How To Become An Advertising Consultant: What It Is and Career Path

What is an advertising consultant and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Dr. LIsa Gardner Ph.D.

There is more than meets the eye when it comes to being an advertising consultant. For example, did you know that they make an average of $20.87 an hour? That's $43,405 a year! Between 2018 and 2028, the career is expected to grow -8% and produce -8,000 job opportunities across the U.S.

What general advice would you give to an advertising consultant?

Dr. LIsa Gardner Ph.D.

Program Director, Eastern Kentucky University

"-Be open to new opportunities, even if the options do not match up perfectly with your college major.
-Find a mentor. Also, be a mentor.
-Keep learning. Read, read, read. Listen to informative podcasts. Take classes, attend conferences, and keep refreshing what you know because the world is changing rapidly, so what you need to know keeps changing.
-Volunteer with a non-profit. This will extend your social circle, perhaps give you a chance to gain skills other than those you develop at work and make you a more interesting person.
-Don't be afraid of change, especially if the change is inevitable."

ScoreAdvertising ConsultantUS Average

Salary

3.4

Avg. Salary $43,405

Avg. Salary $59,228

Stability level

8.2

Growth rate -8%

Growth rate 0.3%

Diversity

8.3

Race

American Indian and Alaska Native 0.39%

Asian 4.60%

Black or African American 6.05%

Hispanic or Latino 13.52%

Unknown 4.12%

White 71.33%

Gender

female 48.10%

male 51.90%

Age - 43

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 43

Stress level

8.2

Stress level is high

7.1 - high

Complexity level

9.6

Complexity level is advanced

7 - challenging

Work life balance

4.0

Work life balance is poor

6.4 - fair

Key steps to become an advertising consultant

Explore advertising consultant education requirements

Most common advertising consultant degrees

Bachelor's

73.8 %

Associate

12.2 %

Master's

6.2 %

Start to develop specific advertising consultant skills

Skills	Percentages
Sales Territory	12.69%
SEO	7.66%
Cold Calls	5.82%
SEM	5.06%
Search Engine	4.35%

Complete relevant advertising consultant training and internships

Accountants spend an average of 3-6 months on post-employment, on-the-job training. New advertising consultants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an advertising consultant based on U.S. Bureau of Labor Statistics data and data from real advertising consultant resumes.

Research advertising consultant duties and responsibilities

Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Analyze account performance and trends to determine adjustments to the account and find ways to help the dealer maximize their ROI.
Provide cogent analysis of effectiveness and ROI of marketing solutions.
Educate clients on multi-media opportunities including the transition of traditional media to digital formats.

Prepare your advertising consultant resume

When your background is strong enough, you can start writing your advertising consultant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an advertising consultant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable advertising consultant resume templates

Build a professional advertising consultant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your advertising consultant resume.