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Job outlook for advertising associates in the United States
Advertising associate job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected advertising associate job growth rate is -8% from 2018-2028.
About -8,000 new jobs for advertising associates are projected over the next decade.
Advertising associate salaries have increased 9% for advertising associates in the last 5 years.
There are over 22,982 advertising associates currently employed in the United States.
There are 3,889 active advertising associate job openings in the US.
The average advertising associate salary is $54,420.
Are advertising associate jobs in demand?
Advertising associate job and salary trends over time
Advertising associate jobs over time
Advertising associate job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 22,982 | 0.01% |
| 2020 | 26,081 | 0.01% |
| 2019 | 30,670 | 0.01% |
| 2018 | 31,432 | 0.01% |
| 2017 | 32,202 | 0.01% |
Average advertising associate salary over time
Advertising associate salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $54,420 | $26.16 | +3.1% |
| 2025 | $52,806 | $25.39 | +3.0% |
| 2024 | $51,250 | $24.64 | +4.1% |
| 2023 | $49,210 | $23.66 | --1.4% |
| 2022 | $49,903 | $23.99 | +3.9% |
Advertising associate jobs by state
Most common states for advertising associates
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Nebraska | 1,920,076 | 13 | 1% |
| 2 | District of Columbia | 693,972 | 8 | 1% |
| 3 | Montana | 1,050,493 | 6 | 1% |
| 4 | North Dakota | 755,393 | 5 | 1% |
| 5 | Vermont | 623,657 | 4 | 1% |
| 6 | California | 39,536,653 | 70 | 0% |
| 7 | New York | 19,849,399 | 64 | 0% |
| 8 | Illinois | 12,802,023 | 37 | 0% |
| 9 | New Jersey | 9,005,644 | 20 | 0% |
| 10 | Michigan | 9,962,311 | 16 | 0% |
| 11 | Washington | 7,405,743 | 15 | 0% |
| 12 | Wisconsin | 5,795,483 | 7 | 0% |
| 13 | Idaho | 1,716,943 | 5 | 0% |
| 14 | Connecticut | 3,588,184 | 5 | 0% |
| 15 | Kansas | 2,913,123 | 4 | 0% |
| 16 | Rhode Island | 1,059,639 | 3 | 0% |
| 17 | Iowa | 3,145,711 | 3 | 0% |
| 18 | Nevada | 2,998,039 | 2 | 0% |
| 19 | Alaska | 739,795 | 1 | 0% |
| 20 | Delaware | 961,939 | 1 | 0% |
Advertising Associate job outlook: Expert opinions
Our panel of advertising associate experts
University of San Francisco
University of Central Oklahoma
Marthinus JC van Loggerenberg
Assistant Professor of AdvertisingUniversity of San Francisco
USF Advertising Program
What hard/technical skills are most important for Advertising Associates?
Marthinus JC van Loggerenberg: It really depends on the individual's field of expertise, but in general, I would say:
-Strategic planning skills that include sales strategy
-Market research and analysis, in particular, consumer behavior analysis
-Marketing expertise (or excellent understanding) in areas like SEO, lead generation, PPC, content creation, social media, etc.
-Value and process improvement, especially in the digital media space
-Computer skills to create marketing reports, ad mockups, and presentations (includes likes of MS Office, Adobe Photoshop or Illustrator, etc.)
Stacia Wert-Gray Ph.D.
Professor of Marketing, ChairpersonUniversity of Central Oklahoma
Department of Marketing
What soft skills should all Advertising Associates possess?
Stacia Wert-Gray Ph.D.: Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.