How to hire an advertising coordinator

How to hire an advertising coordinator, step by step

Here's a step-by-step advertising coordinator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an advertising coordinator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new advertising coordinator
• Step 8: Go through the hiring process checklist

What does an advertising coordinator do?

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1. Identify your hiring needs

   First, determine the employments status of the advertising coordinator you need to hire. Certain advertising coordinator roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them an advertising coordinator to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire an advertising coordinator that fits the bill.

   The following list breaks down different types of advertising coordinators and their corresponding salaries.

   Type of Advertising Coordinator	Description	Hourly rate
   Advertising Coordinator	Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.	$17-29
   Event Promoter	An event promoter is responsible for supporting the marketing and media department of an organization in planning public programs and events for promotional purposes. Event promoters assist in the development of marketing campaign materials and reaching out to the target audience, sending invitations, and posting on various social media platforms... Show more	$12-27
   Sales And Marketing Internship	In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given... Show more	$13-30

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Facebook
   • Google Adwords
   • Instagram
   • Graphic Design
   • Insertion Orders
   • Sales Reps
   • Brand Marketing
   • Press Releases
   • Google Analytics
   • Account Executives
   • Promotional Materials
   • Co-Op
   • HTML
   • SEO

   Check all skills

   Responsibilities:

   • Manage promotional material on Facebook.
   • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
   • Record and edit YouTube videos, create copy for newspaper ads and college flyers.
   • Develop marketing strategy for Facebook ads and Google AdWords campaigns to draw subscribers and downloads for email, SMS and apps.
   • Compile and present SEO performance reports, and adjust PPC campaigns as needed.
   • Implement a mass HTML email system to provide efficient analytic data for marketing and advertising purposes.

   More advertising coordinator duties

3. Make a budget

   Including a salary range in your advertising coordinator job description helps attract top candidates to the position. An advertising coordinator salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for an advertising coordinator in South Carolina may be lower than in New York, and an entry-level advertising coordinator usually earns less than a senior-level advertising coordinator. Additionally, an advertising coordinator with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average advertising coordinator salary

   $47,872yearly

   $23.02 hourly rate

   ---

   Entry-level advertising coordinator salary

   $36,000 yearly salary

   Updated January 22, 2026

   Average advertising coordinator salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$69,456	$33
   2	California	$58,274	$28
   3	Texas	$57,558	$28
   4	Illinois	$49,418	$24
   5	District of Columbia	$47,059	$23
   6	Ohio	$46,581	$22
   7	Tennessee	$45,671	$22
   8	Massachusetts	$45,662	$22
   9	Washington	$45,065	$22
   10	Wisconsin	$44,100	$21
   11	Minnesota	$43,162	$21
   12	Missouri	$42,478	$20
   13	Florida	$41,673	$20
   14	Louisiana	$40,694	$20
   15	Georgia	$38,167	$18
   16	Oklahoma	$37,719	$18
   17	Arizona	$37,421	$18
   18	North Carolina	$35,002	$17

   Average advertising coordinator salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	AACSB	$56,382	$27.11
   2	Remote	$53,549	$25.74
   3	USA Lacrosse	$53,345	$25.65
   4	CBLPath	$52,984	$25.47	3
   5	Paramount	$51,282	$24.65	4
   6	My Florida Regional Mls	$49,558	$23.83
   7	Robert Half	$49,444	$23.77	17
   8	iHeartMedia	$49,417	$23.76	54
   9	Ameriprise Financial	$47,122	$22.65
   10	Navajo Nation Gaming Enterprise	$46,299	$22.26
   11	The Walt Disney Company	$46,214	$22.22	10
   12	Center for Families & Children Inc.	$45,272	$21.77	3
   13	TransUnion	$45,015	$21.64
   14	Penn National Gaming	$44,609	$21.45
   15	Acadia Healthcare	$42,314	$20.34	10
   16	Berkshire Hathaway	$41,030	$19.73	2
   17	Spectrum	$40,775	$19.60
   18	THE RIGHT STAFF	$40,335	$19.39
   19	Sterling Inc	$35,992	$17.30
   20	Rooms To Go	$34,422	$16.55

4. Writing an advertising coordinator job description

   A job description for an advertising coordinator role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's an advertising coordinator job description:

   Advertising coordinator job description example

   This is an entry to mid-level role in the ever changing and fast paced world of digital advertising. You will master fundamental skills and develop a strong understanding of the technologies that power the digital media ecosystem. Every online advertising campaign that is sold by our world class sales team is touched by this team to ensure that everything runs as sold and functions properly. Successful candidates will be energetic hard workers who are comfortable getting deep into the details. It requires an analytical brain, strong interpersonal skills, and a positive attitude.
   Motivations
   You think proactively and love to explore ad tech solutions. You are task oriented, and deadline driven You have exceptional time management and organizational skills. You thrive when given opportunities to work on multiple projects and deliver results. You have proven your ability to multitask and work effectively in a dynamic ever-changing environment. You love to build relationships both internally and externally to ensure flawless campaign execution.
   
   Responsibilities
   Campaign Scheduling: Ensure that all digital advertising campaigns are properly scheduled in our Ad Server (Google Ad Manager) and that all relevant targeting is properly applied Creative Execution: Quickly learns and fully understands all aspects of our ad specs, creative templates, and ad tags to ensure proper functionality of ad campaign creative elements.Delivery Management: Has an in-depth knowledge of ad server delivery logic to troubleshoot delivery issues and provide effective solutions to manage campaign delivery in full.Perform QA of all campaign materials prior to launch, including display and video content and 3rd party ad tags and pixels. Ensure all advertising creative is in compliance with ad policies and publication specifications Establish and maintain strong relationships within the Account Management organizations Act as the Trafficking lead on assigned Advertiser accounts with a CSM counterpart.Conduct regular reviews of active campaigns with account management team. Assess over/under delivery and performance and make any necessary adjustments Troubleshoot discrepancies and problem solve with other teams internally and externally
   
   Qualifications
   BA/BS required1 to 2 years managing complex operational processes in online advertising or related industry.1 to 2 years of DFP/GAM experience Must have keen eye for detail Strong communication and collaboration skills.Must have entrepreneurial spirit and drive and thrive in a fast-paced environment.Ability to manage many deadline-driven tasks with a positive attitude Passion for digital marketing, curiosity towards industry technology Strong critical thinking and problem-solving skill Ability to thrive in a team environment Familiarity with ad systems and technologies including Google Ad Manager/Doubleclick, Operative, 3rd Party Ad Servers or similar systems and technologies.Knowledge of HTML, JavaScript and Flash.Prior experience in the advertising industry, especially digital.
   #LI-Hybrid
   
   The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
   
   The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
   #washpostlife

   Copy this example

   

5. Post your job

   There are a few common ways to find advertising coordinators for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your advertising coordinator job on Zippia to find and recruit advertising coordinator candidates who meet your exact specifications.
   • Use field-specific websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with advertising coordinator candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new advertising coordinator

   Once you've selected the best advertising coordinator candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new advertising coordinator first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire an advertising coordinator?