What does an advertising coordinator do?

An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Advertising coordinator responsibilities
Here are examples of responsibilities from real advertising coordinator resumes:
- Manage promotional material on Facebook.
- Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
- Record and edit YouTube videos, create copy for newspaper ads and college flyers.
- Develop marketing strategy for Facebook ads and Google AdWords campaigns to draw subscribers and downloads for email, SMS and apps.
- Compile and present SEO performance reports, and adjust PPC campaigns as needed.
- Implement a mass HTML email system to provide efficient analytic data for marketing and advertising purposes.
- Utilize basic programming and web design skills to enhance SEO, and create advance SEO strategies.
- Deliver relevant ad layouts within deadlines by assisting sales with copywriting, proofreading and final proofs.
- Coordinate and implement Internet advertising campaigns using HTML and JavaScript.
- Perform copywriting for company newsletters, magazines, and customer testimonial advertisements.
- Utilize extensive database warehouse to generate personalize communications to clients and maintain ROI dashboards.
- Coordinate management initiate projects by gathering data and performing research to support firms audit and legal analysis.
- Develop an effective project management process for trafficking and tracking all advertising materials through the appropriate compliance channels.
- Maintain marketing budget and determine ROI of advertising by implementing customer relationship management (CRM) data tracking.
- Develop an effective project management process for trafficking and tracking all advertising materials through the appropriate compliance channels.
Advertising coordinator skills and personality traits
We calculated that 10% of Advertising Coordinators are proficient in Facebook, Google Adwords, and Instagram. They’re also known for soft skills such as Initiative, Organizational skills, and Self-confidence.
We break down the percentage of Advertising Coordinators that have these skills listed on their resume here:
- Facebook, 10%
Managed promotional material on Facebook.
- Google Adwords, 6%
Google AdWords, Bing Ads and Yahoo Gemini.
- Instagram, 5%
Created and maintained a Pinterest business page, Twitter account, Instagram, and Google Plus.
- Graphic Design, 4%
Supervised a team of graphic designers and production assistants creating print projects and advertising for various casino departments.
- Insertion Orders, 4%
Maintained all insertion orders, recorded and monitored inventory; updated and audited finance records.
- Sales Reps, 4%
Increased accuracy and efficiency within processes by compiling/maintaining daily reports and monitoring activities of sales reps and team members.
"facebook," "google adwords," and "instagram" are among the most common skills that advertising coordinators use at work. You can find even more advertising coordinator responsibilities below, including:
Initiative. One of the key soft skills for an advertising coordinator to have is initiative. You can see how this relates to what advertising coordinators do because "advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas." Additionally, an advertising coordinator resume shows how advertising coordinators use initiative: "collaborated with global team to introduce innovative online e-marketing program and e-business initiatives that significantly improved roi by over 50%. "
Organizational skills. Many advertising coordinator duties rely on organizational skills. "agents work with many clients, each of whom may be at a different stage in the sales process," so an advertising coordinator will need this skill often in their role. This resume example is just one of many ways advertising coordinator responsibilities rely on organizational skills: "orchestrated organizational rebranding and public relations efforts that helped increase rfp pool by 29% within 6 months. "
Self-confidence. Another skill that relates to the job responsibilities of advertising coordinators is self-confidence. This skill is critical to many everyday advertising coordinator duties, as "advertising sales agents should be confident when calling potential clients (making cold calls)." This example from a resume shows how this skill is used: "evaluate guest historical level of play through cms system and maintain confidentiality of guest account information. "
Communication skills. A big part of what advertising coordinators do relies on "communication skills." You can see how essential it is to advertising coordinator responsibilities because "advertising sales agents must be persuasive during sales calls." Here's an example of how this skill is used from a resume that represents typical advertising coordinator tasks: "maintain effective work flow and communication between sales reps and art department. "
The three companies that hire the most advertising coordinators are:
- Acadia Healthcare2 advertising coordinators jobs
- Ameriprise Financial2 advertising coordinators jobs
- The Walt Disney Company2 advertising coordinators jobs
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Advertising coordinator vs. Junior account executive
A junior account executive is responsible for handling project and client accounts, strategizing management techniques to achieve the client's goals and objectives. Junior account executives regularly coordinate with the clients for progress updates of their accounts, including plan adjustments and account performance. They also analyze the current market trends and conduct data analysis to identify business opportunities and services that the company may acquire to generate more client resources and increase the company's revenues and profitability.
While similarities exist, there are also some differences between advertising coordinators and junior account executive. For instance, advertising coordinator responsibilities require skills such as "google adwords," "graphic design," "insertion orders," and "sales reps." Whereas a junior account executive is skilled in "crm," "cold calls," "client accounts," and "client facing." This is part of what separates the two careers.
Junior account executives tend to make the most money working in the professional industry, where they earn an average salary of $57,178. In contrast, advertising coordinators make the biggest average salary, $65,982, in the real estate industry.On average, junior account executives reach similar levels of education than advertising coordinators. Junior account executives are 4.2% more likely to earn a Master's Degree and 0.0% more likely to graduate with a Doctoral Degree.Advertising coordinator vs. Brand specialist
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that advertising coordinator responsibilities requires skills like "facebook," "google adwords," "instagram," and "graphic design." But a brand specialist might use other skills in their typical duties, such as, "crm," "customer satisfaction," "cleanliness," and "wordpress."
In general, brand specialists achieve similar levels of education than advertising coordinators. They're 1.7% more likely to obtain a Master's Degree while being 0.0% less likely to earn a Doctoral Degree.Advertising coordinator vs. Event promoter
An event promoter is responsible for supporting the marketing and media department of an organization in planning public programs and events for promotional purposes. Event promoters assist in the development of marketing campaign materials and reaching out to the target audience, sending invitations, and posting on various social media platforms. They also handle the execution of press releases, email invites, and public relations. An event promoter must have excellent communication and organizational skills, especially in preparing expense reports, coordinating with suppliers, and responding to the guests' inquiries and concerns.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an advertising coordinator is likely to be skilled in "google adwords," "insertion orders," "sales reps," and "google analytics," while a typical event promoter is skilled in "customer service," "project management," "event logistics," and "on-site promotions."
Event promoters earn the best pay in the media industry, where they command an average salary of $50,941. Advertising coordinators earn the highest pay from the real estate industry, with an average salary of $65,982.Most event promoters achieve a similar degree level compared to advertising coordinators. For example, they're 0.6% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.Advertising coordinator vs. Sales and marketing internship
In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.
Types of advertising coordinator
Updated January 8, 2025











