An advertising coordinator is responsible for the creation, delivery, and advertising of company products through various sources of media. Your job duties include presenting advertising goals, leading the marketing team to help strategize on how to achieve the goals based on clients' service requirements, maintaining and updating customer databases, and ensuring that customers are fully satisfied. Your duties also include attending client and creative team meetings and supporting them in meeting project deadlines, working together and interacting with creative heads in creating advertising campaigns, evaluating the performance of staff in the marketing place, and supervising all advertising-related activities.
You need a bachelor's degree in advertising, mass communication, media management, and two to four years of experience to be an advertising coordinator. For this position, you must be a quick learner and have the ability to manage time and resources well. You will earn an average annual salary of $42,352.
There is more than meets the eye when it comes to being an advertising coordinator. For example, did you know that they make an average of $21.34 an hour? That's $44,386 a year!
Between 2018 and 2028, the career is expected to grow -2% and produce -3,300 job opportunities across the U.S.
There are certain skills that many advertising coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed initiative, organizational skills and self-confidence.
When it comes to the most important skills required to be an advertising coordinator, we found that a lot of resumes listed 9.4% of advertising coordinators included online, while 9.1% of resumes included company website, and 6.7% of resumes included layout. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the advertising coordinator job title. But what industry to start with? Most advertising coordinators actually find jobs in the media and retail industries.
If you're interested in becoming an advertising coordinator, one of the first things to consider is how much education you need. We've determined that 78.8% of advertising coordinators have a bachelor's degree. In terms of higher education levels, we found that 4.6% of advertising coordinators have master's degrees. Even though most advertising coordinators have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become an advertising coordinator. When we researched the most common majors for an advertising coordinator, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on advertising coordinator resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become an advertising coordinator. In fact, many advertising coordinator jobs require experience in a role such as administrative assistant. Meanwhile, many advertising coordinators also have previous career experience in roles such as internship or marketing internship.