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Advertising campaign manager skills for your resume and career

Updated January 8, 2025

1 min read

Quoted expert

Marthinus JC van Loggerenberg

Below we've compiled a list of the most critical advertising campaign manager skills. We ranked the top skills for advertising campaign managers based on the percentage of resumes they appeared on. For example, 41.9% of advertising campaign manager resumes contained account management as a skill. Continue reading to find out what skills an advertising campaign manager needs to be successful in the workplace.

13 advertising campaign manager skills for your resume and career

1. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how advertising campaign managers use account management:

Developed and maintained relationships with existing customers through effective account management, excellent service and client training.
Interfaced with Account Management, Campaign Management, Marketing and Operational personnel.

2. Media Sales

Here's how advertising campaign managers use media sales:

Served as digital media sales advisor and administrator for print account executives.
Directed the companies focus from Media sales into a fully integrated internet media service.

3. Campaign Performance

Here's how advertising campaign managers use campaign performance:

Managed customer accounts and relationships for online advertising campaigns; monitored campaigns to optimize revenue and campaign performance.
Tested and managed creative assets while proactively monitoring and analyzing campaign performance.

4. Marketing Campaigns

Here's how advertising campaign managers use marketing campaigns:

Promoted periodic advertising and marketing campaigns.
Managed 100's of digital marketing campaigns across multiple platforms including SeattlePI.com, Yahoo!

5. ROI

Here's how advertising campaign managers use roi:

Engineer, manage and retain advanced digital advertising campaigns across multi-platforms to maximize ROI.
Prepared quarterly and annual statistical reports for executives; including detailed ROI analysis for company officers.

6. HTML

Here's how advertising campaign managers use html:

Performed troubleshooting with GIF, JPG, SWF, FLV, third party custom HTML and JavaScrip creatives.
Review the HTML and content for possible spam filter problems and fix or give recommendations to increase response rates.

7. DFP

Here's how advertising campaign managers use dfp:

Traffic and launch creative in DFP Premium (DART for Publishers).
Worked through migration from the Helios ad network to DFP.

8. Creative Assets

Here's how advertising campaign managers use creative assets:

Worked closely with graphic designer and web designer to create creative assets leveraging company brand.
Coordinate creative assets and perform monthly invoicing, reconciliation, accruals, and deferrals.

9. Integrated Marketing

Here's how advertising campaign managers use integrated marketing:

Formulated an integrated marketing communications plan leading to three produced advertisements.

10. Facebook

Here's how advertising campaign managers use facebook:

Handled all Microsoft & Facebook campaigns in MENA region & Pakistan.
Developed and managed over 60 national and individual business Facebook pages.

11. SEO

Here's how advertising campaign managers use seo:

Received advanced education in SEO, SEM solutions for customers and expanded an overall advertising solution for customers through digital solutions.
Maintain & grow customer base, selling print & online advertising, direct mail, SEO & SEM, heavy cold calling

12. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how advertising campaign managers use sem:

Vended advertising for Verizon Yellow Page and Google SEM marketing from small -large business owners throughout the metro area.
Advised and installed marketing campaigns for clients through SEM, PPC, digital video and print advertising.

13. Target Audience

A target audience is the proposed readership or audience of an advertisement or publication message tailored specifically for the mentioned audience. In advertising and marketing, it is a specific group of customers within the pre-set target market, identified as the targets or recipients for a specific message.

Here's how advertising campaign managers use target audience:

Created proposals for upcoming advertising campaigns based on client's budget and target audience.
Researched target audience and developed strategy to implement campaign.

What skills help Advertising Campaign Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What hard/technical skills are most important for advertising campaign managers?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

It really depends on the individual's field of expertise, but in general, I would say:

-Strategic planning skills that include sales strategy
-Market research and analysis, in particular, consumer behavior analysis
-Marketing expertise (or excellent understanding) in areas like SEO, lead generation, PPC, content creation, social media, etc.
-Value and process improvement, especially in the digital media space
-Computer skills to create marketing reports, ad mockups, and presentations (includes likes of MS Office, Adobe Photoshop or Illustrator, etc.)

Do you want to know more?

List of advertising campaign manager skills to add to your resume

The most important skills for an advertising campaign manager resume and required skills for an advertising campaign manager to have include:

Account Management
Media Sales
Campaign Performance
Marketing Campaigns
ROI

HTML
DFP
Creative Assets
Integrated Marketing
Facebook

SEO
SEM
Target Audience

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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