What does an advertising copy writer do?
Advertising copy writer responsibilities
Here are examples of responsibilities from real advertising copy writer resumes:
- Manage editorial content of monthly print newsletter for health care professionals.
- Coordinate logistics management for signal elements, including securing training sites, movement of personnel, communications, and equipment.
- Radio copywriting afford a career foundation to write imaginatively, quickly, and succinctly.
Advertising copy writer skills and personality traits
We break down the percentage of Advertising Copy Writers that have these skills listed on their resume here:
- Press Releases, 100%
Generate and distribute press releases, crisis-response articles, booklet/brochure copy and other informational/promotional material.
Social perceptiveness. The most essential soft skill for an advertising copy writer to carry out their responsibilities is social perceptiveness. This skill is important for the role because "writers and authors must understand how readers react to ideas to connect with their audience." Additionally, an advertising copy writer resume shows how their duties depend on social perceptiveness: "coordinate social media campaigns using facebook and twitter, posting regularly on special guests and new programming. "
Writing skills. Another essential skill to perform advertising copy writer duties is writing skills. Advertising copy writers responsibilities require that "writers and authors must be able to write clearly and effectively to convey feeling and emotion and to communicate with readers." Advertising copy writers also use writing skills in their role according to a real resume snippet: "provided copywriting expertise directly to clients for use with websites, email marketing and blogs. "
The three companies that hire the most advertising copy writers are:
- Advisors Excel2 advertising copy writers jobs
- Amazon1 advertising copy writers jobs
Compare different advertising copy writers
Advertising copy writer vs. Writer
A writer can have different responsibilities depending on which industry or line of work they are involved. There are writers assigned in a corporate setting, some in journalism, while there are also writers in the entertainment Industry. Although they focus on varying types of writing, they all function to inform. Among the typical duties of writers involve producing content within allotted time or deadline, gather information and verify to ensure accuracy, proofread, and undergo review and revisions.
There are some key differences in the responsibilities of each position. For example, advertising copy writer responsibilities require skills like "google adwords," "production process," "photography," and "quality products." Meanwhile a typical writer has skills in areas such as "work ethic," "strong work ethic," "basic math," and "customer service." This difference in skills reveals the differences in what each career does.
Writers tend to reach higher levels of education than advertising copy writers. In fact, writers are 7.8% more likely to graduate with a Master's Degree and 1.9% more likely to have a Doctoral Degree.Advertising copy writer vs. Chief writer
Creative writers are professionals who employ their imagination and discipline to convey new and interesting ideas to an audience in an engaging way, such as books, screenplays, and promotional marketing material. These writers must select a subject or theme for their writing projects while conducting research to obtain factual information and authentic detail for their content. They must review and submit their work for approval to meet the needs of their clients, publishers, or directors. Creative writers can also work for magazines, websites, and advertising or become a freelancer.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that advertising copy writer responsibilities requires skills like "google adwords," "production process," "photography," and "quality products." But a chief writer might use other skills in their typical duties, such as, "subject matter experts," "instructional materials," "emt," and "logistics."
Chief writers earn similar levels of education than advertising copy writers in general. They're 5.0% more likely to graduate with a Master's Degree and 1.9% more likely to earn a Doctoral Degree.Advertising copy writer vs. Creative writer
A web writer or website content writer is responsible for providing relevant content for various websites. They are tasked with writing excellently relevant content to attract the target audience. They play a crucial role in search engine optimization (SEO), which drives traffic and enhances sales. They are also responsible for explaining topics in a clear and actionable way.
The required skills of the two careers differ considerably. For example, advertising copy writers are more likely to have skills like "google adwords," "production process," "photography," and "quality products." But a creative writer is more likely to have skills like "digital marketing," "proofreading," "email campaigns," and "video scripts."
Creative writers typically earn higher educational levels compared to advertising copy writers. Specifically, they're 5.8% more likely to graduate with a Master's Degree, and 1.0% more likely to earn a Doctoral Degree.Advertising copy writer vs. Web writer
Even though a few skill sets overlap between advertising copy writers and web writers, there are some differences that are important to note. For one, an advertising copy writer might have more use for skills like "google adwords," "production process," "photography," and "quality products." Meanwhile, some responsibilities of web writers require skills like "web content," "writing articles," "biographies," and "web copy. "
The average resume of web writers showed that they earn higher levels of education compared to advertising copy writers. So much so that theyacirc;euro;trade;re 7.6% more likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.7%.Types of advertising copy writer
Updated January 8, 2025
