What is an Advertising Coordinator?

An advertising coordinator is responsible for the creation, delivery, and advertising of company products through various sources of media. Your job duties include presenting advertising goals, leading the marketing team to help strategize on how to achieve the goals based on clients' service requirements, maintaining and updating customer databases, and ensuring that customers are fully satisfied. Your duties also include attending client and creative team meetings and supporting them in meeting project deadlines, working together and interacting with creative heads in creating advertising campaigns, evaluating the performance of staff in the marketing place, and supervising all advertising-related activities.

You need a bachelor's degree in advertising, mass communication, media management, and two to four years of experience to be an advertising coordinator. For this position, you must be a quick learner and have the ability to manage time and resources well. You will earn an average annual salary of $42,352.

What Does an Advertising Coordinator Do

There are certain skills that many advertising coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed initiative, organizational skills and self-confidence.

Learn more about what an Advertising Coordinator does

How To Become an Advertising Coordinator

If you're interested in becoming an advertising coordinator, one of the first things to consider is how much education you need. We've determined that 78.8% of advertising coordinators have a bachelor's degree. In terms of higher education levels, we found that 4.6% of advertising coordinators have master's degrees. Even though most advertising coordinators have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become an Advertising Coordinator
Top Advertising Coordinator Jobs Near You

Advertising Coordinator Career Paths

In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of marketing coordinator you might progress to a role such as marketing specialist eventually. Later on in your career, you could end up with the title regional marketing manager.

Advertising Coordinator

Top Careers Before Advertising Coordinator

Administrative Assistant(65,769 Jobs)
11.8 %
Internship(51,064 Jobs)
9.1 %
Marketing Internship(122,135 Jobs)
8.1 %

Top Careers After Advertising Coordinator

Administrative Assistant(65,769 Jobs)
10.3 %
Marketing Manager(89,627 Jobs)
9.9 %
Account Executive(205,561 Jobs)
8.4 %

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Average Salary for an Advertising Coordinator

Advertising Coordinators in America make an average salary of $47,872 per year or $23 per hour. The top 10 percent makes over $62,000 per year, while the bottom 10 percent under $36,000 per year.
Average Advertising Coordinator Salary
$47,872 Yearly
$23.02 hourly
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Roles and Types of Advertising Coordinator

There are several types of advertising coordinator, including:

Coordinator

Role:

As a coordinator, you're in charge of organizing, planning, and executing events or activities properly. That can even include making sure the team that you lead works together efficiently and effectively.

Most coordinators earn a bachelor's degree before even considering this job and a lot of them have prior leadership experience. Either way, you need to make sure you can prove that you can lead a team to pull off an event successfully.

You'll rarely ever need to work overtime as a coordinator but you might expect some overtime during busy periods. Usually, you'll just work a normal 40-hour schedule.
  • Average Salary: $41,599
  • Degree: Bachelor's Degree

Marketing Coordinator

Role:

Marketing coordinators are important for any company. If you don't get word out about your company, how do you expect customers to come around? That's where marketing coordinators come into play. And it's also why their job is so important.

Marketing coordinators have a special skill. They can analyze market trends to determine exactly who their target audience is and how to appeal to them. It's truly a gift, and honestly, they seem a little nonhuman for that skill at times. But all of this helps the company attract more clients and get their name out there. Again, can't stress how important marketing coordinators are.

This job can come with a bit of stress, especially since it's an important position. But also because you have to stay ahead of your competitors. Sometimes you'll have to guess if a promotional product will hit well with your target audience. And most of the times it does. But sometimes a product will flop and that brings on a whole new kind of stress.
  • Average Salary: $48,326
  • Degree: Bachelor's Degree

Sales Coordinator

Role:

The difference between a sales executive and a sales coordinator is the former focuses more on acquiring customers, whereas the latter involves managing the flow of a service or product from the sales team to the end customer. Hence, you can think of sales coordination as the back-end for a sales team.

Daily, a sales coordinator is involved in managing the sales team schedule, preparing sales presentation materials, and facilitating sales training to meet performance goals. Besides that, they also assist in meeting logistics as well as assisting customers in queries related to a service or product.

Employers generally require a sales coordinator to have a business-related degree or one to two years of sales experience. This role has a 9 to 5 schedule that earns an average salary of $19 per hour. If you are passionate about organizing resources within a sales-oriented team, this role will fit you well.

  • Average Salary: $39,355
  • Degree: Bachelor's Degree
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States With The Most Advertising Coordinator Jobs

Mouse over a state to see the number of active advertising coordinator jobs in each state. The darker areas on the map show where advertising coordinators earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Advertising Coordinator Jobs By State

RankStateNumber of JobsAverage Salary
1California784$58,510
2Florida535$39,511
3Alabama517$40,985
4Texas469$57,726
5New York451$68,989
6Oklahoma386$37,597
7Illinois322$49,249
8North Carolina313$34,477
9Massachusetts292$45,879
10New Mexico286$49,264
11Pennsylvania274$39,998
12Georgia266$37,996
13Virginia257$47,329
14Ohio221$45,986
15Idaho216$49,310
16Michigan189$48,370
17Maryland187$44,462
18Tennessee170$45,626
19Delaware168$47,356
20New Jersey164$51,879
21Arizona163$37,610
22Colorado160$46,195
23Wisconsin155$44,015
24Missouri151$42,626
25Indiana149$46,846
26Minnesota140$43,095
27North Dakota133$42,829
28Washington132$46,420
29South Carolina110$38,822
30South Dakota105$41,822
31Connecticut104$45,073
32Nevada91$49,566
33Kentucky83$44,281
34Louisiana79$40,632
35Oregon78$47,710
36Utah65$45,651
37Nebraska61$42,973
38Kansas58$49,251
39Iowa56$49,297
40Mississippi54$41,396
41New Hampshire52$41,201
42Arkansas49$46,151
43Rhode Island33$43,594
44Hawaii30$49,746
45Montana29$42,606
46West Virginia25$45,913
47Alaska20$50,002
48Vermont19$39,777
49Maine16$41,165
50Wyoming13$36,310

Advertising Coordinator Education

Advertising Coordinator Majors

Communication
16.7 %
Business
16.5 %
Marketing
12.8 %

Advertising Coordinator Degrees

Bachelors

78.8 %

Associate

10.6 %

Masters

4.6 %

Top Colleges for Advertising Coordinators

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

$55,584

Enrollment

10,764

Admissions
Most Popular Majors
Business
Political Science
Marketing
Communication
English

2. Bentley University

Waltham, MA • Private

In-State Tuition

$49,880

Enrollment

4,177

Admissions
Most Popular Majors
Accounting
Business
Marketing
Communication
Liberal Arts

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

$14,760

Enrollment

31,451

Admissions
Most Popular Majors
Business
Psychology
Journalism
Marketing
English

4. Northwestern University

Evanston, IL • Private

In-State Tuition

$54,568

Enrollment

8,451

Admissions
Most Popular Majors
Business
Journalism
Liberal Arts
Communication
Psychology

5. SUNY College at Plattsburgh

Plattsburgh, NY • Private

In-State Tuition

$8,369

Enrollment

5,229

Admissions
Most Popular Majors
Business
Psychology
Liberal Arts
Marketing
Political Science

6. Stanford University

Stanford, CA • Private

In-State Tuition

$51,354

Enrollment

7,083

Admissions
Most Popular Majors
Business
Political Science
English
Communication
Fine Arts

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition

$56,225

Enrollment

19,548

Admissions
Most Popular Majors
Business
Communication
Public Relations
Psychology
Marketing

8. Baylor University

Waco, TX • Private

In-State Tuition

$45,542

Enrollment

14,159

Admissions
Most Popular Majors
Business
Marketing
Communication
Psychology
Political Science

9. Syracuse University

Syracuse, NY • Private

In-State Tuition

$51,853

Enrollment

14,759

Admissions
Most Popular Majors
Business
Public Relations
Psychology
Journalism
Graphic Design

10. Villanova University

Villanova, PA • Private

In-State Tuition

$53,308

Enrollment

6,819

Admissions
Most Popular Majors
Business
Communication
Accounting
Marketing
Political Science

Top Skills For an Advertising Coordinator

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.9% of advertising coordinators listed facebook on their resume, but soft skills such as initiative and organizational skills are important as well.

Choose From 10+ Customizable Advertising Coordinator Resume templates

Zippia allows you to choose from different easy-to-use Advertising Coordinator templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Advertising Coordinator resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Advertising Coordinator Resume

Advertising Coordinator Demographics

Advertising Coordinator Gender Distribution

Female
Female
75%
Male
Male
25%

After extensive research and analysis, Zippia's data science team found that:

  • Among advertising coordinators, 74.8% of them are women, while 25.2% are men.

  • The most common race/ethnicity among advertising coordinators is White, which makes up 70.9% of all advertising coordinators.

  • The most common foreign language among advertising coordinators is Spanish at 61.4%.

Online Courses For Advertising Coordinator That You May Like

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Learn Facebook Ads Copywriting & Facebook Ads for Real Estate Fast & Fun! Enjoy Quizzes, Animations & Screen Recordings!...

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Best States For an Advertising Coordinator

Some places are better than others when it comes to starting a career as an advertising coordinator. The best states for people in this position are New York, California, Texas, and New Jersey. Advertising coordinators make the most in New York with an average salary of $68,989. Whereas in California and Texas, they would average $58,510 and $57,726, respectively. While advertising coordinators would only make an average of $51,879 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Advertising Coordinator Jobs: 451
Highest 10% Earn:
$94,000
Location Quotient:
1.13

$68,989

Avg. Salary

View 451 Advertising Coordinator Jobs In NY

2. Nevada

Total Advertising Coordinator Jobs: 91
Highest 10% Earn:
$67,000
Location Quotient:
1.39

$49,566

Avg. Salary

View 91 Advertising Coordinator Jobs In NV

3. New Mexico

Total Advertising Coordinator Jobs: 286
Highest 10% Earn:
$67,000
Location Quotient:
4.67

$49,264

Avg. Salary

View 286 Advertising Coordinator Jobs In NM
Full List Of Best States For Advertising Coordinators

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Top Advertising Coordinator Employers

Most Common Employers For Advertising Coordinator

RankCompanyAverage SalaryHourly RateJob Openings
1Ziff Davis$59,512$28.618
2Resolution Media$56,447$27.1415
3CMP$53,369$25.666
4RRD$50,183$24.137
5Summit Business Systems Inc$49,611$23.855
6Shoppers Food$44,720$21.506
7The Home Depot$43,991$21.1529
8Ingram Entertainment$43,511$20.925
9Condé Nast$43,470$20.908
10Rite Aid$43,077$20.716
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Updated February 6, 2023