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Job outlook for advertising coordinators in the United States
Advertising coordinator job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected advertising coordinator job growth rate is -8% from 2018-2028.
About -8,000 new jobs for advertising coordinators are projected over the next decade.
Advertising coordinator salaries have increased 9% for advertising coordinators in the last 5 years.
There are over 84,204 advertising coordinators currently employed in the United States.
There are 26,449 active advertising coordinator job openings in the US.
The average advertising coordinator salary is $47,872.
Are advertising coordinator jobs in demand?
Advertising coordinator job and salary trends over time
Advertising coordinator jobs over time
Advertising coordinator job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 84,204 | 0.02% |
| 2020 | 86,377 | 0.03% |
| 2019 | 90,561 | 0.03% |
| 2018 | 89,054 | 0.03% |
| 2017 | 87,874 | 0.03% |
Average advertising coordinator salary over time
Advertising coordinator salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $47,872 | $23.02 | +3.1% |
| 2025 | $46,451 | $22.33 | +3.0% |
| 2024 | $45,083 | $21.67 | +4.1% |
| 2023 | $43,288 | $20.81 | --1.4% |
| 2022 | $43,898 | $21.10 | +3.9% |
Advertising coordinator jobs by state
Most common states for advertising coordinators
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | North Dakota | 755,393 | 133 | 18% |
| 2 | Delaware | 961,939 | 168 | 17% |
| 3 | New Mexico | 2,088,070 | 286 | 14% |
| 4 | Idaho | 1,716,943 | 216 | 13% |
| 5 | South Dakota | 869,666 | 105 | 12% |
| 6 | Alabama | 4,874,747 | 517 | 11% |
| 7 | Oklahoma | 3,930,864 | 386 | 10% |
| 8 | District of Columbia | 693,972 | 41 | 6% |
| 9 | Massachusetts | 6,859,819 | 292 | 4% |
| 10 | New Hampshire | 1,342,795 | 52 | 4% |
| 11 | Illinois | 12,802,023 | 322 | 3% |
| 12 | Virginia | 8,470,020 | 257 | 3% |
| 13 | Tennessee | 6,715,984 | 170 | 3% |
| 14 | Colorado | 5,607,154 | 160 | 3% |
| 15 | Wisconsin | 5,795,483 | 155 | 3% |
| 16 | Connecticut | 3,588,184 | 104 | 3% |
| 17 | Nevada | 2,998,039 | 91 | 3% |
| 18 | Nebraska | 1,920,076 | 61 | 3% |
| 19 | Rhode Island | 1,059,639 | 33 | 3% |
| 20 | Alaska | 739,795 | 20 | 3% |
Most common cities for advertising coordinators
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Southlake | 1 | 3% | $57,443 |
| 2 | Burbank | 1 | 1% | $58,268 |
| 3 | Atlanta | 1 | 0% | $38,147 |
| 4 | Denver | 1 | 0% | $46,176 |
| 5 | Minneapolis | 1 | 0% | $43,162 |
| 6 | New York | 1 | 0% | $69,456 |
| 7 | Sacramento | 1 | 0% | $58,607 |
Advertising Coordinator job outlook: Expert opinions
Our panel of advertising coordinator experts
University of North Georgia
University of Redlands
University of San Francisco
University of Central Oklahoma
Heidelberg University
4A's
What hard/technical skills are most important for Advertising Coordinators?
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
Xin Zhao Ph.D.
ProfessorUniversity of Redlands
School of Business
What hard/technical skills are most important for Advertising Coordinators?
Xin Zhao Ph.D.: Skills in gathering information and generating reports to facilitate decision-making are most important. In addition, employers are looking for experienced people in project management to make sure the marketing plan is executed effectively. Familiarity with data analytics tools, such as Google Analytics, could also help track a campaign's performance. Secondary skills in CRM tools, such as HubSpot, and Content Management Systems, such as WordPress, would be welcome, too, especially for small businesses where marketing coordinators need to wear multiple hats.
Marthinus JC van Loggerenberg
Assistant Professor of AdvertisingUniversity of San Francisco
USF Advertising Program
What skills will help Advertising Coordinators earn the most?
Marthinus JC van Loggerenberg: -Brand identity design
-Strategic brand communication planning that includes interpreting data towards viable insights and setting meticulous metrics
Consumer journey mapping
-Mastery of crafting strategies and creating content for multi-platform digital media advertising
... quite in demand at present is the ability to create brand community and influencer strategies
Stacia Wert-Gray Ph.D.
Professor of Marketing, ChairpersonUniversity of Central Oklahoma
Department of Marketing
What soft skills should all Advertising Coordinators possess?
Stacia Wert-Gray Ph.D.: Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.
Paige Atterholt
Adjunct ProfessorHeidelberg University
Will there be an enduring impact of the coronavirus pandemic on Advertising Coordinators?
Paige Atterholt: I think now, being in year 2 of the pandemic, I think if anything there will be more jobs for graduates. Just looking through the jobs online, there are many opportunities for graduates to get a job. I think the older community retired when things got bad, which opened the door for the younger generation.
What will help Advertising Coordinators increase their earning potential?
Paige Atterholt: There are many ways a teacher can increase their earning potential. This can be done through continuing education, maybe looking at a Masters or more to move up on the pay scale. Teachers can advise student council, tutoring, or even look at coaching to earn more money. There's vast opportunities in the world of education! Schools always need teachers who are well-rounded.
What's a good job out of college for Advertising Coordinators?
Paige Atterholt: A good job out of college is a job that you feel passionate about because I believe your happiness comes first. Being in the world of education, a good job in my eyes is a job that you enjoy going to every day, want to make an impact, and enjoy the time you have with your students.
How do you envision technology impacting Advertising Coordinators in the next 5 years?
Mollie Rosen: Our industry, like many others, is increasingly leveraging technology, and some reports predict as much as 10-30% of roles being automated over the next ten years. This can be an opportunity, though, as people move out of the more rote aspects of our industry and can use technology to enhance the work they do to drive better creativity and better consumer experiences. This reinforces the idea that adaptability is a key quality for ongoing success in our industry. Today's students may have a leg up, likely being more tech-savvy than their predecessors. But leveraging their understanding and use of technology to provide creative solutions that grow a client's business is what will be needed.