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Advertising consultant skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Jonathan Byers,

Marthinus JC van Loggerenberg

Below we've compiled a list of the most critical advertising consultant skills. We ranked the top skills for advertising consultants based on the percentage of resumes they appeared on. For example, 12.7% of advertising consultant resumes contained sales territory as a skill. Continue reading to find out what skills an advertising consultant needs to be successful in the workplace.

15 advertising consultant skills for your resume and career

1. Sales Territory

Here's how advertising consultants use sales territory:

Handled outside sales territory of over 100 active accounts from sales to ad placement, booking, layout and collections.
Inherited a sales territory that was lacking in customer service and billing only $543 per month.

2. SEO

Here's how advertising consultants use seo:

Signed long term contracts integrating print, online, SEO, SEM and direct mail products.
Direct Mailings, Print Media, Internet Advertising, Search Engine Optimization (SEO)

3. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how advertising consultants use cold calls:

Accomplished targeted performance objectives by growing established accounts in protected territories and new prospect identification through cold calling and lead generation.
Established new accounts and retained existing ones by creating comprehensive advertising programs that turned cold calls into long-term win-win relationships.

4. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how advertising consultants use sem:

Completed 30 days of extensive training for Idearc's business model, sales process, SEM marketing and more.
Partnered with account managers to assist customers with SEO, SEM, PPC, and social media marketing.

5. Search Engine

Here's how advertising consultants use search engine:

Top sales performer of Search Engine Marketing Program (Google, Yahoo and MSN).
Performed keyword research, optimization, and submission of metadata to all major search engines.

6. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how advertising consultants use market research:

Managed full P&L and budgeting functions; performed market research, competitive analysis, proposal generation and contract negotiations.
Executed market research in order to implement new and creative market strategies to increase profit.

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7. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how advertising consultants use account management:

Interfaced with Account Management, Campaign Management, Marketing and Operational personnel.
Radio Sales- Account Management- Creative Ad Writing- Radio Campaign Development- Production/Voice Overs

8. Business Sales

Here's how advertising consultants use business sales:

Generated $200K in new business sales by employing unique sales techniques and establishing key relationships.
Experienced in prospecting for new business by business to business sales and over the phone.

9. Sales Presentations

Here's how advertising consultants use sales presentations:

Prepared and delivered sales presentations to new and existing customers selling new advertising programs, protecting and increased advertising.
Cold-called prospective and existing clients and conducted sales presentations to generate new business.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how advertising consultants use business development:

Generated revenue through new business development and expansion of established advertising accounts.
Followed up on existing accounts for business development and maintain company-client relationship.

11. Trade Shows

Here's how advertising consultants use trade shows:

Identified and implemented marketing strategies including trade shows and local advertising opportunities.
Managed logistics around Trade Shows and Networking events; booth set-up/tear-down, transportation and booth design.

12. Sales Quota

Here's how advertising consultants use sales quota:

Research previous customer advertising to determine viable customers to meet sales quotas and identify potential customers for upcoming special advertising sections.
Created effective advertisements for clients, achieved sales quotas, and hit all publication deadlines.

13. ROI

Here's how advertising consultants use roi:

Identified and recommended the most effective and high ROI yielding media solutions based on analysis of market and consumer insights.
Educate current advertisers on services Angie's List offers to increase ROI and provides customer service to existing advertisers.

14. Sales Objectives

Here's how advertising consultants use sales objectives:

Manage and grow existing account base, develop profitable long term relationships and achieve sales objectives.
Exceeded sales objectives by as much as 68% during initial year in position.

15. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how advertising consultants use real estate:

Key customers span real estate firms, magazine publications, professional musicians (music videos), photographers, and more.
Worked extensively with commercial real estate, construction and the arts verticals, building strong networks.

5 Advertising Consultant resume examples

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What skills help Advertising Consultants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on advertising consultant resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What soft skills should all advertising consultants possess?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

-Excellence in communication
-Empathy and collaboration
-Holistic (or systemic) as well as analytical thinking
-Organizational skills that include prioritization and time management
-Confidence, charisma, showing ambition, and leadership
3. What hard/technical skills are most important?

What hard/technical skills are most important for advertising consultants?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

It really depends on the individual's field of expertise, but in general, I would say:

-Strategic planning skills that include sales strategy
-Market research and analysis, in particular, consumer behavior analysis
-Marketing expertise (or excellent understanding) in areas like SEO, lead generation, PPC, content creation, social media, etc.
-Value and process improvement, especially in the digital media space
-Computer skills to create marketing reports, ad mockups, and presentations (includes likes of MS Office, Adobe Photoshop or Illustrator, etc.)

What advertising consultant skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young advertising consultants need?

Mollie Rosen

Executive Vice President - Member Engagement & Development, 4A's

In today's world, in some ways, character traits are more important than specific lessons or skills learned. The creative nature of our industry necessitates having people who are insatiably curious, demonstrate a passion for the industry, and have the ability to adapt in a fast-paced, constantly evolving industry. We need people who can embrace change and find opportunities.

Do you want to know more?

List of advertising consultant skills to add to your resume

The most important skills for an advertising consultant resume and required skills for an advertising consultant to have include:

Sales Territory
SEO
Cold Calls
SEM
Search Engine
Market Research
Account Management
Business Sales
Sales Presentations
Business Development
Trade Shows
Sales Quota
ROI

Sales Objectives
Real Estate
Search Engine Marketing
Client Relationships
Promotional Materials
Business Relationships
Media Sales
Press Releases
Google Adwords
Facebook
Media Planning
Sales Revenue
PowerPoint

Creative Solutions
Print ADS
Customer Accounts
PPC
Yahoo
Revenue Growth
Sales Strategies
Media Buying
Business Accounts
Account List
Yellow Pages
Salesperson

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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