising associates with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find advertising associate candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post your job on free job posting websites.

6. Interview candidates

   During your first interview to recruit advertising associates, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new advertising associate

   Once you have selected a candidate for the advertising associate position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new advertising associate. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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