FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
Sorry, we can't find that. Please try a different city or state.

Advertising Director

This job has expired and is no longer available.
APPLY NOW
Apply Now
×
FIND
PERSONALIZED JOBS

Sorry, we can't find that. Please try a different city or state.

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Your search has been saved!

Become An Advertising Director

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As An Advertising Director

  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Making Decisions and Solving Problems
  • Getting Information
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Stressful

  • $87,000

    Average Salary

What Does An Advertising Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become An Advertising Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as an Advertising Director?

Send To A Friend

Advertising Director Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Advertising Director Career Paths

Advertising Director
Marketing Director
Marketing Vice President
10 Yearsyrs
Marketing Director
7 Yearsyrs
Vice President
Managing Director
11 Yearsyrs
Director Of Sales
Sales Vice President
12 Yearsyrs
Director Of Sales
10 Yearsyrs
President
Chief Executive Officer
8 Yearsyrs
Director
Operations Director
9 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Executive Director
Chief Operating Officer
11 Yearsyrs
Director Of Sales And Marketing
Sales And Marketing Vice President
11 Yearsyrs
Director Of Sales And Marketing
9 Yearsyrs
Sales Vice President
Senior Vice President, Sales
14 Yearsyrs
Creative Director
Marketing And Creative Director
6 Yearsyrs
Sales And Marketing Vice President
Business Development Director
11 Yearsyrs
Account Director
Group Account Director
10 Yearsyrs
Account Director
9 Yearsyrs
Business Development Director
Founder And Chief Executive Officer
7 Yearsyrs
National Sales Director
Director, National Accounts
12 Yearsyrs
National Sales Director
11 Yearsyrs
Senior Vice President
Executive Vice President
11 Yearsyrs
Chief Executive Officer
Business Director
10 Yearsyrs
Managing Director
Operations Vice President
11 Yearsyrs
Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
Director Of Communications And Marketing
9 Yearsyrs
Senior Director
Development Vice President
10 Yearsyrs
Director Of Marketing And Advertising
6 Yearsyrs
Co-Owner
Owner And Chief Executive Officer
7 Yearsyrs
Co-Owner
6 Yearsyrs
Executive Vice President
Board Of Directors Member
8 Yearsyrs
Operations Director
Vice President & General Manager
12 Yearsyrs
Operations Vice President
Client Services Vice President
11 Yearsyrs
Development Director
Director Of Advancement
11 Yearsyrs
Development Director
9 Yearsyrs
Group Vice President
Corporate Vice President
12 Yearsyrs
Group Vice President
9 Yearsyrs
President/Chief Executive Officer
Director Of Strategy
11 Yearsyrs
Executive Sales Director
10 Yearsyrs
Chief Marketing Officer
10 Yearsyrs
Director Of Marketing And Public Relations
Director Of Marketing & Development
9 Yearsyrs
Director Of Marketing And Public Relations
6 Yearsyrs
Director Of Marketing And Advertising
Senior Director Of Marketing
12 Yearsyrs
Chief Operating Officer
Chief Of Staff
7 Yearsyrs
Director Of Digital Marketing
Director Of Digital Strategy
10 Yearsyrs
Director Of Digital Marketing
9 Yearsyrs
Director Of Marketing Services
Director, Product Marketing
11 Yearsyrs
Director Of Marketing Services
9 Yearsyrs
Communications Director
Director, Corporate Communications
10 Yearsyrs
Communications Director
6 Yearsyrs
Director, Marketing & Promotions
Director Of Marketing And Events
5 Yearsyrs
Senior Vice President Of Marketing
Executive Vice President Marketing
11 Yearsyrs
Group Director
9 Yearsyrs
Senior Director Of Marketing
Executive Director, Marketing
9 Yearsyrs
National Marketing Director
Regional Sales Director
11 Yearsyrs
Promotions Director
Integrated Marketing Director
8 Yearsyrs
National Marketing Director
8 Yearsyrs
Community Relations Director
Regional Director
9 Yearsyrs
Community Relations Director
8 Yearsyrs
Group Director
Regional Vice President
11 Yearsyrs
Director Of Strategy
Director, Global Marketing
12 Yearsyrs
Show More
Share

Do you work as an Advertising Director?

Help others decide if this is a good career for them

Average Length of Employment
Director Of Sales 3.6 years
Top Careers Before Advertising Director
Manager 3.5%
Director 2.9%
President 2.3%
Owner 2.2%
Top Careers After Advertising Director
President 6.0%
Publisher 5.3%
Owner 4.9%
Consultant 3.7%
Director 3.7%

Do you work as an Advertising Director?

Average Yearly Salary
$87,000
Show Salaries
$50,000
Min 10%
$87,000
Median 50%
$87,000
Median 50%
$87,000
Median 50%
$87,000
Median 50%
$87,000
Median 50%
$87,000
Median 50%
$87,000
Median 50%
$151,000
Max 90%
Best Paying Company
Netflix
Highest Paying City
New York, NY
Highest Paying State
New York
Avg Experience Level
3.9 years
How much does an Advertising Director make at top companies?
The national average salary for an Advertising Director in the United States is $87,737 per year or $42 per hour. Those in the bottom 10 percent make under $50,000 a year, and the top 10 percent make over $151,000.

Real Advertising Director Salaries

Job Title Company Location Start Date Salary
Digital Advertising Director Silver + Partners LLC New York, NY May 04, 2015 $250,000
Director of Advertising-Europe Netflix, Inc. Beverly Hills, CA May 10, 2015 $174,658
Director of Advertising and Sponsorship Global Eagle Entertainment Inc. Lombard, IL Feb 19, 2016 $165,000
Director, Advertising Technology The New York Times Company New York, NY Oct 06, 2016 $165,000
Director of Engineering-Mobile Advertising Telenav, Inc. Culver City, CA Mar 27, 2014 $160,000 -
$190,000
Director of Advertising Operations Metacafe, Inc. San Francisco, CA Oct 01, 2011 $142,000
Director of Advertising Operations Metacafe, Inc. San Francisco, CA Sep 19, 2011 $142,000
Advertising Director Naranya USA, Inc. Weston, FL Oct 01, 2013 $134,400
Director, Advertising Operations Neoedge Networks San Francisco, CA Dec 19, 2010 $130,000
Director, Advertising Operations Neoedge Networks San Francisco, CA Jul 21, 2010 $130,000
Advertising Director Elysium Acupuncture P.C. New York, NY Mar 23, 2015 $127,307
Advertising Director Vaynermedia, LLC Day, NY May 15, 2015 $126,500
Advertising Director BLU 302 Inc. Miami, FL Nov 13, 2014 $119,200 -
$120,000
Classified Advertising Director Courier-Life, Inc. New York, NY Jun 01, 2011 $119,000
Director, Advertising Operations Oovoo, LLC New York, NY Oct 01, 2010 $116,600
Advertising Director Courier-Life, Inc. New York, NY May 01, 2015 $115,566
Director Advertising and Media Bi-Lo Holding, LLC Jacksonville, FL Dec 15, 2015 $110,000 -
$175,000
Advertising Director Naranya USA, Inc. Weston, FL Oct 01, 2013 $101,905
Advertising Director Havas WW LLC New York, NY Jan 14, 2013 $100,000
Advertising Director Nara Management Inc. Katy, TX Oct 01, 2015 $70,958
Advertising Director Nara Management Inc. Katy, TX Dec 16, 2014 $70,958
Advertising Director Golden Gate Hosiery, Inc. Chino, CA Oct 01, 2012 $68,765
Advertising Director Messenjah, LLC Houston, TX Oct 01, 2009 $67,995
Advertising Director Messenjah, LLC Houston, TX Dec 01, 2009 $67,995
Advertising Director Messenjah, LLC Houston, TX Oct 15, 2009 $67,995

No Results

To get more results, try adjusting your search by changing your filters.

See More Salaries

How Would You Rate The Salary Of an Advertising Director?

Have you worked as an Advertising Director? Help other job seekers by rating your experience as an Advertising Director.

Top Skills for An Advertising Director

  1. Daily Newspaper
  2. Sales Goals
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Supervised all aspects of daily newspaper's advertising department, public and community relations.
  • Prepare sales goals and budgets for senior management, and weekly and monthly reports on sales progress towards those goals.
  • Developed online revenue opportunities resulting in substantial revenue.
  • Managed major marketing campaigns many of which contributed to double-digit revenue growth.
  • Prospected for new accounts and made advertising proposals in writing and in person to retailers and businesses.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Advertising Directors

  1. New York
  2. Rhode Island
  3. Georgia
  4. California
  5. New Jersey
  6. Washington
  7. District of Columbia
  8. North Carolina
  9. Pennsylvania
  10. Colorado
  • (594 jobs)
  • (42 jobs)
  • (234 jobs)
  • (1,318 jobs)
  • (217 jobs)
  • (206 jobs)
  • (102 jobs)
  • (231 jobs)
  • (258 jobs)
  • (188 jobs)

Advertising Director Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 3,125 Advertising Director resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Advertising Director Resume

View Resume Examples

Advertising Director Demographics

Gender

Male

48.4%

Female

43.9%

Unknown

7.8%
Ethnicity

White

64.9%

Hispanic or Latino

13.9%

Black or African American

11.2%

Asian

6.3%

Unknown

3.7%
Show More
Foreign Languages Spoken

Spanish

49.5%

French

8.6%

Chinese

6.7%

Mandarin

5.7%

Italian

3.8%

Japanese

3.8%

Korean

2.9%

Cantonese

2.9%

Portuguese

2.9%

German

2.9%

Persian

1.9%

Turkish

1.0%

Hmong

1.0%

Dutch

1.0%

Danish

1.0%

Ukrainian

1.0%

Vietnamese

1.0%

Norwegian

1.0%

Armenian

1.0%

Russian

1.0%
Show More

Advertising Director Education

Schools

New York University

8.8%

Michigan State University

7.3%

University of Florida

6.4%

University of Phoenix

6.4%

University of Texas at Austin

6.1%

Pennsylvania State University

5.8%

Brigham Young University

5.3%

San Jose State University

5.0%

Northern Illinois University

5.0%

Arizona State University

4.7%

San Diego State University

4.7%

University of Connecticut

4.7%

University of Hartford

4.1%

Syracuse University

3.8%

Ohio State University

3.8%

University of Colorado at Boulder

3.8%

University of North Carolina at Chapel Hill

3.8%

Ohio University -

3.5%

Ithaca College

3.5%

University of Iowa

3.5%
Show More
Majors

Business

21.4%

Marketing

13.3%

Communication

12.0%

Advertising

7.0%

Journalism

6.7%

Graphic Design

5.3%

English

4.7%

Public Relations

4.3%

Management

4.0%

Political Science

3.3%

Psychology

3.0%

Fine Arts

2.5%

Economics

2.0%

Finance

1.9%

Photography

1.6%

Accounting

1.6%

History

1.5%

Education

1.4%

Elementary Education

1.4%

Liberal Arts

1.1%
Show More
Degrees

Bachelors

59.2%

Other

17.2%

Masters

14.0%

Associate

5.6%

Certificate

2.7%

Doctorate

0.7%

License

0.4%

Diploma

0.2%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary

How Would You Rate Working As an Advertising Director?

Are you working as an Advertising Director? Help us rate Advertising Director as a Career.

Top Advertising Director Employers

Jobs From Top Advertising Director Employers

Advertising Director Videos

A Day in the Life - Advertising Director

Advertising Director: What I Do - Anne Feighan Career Girls Role Model

A Day In The Life: Marketing Manager

Related To Your Recently Viewed Content