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Advertising coordinator skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Stacia Wert-Gray Ph.D.,
Xin Zhao Ph.D.
Advertising coordinator example skills
Below we've compiled a list of the most critical advertising coordinator skills. We ranked the top skills for advertising coordinators based on the percentage of resumes they appeared on. For example, 9.9% of advertising coordinator resumes contained facebook as a skill. Continue reading to find out what skills an advertising coordinator needs to be successful in the workplace.

15 advertising coordinator skills for your resume and career

1. Facebook

Here's how advertising coordinators use facebook:
  • Managed promotional material on Facebook.
  • Received an Individual Time Off award for the creation and maintenance of the MWR Facebook page.

2. Google Adwords

Here's how advertising coordinators use google adwords:
  • Google AdWords, Bing Ads and Yahoo Gemini.
  • Worked extensively with Facebook and Google AdWords advertising campaigns.

3. Instagram

Here's how advertising coordinators use instagram:
  • Created and maintained a Pinterest business page, Twitter account, Instagram, and Google Plus.
  • Created an Instagram, Pinterest, and Foursquare.

4. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how advertising coordinators use graphic design:
  • Supervised a team of graphic designers and production assistants creating print projects and advertising for various casino departments.
  • Acted as communication liaison between advertisers and graphic design department.

5. Insertion Orders

Insertion orders are contracts between an advertiser or respective advertising agency and a publisher. The agreed-upon contract details a print or online ad campaign.

Here's how advertising coordinators use insertion orders:
  • Maintained all insertion orders, recorded and monitored inventory; updated and audited finance records.
  • Ensured accurate placement of insertion orders into database systems that are compliant with customer requirements.

6. Sales Reps

Here's how advertising coordinators use sales reps:
  • Increased accuracy and efficiency within processes by compiling/maintaining daily reports and monitoring activities of sales reps and team members.
  • Manage day-to-day internal operations of advertising department and act as liaison between field sales reps and the home office.

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7. Brand Marketing

Here's how advertising coordinators use brand marketing:
  • Managed over 20 new brand marketing collateral merchandise and analyzed marketing collateral; forecasted quarterly inventory needs for over 150 items.
  • Identify opportunities for budget efficiencies * Team Leader for Brand Champions, corporate brand marketing training program.

8. Press Releases

Here's how advertising coordinators use press releases:
  • Coordinated all periodical advertising, marketing strategies, promotional campaigns, press releases and budgets
  • Write selected press releases, human interest stories and recruiting material that help promote the positive image of Mid-Continent University.

9. Google Analytics

Here's how advertising coordinators use google analytics:
  • Use Google Analytics to measure operational web traffic and digital advertising trends.
  • Researched and posted all collected data from quarterly yields using Google Analytics.

10. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how advertising coordinators use account executives:
  • Work closely with account executives to gain and manage Local and National automotive-based print and digital advertising clients.
  • Communicated cooperative advertising guidelines, the account balances and claims procedures to retailers and account executives.

11. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how advertising coordinators use promotional materials:
  • Designed presentations and educational promotional materials as needed for the sales force.
  • Develop branch newsletter layout and all promotional materials distributed to customers.

12. Co-Op

A co-op is an organization that is owned and controlled by its members and that operates for the benefit of its members. In other words, co-ops are made up of people who have a specific need and are willing to work together to run and organize a business that meets those needs. The members of the co-op own, control and use the products and services of the cooperative.

Here's how advertising coordinators use co-op:
  • Devised marketing campaigns to enhance brand image using both co-op and institutional advertising.
  • Contributed program and copy updates to annual co-op advertising program manual.

13. HTML

Here's how advertising coordinators use html:
  • Maintained the non-scientific content pages of Blood's website and made updates as needed using HTML.
  • Edited exhibition web pages in HTML and CMS while coordinating multiple department objectives.

14. SEO

Here's how advertising coordinators use seo:
  • Conducted Search Engine Optimization (SEO), medical/dental research article writing and advertising, and consulting.
  • Utilize basic programming and web design skills to enhance SEO, and create advanced SEO strategies.

15. Creative Development

Here's how advertising coordinators use creative development:
  • Assisted in the creative development of business cards, bag stuffers, ROPS, weekly and monthly circulars.
  • Advanced Eye care & Aesthetic Center Directed creative development and all production of all advertising.
top-skills

What skills help Advertising Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all advertising coordinators possess?

Stacia Wert-Gray Ph.D.

Professor of Marketing, Chairperson, University of Central Oklahoma

Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.

What hard/technical skills are most important for advertising coordinators?

Xin Zhao Ph.D.

Professor, University of Redlands

Skills in gathering information and generating reports to facilitate decision-making are most important. In addition, employers are looking for experienced people in project management to make sure the marketing plan is executed effectively. Familiarity with data analytics tools, such as Google Analytics, could also help track a campaign's performance. Secondary skills in CRM tools, such as HubSpot, and Content Management Systems, such as WordPress, would be welcome, too, especially for small businesses where marketing coordinators need to wear multiple hats.

List of advertising coordinator skills to add to your resume

Advertising coordinator skills

The most important skills for an advertising coordinator resume and required skills for an advertising coordinator to have include:

  • Facebook
  • Google Adwords
  • Instagram
  • Graphic Design
  • Insertion Orders
  • Sales Reps
  • Brand Marketing
  • Press Releases
  • Google Analytics
  • Account Executives
  • Promotional Materials
  • Co-Op
  • HTML
  • SEO
  • Creative Development
  • Trade Shows
  • Photo Shoots
  • Production Schedules
  • Adobe Photoshop
  • Print ADS
  • Event Planning
  • Copywriting
  • Twitter
  • ROI
  • Market Research
  • Display ADS
  • Newspaper ADS
  • Production Process
  • PowerPoint
  • Media Planning
  • Client Relations
  • Expense Reports
  • Sales Support
  • RFP
  • Media Buying
  • Sales Reports
  • Business Cards
  • Travel Arrangements
  • Email Campaigns
  • MLS
  • Print Advertisements
  • ROP
  • Promotional Events
  • Sales Presentations
  • Call Tracking
  • Radio Spots
  • Client Satisfaction
  • Local Newspapers

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.