How to get ahead in advertising

Getting ahead in advertising requires developing and utilizing innovative marketing strategies, building strong relationships with clients, having good communication and presentation skills, and knowing the latest trends in technology to keep up with the competition.

How To Become An Advertising Coordinator: What It Is and Career Path

What is an advertising coordinator and how to become one

Updated January 8, 2025

3 min read

An advertising coordinator is responsible for the creation, delivery, and advertising of company products through various sources of media. Your job duties include presenting advertising goals, leading the marketing team to help strategize on how to achieve the goals based on clients' service requirements, maintaining and updating customer databases, and ensuring that customers are fully satisfied. Your duties also include attending client and creative team meetings and supporting them in meeting project deadlines, working together and interacting with creative heads in creating advertising campaigns, evaluating the performance of staff in the marketing place, and supervising all advertising-related activities.

You need a bachelor's degree in advertising, mass communication, media management, and two to four years of experience to be an advertising coordinator. For this position, you must be a quick learner and have the ability to manage time and resources well. You will earn an average annual salary of $42,352.

ScoreAdvertising CoordinatorUS Average

Salary

3.7

Avg. Salary $47,872

Avg. Salary $59,228

Stability level

8.2

Growth rate -8%

Growth rate 0.3%

Diversity

8.3

Race

American Indian and Alaska Native 0.39%

Asian 4.63%

Black or African American 6.17%

Hispanic or Latino 13.76%

Unknown 4.13%

White 70.93%

Gender

female 74.76%

male 25.24%

Age - 43

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 43

Stress level

8.2

Stress level is high

7.1 - high

Complexity level

9.6

Complexity level is advanced

7 - challenging

Work life balance

4.0

Work life balance is poor

6.4 - fair

Key steps to become an advertising coordinator

Explore advertising coordinator education requirements

Most common advertising coordinator degrees

Bachelor's

78.8 %

Associate

10.6 %

Master's

4.6 %

Start to develop specific advertising coordinator skills

Skills	Percentages
Facebook	9.86%
Google Adwords	5.91%
Instagram	4.70%
Graphic Design	4.44%
Insertion Orders	4.43%

Complete relevant advertising coordinator training and internships

Accountants spend an average of 3-6 months on post-employment, on-the-job training. New advertising coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an advertising coordinator based on U.S. Bureau of Labor Statistics data and data from real advertising coordinator resumes.

Research advertising coordinator duties and responsibilities

Manage promotional material on Facebook.
Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
Record and edit YouTube videos, create copy for newspaper ads and college flyers.
Develop marketing strategy for Facebook ads and Google AdWords campaigns to draw subscribers and downloads for email, SMS and apps.

Prepare your advertising coordinator resume

When your background is strong enough, you can start writing your advertising coordinator resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an advertising coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable advertising coordinator resume templates

Build a professional advertising coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your advertising coordinator resume.