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Advertising associate skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Stacia Wert-Gray Ph.D.,
Marthinus JC van Loggerenberg
Below we've compiled a list of the most critical advertising associate skills. We ranked the top skills for advertising associates based on the percentage of resumes they appeared on. For example, 25.0% of advertising associate resumes contained campaign performance as a skill. Continue reading to find out what skills an advertising associate needs to be successful in the workplace.

15 advertising associate skills for your resume and career

1. Campaign Performance

Here's how advertising associates use campaign performance:
  • Optimized Glance Network search campaign by reorganizing original campaign structure and fixing critical problems; improved campaign performance significantly.

2. Facebook

Here's how advertising associates use facebook:
  • Brainstorm new ways to improve advertising and engagement on Facebook and Twitter.
  • Developed and managed over 60 national and individual business Facebook pages.

3. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how advertising associates use customer service:
  • Maintained client relations by providing high quality customer service and follow-through.
  • Delivered outstanding customer service by meeting and assisting customers daily.

4. Print Advertisements

Here's how advertising associates use print advertisements:
  • Create and organize print advertisements for Stamford branches using DBA software.
  • Conceptualized and executed employment print advertisements for distribution of the Yellow Book using database information and Adobe Illustrator.

5. SEO

Here's how advertising associates use seo:
  • Received advanced education in SEO, SEM solutions for customers and expanded an overall advertising solution for customers through digital solutions.
  • Maintain & grow customer base, selling print & online advertising, direct mail, SEO & SEM, heavy cold calling

6. Google Adwords

Here's how advertising associates use google adwords:
  • Completed a one month comprehensive AdWords training to become an AdWords Professional.
  • Created and optimized domestic and international PPC campaigns in Google AdWords and Bing Ads for the Software Advice PPL Monetization Model.

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7. Press Releases

Here's how advertising associates use press releases:
  • Prepared Press Releases and Public Relations Newsletters via Internet.
  • Compile advertising materials related to accreditation visits, renewal applications, new campus applications and press releases from Corporate Communications.

8. Adobe Photoshop

Here's how advertising associates use adobe photoshop:
  • Design all marketing materials for real estate agents' properties using Adobe PhotoShop.
  • Constructed graphic design templates using Adobe Photoshop and Adobe Illustrator and created advertisement posters

9. HTML

Here's how advertising associates use html:
  • Sliced PDF files and created HTML code to link various pages for online ads using Photoshop.
  • Coordinated and implemented Internet advertising campaigns using HTML and JavaScript.

10. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how advertising associates use market research:
  • Conducted market research and collected data.
  • Conducted market research using media software such as Arbitron, Media Monitors, and Efficio.

11. Local Businesses

Local businesses are independently owned businesses that require less capital, fewer workforces, and less or no machinery. These businesses are ideal for operating on a small scale to serve a local community/population and provide profits to the business owners. A local business can be a locally owned business or a corporate business with multiple locations operating in a specific area. Local businesses provide opportunities for entrepreneurs, jobs for neighbors, and meeting places for communities.

Here's how advertising associates use local businesses:
  • Visited local businesses to establish friendly relations and pass around business cards and promotional gift certificates.
  • Generated ideas and developed solutions for local businesses through advertising.

12. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how advertising associates use account executives:
  • Interacted with account executives to become familiar with daily work responsibilities
  • Support Managers and Account Executives with the inside and outside advertising sales process.

13. Proofread

Proofreading simply carefully checking your text for possible errors like typographical errors or mistakes in grammar, style, and spelling before it can be published or shared. This is generally known as the very last stage of any writing process when you need to fix minor spelling and punctuation mistakes, typos, formatting issues,


and inconsistencies.

Here's how advertising associates use proofread:
  • proofread and input data from customer contracts and advertising artwork into system.
  • Proofread all Spanish-language materials and coordinated certification with translation agency.

14. Adobe Creative Suite

Here's how advertising associates use adobe creative suite:
  • Used Adobe Creative Suite to develop advertisements for a potential market.
  • Assisted and instructed more than 60 students learning Adobe Creative Suite software skills and creative marketing techniques.

15. Client Relations

Here's how advertising associates use client relations:
  • Improved and created client relationships by informing local business of the benefits in expanding advertising efforts to minority communities.
  • Managed client relations and liaised with over 1.5K financial representatives worth up to $7.8M.
top-skills

What skills help Advertising Associates find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all advertising associates possess?

Stacia Wert-Gray Ph.D.

Professor of Marketing, Chairperson, University of Central Oklahoma

Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.

What hard/technical skills are most important for advertising associates?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

It really depends on the individual's field of expertise, but in general, I would say:

-Strategic planning skills that include sales strategy
-Market research and analysis, in particular, consumer behavior analysis
-Marketing expertise (or excellent understanding) in areas like SEO, lead generation, PPC, content creation, social media, etc.
-Value and process improvement, especially in the digital media space
-Computer skills to create marketing reports, ad mockups, and presentations (includes likes of MS Office, Adobe Photoshop or Illustrator, etc.)
Do you want to know more?
Read more about what experts have to say about advertising associate

List of advertising associate skills to add to your resume

Advertising associate skills

The most important skills for an advertising associate resume and required skills for an advertising associate to have include:

  • Campaign Performance
  • Facebook
  • Customer Service
  • Print Advertisements
  • SEO
  • Google Adwords
  • Press Releases
  • Adobe Photoshop
  • HTML
  • Market Research
  • Local Businesses
  • Account Executives
  • Proofread
  • Adobe Creative Suite
  • Client Relations
  • Media Planning
  • Business Cards
  • Print ADS
  • Sales Presentations
  • Media Buying
  • Promotional Materials
  • Account Management
  • Trade Shows
  • PowerPoint
  • Newspaper Advertisements
  • YouTube
  • Cold Calls
  • Email Campaigns
  • Management
  • Linkedin
  • Communication Strategies

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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