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Become An Advertising Consultant

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Working As An Advertising Consultant

  • Selling or Influencing Others
  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Organizing, Planning, and Prioritizing Work
  • Getting Information
  • Deal with People

  • Make Decisions

  • Stressful

  • $61,000

    Average Salary

What Does An Advertising Consultant Do

Advertising sales agents, also called advertising sales representatives, sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.

Duties

Advertising sales agents typically do the following:

  • Locate and contact potential clients to offer their firm’s advertising services
  • Explain to clients how specific types of advertising will help promote their products or services in the most effective way
  • Provide clients with estimates of the costs of advertising products or services
  • Process all correspondence and paperwork related to accounts
  • Prepare and deliver sales presentations to new and existing clients
  • Inform clients of available options for advertising art, formats, or features and provide samples of previous work for other clients
  • Deliver advertising or illustration proofs to clients for approval
  • Prepare promotional plans, sales literature, media kits, and sales contracts
  • Recommend appropriate sizes and formats for advertising

Advertising sales agents work outside the office occasionally, meeting with clients and prospective clients at their places of business. Some may make telephone sales calls as well—calling prospects, attempting to sell the media firm’s advertising space or time, and arranging followup appointments with interested prospects.

A critical part of building relationships with clients is learning about their needs. Before the first meeting with a client, a sales agent gathers background information on the client’s products, current clients, prospective clients, and the geographic area of the target market.

The sales agent then meets with the client to explain how specific types of advertising will help promote the client’s products or services most effectively. If a client wishes to proceed, the advertising sales agent prepares and presents an advertising proposal to the client. The proposal may include an overview of the advertising medium to be used, sample advertisements, and cost estimates for the project.

Because of consolidation among media industries, agents are increasingly selling several types of ads in one package. For example, agents may sell ads that would be found in print editions, as well as online editions, of a particular publication, such as a newspaper.

In addition to maintaining sales and overseeing their accounts, advertising sales agents analyze sales statistics and prepare reports about clients’ accounts. They keep up to date on industry trends by reading about both current and new products, and they monitor the sales, prices, and products of their competitors.

In many firms, the advertising sales agent drafts contracts, which specify the cost and the advertising work to be done. Agents also may continue to help the client, answering questions or addressing problems the client may have with the proposal.

In addition, sales agents may be responsible for developing sales tools, promotional plans, and media kits, all of which they use to help make a sale. In other cases, firms may have a marketing team that sales agents work with to develop these sales tools.

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How To Become An Advertising Consultant

Although a high school diploma is typically enough education for an entry-level advertising sales position, some employers prefer applicants with a bachelor’s degree. Proven sales success and communication skills are essential. Most training for advertising sales agents takes place on the job.

Education

Although a high school diploma is typically the minimum education requirement for an entry-level advertising sales position, some employers prefer applicants with a college degree. Publishing companies with large circulations and broadcasting stations with a large audience may prefer workers with at least a college degree. Courses in marketing, communications, business, and advertising are helpful. For those who have a proven record of successfully selling other products, educational requirements are not likely to be strict.

Training

Most training takes place on the job and can be either formal or informal. In the majority of cases, an experienced sales manager instructs a newly hired advertising sales agent who lacks sales experience. In this one-on-one environment, supervisors typically coach new hires and observe them as they make sales calls and contact clients. Supervisors then advise the new hires on ways to improve their interaction with clients. Employers may bring in consultants to lead formal training sessions when agents sell to a specialized market segment, such as automotive dealers or real estate professionals.

Advancement

Agents with proven leadership ability and a strong sales record may advance to supervisory and managerial positions, such as sales manager, account executive, and vice president of sales. Successful advertising sales agents may also advance to positions in other industries, such as corporate sales.

Important Qualities

Communication skills. Advertising sales agents must be persuasive during sales calls. In addition, they should listen to the client’s desires and concerns, and recommend an appropriate advertising package.

Initiative. Advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas.

Organizational skills. Agents work with many clients, each of whom may be at a different stage in the sales process. Agents must be well organized to keep track of their clients and potential clients.

Self-confidence. Advertising sales agents should be confident when calling potential clients (making cold calls). Because potential clients are often unwilling to commit on a first call, agents frequently must continue making sales calls, even if rejected at first.

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Advertising Consultant Career Paths

Advertising Consultant
Account Executive Account Manager
Major Account Manager
7 Yearsyrs
Account Executive Sales Manager Director Of Sales
Director Of Sales & Business Development
12 Yearsyrs
Account Executive Marketing Manager Marketing Director
Brand Director
10 Yearsyrs
Sales Consultant Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Sales Consultant Consultant Regional Sales Manager
Channel Manager
8 Yearsyrs
Sales Consultant Consultant Business Manager
Business To Business Sales Manager
7 Yearsyrs
Marketing Consultant Account Manager Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Marketing Consultant Advertising Manager
Advertising Director
6 Yearsyrs
Media Consultant Advertising Account Executive
Advertising Account Manager
5 Yearsyrs
Consultant Marketing Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Media Consultant Marketing Specialist Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Media Consultant Advertising Account Executive Advertising Sales Manager
Advertising Sales Director
6 Yearsyrs
Marketing Coordinator Marketing Analyst Market Manager
Market Sales Manager
6 Yearsyrs
Marketing Coordinator Sales Specialist Key Account Manager
Account Development Manager
6 Yearsyrs
Advertising Executive Advertising Account Executive
Advertising Sales Manager
6 Yearsyrs
Field Sales Representative Business Development Representative Inside Sales Account Executive
Senior Sales Account Executive
7 Yearsyrs
Marketing Coordinator Senior Account Executive Local Sales Manager
Digital Sales Manager
9 Yearsyrs
Marketing Specialist Marketing Program Manager Group Marketing Manager
Business And Marketing Manager
7 Yearsyrs
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Do you work as an Advertising Consultant?

Help others decide if this is a good career for them

Average Length of Employment
Advertising Sales 3.0 years
Sales Consultant 2.2 years
Media Consultant 2.0 years
Top Careers Before Advertising Consultant
Internship 3.5%
Manager 3.2%
Cashier 2.8%
Top Careers After Advertising Consultant
Owner 4.5%
Cashier 2.6%

Do you work as an Advertising Consultant?

Advertising Consultant Demographics

Gender

Male

47.3%

Female

45.2%

Unknown

7.5%
Ethnicity

White

63.8%

Hispanic or Latino

15.5%

Black or African American

10.4%

Asian

6.6%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

55.6%

French

11.1%

Portuguese

5.2%

German

5.2%

Russian

3.7%

Mandarin

3.0%

Italian

3.0%

Swedish

1.5%

Chinese

1.5%

Romanian

1.5%

Japanese

1.5%

Tagalog

1.5%

Korean

1.5%

Arabic

1.5%

Hebrew

0.7%

Cantonese

0.7%

Carrier

0.7%

Dakota

0.7%
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Advertising Consultant Education

Schools

University of Phoenix

22.2%

Western Michigan University

5.9%

Pennsylvania State University

5.6%

Liberty University

5.6%

University of North Texas

4.5%

University of Texas at Austin

4.5%

Washington State University

4.5%

Michigan State University

4.2%

West Virginia University

4.2%

Brigham Young University

3.8%

Arizona State University

3.8%

University of Utah

3.8%

University of Central Florida

3.8%

University of Missouri - Saint Louis

3.8%

Southern New Hampshire University

3.5%

Central Michigan University

3.5%

Strayer University

3.5%

University of Alabama

3.1%

University of Nebraska - Lincoln

3.1%

Northwood University

3.1%
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Majors

Business

28.0%

Marketing

14.4%

Communication

11.9%

Advertising

5.2%

Management

4.4%

Psychology

4.1%

Public Relations

3.7%

Journalism

3.4%

Graphic Design

2.7%

English

2.6%

Political Science

2.6%

Education

2.5%

General Sales

2.2%

Fine Arts

2.2%

Accounting

2.1%

Liberal Arts

1.9%

General Studies

1.7%

Finance

1.7%

Business Communications

1.3%

Computer Science

1.2%
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Degrees

Bachelors

53.9%

Other

21.5%

Masters

12.6%

Associate

7.6%

Certificate

2.3%

Diploma

1.0%

Doctorate

0.7%

License

0.5%
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Top Skills for An Advertising Consultant

  1. Online
  2. New Clients
  3. Internet
You can check out examples of real life uses of top skills on resumes here:
  • Leverage marketing expertise as a marketing strategic for local businesses in developing print and online advertising campaigns.
  • Experienced in cold-calling (between 50-150 per day) and exclusively honored in the development of new clients for business.
  • Conceptualized innovative internet marketing campaigns to maximize client advertising dollars while generating additional web hits and sales.
  • Provide customer service to business owners in selecting and managing advertising campaign materials and strategies to increase revenue and company visibility.
  • Handled outside sales territory of over 100 active accounts from sales to ad placement, booking, layout and collections.

How Would You Rate Working As an Advertising Consultant?

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