An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.

Advertising Coordinator Responsibilities

Here are examples of responsibilities from real advertising coordinator resumes representing typical tasks they are likely to perform in their roles.

  • Manage promotional material on Facebook.
  • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
  • Record and edit YouTube videos, create copy for newspaper ads and college flyers.
  • Develop marketing strategy for Facebook ads and Google AdWords campaigns to draw subscribers and downloads for email, SMS and apps.
  • Compile and present SEO performance reports, and adjust PPC campaigns as needed.
  • Implement a mass HTML email system to provide efficient analytic data for marketing and advertising purposes.
  • Utilize basic programming and web design skills to enhance SEO, and create advance SEO strategies.
  • Deliver relevant ad layouts within deadlines by assisting sales with copywriting, proofreading and final proofs.
  • Coordinate and implement Internet advertising campaigns using HTML and JavaScript.
  • Perform copywriting for company newsletters, magazines, and customer testimonial advertisements.
  • Utilize extensive database warehouse to generate personalize communications to clients and maintain ROI dashboards.
  • Coordinate management initiate projects by gathering data and performing research to support firms audit and legal analysis.
  • Develop an effective project management process for trafficking and tracking all advertising materials through the appropriate compliance channels.
  • Maintain marketing budget and determine ROI of advertising by implementing customer relationship management (CRM) data tracking.
  • Develop an effective project management process for trafficking and tracking all advertising materials through the appropriate compliance channels.

Advertising Coordinator Skills and Personality Traits

We calculated that 10% of Advertising Coordinators are proficient in Facebook, Google Adwords, and Instagram. They’re also known for soft skills such as Initiative, Organizational skills, and Self-confidence.

We break down the percentage of Advertising Coordinators that have these skills listed on their resume here:

  • Facebook, 10%

    Managed promotional material on Facebook.

  • Google Adwords, 6%

    Google AdWords, Bing Ads and Yahoo Gemini.

  • Instagram, 5%

    Created and maintained a Pinterest business page, Twitter account, Instagram, and Google Plus.

  • Graphic Design, 4%

    Supervised a team of graphic designers and production assistants creating print projects and advertising for various casino departments.

  • Insertion Orders, 4%

    Maintained all insertion orders, recorded and monitored inventory; updated and audited finance records.

  • Sales Reps, 4%

    Increased accuracy and efficiency within processes by compiling/maintaining daily reports and monitoring activities of sales reps and team members.

"facebook," "google adwords," and "instagram" aren't the only skills we found advertising coordinators list on their resumes. In fact, there's a whole list of advertising coordinator responsibilities that we found, including:

  • Arguably the most important personality trait for an advertising coordinator to have happens to be initiative. An example from a resume said this about the skill, "advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas." Additionally, other resumes have pointed out that advertising coordinators can use initiative to "collaborated with global team to introduce innovative online e-marketing program and e-business initiatives that significantly improved roi by over 50%. "
  • While it may not be the most important skill, we found that many advertising coordinator duties rely on organizational skills. This example from a advertising coordinator explains why: "agents work with many clients, each of whom may be at a different stage in the sales process." This resume example is just one of many ways advertising coordinators are able to utilize organizational skills: "orchestrated organizational rebranding and public relations efforts that helped increase rfp pool by 29% within 6 months. "
  • Another skill that is quite popular among advertising coordinators is self-confidence. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a advertising coordinator resume: "advertising sales agents should be confident when calling potential clients (making cold calls)" This example from a resume shows how this skill is used: "evaluate guest historical level of play through cms system and maintain confidentiality of guest account information. "
  • A thorough review of lots of resumes revealed to us that "communication skills" is important to completing advertising coordinator responsibilities. This resume example shows just one way advertising coordinators use this skill: "advertising sales agents must be persuasive during sales calls" Here's an example of how this skill is used from a resume that represents typical advertising coordinator tasks: "maintain effective work flow and communication between sales reps and art department. "
  • See the full list of advertising coordinator skills.

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    What Junior Account Executives Do

    A junior account executive is responsible for handling project and client accounts, strategizing management techniques to achieve the client's goals and objectives. Junior account executives regularly coordinate with the clients for progress updates of their accounts, including plan adjustments and account performance. They also analyze the current market trends and conduct data analysis to identify business opportunities and services that the company may acquire to generate more client resources and increase the company's revenues and profitability.

    In this section, we compare the average advertising coordinator annual salary with that of a junior account executive. Typically, junior account executives earn a $5,308 higher salary than advertising coordinators earn annually.

    While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both advertising coordinators and junior account executives positions are skilled in facebook, instagram, and press releases.

    As far as similarities go, this is where it ends because an advertising coordinator responsibility requires skills such as "google adwords," "graphic design," "insertion orders," and "sales reps." Whereas a junior account executive is skilled in "crm," "cold calls," "client accounts," and "client facing." So if you're looking for what truly separates the two careers, you've found it.

    Junior account executives tend to make the most money in the professional industry by averaging a salary of $57,178. In contrast, advertising coordinators make the biggest average salary of $65,982 in the real estate industry.

    On average, junior account executives reach similar levels of education than advertising coordinators. Junior account executives are 4.2% more likely to earn a Master's Degree and 0.0% more likely to graduate with a Doctoral Degree.

    What Are The Duties Of a Brand Specialist?

    A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.

    The next role we're going to look at is the brand specialist profession. Typically, this position earns a higher pay. In fact, they earn a $9,857 higher salary than advertising coordinators per year.

    A similarity between the two careers of advertising coordinators and brand specialists are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "brand marketing," "promotional materials," and "seo. "

    While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that advertising coordinator responsibilities requires skills like "facebook," "google adwords," "instagram," and "graphic design." But a brand specialist might use skills, such as, "crm," "customer satisfaction," "cleanliness," and "wordpress."

    In general, brand specialists study at similar levels of education than advertising coordinators. They're 1.7% more likely to obtain a Master's Degree while being 0.0% less likely to earn a Doctoral Degree.

    How an Event Promoter Compares

    An event promoter is responsible for supporting the marketing and media department of an organization in planning public programs and events for promotional purposes. Event promoters assist in the development of marketing campaign materials and reaching out to the target audience, sending invitations, and posting on various social media platforms. They also handle the execution of press releases, email invites, and public relations. An event promoter must have excellent communication and organizational skills, especially in preparing expense reports, coordinating with suppliers, and responding to the guests' inquiries and concerns.

    Let's now take a look at the event promoter profession. On average, these workers make lower salaries than advertising coordinators with a $7,978 difference per year.

    While looking through the resumes of several advertising coordinators and event promoters we discovered that both professions have similar skills. These similarities include skills such as "facebook," "instagram," and "graphic design," but they differ when it comes to other required skills.

    There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, an advertising coordinator is likely to be skilled in "google adwords," "insertion orders," "sales reps," and "google analytics," while a typical event promoter is skilled in "customer service," "project management," "event logistics," and "on-site promotions."

    Interestingly enough, event promoters earn the most pay in the media industry, where they command an average salary of $50,941. As mentioned previously, advertising coordinators highest annual salary comes from the real estate industry with an average salary of $65,982.

    Event promoters typically study at similar levels compared with advertising coordinators. For example, they're 0.6% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.

    Description Of a Sales And Marketing Internship

    In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.

    Sales and marketing interns tend to earn a lower pay than advertising coordinators by about $5,603 per year.

    While their salaries may vary, advertising coordinators and sales and marketing interns both use similar skills to perform their jobs. Resumes from both professions include skills like "facebook," "google adwords," and "instagram. "

    While some skills are shared by these professions, there are some differences to note. "graphic design," "insertion orders," "co-op," and "html" are skills that have shown up on advertising coordinators resumes. Additionally, sales and marketing internship uses skills like digital marketing, social media marketing, phone calls, and customer satisfaction on their resumes.

    In general, sales and marketing interns reach similar levels of education when compared to advertising coordinators resumes. Sales and marketing interns are 0.2% more likely to earn their Master's Degree and 0.0% more likely to graduate with a Doctoral Degree.