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Become An Advertising Coordinator

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Working As An Advertising Coordinator

  • Selling or Influencing Others
  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Organizing, Planning, and Prioritizing Work
  • Getting Information
  • Deal with People

  • Make Decisions

  • Stressful

  • $49,000

    Average Salary

What Does An Advertising Coordinator Do

Advertising sales agents, also called advertising sales representatives, sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.

Duties

Advertising sales agents typically do the following:

  • Locate and contact potential clients to offer their firm’s advertising services
  • Explain to clients how specific types of advertising will help promote their products or services in the most effective way
  • Provide clients with estimates of the costs of advertising products or services
  • Process all correspondence and paperwork related to accounts
  • Prepare and deliver sales presentations to new and existing clients
  • Inform clients of available options for advertising art, formats, or features and provide samples of previous work for other clients
  • Deliver advertising or illustration proofs to clients for approval
  • Prepare promotional plans, sales literature, media kits, and sales contracts
  • Recommend appropriate sizes and formats for advertising

Advertising sales agents work outside the office occasionally, meeting with clients and prospective clients at their places of business. Some may make telephone sales calls as well—calling prospects, attempting to sell the media firm’s advertising space or time, and arranging followup appointments with interested prospects.

A critical part of building relationships with clients is learning about their needs. Before the first meeting with a client, a sales agent gathers background information on the client’s products, current clients, prospective clients, and the geographic area of the target market.

The sales agent then meets with the client to explain how specific types of advertising will help promote the client’s products or services most effectively. If a client wishes to proceed, the advertising sales agent prepares and presents an advertising proposal to the client. The proposal may include an overview of the advertising medium to be used, sample advertisements, and cost estimates for the project.

Because of consolidation among media industries, agents are increasingly selling several types of ads in one package. For example, agents may sell ads that would be found in print editions, as well as online editions, of a particular publication, such as a newspaper.

In addition to maintaining sales and overseeing their accounts, advertising sales agents analyze sales statistics and prepare reports about clients’ accounts. They keep up to date on industry trends by reading about both current and new products, and they monitor the sales, prices, and products of their competitors.

In many firms, the advertising sales agent drafts contracts, which specify the cost and the advertising work to be done. Agents also may continue to help the client, answering questions or addressing problems the client may have with the proposal.

In addition, sales agents may be responsible for developing sales tools, promotional plans, and media kits, all of which they use to help make a sale. In other cases, firms may have a marketing team that sales agents work with to develop these sales tools.

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How To Become An Advertising Coordinator

Although a high school diploma is typically enough education for an entry-level advertising sales position, some employers prefer applicants with a bachelor’s degree. Proven sales success and communication skills are essential. Most training for advertising sales agents takes place on the job.

Education

Although a high school diploma is typically the minimum education requirement for an entry-level advertising sales position, some employers prefer applicants with a college degree. Publishing companies with large circulations and broadcasting stations with a large audience may prefer workers with at least a college degree. Courses in marketing, communications, business, and advertising are helpful. For those who have a proven record of successfully selling other products, educational requirements are not likely to be strict.

Training

Most training takes place on the job and can be either formal or informal. In the majority of cases, an experienced sales manager instructs a newly hired advertising sales agent who lacks sales experience. In this one-on-one environment, supervisors typically coach new hires and observe them as they make sales calls and contact clients. Supervisors then advise the new hires on ways to improve their interaction with clients. Employers may bring in consultants to lead formal training sessions when agents sell to a specialized market segment, such as automotive dealers or real estate professionals.

Advancement

Agents with proven leadership ability and a strong sales record may advance to supervisory and managerial positions, such as sales manager, account executive, and vice president of sales. Successful advertising sales agents may also advance to positions in other industries, such as corporate sales.

Important Qualities

Communication skills. Advertising sales agents must be persuasive during sales calls. In addition, they should listen to the client’s desires and concerns, and recommend an appropriate advertising package.

Initiative. Advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas.

Organizational skills. Agents work with many clients, each of whom may be at a different stage in the sales process. Agents must be well organized to keep track of their clients and potential clients.

Self-confidence. Advertising sales agents should be confident when calling potential clients (making cold calls). Because potential clients are often unwilling to commit on a first call, agents frequently must continue making sales calls, even if rejected at first.

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Advertising Coordinator Career Paths

Advertising Coordinator
Marketing Coordinator Marketing Specialist Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Marketing Coordinator Senior Account Executive Marketing Director
Brand Director
10 Yearsyrs
Account Executive Marketing Manager Marketing Director
Executive Director, Marketing
9 Yearsyrs
Account Executive Owner Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Coordinator Marketing Consultant Advertising Manager
Advertising Director
6 Yearsyrs
Account Executive Marketing Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Executive Assistant Marketing Specialist Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Consultant Advertising Account Executive
Advertising Account Manager
5 Yearsyrs
Marketing Consultant Advertising Manager
Director Of Marketing And Advertising
6 Yearsyrs
Public Relations Coordinator Managing Editor Publisher
Advertising Sales Manager
6 Yearsyrs
Executive Assistant Marketing Specialist Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Project Coordinator Logistics Coordinator Traffic Manager
Creative Project Manager
6 Yearsyrs
Public Relations Coordinator Communications Consultant Campaign Manager
Advertising Operations Manager
6 Yearsyrs
Media Coordinator Writer/Producer Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Senior Account Executive Communications Director Director Of Communications And Marketing
Director, Membership Marketing
6 Yearsyrs
Public Relations Coordinator Writer And Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Marketing Analyst Circulation Manager Consumer Marketing Manager
Business And Marketing Manager
7 Yearsyrs
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Do you work as an Advertising Coordinator?

Help others decide if this is a good career for them

Average Length of Employment
Advertising Sales 3.0 years
Top Careers Before Advertising Coordinator
Internship 8.6%
Cashier 3.4%
Volunteer 3.1%
Assistant 2.8%
Top Careers After Advertising Coordinator
Manager 3.6%
Owner 3.3%
Cashier 2.9%

Do you work as an Advertising Coordinator?

Advertising Coordinator Demographics

Gender

Female

68.3%

Male

22.9%

Unknown

8.8%
Ethnicity

White

61.4%

Hispanic or Latino

17.0%

Black or African American

11.1%

Asian

7.1%

Unknown

3.3%
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Foreign Languages Spoken

Spanish

61.4%

French

8.4%

Chinese

4.2%

Mandarin

3.0%

Italian

3.0%

German

3.0%

Korean

2.4%

Arabic

2.4%

Cantonese

1.8%

Portuguese

1.8%

Japanese

1.8%

Filipino

1.2%

Tagalog

1.2%

Swedish

0.6%

Vietnamese

0.6%

Hindi

0.6%

Tigrinya

0.6%

Russian

0.6%

Tibetan

0.6%

Cebuano

0.6%
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Advertising Coordinator Education

Schools

University of Phoenix

10.2%

New York University

8.5%

Pennsylvania State University

7.5%

University of Georgia

6.2%

University of Texas at Austin

5.9%

University of Central Florida

5.6%

Temple University

4.9%

Syracuse University

4.6%

University of Florida

4.3%

University of South Florida

3.9%

Michigan State University

3.9%

Columbia College Chicago

3.9%

Virginia Commonwealth University

3.9%

Saint John's University - New York

3.9%

West Virginia University

3.9%

Boston University

3.9%

Florida State University

3.9%

San Diego State University

3.6%

University of Connecticut

3.6%

Full Sail University

3.6%
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Majors

Business

18.5%

Communication

15.0%

Marketing

13.6%

Graphic Design

6.8%

Public Relations

5.7%

Journalism

5.7%

Advertising

5.5%

English

4.7%

Management

3.9%

Psychology

3.0%

Liberal Arts

2.6%

Fine Arts

2.6%

Photography

1.9%

Accounting

1.9%

Political Science

1.7%

Writing

1.4%

Business Communications

1.4%

Education

1.3%

General Education, Specific Areas

1.3%

Design And Visual Communication

1.3%
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Degrees

Bachelors

57.9%

Other

16.8%

Masters

12.5%

Associate

6.5%

Certificate

4.2%

Diploma

0.9%

Doctorate

0.8%

License

0.3%
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Job type you want
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Internship
Temporary

Highest Advertising Coordinator Salaries

Job Title Company Location Start Date Salary
Advertising Coordinator Keyword Connects LLC Waltham, MA Aug 19, 2016 $65,000 -
$70,000
Advertising Coordinator Keyword Connects LLC Waltham, MA Feb 01, 2015 $53,500
Advertising Coordinator Interlingua International, Inc. Miami, FL Oct 15, 2010 $51,605
Advertising Coordinator Keyword Connects LLC Waltham, MA Feb 01, 2012 $46,900
Marketing & Advertising Coordinator Michael Bondanza, Inc. New York, NY Sep 15, 2015 $45,000
Marketing and Advertising Coordinator Jablon Marketing, Inc. Bethesda, MD Sep 11, 2013 $41,740
Advertising Coordinator The Business Journals, A Division of ACBJ Charlotte, NC Sep 14, 2012 $40,000
Advertising Coordinator City Business Journals Network, Inc. Charlotte, NC Sep 22, 2012 $40,000

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Top Skills for An Advertising Coordinator

  1. Company Website
  2. Print ADS
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Authored all content for remodeled company website.
  • Coordinated the creation and execution of print ads, electronic media, telemarketing and direct mail campaigns.
  • Monitored competitor advertising placement, assessed effectiveness, and reported methods and spending for print / online media.
  • Inspected layouts, advertising copy, and promotional material to ensure adherence to company specifications.
  • Facilitated a positive general relationship between sales, customer service and operations to ensure growth and profitability.

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