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Top 50 Advertising Consultant Skills

Below we've compiled a list of the most important skills for an Advertising Consultant. We ranked the top skills based on the percentage of Advertising Consultant resumes they appeared on. For example, 8.9% of Advertising Consultant resumes contained Online as a skill. Let's find out what skills an Advertising Consultant actually needs in order to be successful in the workplace.

These are the most important skills for an Advertising Consultant:

1. Online

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high Demand
Here's how Online is used in Advertising Consultant jobs:
  • Leverage marketing expertise as a marketing strategic for local businesses in developing print and online advertising campaigns.
  • Sell and occasionally design advertising to local businesses for weekly newspaper and online website.
  • Designed and collaborated with internal art designers on print and online advertising.
  • Integrated campaign included direct mail, in-store POP/collateral materials and online advertising.
  • Provided Online Advertising and Business Development Solutions for Automobile Dealers.
  • Coordinated placement of print and online advertising.
  • Advised clients on utilization of various forms of digital marketing, including SEM, SEO, social media and online video.
  • Direct digital media strategy for multiple automotive clients, providing consultative solutions for online advertising, search, and software.
  • Promoted online advertising products to a wide variety of companies, while maintaining a proficient understanding of company products.
  • Sell print, online and local search engine marketing advertising solutions and programs to existing and new business accounts.
  • Assure that all customers receive adequate time for revising or developing their representation in print and online advertising.
  • Exceeded sales expectations to grow accounts by nearly three times in both print and online products.
  • Selected by Cox Media's executive team to build and develop new online products.
  • Constructed direct marketing strategies through print and online media for small to medium companies.
  • Consult with potential and existing clients on available print and online advertising methods.
  • Nominated by Austin Advertising Federation for Best Online Representative in 2007.
  • Optimized clients' advertising budgets in print and online applications.
  • Utilized Print & Online phone directories for marketing.
  • Managed all online advertising sales.
  • Tracked online advertiser ROI through Google Analytics.

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2. Sales Goals

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Here's how Sales Goals is used in Advertising Consultant jobs:
  • Provided extensive sales coaching assisting the representatives to aggressively reach weekly sales goals and establish key business relationships.
  • Provide recommendations on advertising strategy according to business category and surpassing assigned sales goals.
  • Leveraged expertise in new advertising methods to educate clients enabling consistent attainment of 100% of assigned sales goals.
  • Finalized advertising programs using corporate benchmarks and maintained sales in top 15%; continually exceeded company sales goals.
  • Meet sales goals averaging $15,000 per month, often well exceeding the expected sales goal percentage.
  • Exceed monthly sales goals by providing value, product knowledge and consistency to prospects and existing clients.
  • Track personal performance and develop plans to meet individual sales goals and team sales goals.
  • Collaborated and developed annual sales goals and surpassed them on a monthly basis.
  • Assist clients in achieving their sales goals through strategic and creative print advertising.
  • Assigned sales goals were met on a weekly, monthly and annual basis.
  • Achieved and exceeded sales goals and objectives on a consistent basis.
  • Demonstrated sales success by consistently meeting and exceeding monthly sales goals.
  • Exceeded all sales goals by 30% while maintaining customer relations.
  • Assist Sales Manager in implementing company's marketing/sales goals.
  • Exceeded monthly sales goals 7 consecutive months.
  • Meet company sales goals and expectations.
  • Exceeded team sales goals by 42% in 6 months, generating $4.7M in revenue.
  • Exceeded 300% online sales goals.
  • Developed East Aurora territory and exceeded monthly sales goals Member of East Aurora Chamber of Commerce
  • Find and research demographics Exceeded sales goals by 150% to 200%

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3. Internet

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Here's how Internet is used in Advertising Consultant jobs:
  • Explained value of directory/internet advertising to new/existing customers in order to sell new advertising programs.
  • Introduced new digital media product offerings to customer base, complimenting existing print/internet products.
  • Initiated contact to designated businesses for selling and servicing of directory and internet advertising.
  • Designed websites for internet marketing and media relations.
  • Conducted internet sales operations training.
  • Recognized as top producer with 756 percent net growth of accounts and top Internet advertising programs sold for 3 consecutive canvasses.
  • Recognized as top salesperson in sales channel for Internet sales revenue with ranking in top 5% for regional Internet products.
  • Search for new businesses to provide service to using internal phone company data base, internet searches and physical searches.
  • Recruited to generate sales and capture accounts for the #1 publisher of both print and Internet yellow pages.
  • Increased display and internet advertising programs to businesses in the Portland, Vancouver and Washington County markets.
  • Orchestrated sales of various internet / digital products, such as web sites, IYP, and SEM
  • Assisted my clients in promoting their companies' websites through various performance based internet advertising.
  • Worked as an Internet advertising consultant for the largest online automotive website on the Internet.
  • Up sold customers to a variety of different features including internet and color advertising.
  • Direct Mailings, Print Media, Internet Advertising, Search Engine Optimization (SEO)
  • Follow up with ads and internet program on a regular basis with clients.
  • Executed the creation of online advertising materials and created Internet promotions.
  • Sell core newspaper product, special sections and internet.
  • Create Advertisement posts on the internet.
  • Ranked #2 in Internet product sales and search engine marketing, generating [ ] in annual revenue.

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4. Customer Service

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Here's how Customer Service is used in Advertising Consultant jobs:
  • Provide customer service to business owners in selecting and managing advertising campaign materials and strategies to increase revenue and company visibility.
  • Created long term relationships with clients by providing effective adverting campaigns and promotions while providing excellent customer service.
  • Provided high-level customer service and increase of revenues by maximizing benefits of products and services offered.
  • Created long term relationships with clients by providing excellent customer service and successful advertising campaigns.
  • Oversee operations and provide impeccable customer service.
  • Provided exceptional customer service to existing advertisers.
  • Meet deadlines while delivering exceptional customer service
  • Collaborate with print production, customer service, IT, and sales management to ensure client campaigns meet their expectations.
  • Maintain a high level of customer service through training and customer support added 12 new dealers in 2013.
  • Manage a wide variety of customer service and administrative tasks to resolve customer issues quickly and efficiently.
  • Developed new marketing and PR programs to create new revenue streams, and customer service policies.
  • Provide customer service and problem solving for all customers including Web Order Entry customers.
  • Managed customer service needs on daily bases to all established and new account customers.
  • Negotiate all contracts and provide customer service once the products are in place.
  • Complete ad development and customer service of all existing accounts.
  • Provided outstanding customer service on advertisers' complaints and inquiries.
  • Supervised performance of operations, interceded as necessary to resolve problems, and delivered training on improving efficiencies and customer service.
  • Handle incoming advertising orders and provide customer service/credit responsibilities; copywriting, ad layout, assisting customers with credit/ad placement errors.
  • Managed 90% of email volume related to incoming customer service requests for AdCenter (Bing Ads).
  • Designed and created ad spaces Contacted potential customers via telephone and written correspondence Sales Customer Service Collections

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5. Sales Territory

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Here's how Sales Territory is used in Advertising Consultant jobs:
  • Handled outside sales territory of over 100 active accounts from sales to ad placement, booking, layout and collections.
  • Inherited a sales territory that was lacking in customer service and billing only $543 per month.
  • Manage sales territory in southern metro including various sized businesses with budgets ranging from minimal to million dollar franchises.
  • Manage $ 400K+ sales territory (annually), resulting in over $ 3 million in gross revenue.

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6. New Clients

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Here's how New Clients is used in Advertising Consultant jobs:
  • Company quotas are to maintain 80% current client base while selling advertising programs to 4 new clients a month.
  • Experienced in cold-calling (between 50-150 per day) and exclusively honored in the development of new clients for business.
  • Seek out and develop new clients to grow my territory, month after month and year after year.
  • Account Executive responsible for increasing sales and revenue for current clients as well as bring on new clients.
  • Secured new clients by cold calling (phone and face-to-face) from new connect and non-advertiser lists.
  • Establish direct relations with new clients to identify their necessities and for opportunities of the company.
  • Exceeded the company's goals by bringing in 160+ new clients within a two year period.
  • Managed advertising programs for existing clients along with daily cold calling efforts to obtain new clients.
  • Consulted with new clients to develop advertising programs that would fit their individual needs.
  • Develop competitive pricing plans to retain/up sell existing customers and gain new clients.
  • Surpassed sales team with an impressive show of new clients for each issue.
  • Prospect new clients, grow existing clients, and maximize customer retention.
  • Prospected competition in marketplace to develop new clients & grow advertising revenue.
  • Created new clients and renewed dissatisfied clients where all others had failed
  • Identified new clients for corporate and personal catering through cold calling.
  • Prospect new clients through self generated referrals and cold calling.
  • Work closely with advertising director to help generate new clients.
  • Closed new clients and agencies on CPM advertising model.
  • Consulted with both existing and new clients.
  • Developed new clients in the Greenville and Anderson, SC areas to advertise and sell products and services on the world-wide-web.

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7. Consultative Sales-Assessment

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Here's how Consultative Sales-Assessment is used in Advertising Consultant jobs:
  • Provided consultative sales-assessment of Internet advertising needs and developed creative customer solutions to help them reach their business and sales objectives.

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8. Customer Base

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Here's how Customer Base is used in Advertising Consultant jobs:
  • Boosted sales and expanded customer base through prospecting, cold-calling and developing productive relationships with area businesses.
  • Interact and expand existing customer base and develop new account prospects within established territory.
  • Leveraged marketing data to achieve success in penetrating market and retaining customer base.
  • Developed an effective process for increasing the customer base within territory.
  • Increased customer base by 10% in the first 3 quarters of 1996, resulting in 145% on anticipated quota.
  • Develop new business through creative closing and strong networking skills, as well as retention of long-term customer base.
  • Job responsibilities included ongoing contact with existing clients as well as cultivating and building a new customer base.
  • Organize and manage an aggressive daily sales schedule while maintaining a customer base within an assigned territory
  • Leverage paid traffic on social networks to grow customer base, drive revenue and reduce cost.
  • Implemented marketing strategies that resulted in 22% more growth in customer base.
  • Solicited businesses in person and by phone to develop a customer base.
  • Expand customer base and grow revenue through strong presentations and relationship building.
  • Implemented marketing strategies which resulted in 15% growth of customer base.
  • Managed a customer base that required a daily close rate of approx.
  • Build customer base selling advertising space in Verizon Yellow Pages.
  • Increased customer base through daily prospecting and cold calling.
  • Maintain relationships with existing customer base through regularly scheduled visits.
  • Key Accomplishments Maintain an annual customer base of 300 and develop a minimum of 20 new clients per year.
  • Create customer base , communicate with clients as they wanted to periodically change ads.
  • Direct Outside Sales Increased customer base through direct sales business to business

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9. New Accounts

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Here's how New Accounts is used in Advertising Consultant jobs:
  • Prospected for new accounts and serviced existing advertisers.
  • Set up new accounts, created detailed ad layouts, and met all deadlines while maintaining excellent client relations.
  • Performed cold calling to obtain new accounts, as well as up-sell and develop existing accounts Key Highlights:.
  • Maintain existing accounts and generate new accounts through cold calling and warm leads in various phone book markets.
  • Completed Metro area campaign successfully, covering digital and printed products obtaining 10+ new accounts.
  • Maintained assigned accounts while developing new accounts to meet sales quotas.
  • Established over three hundred new accounts through cold calls.
  • Maintain, grow and renew accounts on my list.
  • Sell new accounts both print and digital solutions.
  • Maintained assigned account bases while developing new accounts.
  • Manage new accounts and existing accounts.
  • Open over 100+ new accounts opened.
  • Build new Accounts maintain existing accounts.
  • Increased sales by 43% with over 100 new accounts within 2 years.
  • Compiled Sur-view and power-point presentations weekly for potential new accounts.
  • Yellow Page Sales, and internet Marketing Set appointments with renewal and new accounts.
  • Manage 200+ territory accounts, prospect/develop new accounts and up-sell/cross-sell across multi product line.
  • Procured new accounts, resolved client issues, offered and sold value added solutions.
  • Total Number of New Accounts, Highest New Business Revenue and Total.
  • Directed clients on how to maximize their advertising budget Recruited new accounts within my territory Exceeded monthly sales goal

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10. Revenue Growth

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Here's how Revenue Growth is used in Advertising Consultant jobs:
  • Consulted with and generated positive revenue growth for existing and new dealerships through direct customer contact within assigned geographic territory.
  • Build lasting relationships with important community and national advertisers which result in measurable revenue growth.
  • Worked with the owner/publisher to set the budget for revenue growth and goal setting.
  • Major Successes: 5 year average of $3,800 revenue growth per month.
  • Fueled revenue growth for advertiser base, utilizing strong consultative selling skills.

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11. Business Owners

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Here's how Business Owners is used in Advertising Consultant jobs:
  • Developed and maintained relationships with current advertisers and new business owners.
  • Develop relationships with local business owners to create new advertising accounts.
  • Meet Deadlines and Quotas by selling small business owners the full suite of products to help ensure their success in leads.
  • Build relationships with local business owners and management staff to consult with and recommend an appropriate advertising campaign for their company.
  • Presented and delivered phone presentation and WebEx meetings to sell new digital media search opportunities to tech-savvy business owners.
  • Presented packages based on the individual needs of businesses and made recommendations for advertising to the business owners.
  • Arranged meetings with business owners and was responsible for acquiring new businesses and achieved the weekly percentages.
  • Presented and closed business owners on radio ad campaigns and local promotions to increase their business traffic.
  • Network with fellow employees, clients, corporate guests, and business owners achieve corporate goals.
  • Created marketing budget and plan for business owners to help maximize customer return on investment.
  • Maintained and grew accounts on-site with business owners, managers and clients' agents.
  • Approach of business owners / managers over the phone and in person.
  • Consult with business owners and decision makers regarding business goals and objectives.
  • Assist HR managers & business owners to acquire talent while reinforcing organizational brand
  • Present business owners with marketing solutions for their business needs.
  • Consult with small business owners on digital advertising strategies.
  • Marketed the periodical to HR departments and business owners.
  • Strategized with local business owners on alternative advertising methods to promote their products and services.
  • Acquired new and retained business for small, medium, and large size business owners, with specific customer retention goals.
  • Consult with various business owners on individual marketing strategies to help the achieve their marketing goals.

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12. Client Relationships

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Here's how Client Relationships is used in Advertising Consultant jobs:
  • Developed and maintained client relationships while balancing project management and execution in a fast paced environment.
  • Facilitated partnerships with retailers to build clientele; maintained client relationships through coordinated retail-based marketing plans.
  • Established business relationship with customers to target new business and expand existing client relationships.
  • Re-connected with and cultivated former client relationships to create new business opportunities.
  • Developed and maintained client relationships while seeking out opportunities for business upgrades.
  • Maintained churn below company average of 1% for three quarters by establishing and maintaining close client relationships.
  • Retain current clients and foster new client relationships that bring in consistent advertising.
  • Forge new and lasting client relationships, while maintaining current accounts.
  • Maintain client relationships by planning and selling client advertising campaigns.
  • Demonstrated strength in building and maintaining client relationships.
  • Develop and maintain strong client relationships and close sales
  • Account and Territory Management Expanded client relationships within the territory to maximize revenue opportunities and minimize customercancellations.
  • Prospected & cold called clients Sold and designed newspaper print & digital ads Established & managed client relationships

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13. Search Engine Optimization

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Here's how Search Engine Optimization is used in Advertising Consultant jobs:
  • Identified search engine optimization services.
  • Improved search engine optimization, generated leads, and increased brand awareness.
  • Consult on search engine optimization as well as search engine marketing.

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14. SEO

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Here's how SEO is used in Advertising Consultant jobs:
  • Received advanced education in SEO, SEM solutions for customers and expanded an overall advertising solution for customers through digital solutions.
  • Maintain & grow customer base, selling print & online advertising, direct mail, SEO & SEM, heavy cold calling
  • Educated customers on and sold customers Websites, SEM, SEO, Videos, and other online marketing products.
  • Advise with various SEO and social media strategies, in addition to managing branding and creative initiatives.
  • Positioned print, digital online, SEM and SEO customized marketing solutions to achieve profitable client ROI.
  • Signed long term contracts integrating print, online, SEO, SEM and direct mail products.
  • Educate Dealers on SEO/SEM solutions in order to grow their Wed Site traffic.
  • Presented Social Media Marketing, SEO/SEM and behavioral targeting for web.
  • Provided SEO expertise for the sales and digital marketing division.
  • Manage online campaigns, SEO and SEM heavy work with Google AdWords.
  • Offer Internet solutions utilizing SEO/SEM and website "presence" to drive clients' profits.

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15. Business Development

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Here's how Business Development is used in Advertising Consultant jobs:
  • Led customer expansion efforts and business development that helped in optimized revenue potential.
  • Generated revenue through new business development and expansion of established advertising accounts.
  • Followed up on existing accounts for business development and maintain company-client relationship.
  • Maintained assigned account base while focusing on new business development.
  • Carried out all the aspects of sales activities such as telemarketing, lead generation, business development and cold calling.
  • Finished top 5 for new business development, sales, and gross 2008 & the Orlando Campaign 2009.
  • Employed online, web-based advertising, and social media to drive new revenue and business development.
  • Managed accounts representing $750K in annual sales plus new business development.
  • Maintained and increased market share through prospecting and new business development.
  • Spearheaded new business development and client relationship management, while advising local clients on cost effectiveadvertising campaigns.

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16. Trade Shows

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Here's how Trade Shows is used in Advertising Consultant jobs:
  • Position required servicing existing customers and generating new business through consultative selling, cold calling, trade shows and community networking.
  • Identified and implemented marketing strategies including trade shows and local advertising opportunities.
  • Coordinated and participated in promotional activities and trade shows.
  • Managed logistics around Trade Shows and Networking events; booth set-up/tear-down, transportation and booth design.
  • Attended 3-4 trade shows per year in the Nashville area.
  • Attended trade shows, seminars, and networking events.
  • Represented company for local Apartment Associations events, trade shows, and conducted public multi-family industry training.
  • Coordinated pre-show and post-show activities at trade shows.

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17. Account Management

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Here's how Account Management is used in Advertising Consultant jobs:
  • Interfaced with Account Management, Campaign Management, Marketing and Operational personnel.
  • Radio Sales- Account Management- Creative Ad Writing- Radio Campaign Development- Production/Voice Overs
  • Hit target on several projects including BOMA Dallas and the Texas Chemical Council / ACIT Experienced in Inside Sales and Account Management
  • Work included daily account management and new business pitches, resulting in two major account wins for my Clients.
  • Assisted customers with account management to include campaign creation, ad copy, keyword list generation and budget analysis.
  • Acted as a liaison for customers between account management, graphics, billing, payment, and quality control.
  • Spearhead media buying, advertising and marketing strategy, product positioning, product sales management and account management.
  • Account Management, customer relations, building and maintaining relationships, service and support for automotive dealer sales.
  • Key level account management of white glove clients such as Lexus of Dayton and Frank Z Automotive.
  • Provide account management, customer service, retention, and debt collection for active advertising clients.
  • Web Performance Based Advertising sales, Customer service, Account Management and contract negotiating skills.
  • Account management in specified territory with sales revenue goals.
  • Account management as well as training other employees.
  • Assisted customers with high volume account management.
  • Account management for 15 advertisers.
  • include total account management, internet advertising consultation, marketing concepts for existing inventory, application and training of software manager.
  • Maintain effective reporting to maximize prospecting and account management.
  • Implemented "Account Management Better Practices" initiatives resulting in more efficient time / account management.

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18. Cold Calls

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Here's how Cold Calls is used in Advertising Consultant jobs:
  • Established new accounts and retained existing ones by creating comprehensive advertising programs that turned cold calls into long-term win-win relationships.
  • Provided consultative sales of advertisements to corporate accounts, Prospected for customers through cold calls, referrals, and networking.
  • Identified prospective customers using lead generating methods and performing an average of 60 cold calls per day.
  • Created my own cold calls, appointments, pricing, sales materials, and product delivery.
  • Develop new prospects through cold calls and networking in order to increase sales and revenue.
  • Performed a high volume of cold calls and followed up on leads.
  • Handled B2B sales, prospects, and cold calls for eight publications.
  • Generated over 150 new accounts through leads, cold calls and referrals.
  • Canvassed and made cold calls to new and used automobile dealerships.
  • Recruit new clients with cold calls, referrals and walk-ins.
  • Executed 100 daily cold calls to increase client base.
  • Make cold calls to obtain new business clients.
  • Recruited new clients through cold calls and referrals.
  • Conduct 30 to 45 cold calls daily.
  • Identify and initiate contact with advertising prospects through cold calls, in person presentations and or leveraging of exsisting contact lists.
  • Managed time and resources while making 50- 100 cold calls per day Created advertisements and layout
  • Positioned visitor market opportunities through cold calls, drive-bys, referrals and scheduled appointments.

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19. Sales Presentations

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Here's how Sales Presentations is used in Advertising Consultant jobs:
  • Prepared and delivered sales presentations to new and existing customers selling new advertising programs, protecting and increased advertising.
  • Cold-called prospective and existing clients and conducted sales presentations to generate new business.
  • Prepared consultative sales presentations by conducting intense research of industry data.
  • Developed monthly forecasts, client databases and effective sales presentations.
  • Scripted sales presentations and proposals for new business opportunities.
  • Conducted professional sales presentations to business owners and decision-makers.
  • Conducted fact-finding interviews and effective sales presentations.
  • Implemented and executed sales presentations.
  • Worked closely with support staff to develop creative layout design, conducted sales presentations to new and existing advertisers.
  • Consulted closely with clients and sales staff to create tailored advertising campaigns, sales presentations and custom ad design.
  • Prepared and pitched sales presentations to prospects while keeping existing clients engaged by informing them of new marketing opportunities.
  • Conduct phone, and web-based multimedia sales presentations and develop custom solutions that fit individual prospect needs and goals.
  • Identify opportunities for new sales, prepare market strategies and deliver sales presentations.
  • Create sales presentations based on needs and market/ industry trends- contract negotiation.
  • Performed sales presentations to demonstrate to client the correct lead generation products.
  • Prepare and present sales presentations to customers and co-workers.
  • Customize the content of sales presentations.
  • Developed proposal design for corporate projects Designed several print advertisements and theme graphics for sales presentations
  • Conducted sales presentations demonstrating Superpages professional solutions to meet customer specific advertising needs.
  • Presented/offered solutions, asking for the business through daily customer contact Set appointments and made sales presentations to prospective new business leads

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20. SEM

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Here's how SEM is used in Advertising Consultant jobs:
  • Assisted in the creation of marketing ads by incorporating original verbiage and artwork to ensure success of the advertisement.
  • Served as the liaison between the marketing management and the advertisement agency to develop media and communication plans.
  • Arranged appointments to promote sales to small business owners to utilize their advertisement of their business.
  • Collaborated with owner to design social media posts, print advertisements, and website content.
  • Worked closely with clients and in-house graphic design team to create engaging, effective advertisements.
  • Created effective advertisements for clients, achieved sales quotas, and hit all publication deadlines.
  • Design print advertisements and act as a consultant in the design of web sites.
  • Coordinate in house seminars and Theme Events to draw more traffic to the stores.
  • Design and layout of individual advertisements and organizing the best direct mail program available.
  • Create engaging, effective advertisements and campaigns with in-house graphic design team.
  • Created catchy, attention grabbing slogans and advertisements to attract more business.
  • Prepared the layout of the advertisement, in print and electronic media.
  • Experience in advertisement design as well as customer service.
  • Provided daily management, advisement, and customer service.
  • Designed the advertising strategy for on campus campaign Drafted advertisements and other campaign messaging
  • Created and implemented an integrated marketing and advertisement program for a family-owned restaurant, bar, and hotel.
  • Implemented advertising programs for 13 Franchise Auto Dealers in Volusia and Seminole Counties.
  • Assisted in building client base through direct contact with potential advertisers Assembled advertising packages for businesses Drew contracts for clients
  • Designed and created advertisements using QuarkXpress, Adobe Photoshop and Illistrator.
  • located in Bessemer PA and New Middletown, OH) All designing for advertising print work, and marketing.

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21. ROI

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Here's how ROI is used in Advertising Consultant jobs:
  • Provide cogent analysis of effectiveness and ROI of marketing solutions.
  • Analyze account performance and trends to determine adjustments to the account and find ways to help the dealer maximize their ROI.
  • Identified and recommended the most effective and high ROI yielding media solutions based on analysis of market and consumer insights.
  • Analyze client ROI goals and data, media buying cycles, marketing philosophy, target demographics, etc.
  • Performed needs assessment with clients as basis for recommending advertising programs to meet business objectives and ROI goals.
  • Set quantitative benchmarks for each client to effectively measure change and ROI over month, QTR & YOY.
  • Determined customers' needs and capabilities through a sales presentation, needs analysis and ROI calculations.
  • Specialized in servicing clients with small to moderate budgets measure their marketing performance and ROI.
  • Conducted needs assessment and ROI analysis to design and implement marketing strategies for local companies
  • Proved the value of advertising by exposing the best ROI on all accounts.
  • Gained new clients & distribution of magazine in Metro Detroit through prospecting.
  • Devise and orchestrate advertising through print and broadcast mediums to maximize ROI.
  • Coordinated with director in creating multiple event to raise ROI for organization.
  • Explain ROI to business owners while asking them for an immediate investment
  • Generated keyword lists and made strategic adjustments to provide maximum ROI.
  • Noted as exceptional expertise in ROI and Solution based sales.
  • Produced ROI for over 200 dealers in my territory.
  • Make recommendations to prospects/customers to increase clients advertising ROI.
  • Developed solutions for a strong advertising program to benefit their business and demonstrating a great ROI.
  • Conducted research and analyzed competitive markets and developed strategic short term ROI goals.

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22. CRM

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Here's how CRM is used in Advertising Consultant jobs:
  • Use Customer Relationship Management (CRM) system to track progress and identify opportunities for revenue and service.
  • Provide brand strategy, marketing, communications, CRM, advertising and creative counsel to key accounts.
  • Developed 439,488 B2C CRM communications that generated over $4mil additional revenue from lost customers.
  • Use of Sales Force-Top Industry Based CRM Sales tool to manage my client accounts.
  • Helped dealers to deep dive into CRM's and connect the dots on leads.
  • Utilize CRM software to keep records of contact and sales proposals/opportunities with clients.
  • Keep management informed by entering activities and daily progress through CRM system.
  • Created Power Point Presentations on a daily basis and used the CRM (Customer relationship management) Sales Logix system.
  • Helped train all new sales representatives on workflow and CRM software (ACT)
  • Manage business accounts through Salesforce CRM systems.

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23. Verizon

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Here's how Verizon is used in Advertising Consultant jobs:
  • Vended advertising for Verizon Yellow Page and Google SEM marketing from small -large business owners throughout the metro area.
  • Educate customers on Verizon products and services, account features, and distribution information.
  • Project consultant Voyr - Work with Global Hue team to develop web based solution for Chrysler, Verizon.
  • close -- presentation, proposal, and meeting with Verizon Representatives.
  • Managed and maintained over $500K in customer Verizon Yellowpages accounts.

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24. Yahoo

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Here's how Yahoo is used in Advertising Consultant jobs:
  • Google certified and Yahoo Ambassador for SEO/SEM advertising and, assist new team members in training on sales processes.
  • Maintained accounts with competitor's (Google and Yahoo) online search portals for analysis and comparison purposes.
  • Call on small to medium-size businesses to sell internet and print products including representation on Google and Yahoo.
  • Top sales performer of Search Engine Marketing Program (Google, Yahoo and MSN).
  • Google Ad Words and Yahoo Ambassador certified.
  • Search Engine Marketing Training with Google and Yahoo with VP of Sales (2007).
  • Consulted business owners on establishing marketing dominance via SEM, SEO, PPC on Google, Bing and Yahoo!
  • Developed Performance Based Advertising Programs: Pay Per Click campaigns with Google, Yahoo, MSN & Superpages.com.
  • Assist in developing custom plans and strategies for Google, Yahoo, and Bing SEO programs.

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25. Real Estate

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Here's how Real Estate is used in Advertising Consultant jobs:
  • Cultivated underdeveloped commercial and residential real estate categories and produced results that exceeded anticipated time frame.
  • Key customers span real estate firms, magazine publications, professional musicians (music videos), photographers, and more.
  • Worked extensively with commercial real estate, construction and the arts verticals, building strong networks.
  • Obtain agreements from property owners to place properties for sale with real estate firms.
  • Packaged and sold advertisement and marketing plans to Real Estate agents and Auto dealers
  • Recognized for versatility, sold business, Real Estate and employment advertisement.
  • Sell, for a fee, real estate owned by others.
  • Managed Ideocore's technology, medical, real estate and banking accounts.
  • Handle multi-state real estate development for retail chain.
  • Create graphics and content for marketing materials such as flyers, postcards, real estate signs and online marketing campaigns.
  • Managed client list of 100 clients Real estate Rep. for 10 offices Responsible for ad creation and paste-up

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26. Automotive Dealers

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Here's how Automotive Dealers is used in Advertising Consultant jobs:
  • Worked closely with automotive dealers to provide a consultative sales-assessment of their Internet advertising needs.
  • Promoted, serviced and sold internet-based marketing products to automotive dealerships.
  • Worked closely with automotive dealers in an assigned territory.
  • Worked closely with automotive dealers across Tucson-Sierra Vista Territory.
  • Develop advertising and marketing programs for Automotive dealers.
  • Developed and maintained quality relationships with automotive dealers.
  • Managed advertising and sales for new and used automotive dealers in central and eastern Kentucky.
  • Develop and maintain quality relationships with automotive dealers Work closely with over 50 automotive dealers in Minneapolis/St.
  • Led sales forecasting, market trend evaluation and in designated area for automotive dealersand retailers.
  • Managed given territory of automotive dealers including business relationships,merchandising and new business prospecting.
  • Work with automotive dealers and assist with the merchandising, pricing and promotion of their new and pre-owned vehicle inventory online.
  • Present and sell analytical services to a automotive dealerships Reduce expense and increase advertising efficiency for a clients.

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27. Key Decision Makers

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Here's how Key Decision Makers is used in Advertising Consultant jobs:
  • Consulted with key decision makers at franchise and independent auto dealers to maximize their online advertising presence.
  • Facilitated dealer group meetings with key decision makers and implemented marketing programs to boost sales.

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28. Market Research

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Here's how Market Research is used in Advertising Consultant jobs:
  • Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance.
  • Managed full P&L and budgeting functions; performed market research, competitive analysis, proposal generation and contract negotiations.
  • Executed market research in order to implement new and creative market strategies to increase profit.
  • Provide market research and analysis; develop tracking mechanisms and reports for each campaign.
  • Conduct market research, blueprinting, selling, managing, and developing accounts.
  • Analyze market research, trends and customer needs assessment to produce annual proposals.
  • Conducted market research and media buys for Children's Miracle Network.
  • Perform market research, analyze statistics, and evaluate metrics.
  • Conduct market research and develop sales strategies.
  • Collected and analyzed market research data and consulted on clients advertising materials, consumer outreach strategies, and marketing literature.
  • Collaborated on market research and creative design concepts for Kuhcoon's Evolve campaign.
  • Conducted extensive Market research for the Company's newly patented Rubber.

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29. Needs Analysis

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Here's how Needs Analysis is used in Advertising Consultant jobs:
  • Created target audience solutions for businesses within the Indianapolis Metropolitan market after Sales Executives conducted a business needs analysis.
  • Developed close partnerships with area businesses as part of relationship selling developing trust and mutually agreed upon needs analysis.
  • Completed needs analysis survey to determine individual requirements and educate clients on product features and benefits.
  • Tailor appropriate advertising solutions based upon information gained within business needs analysis.
  • Designed robust advertising programs through comprehensive needs analysis, increasing linear advertising footprint for over 40% of reviewed clients.
  • Perform needs analysis with new and prospective clients, matching available products to their needs.
  • Conducted Needs Analysis meetings to ensure clients were placed in correct products to obtain success.
  • Perform needs analysis and identify specific needs and vision of each advertiser.
  • Establish client's specific business objectives and issues through business needs analysis.
  • Conducted extensive needs analysis to ensure impactful proposal of multiple products.

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30. Customer Relationships

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Here's how Customer Relationships is used in Advertising Consultant jobs:
  • Cultivated long-term customer relationships through attention to detail and expedient response to concerns/questions.
  • Experienced in develop new potential clients and cultivate positive customer relationships.
  • Managed customer relationships and developed custom advertising plans.
  • Serviced all customers' needs from sales to retention and changes in customers needs with ongoing customer relationships.
  • Build customer relationships through strong presentations to local companies and business.

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31. Account List

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Here's how Account List is used in Advertising Consultant jobs:
  • Managed an account list of over 75 billing dealers with a successful emphasis on revenue growth and account retention.
  • Developed account list from $300,000 to $800,000 annual income in a period of 4 years.
  • Developed a substantial account base from what was a slim potential account list upon arrival.
  • Generated aging, collection, commission and master account lists.
  • Managed assigned account list of business advertising for the At@t Yellow Pages and www.yellowpages.com.

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32. New Advertisers

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Here's how New Advertisers is used in Advertising Consultant jobs:
  • Secured new business and securing new advertisers in top-quality publications.
  • Developed/fostered relationships with new advertisers and existing clients.
  • Prospect for new advertisers through cold calling, searching in alternate media channels, and referral networking.
  • Acquire new advertisers, follow up with and maintain advertising campaigns that are assigned to consultant.
  • Renewed advertisers and wrote new advertisers in to the telephone book and on the internet.
  • Service advertising clients, prospecting for new advertisers, present proposals.
  • Prospect for new advertisers through cold calling and referral networking.
  • Developed a base of over 40 new advertisers.

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33. Facebook

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Here's how Facebook is used in Advertising Consultant jobs:
  • Used digital tools such as of FastLane (CRM system), Facebook, MileMarker and DealerCommunity sites, etc.
  • Increased the number of Facebook likes by 105 percent through events, posts, and other mediums.
  • Provided advertising ideas and designed ads for New Day Church Facebook page.
  • Designed and created New Day Church Facebook page.
  • Research how much it would cost to advertise with such places like movie theaters, Youtube, Facebook and other media outlets
  • Assisted and managed updates on Facebook, Twitter and blogs Created a list of 20 local media contacts for networking
  • Created a social media campaign that is still in use today on Instagram, Twitter, and Facebook.
  • Create and maintain BYU Independent Study's Twitter, Blog, and Pinterest accounts; Maintain Facebook page.
  • Created and manage social media accounts, ranging from Facebook, Instagram to Twitter.
  • Developed Facebook tips and Pinterest boards to peak consumer interest and brand recognition.

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34. Market Share

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Here's how Market Share is used in Advertising Consultant jobs:
  • Provided creative and cost-effective marketing solutions to drive revenue and assist clients with achieving company growth and market share strategies.
  • Increase ARPD (Annual Revenue per Dealer) consistently, to increase overall Market Share of book of business.
  • Developed and implemented the Auto Source newspaper sales strategies and programs to optimize market share and advertising revenues.
  • Earned reputation as the new market go to guy with a proven track record to grow market share.
  • Promoted advertising mediums consisting of print, billboard, and broadcast to maximize client market share.
  • Increased market share from 15 to 45 percent within 30 days.
  • Increased market shares through networking events and social gatherings.
  • Campaign increased store traffic 58%, new vehicle sales 14% and market share by 2%.
  • Managed and increased market share through prospecting for new business and increasing the spend of existing accounts.
  • Interpret customers' needs throughtarget audience, market share and branding.
  • Developed sales strategies to grow market share despite aggressive price competition Achieved 115% of sales quota during [ ]

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35. Potential Customers

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Here's how Potential Customers is used in Advertising Consultant jobs:
  • Research previous customer advertising to determine viable customers to meet sales quotas and identify potential customers for upcoming special advertising sections.
  • Re-designed logo, business cards, and promotional collateral targeting potential customers; maximized advertising opportunities within established budget.
  • Maintained contact with existing and potential customers to promote sales and delivered detailed account reports and plans.
  • Deliver print publications and meet face to face with existing and potential customers on a weekly basis.
  • Achieved sales quotas and goals, maintained updated account base with potential customers.
  • Schedule potential customers for sales conferences and report lists to leadership.
  • Job Duties Develop and implement sales presentations to existing and potential customers.
  • Market research for potential customers.
  • Located and contacted potential customers Met or exceeded monthly goals Designed ads on an as-needed basis

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36. Special Sections

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Here's how Special Sections is used in Advertising Consultant jobs:
  • Created special sections in order to enhance advertising opportunities.
  • Develop and coordinate special sections and special features that capitalize on marketing trends.
  • Led projects on special sections, helping to reach team goals.
  • Drive sales for Special sections and promote local activities.
  • Help to create new special sections.
  • Generate revenue from ROP advertising, preprints, cross-selling, and special sections and features.

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37. Yellow Pages

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Here's how Yellow Pages is used in Advertising Consultant jobs:
  • Developed new business within an assigned territory selling yellow pages print directory and internet advertising solutions.
  • Create sales programs for clients using Yellow pages, White pages, DexKnows.com, and Search Engine Marketing with Google.
  • Worked with various types of Media including but not limited to online, various print, yellow pages etc.
  • Provide all necessary proof corrections and system requirements for proper printing and placement of ad in the yellow pages.
  • Develop new business primarily through prospecting by phone using the internet, yellow pages and Chamber of Commerce directories.
  • Premise Representative: sold Yellow Pages advertising from In-column ads to Audio Text in a first year book.
  • Trained in Yellow Pages sales for revenue books by The Consultant Group, Dayton, Ohio.
  • Marketed advertising channels for yellow pages, white pages, and internet to business accounts.
  • Managed, consulted, and prepared accounts while calling business to business selling yellow pages
  • Yellow Pages Advertising Consultant to over 800 companies in different parts of Utah.
  • Partnered with telephone companies to develop white and yellow pages in Baja-Mexico.
  • Train vendor agents on product and overview of Yellow Pages & company.
  • Achieved 100% of yearly objective with Internet Yellow Pages.
  • Prepare ad programs & mailings for Yellow Pages clients.
  • Created yellow pages layouts with copy and artwork.
  • Prepared Yellow Pages advertising layout and design.
  • Yellow Pages Advertising Sales and customer service.
  • Assisted business owners by giving an opportunity to increase sales advertising in the Yellow Pages and/or Superpages.com.
  • Generated and supported all aspects of sales for the Yellow Pages division of leading communications provider.
  • yellow pages Duties: Assist current and non-advertisers in coming up with a suitable advertising program for their business.

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38. Salesperson

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Here's how Salesperson is used in Advertising Consultant jobs:
  • Exceeded sales goals by 15% each quarter, gaining recognition as the lead telesales salesperson at Berry/Local Insight Media.
  • Maintained consistent growth and success, winning Regional Salesperson of month 4 times and District Sales Person of Year twice.
  • Recognized as Salesperson of the Month out of five representatives numerous times.
  • Top telephone salesperson for the 1999-2000 cycle.
  • Top salesperson for 4 months.
  • Second best rookie salesperson in mywedding.com
  • Developed and strengthened relationships within a defined book-of-business in Philadelphia Philadelphia Salesperson of the Year 2007 President's Club 2008

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39. Promotional Materials

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Here's how Promotional Materials is used in Advertising Consultant jobs:
  • Assist with design and promotional materials
  • Researched, conceptualized and implemented the advertising and promotional materials supporting the launch of Columbia Gas' Customer Choice marketer program.
  • Inspected all layouts and advertising copy, edited scripts, and other promotional materials for adherence to customer's specifications.
  • Designed innovative marketing brochures, ads, newsletters and other promotional materials from concept through completion.
  • Review and approve the distribution of promotional materials to improve the brand image.
  • Created and designed ads, advertising and promotional materials.
  • Assist in the preparation of advertising campaigns, marketing collaterals and sales promotional materials.
  • Design and write newsletters, flyers and promotional materials for dealers.

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40. Powerpoint

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Here's how Powerpoint is used in Advertising Consultant jobs:
  • Developed sales presentations for national consumer brands using PowerPoint.
  • Develop corporate B2B PowerPoint and Keynote presentations.
  • Prepared and facilitated dynamic PowerPoint and Biz Wiz presentations increasing client base and sales volume.
  • Prepared PowerPoint presentations used for banking institutions build design projects Prepared marketing materials for consumer advertising efforts

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41. Sales Representatives

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Here's how Sales Representatives is used in Advertising Consultant jobs:
  • Collaborate with graphic designers and sales representatives to produce superior material for clients.
  • Collaborated with other sales representatives, graphic designers and team coordinators to ensure the satisfaction of all clients while meeting deadlines.
  • Assisted sales representatives in developing long term, and daily territory plans that optimized time.
  • Trained new inside sales representatives for openings within the assigned sub team.
  • Led all sales representatives in the region during 2007 Peninsula canvass.
  • Designed company's PowerPoint sales presentation and trained 11 sales representatives.
  • Provide mentoring to other sales representatives as well as service personnel.
  • Trained new and existing sales representatives in basic computer skills.
  • Hired, managed, and motivated Sales Representatives.
  • Trained two, new sales representatives.
  • Trained over twenty new sales representatives.
  • Established and nurtured businesses relationships attaining new revenue streams while introducing new directory product * Managed efforts of regional sales representatives
  • Ranked in top 15% of all sales representatives companywide for Print and Internet at close of 07.
  • Demonstrated excellent customer service and closing skills Consistently one of the top outbound sales representatives Demonstrated excellent customer service and closing skills
  • Mentored new sales representatives coming out of training.

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42. Press Releases

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Here's how Press Releases is used in Advertising Consultant jobs:
  • Created promotional materials including brochures, online copy and press releases
  • Developed and maintained press releases, blogs, and social media outlets for school news.
  • Advanced The Sporting Club at the Bellevue brand through a variety of events, advertisements and press releases.

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43. Current Customers

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Here's how Current Customers is used in Advertising Consultant jobs:
  • Organize joint sale calls with current customers, company specialists and outside vendors.
  • Designed, developed and created advertisements for new and current customers.
  • Achieved new sales and increased current customers' advertising programs.

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44. Creative Solutions

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Here's how Creative Solutions is used in Advertising Consultant jobs:
  • Utilized consultative sales-assessment methods to generate revenue and offer creative solutions to meet company and client objectives.
  • Generated creative solutions for radio broadcast advertising.
  • Worked with both the designer and client to find creative solutions to advertising problems.

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46. Monthly Billing

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47. High Volume

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Here's how High Volume is used in Advertising Consultant jobs:
  • Assisted dealers with photographing, merchandising and valuing of vehicles to ensure high volume of sales.
  • Managed a high volume of accounts to ensure customer renewals and sale retention.
  • Performed high volume prospecting and lead generation activities to drive incremental sales growth.

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48. Phone Calls

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Here's how Phone Calls is used in Advertising Consultant jobs:
  • Followed a strict regiment of customer-facing cold calling and telephone calls to keep funnel / pipeline full and maintain quota.
  • Acquired new clients for monthly magazine advertising through face to face visits, phone calls and media planning.
  • Initiate telephone calls for the purpose of selling advertising in l directory publications.
  • Answer phone calls and direct calls to appropriate parties or take messages.
  • Performed a minimum of 75 outbound phone calls/solicits per week.
  • Prospect new business through phone calls and on-site contact.

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49. Customer Accounts

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Here's how Customer Accounts is used in Advertising Consultant jobs:
  • Analyzed existing customer accounts to identify up-sell opportunities that led to increased ancillary sales.
  • Manage and maintain customer accounts to ensure effective execution of their advertising campaigns.
  • Designed ad layouts for publication, managed customer accounts and billing and performed various clerical functions.
  • Managed customer accounts, built positive relationships with customers and grew account base.
  • Partnered with sales team to resolve any issues regarding customer accounts.
  • Generated new sales and serviced all existing customer accounts.
  • Managed sales territory with over 100 customer accounts.

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50. New Prospects

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Here's how New Prospects is used in Advertising Consultant jobs:
  • Developed print and internet marketing strategies for new prospects and existing advertisers.
  • Maintained existing advertisers and successfully conducted extensive cold calling to new prospects.
  • Identified new prospects through business development and lead generation.
  • Developed new prospects and selling marketing solutions.
  • Manage a large portfolio of accounts throughout six directories as well as constant cold calling to new prospects.
  • Identify new prospects, present sales information and create marketing programs for assigned and prospective clients.
  • Search for new prospects, presentations and others.

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20 Most Common Skills For An Advertising Consultant

Online

11.6%

Sales Goals

11.3%

Internet

9.8%

Customer Service

8.6%

Sales Territory

8.4%

New Clients

6.6%

Consultative Sales-Assessment

5.6%

Customer Base

5.0%

New Accounts

4.7%

Revenue Growth

3.8%

Business Owners

3.7%

Client Relationships

3.6%

Search Engine Optimization

2.7%

SEO

2.3%

Business Development

2.3%

Trade Shows

2.0%

Account Management

2.0%

Cold Calls

2.0%

Sales Presentations

2.0%

SEM

1.9%
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Typical Skill-Sets Required For An Advertising Consultant

Rank Skill
1 Online 8.9%
2 Sales Goals 8.7%
3 Internet 7.6%
4 Customer Service 6.6%
5 Sales Territory 6.4%
6 New Clients 5.1%
7 Consultative Sales-Assessment 4.3%
8 Customer Base 3.8%
9 New Accounts 3.6%
10 Revenue Growth 2.9%
11 Business Owners 2.9%
12 Client Relationships 2.7%
13 Search Engine Optimization 2.1%
14 SEO 1.8%
15 Business Development 1.8%
16 Trade Shows 1.6%
17 Account Management 1.5%
18 Cold Calls 1.5%
19 Sales Presentations 1.5%
20 SEM 1.5%
21 ROI 1.4%
22 CRM 1.2%
23 Verizon 1.1%
24 Yahoo 1.1%
25 Real Estate 1.1%
26 Automotive Dealers 1.0%
27 Key Decision Makers 1.0%
28 Market Research 1.0%
29 Needs Analysis 1.0%
30 Customer Relationships 0.9%
31 Account List 0.9%
32 New Advertisers 0.9%
33 Facebook 0.8%
34 Market Share 0.7%
35 Potential Customers 0.7%
36 Special Sections 0.7%
37 Yellow Pages 0.6%
38 Salesperson 0.6%
39 Promotional Materials 0.6%
40 Powerpoint 0.6%
41 Sales Representatives 0.6%
42 Press Releases 0.6%
43 Current Customers 0.6%
44 Creative Solutions 0.6%
45 Print ADS 0.5%
46 Monthly Billing 0.5%
47 High Volume 0.5%
48 Phone Calls 0.5%
49 Customer Accounts 0.5%
50 New Prospects 0.5%
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