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Top 50 Advertising Coordinator Skills

Below we've compiled a list of the most important skills for an Advertising Coordinator. We ranked the top skills based on the percentage of Advertising Coordinator resumes they appeared on. For example, 12.7% of Advertising Coordinator resumes contained Company Website as a skill. Let's find out what skills an Advertising Coordinator actually needs in order to be successful in the workplace.

These are the most important skills for an Advertising Coordinator:

1. Company Website

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high Demand
Here's how Company Website is used in Advertising Coordinator jobs:
  • Authored all content for remodeled company website.
  • Designed and published company website.
  • Maintained, updated and edited company website in order to improve usability, customer knowledge and sales.
  • Maintained company website, processed new listing paperwork, and listing change paperwork.
  • Developed and designed new company website, print material, and customer pamphlets.
  • Designed company website and assisted with events as part of the marketing team.
  • Assist in updating company website as well as information in customer directory.
  • Assisted with the maintenance of company website and social media pages.
  • Updated the company website information or products as needed.
  • Maintained updates and design of company website and intranet.
  • Update listing additions and changes on the company website.
  • Create the Open House listings on the company website.
  • Executed bulk mailings and maintained the company website.
  • Redesigned and managed the company website.
  • Loaded digital ads to company website.
  • Updated company website when needed.
  • Designed company website layout by efficiently using Photoshop and InDesign.
  • Created, designed and maintained company website -Managed Facebook, Instagram and Yelp profiles -Coordinate online advertising through Facebook and Google AdWords

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2. Newspaper ADS

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high Demand
Here's how Newspaper ADS is used in Advertising Coordinator jobs:
  • Generated all print advertising including newspaper ads and weekly inserts.
  • Collect 1000 plus newspaper ads yearly; update all ads with the newspaper ready images.
  • Work with the merchants and creative team to develop newspaper ads for 49 markets.
  • Planned media including writing radio tag lines, designing billboard and newspaper ads.
  • Fix and edit the position of the image and text for newspaper ads.
  • Conduct review of drafts and final release issues of posters, flyers, newspaper ads and magazine of targeted demographics.
  • Proofread and edit copy for the flyer, coupon books, in- store announcement scripts, newspaper ads.
  • Create multiple Coldwell Banker weekly and monthly newspaper ads.
  • Designed residential, land and commercial brochures, open house flyers and newspaper ads for multiple Realtors.

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3. Online

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high Demand
Here's how Online is used in Advertising Coordinator jobs:
  • Monitored competitor advertising placement, assessed effectiveness, and reported methods and spending for print / online media.
  • Conceive and design localized online advertising campaigns.
  • Collaborated with colleagues from various departments to develop, create, and deliver effective print and online advertising products for customers.
  • Scheduled digital advertisements for email, website, and mobile apps, and updated online directory of advertisers.
  • Negotiated rates and positioning for media buys to include print, online, outdoor, radio and television.
  • Tracked ad sales; created and maintained online sales records; developed advertising dictionary for internal use.
  • Designed recruitment advertisements and sought optimum channels for placement, including print / online media.
  • Coordinated and optimized ad performance for online ad campaigns running on the Bonnier ad network.
  • Maintain the website and online inventory and coordinate with Internet Manager, if needed.
  • Created new and efficient process for marketing collateral ordering; online web ordering.
  • Served a key role in assisting production of an online automotive advertisement planner.
  • Work with creative services on ad creation submissions for print & online.
  • Maintain quarterly online Signature Showrooms, consisting of hundreds of products.
  • Coordinated development and design of new website and online ordering system.
  • Assist in developing print and online media kit for SHRM Media.
  • Spearheaded online marketing and branding efforts for product launch.
  • Reduced insertion order cycle time leading to earlier campaigns execution Generated possible leads using online resources/competitor sites and presented to sales managers
  • Processed samples utilizing the online inventory management system * Prepared selected samples for marketing department photo shoot.
  • Evaluated and reported analytics from online advertising campaigns to track performance.
  • Support marketing and ecommerce sites with best practices in online marketing, customer experience, site functionality, etc.

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4. Customer Service

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high Demand
Here's how Customer Service is used in Advertising Coordinator jobs:
  • Facilitated a positive general relationship between sales, customer service and operations to ensure growth and profitability.
  • Improved, developed, and maintained internal and external client communications by exemplifying superior customer service.
  • Maintain a strong relationship with existing legal notice advertisers with exemplary customer service.
  • Delivered excellent customer service by greeting and assisting each customer.
  • Established effective business relationships through excellent customer service and feedback.
  • Provided the highest standard of customer service, ensuring that advertising schedules and deadlines were effectively communicated and complied with.
  • Established quality customer service through direct customer contact, internal sales support, and interfacing with outside vendors.
  • Performed administrative duties including: providing daily reports, account management, and customer service.
  • Established client relationships and maintained customer service via phone, email, and meetings.
  • Provide customer service, ad placement, quoting, and corporate contract negotiation.
  • Participated in Customer Service Committee to help build morale among the service department.
  • Trained and directly supervised 6 members of the sales and customer service staff.
  • Provide exceptional customer service via the call gate and via e-mails.
  • Provided clerical and customer service support to the sales department.
  • Provide excellent customer service to clients and internally.
  • Assist with customer service follow-ups for ad scheduling.
  • Provided customer service to member partners.
  • Served as back-up staff for advertising and editorial as a reporter and customer service representative.
  • Write brochures, print and radio advertisements; and customer service and employee communications including newsletters.
  • Retail Jewelry Sales Provided in-store customer service and high-end jewelry sales.

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5. Sales Goals

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high Demand
Here's how Sales Goals is used in Advertising Coordinator jobs:
  • Prepare confidential documents including sales goals.
  • Achieved at least 80% of sales goals in retail and automotive advertising for the last two years.
  • Delegate campaigns between channels while tracking monthly budget to fulfill project sales goals.
  • Dictate and coordinate personal work schedule to accomplish sales goals and meet deadlines.
  • Initiated incentive program and contests designed to promote achievement of sales goals.
  • Achieve sales goals, manage accounts, and generate new customers.
  • Determined and set monthly, quarterly and yearly sales goals.
  • Organized and motivated sales representatives to achieve monthly sales goals.

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6. Sales Department

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high Demand
Here's how Sales Department is used in Advertising Coordinator jobs:
  • Delivered high quality customer service and supported revenue opportunities and initiatives for the advertising sales department.
  • Provided administrative support to credit and sales department.
  • Communicate regularly with Sales Department regarding the status of a client s advertising schedule by evaluating daily outcomes.
  • Collaborated with customers, company officials, sales departments and advertising agencies in creation of various materials.
  • Oversee communication processes between production and sales departments for publication of daily, weekly and annual products.
  • Process and coordinate written customer sales contracts from the sales department, Help with internal sales.
  • Work closely with the ad sales department to ensure timely delivery of ad campaigns.
  • Processed, verified, and issued purchase orders for Advertising and Sales Department.
  • Provided overall support to the sales department, station management and production.
  • Worked with sales department and local clients on radio advertising purchases.
  • Oversee the Art Direction and Sales Department for the company.
  • Assist with job tasks of the Sales Department.
  • Manage daily deals website program, providing online advertising support for the sales department and assisting editorial with online campaigns.

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7. Real Estate

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Here's how Real Estate is used in Advertising Coordinator jobs:
  • Reserved full-page advertisements for real estate agents and collected payments.
  • Accelerated TV and Real Estate ad sales and boosted employee s morale through daily creative contests and incentives.
  • Answered heavy incoming/ multiple line phones, and scheduled showing times of homes/properties for Real Estate agents.
  • Proofed all advertising to assure that the company was in compliance with real estate advertising laws.
  • Create advertising layouts and write company ad for the Real Estate Book and Carolina Homes magazine.
  • Assisted real estate agents by processing contracts and new listings, and the creation of property brochures
  • Created marketing materials and provided in-house technical computer support for over 80 real estate agents.
  • Proofed agent forms/files for quality control, assisted in audits of Real Estate files.
  • Assist with administrative support for Automotive, Real Estate, Marketplace, and Legal.
  • Assist various real estate brokers with open house advertising Meets all advertising deadlines.
  • Serve the real estate advertising sales team for The Desert Sun newspaper.
  • General assistance provided to real estate agents and office staff.
  • Organized & managed display advertisements for the Real Estate division.
  • Created and submitted real estate ads to local publications.
  • Directed and recruited Real Estate School and students.
  • Ordered office supplies and Real Estate forms.
  • Train agents in latest real estate technologies/automation.
  • Collaborated with key members of the Real Estate industry to create new and powerful marketing tools.
  • Worked along side Real Estate Agents and Broker to assist them with multiple office tasks.
  • Coordinate all advertising for branch in company's real estate magazine, Coldwell Banker View.

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8. Promotional Materials

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Here's how Promotional Materials is used in Advertising Coordinator jobs:
  • Assisted in introducing new corporate identity, coordinating new promotional materials and stationery for in-house and store use.
  • Designed presentations and educational promotional materials as needed for the sales force.
  • Develop branch newsletter layout and all promotional materials distributed to customers.
  • Supported sales initiates by developing innovative advertising and promotional materials.
  • Coordinated marketing and promotional materials for partners.
  • Ensured that sponsors received full benefits of sponsorship, such as logo placement on promotional materials via FMWR networks.
  • Coordinated and supported all advertising, display and promotional materials for Grand Openings of new stores.
  • Created lists of prospective accounts to call on, scheduled appointments, and created promotional materials.
  • Drafted brochures and other documents for use in various promotional materials.
  • Sell, Design and Produce Advertising Campaigns and Promotional Materials.
  • Draft advertising and promotional materials for approval by a licensee.
  • Helped to coordinate promotional materials with the newspaper.
  • Designed and created promotional materials for special grocery retailers and companyevents to enhance product exposure and business relationship efforts.
  • Prepared objectives and created promotional materials, including collaterals for store promotions and vendor projects.
  • Worked on Macintosh doing various projects including layout for flyers, catalogs and promotional materials.
  • Designed promotional materials which included flyers, tickets, poster and billboards.
  • Set up and designed campaign sites and take-aways/give-aways for promotional materials.
  • Attended workshops/tradeshow different healthcare campaigns Coordinated and distribution of promotional materials to media outlets.

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9. Insertion Orders

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high Demand
Here's how Insertion Orders is used in Advertising Coordinator jobs:
  • Maintained all insertion orders, recorded and monitored inventory; updated and audited finance records.
  • Coordinated advertising schedules, editorial calendars and publication insertion orders.
  • Generated Insertion Orders with Nationwide Newspapers and/or Publications.
  • Schedule insertion orders for outside sales representatives.
  • Compiled and processed insertion orders.
  • Processed 300+ insertion orders per issue of Modern Bride working on positioning and layout.
  • Give the contracts and insertion orders to the appropriate artist to build the ad.
  • Facilitated the monthly processing and distribution of insertion orders to over 400 vendors.
  • Manage weekly estimates, advertising rosters, insertion orders, billing policies.
  • Tracked and logged insertion orders, change orders, etc.
  • Managed all insertion orders, invoices, and accounts receivable.
  • Prepared Insertion Orders that were sent to advertising partner newspapers.
  • Process Insertion Orders and address billing discrepancies.
  • Created insertion orders for print/web campaigns.
  • Completed all advertising Insertion Orders.
  • Input daily insertion orders through the system and produced a manifest to indicate advertising space required for next day publication.
  • Reconcile all information and discrepancies on ad insertion orders relative to cost, size, color, booking and format.
  • Created RFPs, insertion orders, editorial credits, research, competitive analysis and client communications.
  • Processed insertion orders into the ADMARC system Generated invoices for payment Coordinated reports for accounting, sales staff and publisher
  • Create insertion orders (WorkFront; Basecamp) to manage production workflow.

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10. Facebook

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high Demand
Here's how Facebook is used in Advertising Coordinator jobs:
  • Managed promotional material on Facebook.
  • Created and maintained the MWR Facebook page resulting in almost 1500 fans, and 2010 active weekly users in 1st year.
  • Establish, moderate, and maintain company presence on select social networking sites including LinkedIn, Twitter, and Facebook.
  • Document projects and daily shop activities with photographs and video, write text and captions published on Facebook.
  • Received an Individual Time Off award for the creation and maintenance of the MWR Facebook page.
  • Managed tactical efforts for the digital advertising team (web banners, Facebook Ads).
  • Utilized various social media, such as Facebook and Twitter to market the magazine.
  • Established and managed Twitter and Facebook accounts and content, including posts and images.
  • Used services such as FacebookAds, TrafficVance, and LeadImpact for media buying.
  • Pioneered and maintained company s social media content (Facebook, Twitter).
  • Create and optimize paid Facebook ad campaigns for Specialist (worker) acquisition.
  • Established URB Magazine's social media initiatives for Facebook's platform.
  • Increase Facebook engagement 80% in first three weeks.
  • Maintained an average 26,000 weekly Facebook reach.
  • Upgraded and maintained company Facebook page.
  • Report on social performance and traffic using Facebook Insights, Facebook Ads Manager, Twitter Insights, and Google Analytics.
  • Created and managed Twitter and Facebook accounts as apart of marketing strategies.
  • Schedule and monitor Facebook and Google Adwords campaigns.
  • Optimized Google SEM and AdWords, behavioral display retargeting, pixel tracking, and Facebook promoted posts to target DMAs.
  • Launch and maintain various social media platforms including Facebook, Instagram, Twitter & Pinterest.

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11. New Accounts

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high Demand
Here's how New Accounts is used in Advertising Coordinator jobs:
  • Compiled and processed media kits; processed ad sales contracts along with the set up of new accounts.
  • Prepared annual contracts, established new accounts, and made recommendations for ad placement.
  • Take and distribute and assign new accounts of department to the advertising coordinators.
  • Negotiate contract positions to renew existing business as well as obtain new accounts.
  • Maintained assigned account bases while developing new accounts.
  • Highlighted responsibilities and achievements included: Communicated with new clients resulting in the opening of approximately 15 new accounts daily.

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12. Sales Reps

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high Demand
Here's how Sales Reps is used in Advertising Coordinator jobs:
  • Increased accuracy and efficiency within processes by compiling/maintaining daily reports and monitoring activities of sales reps and team members.
  • Manage day-to-day internal operations of advertising department and act as liaison between field sales reps and the home office.
  • Work closely with graphic artists, editors and sales reps to see all magazines go through smoothly.
  • Worked as liaison between Production, Accounting and Sales Reps to ensure the Premier advertising positioning.
  • Supported Sales Reps by reserving ad space, processing and revising ads and layouts.
  • Coordinated the run date process with sales reps which ensured accuracy of all advertisements.
  • Establish and maintain master positioning board for Sales Reps' reference when selling space.
  • Received orders and payments from sales reps throughout Alaska and western Canada.
  • Assist clients and sales reps with billing inquiries and payments using SAP.
  • Maintain effective work flow and communication between sales reps and Art department.
  • Provided support as needed by sales reps and production group director.
  • Send sales reps leads on new and existing clients when requested.
  • Trained sales managers and sales reps on new products.
  • Communicated magazine layout to sales reps.
  • Performed administrative duties for sales reps.
  • Composed ads for sales reps.
  • Acted as liason between manager and sales reps, and between sales reps and editorial, composition and accounting departments.
  • Managed the distribution of updates and policy changes to sales reps,distributors and worldwide regional coordinators.
  • Assisted real estate sales reps Provided customer service over telephone Coordinated advertising Booked display and classified advertising with Mactive software

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13. Special Events

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high Demand
Here's how Special Events is used in Advertising Coordinator jobs:
  • Assisted account managers with creation/execution of target marketing/advertising initiatives via public relations campaigns and special events; promoting brand awareness.
  • Produced theme special events coordinated logistics, catering and other third party vendors delivered accordingly.
  • Interfaced with editors and publishers providing information and materials for editorials and special events.
  • Coordinated special events to drive internal promotion of companies initiatives and mission.
  • Coordinated special events by creating specific promotional materials.
  • Coordinated efforts between internal marketing and creative departments and outside agencies and freelancers for special events, promotions and sales.
  • Trained sales staff in WordPerfect 5.0 and assisted sales and promotion department in special events and trade shows.
  • Coordinate all newspaper advertising for Men's, Accessories, Shoes, Special Events, and Cosmetics ads.
  • Functioned as the public relations liaison in support of our special events and community programs.
  • Coordinated special events such as seminars, dinners and luncheons for the firm and CEO.
  • Implemented local cross promotions for franchise groups and special events for individual store grand openings
  • Managed - from start to close - special events tied to advertising campaigns.
  • Assisted in the planning, coordination and marketing of special events.
  • Order all collateral for special events and approve special event sales.
  • Compiled all advertising materials for special events that we hosted.
  • Program planned staff training, retreats, and special events.
  • Coordinated special events and promotions for 14 dealerships across Texas.
  • Assist in planning & production of special events.
  • Assist promotions department at all special events.
  • Created displays for special events.

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14. Data Entry

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high Demand
Here's how Data Entry is used in Advertising Coordinator jobs:
  • Performed basic data entry assignments including but not limited to product, customer specifications and necessary billing requirements.
  • Monitored reader service data and managed data entry for each publication.
  • Manage the data entry of commercial instructions from ad agencies into NBCU Commercial Trafficking and Scheduling Systems.
  • Processed sale executives orders including data entry and ad layouts in a timely deadline atmosphere.
  • General office: phones, data entry, supply orders, scheduling, reports.
  • Performed data entry functions and edited ads for the international edition of USA TODAY.
  • Prepared advertising materials for weekly publication, data entry, and media kits.
  • Started position with data entry for product sales pricing and register pricing downloads.
  • Assisted sales team in public relations generating leads, data entry.
  • Pay roll entry, data entry, filing, scheduling.

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15. Co-Op

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Here's how Co-Op is used in Advertising Coordinator jobs:
  • Devised marketing campaigns to enhance brand image using both co-op and institutional advertising.
  • Contributed program and copy updates to annual co-op advertising program manual.
  • Calculated monthly co-op advertising allocation for established account base.
  • Managed vendor compliance in co-op advertising program.
  • Exceeded revenue budget 1995 and 1996, grew co-op by 30% overall, representing 15% of total revenue
  • Work with Ford on specialized co-op funding and meeting criteria for the advertising department to receive those funds.
  • Gained knowledge of the co-op process and financial relationships between studios, movie distributors, and franchisees.
  • Reduced print material expenses by 30% and created the advertising and co-op procedures manual.
  • Communicated with print and radio media to reserve space / time and meet Co-op needs.
  • Worked with MIS department to establish a co-op computer program on the company mainframe.
  • Work with vendors on a daily basis to track customer purchases for co-op dollars.
  • Increase traffic to Co-Op advertising materials by developing and executing a one-stop shop website.
  • Consulted extensively with co-op accounts, and interacted with buyers on special promotions.
  • Implemented a Co-Op advertising program with numerous businesses for the 2014-2015 calendar years.
  • Lead an aggressive co-op sales training for all retail and classified personnel.
  • Processed claims for the retailer to the studios for advertising Co-op credits.
  • Audited incoming co-op claims, paid media or credited customer account.
  • Coordinated and managed the Co-Op Advertising program for KFMB.
  • Processed co-op audit sheets for clients.
  • Managed Co-op efforts for all five Connecticut Comcast Systems for Advertising Sales.

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16. Internal Departments

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Here's how Internal Departments is used in Advertising Coordinator jobs:
  • Coordinated implementation of travel agent and franchise sales advertising plans among agencies, suppliers and internal departments.
  • Provided excellent customer service by effectively handling numerous inquiries from public and internal departments in person, by email or phone.
  • Build relationships and communicate with internal departments including Sales, Marketing, Editorial, Internet Design, and Accounts Payable.
  • Develop and maintain positive relations with external vendors, internal departments and media outlets.
  • Interfaced with customers, printers and internal departments.
  • Created and distributed appropriate advertising communications to internal departments regarding current promotions and instructions for tracking redemptions.
  • Edit photos Maintain an open communication with other internal departments.

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17. Press Releases

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Here's how Press Releases is used in Advertising Coordinator jobs:
  • Coordinated all periodical advertising, marketing strategies, promotional campaigns, press releases and budgets
  • Write selected press releases, human interest stories and recruiting material that help promote the positive image of Mid-Continent University.
  • Assisted with media outreach, promoting new products and creative ideas through events, product announcements and press releases.
  • Developed, wrote and edited ad copy, advertorials, monthly column, and press releases.
  • Assisted in drafting, editing, and proofreading internal and external company announcements and press releases.
  • Managed TV/radio contracts, editing for all print/digital media, press releases and employment ads.
  • Created copy for ads, radio commercials, website writing, and press releases.
  • Drafted and composed daily press releases in English and Spanish for Trump Entertainment Resorts.
  • Created and coordinated distribution of press releases and advertisements, print and web.
  • Assisted Media Manager with the creation and distribution of 5000 press releases annually.
  • Increased company name recognition through writing and submitting press releases.
  • Managed publication of press releases for upcoming events.
  • Submitted media and press releases for major events.
  • Coordinated news releases, media responses, press releases and placement of events and stories in local advertising avenues.
  • Design and write content for monthly press releases regarding contest participants, celebrity judges, and other business announcements.
  • Created press releases on new innovative men's products for the media and retailers.
  • Composed and designed company literature, press releases, seminar presentations, etc.
  • Assist in copywriting for press releases, promotional material and website.

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18. Trade Shows

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Here's how Trade Shows is used in Advertising Coordinator jobs:
  • Participated in international lighting and trade shows.
  • Assisted exhibition department in planning and execution of 13 annual trade shows for as many as 20,000 attendees and 1,500 exhibitors.
  • Coordinated $3M/yr ad campaign to build the AZ brand in print/TV advertising, collateral, consumer trade shows.
  • Supported Luxury Goods Manager and International Manager with client research, trade shows and conferences coordination.
  • Developed & organized company wide functions & events, as well as participation in trade shows.
  • Designed and created marketing collateral for sales meetings, trade shows and company executives.
  • Manage all division level advertising, promotional campaigns, trade shows and corporate website.
  • Create brand awareness and marketing strategy, assistance in trade shows throughout Holland.
  • Created and managed trade detail deadline calendar for 13+ trade shows a year.
  • Set up and maintained displays used by sales force for trade shows.
  • Managed events, trade shows, and AP/AR for the advertising department.
  • Coordinate, promote and attend trade shows and corporate sponsored events.
  • Represented the Popular Mechanics' brand at major trade shows.
  • Design all brochures and work all job fair trade shows.
  • Coordinated trade shows, sales force promotions and advertising campaigns.
  • Attended trade shows to network and promote the company.
  • Coordinated all trade shows, conferences and conventions.
  • Assisted in organizing and promoting national trade shows.
  • Attended and worked trade shows and conferences in Las Vegas and New Orleans.
  • Plan and coordinate industry trade shows for various clients including DirecTV, Verizon, and Petro Oil.

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19. Adobe Photoshop

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Here's how Adobe Photoshop is used in Advertising Coordinator jobs:
  • Design all marketing materials for real estate agents' properties using Adobe PhotoShop.
  • Edited cover art, advertising material, and images using Adobe Photoshop.
  • Assemble company product catalogs using Adobe Photoshop and InDesign.

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20. Twitter

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Here's how Twitter is used in Advertising Coordinator jobs:
  • Deliver content via LinkedIn, Twitter, Facebook, email, or direct mail
  • Used social media outlets (Facebook, Twitter, etc.)
  • Developed and implemented social media strategies (Facebook, Twitter) for startup bait and tackle company.
  • Create bi-weekly flyers for intramural sports Maintain intramural sports social media outlets (Facebook and Twitter)

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21. New Clients

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Here's how New Clients is used in Advertising Coordinator jobs:
  • Managed existing accounts for display advertising as well as developed new clients, consistently increasing advertising business for the newspaper.
  • Meet with new clients to present promotions, quote rates and design formats.
  • Coordinate and support sales and marketing teams in capturing new clients.
  • Implemented new advertising campaign designed to attract new clients.
  • Recruited new clients and maintained client relations.
  • Explore new leads and sign on new clients.

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22. Special Projects

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Here's how Special Projects is used in Advertising Coordinator jobs:
  • Developed and coordinated special projects for marketing events.
  • Managed marketing department research and special projects.
  • Worked closely with the Real Estate Sales Manager on special projects and was liaison from Real Estate to Internet Technologies.
  • Maintained accurate item information and downloaded pricing for circulars, holiday clearance, special projects, and new releases.
  • Calculate advertising and postal percentages, analyzing sales forecasts, revenues and special projects.
  • Assisted with special projects as needed such as maintaining marketing budgets.
  • Assist sales manager as needed with special projects and booking reports.
  • Coordinated and assisted in special projects for the Marketing Communications team.
  • Organized the completion of special projects and paperwork for advertising.
  • Work on special projects with marketing department as needed.
  • Assisted with client presentations and special projects.
  • Proof daily ads*Schedule and coordinate house accounts*Assist with planning and coordinating special projects*Admall*Field advertising phone calls

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24. Client Relationships

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Here's how Client Relationships is used in Advertising Coordinator jobs:
  • Manage client relationships via referral program, email marketing campaign, educational presentations and events.
  • Collaborate with account executives to strengthen client relationships within strict paper deadlines.
  • Increased display ad sales by 50% and classified ad sales by 30% by improving client relationships.
  • Manage client relationships and oversee design and team during the projects and process.
  • Preserve strong client relationships through daily interaction.
  • Build and maintain client relationships.
  • Developed client relationships with local businesses Collaborated with the project manager, project research and planning

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25. Powerpoint

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Here's how Powerpoint is used in Advertising Coordinator jobs:
  • Prepared research and presentation materials for client proposals and executive meetings using PowerPoint.
  • Created and maintained multiple centralized databases and PowerPoint presentations.
  • Create Sales Meeting presentations using Microsoft PowerPoint.
  • Organize weekly sales meetings with PowerPoint presentation
  • Provided the company with all PowerPoint presentations along with corresponding handouts for trade shows and events.
  • General knowledge of Microsoft Word, Excel and PowerPoint.
  • Designed all proposals and presentations using MS PowerPoint.
  • Created Powerpoint presentations for client meetings and new sales initiatives.

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26. Photo Shoots

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Here's how Photo Shoots is used in Advertising Coordinator jobs:
  • Coordinated 40+ national advertising campaigns and organized model photo shoots for ad production.
  • Created merchandise spreadsheets and determined photo shoots schedule accordingly.
  • Prepared racks and accessories for photo shoots * Created and promoted W Magazine and Women's Wear Daily for LA Fashion Week
  • Managed lifestyle, architecture, and food photo shoots for stock image collection and advertising campaigns.
  • Worked with outside agencies and vendors to procure images or supervised photo shoots for advertising purposes.
  • Correlated activities and served as a representative at photo shoots and live remote broadcasts.
  • Develop schedules and for photo shoots based on catalog layouts provided by graphic designers.
  • Coordinated advertising budgets and entertainment bookings, as well as staging photo shoots.
  • Attend photo shoots to aid in layout and design of catalog and ads.
  • Coordinated photo shoots, traveled to assist in trade shows and annual meetings.
  • Coordinated all aspect of photo shoots included model searches and advertised apparel.
  • Scheduled and Coordinated talent for photo shoots with numerous model agencies.
  • Coordinated with studio manager to purchase numerous props for photo shoots.
  • Coordinated with buyers to generate accurate merchandise for photo shoots.
  • Coordinate photo shoots for printed material and advertising.
  • Allocated merchandise for seasonal photo shoots.
  • Managed advertising campaigns including rebranding, photo shoots, television production and radio production.
  • Coordinated photo shoots, copy and design efforts for major accounts such as Microsoft, Claris, and Adobe Systems.
  • Coordinate samples with photography studios for photo shoots for flyers.
  • Created a timeline for early product samples from the factory to photo shoots outside of the business supply chain timelines.

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27. Graphic Design

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Here's how Graphic Design is used in Advertising Coordinator jobs:
  • Supervised a team of graphic designers and production assistants creating print projects and advertising for various casino departments.
  • Worked with graphic designer on all creative work for arena; wrote live reads for television, in-game, and radio.
  • Worked with graphic designers and other vendors to write and develop collateral materials to promote HART through direct mail and media.
  • Collaborated and consulted with graphic design, course creation, financial and customer support for different projects.
  • Create advertisements for all advertisers that need the service using my knowledge of graphic design.
  • Worked with faculty, photographers and graphic designer to create internal and external publications.
  • Oversee artwork of two graphic designers to ensure quality and deadlines are met.
  • Support two graphic designers with graphic corrections and ad placements for final layout.
  • Interact with graphic designers in creating advertising campaigns and meeting project deadlines.
  • Collaborated with graphic designers to ensure proper ad design and layout.
  • Act as communication liaison between customers and graphic design department.
  • Assist with Graphic Design and Creation of ads as Needed.
  • Work with graphic designers to build creative for banners ads.
  • Produce graphic design materials to promote special offers.
  • Implemented bureau's first in-house graphic design department.
  • Performed graphic designs as needed.
  • Managed the agency s production team of graphic designers and copywriters, improving efficiencies and increasing execution turn around time.
  • Assisted Art Director and graphic designers with ideas for layout designs, copywriting, and editing.
  • Worked with a team made up of 2 Advertising Coordinators and 1 Graphic Designer.
  • Coordinate graphic design and organization of messaging within digital marketing campaigns for clientel within new media salesgroup.

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28. Google Analytics

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Here's how Google Analytics is used in Advertising Coordinator jobs:
  • Researched and posted all collected data from quarterly yields using Google Analytics.
  • Use Google Analytics to measure operational web traffic and digital advertising trends.
  • Provide monthly CTR reports using Google analytics.

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29. Promotional Events

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Here's how Promotional Events is used in Advertising Coordinator jobs:
  • Created, developed, and executed company promotional events and giveaways.
  • Coordinated promotional events, press conferences and fundraisers.
  • Rented publicity spaces and coordinated promotional events.
  • Attended and assisted in organizing promotional events.
  • Schedule promotional events, coordinate between news and advertising, and place ads when necessary.
  • Developed and coordinated special promotional events to bring more fans to the race track.
  • Organized and set up promotional events.
  • Coordinated newspaper advertising and other promotional events Negotiated with various printers for printing of brochures

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30. Market Research

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Here's how Market Research is used in Advertising Coordinator jobs:
  • Perform ongoing target market research and demographic profiling to identify and capitalize on unmet market potential.
  • Performed market research for presentation design and development.
  • Conducted market research and competitive reports.
  • Conducted market research, tracked production and media budgets, and reconciled billing for the Bell Atlantic business.
  • Manage direct mail programs, lead fulfillment, lead generation, telemarketing and market research.
  • Assist in market research on what drives vehicle sales and engages automotive customers.
  • Perform market research, analyze statistics, and evaluate metrics.
  • Conduct market research to determine ad campaign strategies.
  • Performed special product studies and market research.

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31. Html

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Here's how Html is used in Advertising Coordinator jobs:
  • Coordinated and implemented Internet advertising campaigns using HTML and JavaScript.
  • Implemented a mass HTML email system to provide efficient analytic data for marketing and advertising purposes.
  • Implemented contingency plan for web development and learned HTML to publish web content using WordPress CMS.
  • Maintained the non-scientific content pages of Blood's website and made updates as needed using HTML.
  • Edited exhibition web pages in HTML and CMS while coordinating multiple department objectives.
  • Collaborated with web designer to create web based HTML campaigns.
  • Created HTML emails for listing posting and newsletters.
  • Implemented HTML for Eden Technologies website
  • Created HTML eblasts and performed graphic designs as needed, creative problem solving and invoicing and billing.
  • Designed website through Dreamweaver and HTML.

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32. Sales Support

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Here's how Sales Support is used in Advertising Coordinator jobs:
  • Provided sales support to all automotive advertising representatives and managers within the department.
  • Provide advertising sales support to account executives.
  • Position provided sales support for the sales staff of the San Antonio Express-News to sell an employment television product.
  • Provided sales support, rates, ad placement and ad specs to sales team, clients and agencies.
  • Supported the fifteen member sales support team by providing backup services for other specialist s markets.
  • Managed a team of nine to fourteen Account Representatives and provided sales support and procedural training.
  • Provided advertising sales support to the Journals Production, Public Relations, and Advertising teams.
  • Provided key sales support to Group Publisher and sales team generating sales and revenue.
  • Provided sales support to National Sales Directors in all areas.
  • Supervised 6 sales support personnel Worked closely with sales representatives and Major Accounts
  • Developed production of sales support materials Brand building for Oregon Cutting Systems Managed budget and inventory

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33. Expense Reports

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Here's how Expense Reports is used in Advertising Coordinator jobs:
  • Assisted the Classified Sales Staff in processing expense reports, providing support when coordinating job.
  • Processed invoices, expense reports and check requisitions.
  • Provided daily and weekly expense reports utilizing Excel.

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34. RFP

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Here's how RFP is used in Advertising Coordinator jobs:
  • Processed insertion orders and contracts and assisted with RFP's.
  • Executed on RFP development and campaign management.
  • Drafted advertising proposals, completed RFPs and provided assistance in contract negotiations.
  • Process RFPs from US Corporate accounts, which account for 50% of business.
  • Oversee all client RFP fulfillment * Oversee production budgets on all sponsored content creation
  • Assisted with writing contract specifications for RFPs for bus fleet projects.
  • Supported account managers with completing RFPs and preparing for client calls.
  • Compile sales reports, competitive analysis, RFPs, Contracts.

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35. Business Cards

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Here's how Business Cards is used in Advertising Coordinator jobs:
  • Produced and coordinated custom sales agent marketing pieces such as postcards, brochures, logos, stationery, and business cards.
  • Design and creativity, customer service, resolving conflicts with clients, reconciling account invoices, creating letterhead and business cards,
  • Design logos, T-shirts, ads for multiple media, vehicle decals, business cards, pamphlets and more.
  • Coordinated and implement logo and company branding for business cards, yard signs and door-hangers.
  • Created newsletters, brochures, business cards, and mailers.
  • Assisted in the creative development of business cards, bag stuffers, ROPS, weekly and monthly circulars.
  • Rebranded real estate office with new Corp ID: Logo, Business Cards and Digital Letterhead.
  • Advertise on social media, pass out flyers to potential customers, send out business cards
  • Design, order and distribute flyers, and business cards.
  • Design business cards, flyers and marketing materials.
  • Created invitations, business cards, tri-fold brochures, newsletters emailed and mailed.

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36. Project Management

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Here's how Project Management is used in Advertising Coordinator jobs:
  • Utilized project management skills and attention to detail to produce high quality advertising materials while meeting time sensitive deadlines.
  • Coordinate real estate ads, exhibiting excellence in customer-service and project management to retain advertisers.
  • Managed all facets of dealer communication and project management pertaining to promotions.
  • Communicate effectively with Macy's sponsorship and project management teams to create error-free ads and collateral for all events.
  • Analyzed, gathered, reported, and managed critical data daily for business processes using QuickBase project management software.
  • Coordinated project management and tracking of kits.
  • Assisted with project management by monitoring current campaign performance on all sites and assisting with operational workflow.
  • Project management cost calculation and implemntation.

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37. Phone Calls

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Here's how Phone Calls is used in Advertising Coordinator jobs:
  • Answered telephone calls for Advertising Department and responded to inquiries for sponsorship proposals; offered recommendations.
  • Answered and directed phone calls solicited through advertisements.
  • Field all phone calls through the advertising department, as well as give out information requested to potential and existing clients.
  • Field emails and phone calls for interested parties for special occasions.
  • Answered all phone calls for the automotive department.
  • Answered phone calls from customers.
  • Log phone calls, maintain all spreadsheets, answer incoming Phone calls.
  • worked 40 hours a week Returning phone calls to clients concerning changes or new concepts for radio and TV commercials.

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38. Special Sections

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Here's how Special Sections is used in Advertising Coordinator jobs:
  • Created templates for daily paper and special sections using Microsoft Publisher
  • Secure advertising space for all special sections, directories, real estate promotions within the paper as well as online.
  • Sell ad space for special sections, proof stories, lay out the special sections of the paper.
  • Coordinated the run dates, billing and trafficking of display advertisements for the paper and special sections.
  • Created, planned and organized over 50 special publication and special sections per year.
  • Produced the layout of the daily paper and weekly special sections utilizing Adobe InDesign.
  • Provided sales support for each special sections- creating spreadsheets, and tracking progress.
  • Supported the production of special sections, such as Career Fairs, etc.
  • Organized advertising campaigns for print media, including ROP, classified, Special Sections and Preprints.
  • Helped sales managers implement new special sections which brought growth to the department on a monthly basis.

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39. Production Department

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Here's how Production Department is used in Advertising Coordinator jobs:
  • Coordinated schedules and monitored deadlines with our internal production department to ensure on-time delivery of our final product.
  • Interacted consistently with editorial, sales and production departments to assure correct placement of advertising.
  • Informed Sales Managers of ad clearance and provided Production Department with approved advertisements.
  • Perform daily computer downloads of advertising from Order Entry Department and recorded receipt of all advertising received from the Production Department.
  • Entered all advertiser orders in ADMARC along with reviewing and distributing all orders to sales staff and the production department.
  • Coordinated and administered meetings with buying staff, advertising agency, advertising department, and production department for each catalog.
  • Work closely with the Production department to complete the process of creating a billboard to air on the network.
  • Interfaced with Clients, Accounting and Art & Production Departments to ensure compliance with advertising specifications.
  • Assist sales staff and act as a liaison with the Marketing & Production departments.
  • Trouble shooter between the advertising staff, production department, and advertising director.
  • Acted as liaison between Advertising agencies and the Advertising Production Department.
  • Act as liaison between our production department and external advertisers.
  • Acted as liaison between sales executive and production department.
  • Collect and relay ad information to production department.
  • Coordinated production department, sales representatives, Associate Publisher, business office and agency executives.
  • Prepared weekly advertising sales forecast reports Collaborated with production department in layout of paper
  • Assisted production artists with professional announcements, assisted sales reps with creating new ads when production department was behind schedule.
  • Travel & Leisure Magazine Generate Advertising Lists for Management and Production Department Research and solve agency and rate discrepancies

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40. SEO

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Here's how SEO is used in Advertising Coordinator jobs:
  • Conducted Search Engine Optimization (SEO), medical/dental research article writing and advertising, and consulting.
  • Conducted Hours of research on the best options to improve the SEO changes to existing website.
  • Utilize basic programming and web design skills to enhance SEO, and create advanced SEO strategies.
  • Compile and present SEO performance reports, and adjust PPC campaigns as needed.
  • Write informative and engaging content aimed towards our clients and Specialists for SEO.
  • Incorporated SEO and page placement tags.

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42. Display ADS

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Here's how Display ADS is used in Advertising Coordinator jobs:
  • Worked directly with Production and Advertising departments, as well as clients, to create display ads.
  • Help Wanted (In-column and Display Ads).
  • Logged the ads that ran in each publication Pasted up and proofread the display ads created in the composing department
  • Scheduled display ads, direct marketing, pre-print jobs, and online classified ads for major key accounts.

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43. Travel Arrangements

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Here's how Travel Arrangements is used in Advertising Coordinator jobs:
  • Maintain calendar, make travel arrangements including making reservations, notifying organizations and individuals for vice president and manager.
  • Reconcile expenses related to meetings/convention participation; hotel and travel arrangements for company executives.
  • Coordinated domestic and international travel arrangements, including booking airfare, hotel and transportation.
  • Coordinated travel arrangements for conferences and special events.
  • Make travel arrangements for employees attending out-of-town meetings/seminars.
  • Make travel arrangements for company personnel.
  • Make travel arrangements, obtain confirmations and tickets, and prepare travel expense reports.

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44. Weekly Basis

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Here's how Weekly Basis is used in Advertising Coordinator jobs:
  • Developed original website and maintained on a weekly basis.
  • Directed close to 40 businesses on a weekly basis in Western Mass area on how to create their advertising program.
  • Process and reconcile Employees Expense Reports on a weekly basis.
  • Compiled data on a weekly basis to analyze delivery.
  • Loaded and unloaded trucks of Managed the set up for night production of all advertisement insertion on a weekly basis.
  • Processed all OEM Boatbuilder claims on a weekly basis and credit accounts in co-op system accordingly.

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45. CRM

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Here's how CRM is used in Advertising Coordinator jobs:
  • Enter customer activity in internal CRM system.
  • Ensured brand image in all mediums, print, web, CRM and OOH.
  • Used the CRM program Salesforce and Microsoft Excel to manage and maintain client databases for individual agents.
  • Implemented CRM (SalesForce) system to develop best business practices.

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46. ROI

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Here's how ROI is used in Advertising Coordinator jobs:
  • Collaborated with global team to introduce innovative online e-marketing program and e-business initiatives that significantly improved ROI by over 50%.
  • Utilized extensive database warehouse to generate personalized communications to clients and maintain ROI dashboards.
  • Reported and monitored incoming leads; formulated return-on-investment (ROI) analysis.
  • Photographed product for local embroidery and screen printing company and helped with the development of web business.
  • Analyzed ROI of country-specific sales data; measuring advertising efficacy, sales volume and gross income.
  • Provided sponsors with after action reports documenting their ROI from publication and website adverting.
  • Consulted with clients based on target demographic to create ROI generating marketing campaigns.
  • Devise and orchestrate advertising through print and broadcast mediums to maximize ROI.
  • Negotiated prices and contracts to achieve a maximum ROI on expenditures.
  • Aided clients in strategically altering ad campaigns to increase ROI.
  • Streamlined advertising and trade processes for efficiency and ROI.
  • Measure success of the program by monitoring ROI.
  • Adjust future budget as needed based on ROI.

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47. Instagram

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Here's how Instagram is used in Advertising Coordinator jobs:
  • Created and maintained a Pinterest business page, Twitter account, Instagram, and Google Plus.
  • Created an Instagram, Pinterest, and Foursquare.

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48. Production Schedules

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Here's how Production Schedules is used in Advertising Coordinator jobs:
  • Work with vendors to ensure production schedules, quality control and cost containment is in line with company expectations.
  • Managed production schedules and budgets for Sprint print and OOH campaigns including partnerships with the NFL and NASCAR campaigns.
  • Create production schedules for television and radio advertisements that run on MSG networks and ESPN radio.
  • Formulated creative briefs, production schedules, and milestone dates to track projects and reach completion.
  • Update and maintain accurate production schedules, procedures, specifications, and scripts.
  • Managed production schedules and tracked cost for 12 campaigns and projects.
  • Create and maintain production schedules.

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49. Local Businesses

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Here's how Local Businesses is used in Advertising Coordinator jobs:
  • Developed advertising packages to promote local businesses at games.
  • Worked with local businesses to promote their businesses through newspaper and online advertising.
  • Recruit local businesses for advertising opportunities in Alma College's creative writing magazine Design advertisements to promote participating businesses
  • Supervised committee of high school students who contacted local businesses to place ads in yearbook Managed payments and receipts
  • Handed out flyers to local businesses around town, promoting the festival.

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50. Quark

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Here's how Quark is used in Advertising Coordinator jobs:
  • Published online ad banners, inline ads and e-mail alerts and designed ads for clients using Quark and Adobe PDF.
  • Checked the PDF ads against the Quark internals and prepare for shipping to printers for printing and publication.
  • Designed route maps and brochure advertising using Quark.
  • Used the Quark Xpress program to design these brochures.
  • Designed ads using Quark, Illustrator, and Photoshop.
  • Developed strong desktop publishing skills, including Quark Xpress, Adobe Photoshop, and Adobe Illustrator.

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Advertising Coordinator Jobs

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20 Most Common Skills For An Advertising Coordinator

Company Website

16.8%

Newspaper ADS

13.2%

Online

10.4%

Customer Service

6.6%

Sales Goals

5.4%

Sales Department

5.0%

Real Estate

3.9%

Promotional Materials

3.7%

Insertion Orders

3.7%

Facebook

3.6%

New Accounts

3.5%

Sales Reps

3.4%

Special Events

3.4%

Data Entry

2.9%

Co-Op

2.8%

Internal Departments

2.7%

Press Releases

2.7%

Trade Shows

2.6%

Adobe Photoshop

1.9%

Twitter

1.8%
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Typical Skill-Sets Required For An Advertising Coordinator

Rank Skill
1 Company Website 12.7%
2 Newspaper ADS 10.0%
3 Online 7.9%
4 Customer Service 5.0%
5 Sales Goals 4.1%
6 Sales Department 3.8%
7 Real Estate 2.9%
8 Promotional Materials 2.8%
9 Insertion Orders 2.8%
10 Facebook 2.7%
11 New Accounts 2.7%
12 Sales Reps 2.6%
13 Special Events 2.5%
14 Data Entry 2.2%
15 Co-Op 2.1%
16 Internal Departments 2.0%
17 Press Releases 2.0%
18 Trade Shows 1.9%
19 Adobe Photoshop 1.4%
20 Twitter 1.4%
21 New Clients 1.2%
22 Special Projects 1.1%
23 Print ADS 1.1%
24 Client Relationships 1.1%
25 Powerpoint 1.0%
26 Photo Shoots 1.0%
27 Graphic Design 1.0%
28 Google Analytics 1.0%
29 Promotional Events 0.9%
30 Market Research 0.9%
31 Html 0.9%
32 Sales Support 0.8%
33 Expense Reports 0.8%
34 RFP 0.8%
35 Business Cards 0.8%
36 Project Management 0.8%
37 Phone Calls 0.8%
38 Special Sections 0.7%
39 Production Department 0.7%
40 SEO 0.7%
41 Print Advertisements 0.7%
42 Display ADS 0.7%
43 Travel Arrangements 0.7%
44 Weekly Basis 0.6%
45 CRM 0.6%
46 ROI 0.6%
47 Instagram 0.6%
48 Production Schedules 0.6%
49 Local Businesses 0.6%
50 Quark 0.5%
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