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Top 50 Advertising Associate Skills

Below we've compiled a list of the most important skills for an Advertising Associate. We ranked the top skills based on the percentage of Advertising Associate resumes they appeared on. For example, 12.3% of Advertising Associate resumes contained Campaign Performance as a skill. Let's find out what skills an Advertising Associate actually needs in order to be successful in the workplace.

These are the most important skills for an Advertising Associate:

1. Campaign Performance

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high Demand
Here's how Campaign Performance is used in Advertising Associate jobs:
  • Optimized Glance Network search campaign by reorganizing original campaign structure and fixing critical problems; improved campaign performance significantly.

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4. Customer Service

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high Demand
Here's how Customer Service is used in Advertising Associate jobs:
  • Maintained client relations by providing high quality customer service and follow-through.
  • Delivered outstanding customer service by meeting and assisting customers daily.
  • Front office operations management, providing excellent customer service.
  • Assisted with weekly billing, as well as provide customer service for any invoicing and billing issues.
  • Provide customer service for all advertising clients with billing and payment needs.
  • Manage client and customer service connections with constituents and drive sales.
  • Assisted in the training of new customer service representatives and associates.
  • Resolved and handled billing inquires, providing great customer service.
  • Answer and resolve all customer service questions or needs.
  • Offer customer service regarding purchased deals.

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5. Newspaper Advertisements

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high Demand
Here's how Newspaper Advertisements is used in Advertising Associate jobs:
  • Act as a liaison between agents, outside offices, and media outlets on newspaper advertisements.
  • Created layouts for newspaper advertisements, using InDesign.

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6. Company Website

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high Demand
Here's how Company Website is used in Advertising Associate jobs:
  • Designed and maintained company website and marketing materials.
  • Worked with web design professionals to create the company website based on competitive research of the market.
  • Designed web banners for company website.

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7. Facebook

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high Demand
Here's how Facebook is used in Advertising Associate jobs:
  • Created and monitored Facebook and Twitter advertising campaigns daily.
  • Created the company's social network platform and maintained its Facebook page.
  • Brainstorm new ways to improve advertising and engagement on Facebook and Twitter.
  • Developed and implemented strategy for Facebook, Twitter, Pinterest and Google+ accounts.

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8. Press Releases

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high Demand
Here's how Press Releases is used in Advertising Associate jobs:
  • Worked with manufacturers to obtain press releases, high-resolution artwork, advertising copy and collateral materials.
  • Designed and copy for marketing programs, ad campaigns, promotions and event materials, and press releases.
  • Prepared Press Releases and Public Relations Newsletters via Internet.

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9. Adobe Photoshop

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high Demand

10. Internal Communications

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high Demand

11. New Clients

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Here's how New Clients is used in Advertising Associate jobs:
  • Learned more about advertising and developing new clients with direct marketing.
  • Set up media kit to send to new clients.

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12. Local Businesses

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high Demand
Here's how Local Businesses is used in Advertising Associate jobs:
  • Generated ideas and developed solutions for local businesses through advertising.
  • Executed monthly poster distribution and personal advertising to local businesses
  • Established, built and maintained strong relationships with local businesses in communities throughout the U.S.
  • Created, wrote and presented original ad copy to local businesses for purchase.

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13. Google Analytics

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14. Business Cards

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high Demand
Here's how Business Cards is used in Advertising Associate jobs:
  • Visited local businesses to establish friendly relations and pass around business cards and promotional gift certificates.

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15. Graphic Design

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average Demand
Here's how Graphic Design is used in Advertising Associate jobs:
  • Developed working relationships with local businesses and served as the liaison between owner and/or project manager and the graphic designer.
  • Determined advertising strategy Served as intermediary between: firm's management, its graphic designers and other creative and advertising personnel.
  • Coordinated project completion with art directors, photographers, merchandisers and graphic designers.

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16. New Accounts

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Here's how New Accounts is used in Advertising Associate jobs:
  • Maintain assigned account bases while developing new accounts.
  • Developed creative content for website gallery Conducted competitive research Ran Google analytics Generated new accounts and facilitated external client relationships

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17. Market Research

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Here's how Market Research is used in Advertising Associate jobs:
  • Conducted market research and collected data.
  • Conducted market research using media software such as Arbitron, Media Monitors, and Efficio.

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18. Client Relationships

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Here's how Client Relationships is used in Advertising Associate jobs:
  • Improved and created client relationships by informing local business of the benefits in expanding advertising efforts to minority communities.

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19. SEO

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Here's how SEO is used in Advertising Associate jobs:
  • Analyzed website structure and social media to ensure the use of SEO best practices.
  • Developed a mastery of copywriting abilities for the purpose of SEO.

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20. Sales Presentations

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Here's how Sales Presentations is used in Advertising Associate jobs:
  • Prepared Sales presentations and preformed product demos.
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Create sales presentations to introduce new products & promotions.
  • Generated leads and conducted on-site and off-site sales presentations.

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21. Promotional Materials

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average Demand
Here's how Promotional Materials is used in Advertising Associate jobs:
  • Designed creative and attention grabbing promotional materials and advertisements for digital and print platforms.
  • Negotiated and setup distribution of new promotional materials with client companies.
  • Assisted in the creation of promotional materials.

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22. Special Projects

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Here's how Special Projects is used in Advertising Associate jobs:

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23. Potential Customers

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Here's how Potential Customers is used in Advertising Associate jobs:
  • Produced pamphlets and flyers for loan officers to give to potential customers.

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24. Proofread

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Here's how Proofread is used in Advertising Associate jobs:
  • Typed and proofread Legal and Public Notices, answered phones, faxed, e-mail, invoicing, created Affidavits, marketing.
  • proofread and input data from customer contracts and advertising artwork into system.

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25. Trade Shows

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Here's how Trade Shows is used in Advertising Associate jobs:
  • Managed trade shows and corporate events.
  • Company Representative at trade shows.

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26. Data Entry

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Here's how Data Entry is used in Advertising Associate jobs:
  • Detailed data entry (customer information).

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27. Account Management

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average Demand
Here's how Account Management is used in Advertising Associate jobs:
  • Participated in weekly account management meetings with executives and account planning teams Supported the launch of advertising campaigns for Dish Latino Television

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28. Phone Calls

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average Demand

29. Powerpoint

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30. Special Events

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low Demand
Here's how Special Events is used in Advertising Associate jobs:
  • Coordinate special events (estate sales, jewelry shows, coin expos, etc.)
  • Planned and coordinated special events, sponsorships and social responsibility initiatives.

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31. High Volume

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low Demand
Here's how High Volume is used in Advertising Associate jobs:
  • Maintained a high volume call center for new AdWords advertisers globally.
  • Organized and maintained high volume of documents and files.
  • Handled high volume accounts receivable.

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32. Promotional Events

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low Demand
Here's how Promotional Events is used in Advertising Associate jobs:
  • Worked on the OC Post campaign and other promotional events.
  • Increased annual sales through promotional events.

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33. Oversaw

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low Demand
Here's how Oversaw is used in Advertising Associate jobs:
  • Led and oversaw department responsible for generating the company's largest revenue stream.

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34. Company Standards

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low Demand
Here's how Company Standards is used in Advertising Associate jobs:
  • Used set sell planners to aide in setting the store to company standards.

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35. Html

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low Demand
Here's how Html is used in Advertising Associate jobs:
  • Created own blog layout using HTML and CSS with over 114,000 followers, integrated with GoogleAdsense
  • Have knowledge of basic HTML.
  • Sliced PDF files and created HTML code to link various pages for online ads using Photoshop.

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37. Business Owners

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low Demand
Here's how Business Owners is used in Advertising Associate jobs:
  • Marketed the newspaper to local business owners for ad placement and news coverage.
  • Interviewed business owners for news coverage.

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38. Promotional Products

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39. Customer Base

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Here's how Customer Base is used in Advertising Associate jobs:
  • Conceived storyboards to heighten customer base and share Snapple's story.
  • Developed mass E-Mail newsletters for a customer base over 40,000.
  • Maintained and grew customer base with customer interaction and follow-up.
  • Maintained customer base through advertising Helped customers design their own ads

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40. Youtube

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low Demand

41. Men

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low Demand
Here's how Men is used in Advertising Associate jobs:
  • Communicated and established rapport with hundreds of designers and fashion houses; negotiated approval and production of advertisements.
  • Tracked advertising placements in competitive publications to gauge overall spend by companies.
  • Developed and implemented integrated marketing campaigns for current and new products.
  • Created advertisements and submitted drafts of advertisements for customer approval.
  • Presented new ideas of selling advertisement to local businesses.
  • Based on campaign results, I would make improvements to increase the value of investments made in marketing and advertising.
  • Created the teams program for the 2012 season which resulted in increased business advertisement compared to the previous 5 years.
  • Executed creative strategy, development and production of online media and website content for desktop and mobile versions of UniversalOrlando.com.
  • Bravo Award Recipient for outstanding performance and commitment to quality, teamwork, and reliability.
  • Inform customers of available options for advertisement artwork, and provide samples.
  • Contacted and set up new locations for screen placements with new clients.
  • Applied customer payments to accounts and negotiated payment of delinquent accounts.
  • Recruit, interview and recommend intern candidates for openings.
  • Advertised apartments and houses and list them online.
  • Aided in the development of an image based marketing program for Basshunter, which received 20,000 entries from 500,000 fans.
  • Generated and executed social advertisements for clientele through platforms including Facebook, Twitter, and LinkedIn.
  • Contacted clients and mailed out invoice to receive payment for advertising, sponsorships and exhibits.
  • Job Responsibilities: Distribute media to preselected home owners and apartment renters.
  • Draw up contracts for advertising work, and collect payments due.
  • Constructed best visual for customers Assisted multiple customers Directed potential customers to locations of multiple housing developments

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42. Market Share

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low Demand

43. Linkedin

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low Demand

45. Email

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low Demand
Here's how Email is used in Advertising Associate jobs:
  • Authored/coordinated the email marketing calendar and segmented lists for distribution.
  • Manage the creation and execution of the new email-marketing program, and using our own in house product called M4 Technologies.
  • Contacted interested clients through email or phone to schedule property viewing.
  • Designed, deployed and tested email campaigns via Mail Chimp.
  • Developed marketing/advertising materials for advertising campaigns (logos, email advertisements, product brochures, web advertisements, etc.

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46. New Advertisers

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low Demand

47. Special Sections

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low Demand

48. Communication Strategies

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low Demand
Here's how Communication Strategies is used in Advertising Associate jobs:
  • Participated in tactic development and communication strategies.

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49. Sales Goals

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low Demand
Here's how Sales Goals is used in Advertising Associate jobs:
  • Assist the store in achieving daily and monthly sales goals through selling online and in store merchandise.
  • Solicited, promoted and printed virtual trade product advertising to achieve respective sales goals.

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50. Newspaper ADS

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low Demand

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20 Most Common Skills For An Advertising Associate

Campaign Performance

16.0%

Print ADS

13.5%

Print Advertisements

12.5%

Customer Service

11.0%

Newspaper Advertisements

7.3%

Company Website

7.1%

Facebook

3.2%

Press Releases

3.2%

Adobe Photoshop

2.8%

Internal Communications

2.7%

New Clients

2.7%

Local Businesses

2.7%

Google Analytics

2.7%

Business Cards

2.0%

Graphic Design

2.0%

New Accounts

2.0%

Market Research

1.8%

Client Relationships

1.8%

SEO

1.6%

Sales Presentations

1.6%
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Typical Skill-Sets Required For An Advertising Associate

Rank Skill
1 Campaign Performance 12.3%
2 Print ADS 10.4%
3 Print Advertisements 9.6%
4 Customer Service 8.5%
5 Newspaper Advertisements 5.6%
6 Company Website 5.5%
7 Facebook 2.5%
8 Press Releases 2.5%
9 Adobe Photoshop 2.2%
10 Internal Communications 2.1%
11 New Clients 2.1%
12 Local Businesses 2.1%
13 Google Analytics 2.1%
14 Business Cards 1.5%
15 Graphic Design 1.5%
16 New Accounts 1.5%
17 Market Research 1.4%
18 Client Relationships 1.4%
19 SEO 1.2%
20 Sales Presentations 1.2%
21 Promotional Materials 1.2%
22 Special Projects 1.2%
23 Potential Customers 1.2%
24 Proofread 1.1%
25 Trade Shows 1.0%
26 Data Entry 1.0%
27 Account Management 1.0%
28 Phone Calls 1.0%
29 Powerpoint 0.8%
30 Special Events 0.8%
31 High Volume 0.8%
32 Promotional Events 0.8%
33 Oversaw 0.8%
34 Company Standards 0.8%
35 Html 0.7%
36 Legal Notices 0.7%
37 Business Owners 0.7%
38 Promotional Products 0.7%
39 Customer Base 0.7%
40 Youtube 0.7%
41 Men 0.5%
42 Market Share 0.5%
43 Linkedin 0.5%
44 Print Production 0.5%
45 Email 0.5%
46 New Advertisers 0.5%
47 Special Sections 0.5%
48 Communication Strategies 0.5%
49 Sales Goals 0.5%
50 Newspaper ADS 0.5%
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