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Advertising designer skills for your resume and career

Updated January 8, 2025
4 min read
Quoted expert
Dr. Denise Anderson
Below we've compiled a list of the most critical advertising designer skills. We ranked the top skills for advertising designers based on the percentage of resumes they appeared on. For example, 15.3% of advertising designer resumes contained print advertisements as a skill. Continue reading to find out what skills an advertising designer needs to be successful in the workplace.

15 advertising designer skills for your resume and career

1. Print Advertisements

Here's how advertising designers use print advertisements:
  • Designed print advertisements for publisher of 14 weekly community newspapers.
  • Design print advertisements for a large variety of businesses

2. Adobe Photoshop

Here's how advertising designers use adobe photoshop:
  • Designed and edited advertising graphics using Adobe Illustrator and Adobe Photoshop.
  • Edited company logos to transfer to t-shirt screen-printing with the use of programs such as Adobe Photoshop and Adobe Illustrator.

3. Layout Design

Here's how advertising designers use layout design:
  • Worked with Layout Designer to create original sample ads for each size category.
  • Created layout designs utilizing CS2 for all facets of the organization.

4. Mac

A media access control or simply MAC is a network policy that identifies or determines how the data is being transferred in two particular servers through a network cable. The purpose of a MAC protocol is to prevent network or technical issues and simplify transferring the information or data.

Here's how advertising designers use mac:
  • Designed advertising on the MAC computer system, specializing in real estate.
  • Performed duties on a Mac platform, with Adobe Creative Suite.

5. Creative Concepts

A creative concept is a big idea that helps in capturing the audience's interest, attracting customers, influencing decisions, and help them to take action. A creative concept can be applied to all communication channels like messages, call to action, emails, etc. Generally, a headline or a tagline is the place where creative concepts play a vital role in successfully attracting the target audience.

Here's how advertising designers use creative concepts:
  • Developed and generate imaginative and creative concepts for online campaigns.
  • Develop creative concepts for various clients as well as accompany sales representatives on calls with current and potential clients.

6. Adobe Indesign

Here's how advertising designers use adobe indesign:
  • Enhanced computer skills working with Adobe InDesign to create layouts for student newspaper.
  • Introduced Adobe InDesign to the production for PDF proofing and printing capabilities.

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7. HTML

Here's how advertising designers use html:
  • Designed and maintained interactive online advertising campaigns with Flash, HTML, Javascript.
  • Designed and developed e-marketing collateral using Vertical Response and basic HTML.

8. CSS

Here's how advertising designers use css:
  • Plan the development of a social networking site website using HTML, CSS, PHP, and a WordPress management system.
  • Designed a CSS driven template that replaces the previous text-only email and incorporates the corporate branding used in the new website.

9. Display ADS

Here's how advertising designers use display ads:
  • Designed and placed display ads in the classified section of the newspaper.
  • Designed numerous display ads for biweekly Raleigh-based publication

10. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how advertising designers use real estate:
  • Developed a quarterly full color 28-page real estate magazine, and daily/weekly newspaper and magazine ads.
  • Design in-house promotions and rate cards for Real Estate, Marketing and Automotive.

11. Print Design

Here's how advertising designers use print design:
  • Contract position; edited print design assets with Adobe Illustrator for large-scale supermarket chain.
  • Managed over 10 print designs and development projects for numerous divisions and earned recognition for creativity, cost containment and professionalism.

12. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how advertising designers use promotional materials:
  • Designed promotional materials and internal publications, brand CIS planning and import.
  • Design and production of magazine advertising, media kits, promotional materials and special sections for an award winning monthly magazine.

13. Copywriting

Here's how advertising designers use copywriting:
  • Proofread ads and assisted ad reps with copywriting ads.
  • Spearheaded user-centered design and copywriting for interactive, digital and traditional marketing.

14. Local Businesses

Local businesses are independently owned businesses that require less capital, fewer workforces, and less or no machinery. These businesses are ideal for operating on a small scale to serve a local community/population and provide profits to the business owners. A local business can be a locally owned business or a corporate business with multiple locations operating in a specific area. Local businesses provide opportunities for entrepreneurs, jobs for neighbors, and meeting places for communities.

Here's how advertising designers use local businesses:
  • Designed advertisements for local businesses, organizations and state representatives.
  • Design and compose different advertising campaigns for local businesses.

15. Adobe Creative Suite

Here's how advertising designers use adobe creative suite:
  • Design Applications (Adobe Creative Suite) used in conjunction with custom automated process environments.
  • Design print and digital advertisements with PC and Macintosh systems using Adobe Creative Suites.
top-skills

What skills help Advertising Designers find jobs?

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What advertising designer skills would you recommend for someone trying to advance their career?

Dr. Denise AndersonDr. Denise Anderson LinkedIn profile

Assistant Professor, Kean University

The skills graphic designers will need is learn artificial intelligence software AND how to masterfully use it. The masses will tinker with the new technology but designers need to harness the power of it and use their learned skills of ideation, art direction, and image manipulation skills (Photoshop). What they also need to develop is their storytelling skills which will help them with art directing and creating AI images.
Do you want to know more?
Read more about what experts have to say about advertising designer

List of advertising designer skills to add to your resume

Advertising designer skills

The most important skills for an advertising designer resume and required skills for an advertising designer to have include:

  • Print Advertisements
  • Adobe Photoshop
  • Layout Design
  • Mac
  • Creative Concepts
  • Adobe Indesign
  • HTML
  • CSS
  • Display ADS
  • Real Estate
  • Print Design
  • Promotional Materials
  • Copywriting
  • Local Businesses
  • Adobe Creative Suite
  • Art Direction
  • Print ADS
  • Creative Design
  • Quark
  • Design Concepts
  • Facebook
  • Design Advertisements
  • Business Cards
  • Photo Shoots
  • Computer Software
  • Press Releases
  • QuarkXPress
  • Web Banners
  • Account Executives
  • Trade Shows
  • Typesetting
  • Web Pages
  • Creative Direction
  • PowerPoint
  • Client Specifications
  • Editorial Design
  • Print Materials
  • Design ADS
  • PDF
  • Media Planning
  • Sales Associates
  • Press Checks

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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